When was the time you’ve checked your SEO marketing plan strategy?
Right from the beginning of business inception through to the development stages of any business marketing, web design, and digital marketing, Search Engine Optimization or SEO techniques, should be the general context of an SEO Marketing Plan, especially for small businesses. Whether you’re starting a new business or new website, making a new brand or a rebrand, or recovering from disastrous business odds or a penalty, including SEO beginners, marketers, and content creators, you would surely need these SEO Marketing Plan checklist items for a great marketing edge for your business. A collective list of SEO marketing plan strategies dissected into one comprehensive SEO Marketing Plan checklist to help optimize your small business online.
Make SEO Marketing Plan as your long term business solution
The SEO process can be a struggle, that you need to do organically, using White-Hat SEO or get it unpaid, and increased website traffic from the search engine result pages (SERPs). And when you have done the SEO process to attain a sustained SEO success of your website, search engines like Bing and Google find, scan, crawl, and index your site. It transforms your SEO strategy/ plan into your best online presence roadmap, a search engine marketing blueprint, and your best online practices for an improved triple-bottom-line – SEO success, high conversion rates, and increased online revenue. Explore more of these best SEO marketing solutions that strike a balance between clear website design, digital content integration, and search engine optimization techniques for your growing or small business.
Here is the best SEO marketing plan guide that we have customized for the benefit of small businesses, a start-up online business, SEO beginners, and new websites. Consider this as your straightforward guide on SEO technique and basic knowledge on how to understand search engines like Bing and Google. Good SEO news and kick-off point for you to discover the high potentials to increase the ranking and search visibility of your growing or small business start-up. So start checking the fitness of this SEO Marketing Plan to your small business. You can tailor this to the specific needs of your website or business. You may add other considerations that this checklist may have missed to list down.
1. Catalog Calls To Action
You have to document which webpage type needs, which (CTA) Calls To Action to use. Your CTA enables Category Pages to drive people to click for more information, Product Pages to compel people to add them to cart, and Cart web pages to drive checkouts or buy outright. When you catalog your CTA, it indicates the customer’s “next steps” to do, which is what you want to happen. CTA provides specific instructions such as “Call Now,” “Find More,” “Read More,” “Email Us to Help You,” to invoke prompt responses from customers. You can use best CTA techniques such as the options to use a numbered button, be creative or unique as possible, know the compatibility of your devices, take it as an advantage for your customers, use words that provoke their urge or emotion, and be clear and concise. Think of all the best CTA buttons you can select from numerous online favorites.
2. Social Media Strategy
When you engage in social media, brand awareness would be the first thing you need to consider about your company’s social media strategy. Promote your business campaign on social media platforms to help build stronger customer relationships. When you make an engaging social media campaign, it sets you apart from the online competition. Your branding plays a vital role as it differentiates and reinforces your business commitment. Likewise, it enables your business to exercise the utmost concern to your customer interests (especially the customer after-sales), that it is not money above else but a socially symbiotic supplier-customer partnership. A lot of social media tools can help you do this – use personalized experience, responsive chatbots, and consistent but diverse content strategies to advocate your brand, product profile, channels. You just have to consider this as an investment, though.
3. Catalog keyword targets
You need to begin your catalog by listing your ideal keywords to target or match the search engine queries that will likely bring relevant traffic to your website. Your target keywords need to satisfy search volume, high relevance, strong conversion value, and reasonable competition. Narrow the list, write, and optimize your desired content based on your keyword catalog. As much as possible, reduce your keyword targets and make these are your high-valued or focused keywords. You have to take a vantage position to identify your ideal target keyword for each webpage for search engines by measuring keyword metrics and monitor the impact of keywords (intentional SEO) on your website. Remember that to achieve your SEO marketing strategy, you need to measure and discard anything that you cannot measure. Tools such as Google AdWords, Ahrefs, Keyword Surfer, or a similar service can be your ally when you catalog your best keywords for similarity, search volume, and correlation.
4. Checked email linking structures?
Your email linking structure contains clickable texts that can open, and structured to provide a new email in the reader’s default browser such as Gmail or Outlook. These email links are used and are consistent with canonicals in the webpages that they refer to., and can significantly help you when you want emails on specific topics to go to a designated element or webpage or company email account. Maintaining a considerable number of email links has no hard and fast rules as to how many email links there should be. But a formal email can keep links into it to three or fewer, or if there is a dire need, you may have five links to the maximum. Your email structure can have links on its subject line, body text, and signature as you desired applicable and friendly to your reader.
5. Checked for review and rating spam?
To carry out and review the site’s ratings and reviews, you have to catalog the types of issues of spam you encounter. Identify these spams to reduce anomalies in the electronic messaging systems. There are a lot of SEO content reviews, and rating spam checkers or checklist guides that are available online, but using all of these would not give you the desired checking. You have to define your unique content and create it within a considerable and substantial length to indicate for a review and rating. You can use tools like Google alerts, MOZ fresh web explorer or other seomoz software and those that can get your review and rating spam checked, as well as explain the decision criteria used to select and tag spam and fraud detections. This forms part of your SEO marketing’s trust propagation in terms of task-adaptivity and collaboration between users and existing technology.
6. Is the new website updated frequently?
Google search engines will know the update interval for a website, and this influences often the search engines crawl the web pages. Meaning, frequent updates of your website and optimizing it with blogs, infographics, articles, downloads, and new web pages, enables search engines to drop a visit and index your website. When search engines crawl your website as frequently as other sites would have, your website gains the opportunity to rank high on the content you provided to the crawlers. Say, update your website with postings or blogs at least two to three times a week, and make sure you have not made unnecessary changes, redesign, or additions on your site’s structure. The same happens to your business marketing, and the more frequent you send updates to your customers and prospects, the more you can match their search queries.
7. Reading Level
The reading level of your content is important to determine its readability and suitability for the prospective audience. This SEO Marketing Plan, for instance, would be suitable for its potential readers only, and can serve as SEO guide for SEO beginners (basic reading level), small businesses/ start-up organizations (basic to intermediate reading level), or SEO content marketers/ content creators (advanced reading level). The reading level of this content can be hard to understand for ordinary readers. So simply, each reading level tells us the ease with which a reader can understand the written content.
So the reading level mainly depends on the content’s complexity of its vocabulary, syntax, and its presentation, such as its typographic aspects (i.e., font size, line height, and line length). You can check the reading level using a Readability Checker, one of Google’s Tools and Chrome Extensions. In the readability checker, you just have to provide the body of text (or all, a part of a web page or a few texts). After that, it will give you the readability score based on the Flesch-Kincaid readability index, a quick and easy readability test of your work, the most flexible assessment software so far. A right reading level provides a numerical score of 60 or higher for your text, document, or website content to get easily read by most people.
8. Checked for publish dates and last updated dates in content?
When you visit or open a website and see its web pages for the first time, you would notice different dates, publications, or updated date formats. Did you wonder that the date formats on the web page are zoned for the region of the site you have visited? Or is it zoned for your region? You can also check whether these dates are real or correctly formatted with the usual content. You can do a standard character sort of a list of dates, to give you a chronologically arranged order of dates. The date format dd.mm.(yy)yy is traditionally a Danish date format, while the format yyyy-mm-dd is the international form though this is not commonly in use. The only countries that use the date format mm/dd/yyyy are the US, Philippines, Palau, Canada, and Micronesia, according to Wikipedia.
9. Catalog site’s keyword niches?
You can use a keyword research tool such as Google AdWords Keyword Planner, Keyword Surfer, Ahrefs, Ubersuggest, Keyword Everywhere, and a lot more to find keyword niches that the domain or website is a member of. After you have selected the website or domain’s industry niche, you can start to catalog the site’s keyword niche to determine how competitive its niche keywords are. To name a few of these keyword niches that are highly profitable online are Fitness and Weight Loss, Internet Services, Virtual Assistance, Dating, and a lot more that can make an excellent catalog of your site’s keyword niches.
10. Catalog types of supplemental content?
In the world wide web and websites, Americans alone consume around 3,138,420 GB of data every day where marketers play their part to feed the needs of those consumers with a bombardment of a massive volume of content in search engines, social media, mobile, and other online platforms. List down the supplemental content being applied to your website to gain mileage over big content. When you arrange it in a classified order, it will enable you to emulate the design principles of the big content that come in a different format and apply the same principles to drive traffic to your website. In using the basic principles, it is essential to segregate these supplemental content from a wide array of supplemental content for ease of online searches and add high-value and utility to your main content piece. When a robust supplemental content is cataloged correctly, this leads to Google’s user experience for a high-quality page (as per their Search Quality Raters Guidelines), and by cataloging it, your supplementary content will no longer distract the purpose of your webpage.
11. Glossary of site’s brand terms?
To write a glossary of your site’s brand terms, list down every one of the known brands being referenced on the site and ensure that these are all being consistently taken care of. Start your glossary by making a list of terms you used in your text that your readers may be familiar with. Write a checklist summary, such as this marketing plan, with 2 to 4 sentences that describe each term. Use only simple words and avoid overly technical languages.
12. Developed marketing personas and targets?
Build your marketing personas to help improve your market segmentation. Try to understand who your website is targeting and how best to engage these target markets on your site. Just remember that your marketing personas, a fictional character is not the whole thing of your marketing, but it represents a segment of your target market. When you have correctly developed your marketing persona, it gives you an outline of a typical member of that target market segment or readers of your website. They are fictional characters derived from behavioral data and knowledge that you’ve gained from understanding them on a personal level. It enriches target prospects and identifies similar behavior trends that result in commonly achieved goals.
13. Checked content freshness?
Keeping your website content fresh requires an update? Yes, this is needed to keep your website appealing and engaging at all times. A basic web content optimization can include an SEO Content Calendar as a kick-off point. Within this SEO calendar or Google Calendar to optimize your website content by bringing and remaking the older contents to date or a new purpose, take note of the keyword data, so when you need to update its web design, you can enrich this keyword catalog. Check your image SEO or google photos, and other graphical contents as well. Add these all up to your optimization techniques to increase the website’s functionality, including other SEO tips/ optimization resources you would need to reinforce content freshness.
14. Page topic search volume
Align your page topic search volume by checking your targeted keywords towards keywords that will drive higher demand for search traffic volume of your website. Determine if your website topics are derived from this search demand. When you are able to align your page topic search volume, it can give you a realistic picture of where Google has people searches, how to go, what to do, where to go, and what to buy. Your on-page optimization can show Google searches at the very moment a search matches products or services that you have. Whether they’re on desktop or mobile, well-aligned page topics can turn search volume to valuable customers. Your search volume data, say for 12 months is a critical element of your search engine optimization (SEO) strategy or, likewise, this SEO Marketing Plan checklist.
15. Link Building Strategy
Ask yourself, what is my website’s link building strategy, and how do I make it? The reason why a link building strategy is on top of your growth SEO checklist, as it helps easy navigation of your website and places your site to high authority domains that generate traffic to your website. For your website to get a useful link, for example, you have a step-by-step process to get backlinks from and place outbound links to relevant websites vis-a-vis your site. Small businesses, marketers, and business owners should take an interest in link building strategies as an organic form of driving navigational and referral traffic, and increase their site’s authority over time. The more backlinks your website has earned, the higher rankings and search engine marketing leads your website generates. So simply follow these internal linking, backlinking and outbound links steps – make internal and outbound links and ask for backlinks, build relationships to earn backlinks, give testimonials, site commenting and a good guest post, start a blog of your niche, and lastly, register your website to trustworthy directories.
16. Identify pages that receive no traffic.
List down the pages that are invisible to searches or those that do not produce organic traffic to your website. You can learn this quickly by using Google Analytics to identify website pages that are getting zero traffic. When you do this, you are able to catalog and filter out those pages that Google Analytics is not able to report, and will give you the fastest way to get rid of those web pages having no traffic while improving the overall page ranking of your website to boost your organic search traffic. Organic traffic refers to the searchers that visit your website as a result of “unpaid” search results. Hence, organic traffic is the opposite of paid traffic thro