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How optimizing for image SEO can increase your visibility in search engines.
Images, when properly optimized for Search Engines, can rank high in the search engines that lead to more visitor traffic to your website. The image SEO can also help search engines understand what content your website has all about. Hence, when you find one image or picture or photo, apply these tips for image SEO best practices. When your image is SEO ready, your website will become more relevant in the search engine result pages (SERPs). You can start looking at a good SEO visibility score when your website content has an image or images that are SEO optimized. Generally, the average click-through-rate of a URL in the top position in the SERPs is looking to get an average of 40% SEO visibility score, which is easy when the image is adequately SEO optimized. A search visibility score of 0% means your website did not rank in the top 50 spots in the SERPs. And it is very rare for a website to hit a search visibility score above 45% for non-branding keywords. That is when search engine optimization (SEO) plays its role in enhancing the images or media files of your website or article content to increase visibility.
Whether you are a content creator, blogger or you do SEO content writing for a website, an online blog post, a news bulletin, press release, or a social media campaign, you may end up asking yourself whether your article needs an image or not. Most of the time the answer would be “Yes,” as images make your article or website content more visibly appealing to visitors. The purpose of this blog post is to provide you with widely-used image SEO tips to increase your search visibility. This article will also give you insights on how to optimize an image for SEO to help readers better understand your article. When you need to boost an article that has 1,000 boring words, you can use a photo, a picture you have taken yourself or get free stock images from reliable web sources to illustrate your message, or just make your social media posts more engaging. Each article should include images to make it more appealing while the online visual search is continuously evolving. Shortly in the near future, as mentioned on Google’s vision for the future of search, it may be able to display a website in the search engine result pages without the need of any single keyword in the content, just the context surrounding the relevant topic and Google can match that to the particular query search. Well, who knows if your visual content will make sense. When you add an image SEO, optimize it with Google’s vision in mind, as well as to drive a nice bit of traffic to your website using new image interfaces and these image SEO tips.
Make your image SEO friendly for Search Engines
First, you have to find the right picture or image, and it is always safer and better to use original photos that you have taken yourself, if not, then you may resort to free stock photos. Prepare your images for your website content or online articles that need both relevant high-quality images and substantial text – all SEO enhanced and SERP friendly. An image that is SEO optimized with related text or SEO keyword certainly ranks better for the keyword it is optimized. And this image becomes visible as the most relevant google image in the web searches.
Second, you take advantage of these Image SEO Tips, which is the best image SEO tips for beginners, that we have prepared for you so you can use these to increase your search visibility and ranking in the search engine result pages of your website.
1. When to use a Content Delivery Network (CDN)
In case your web site is doing enormous businesses each month. A content delivery network, also known as a CDN, is a great idea since it can help reduce your website’s bandwidth costs. At the same time, it delivers faster loading of your website to reach your visitors or customers from far countries. The use of a CDN may not work for all websites though, especially for small, local, or lightly-loaded sites that rarely need a CDN. Except when your website has many gigabytes (GB) or Terabytes (TB) of static data and hugely heavy loads for access, a CDN can be your best optimization ally.
2. Image File Names And Extensions
Select the best file name from popular types of images like JPG, GIF, and PNG. You should know the differences between these image types and pick the image format that will best suit your needs for an image file name. Carefully familiarize each of their attributes to make your selection easy. JPEG (Joint Photographic Experts Group), a lossy compression method; JPEG-compressed images are stored in the JFIF (JPEG File Interchange Format) file format. The JPEG/JFIF filename extension is JPG or JPEG. Portable Network Graphics (PNG) is a raster graphics file-format that has a lossless data compression, a non-patented replacement for Graphics Interchange Format (GIF). Though JPG images have the most popular usage on the web, PNG, and GIF files are used for content development and optimization as both permit transparent backgrounds than a GPG image. PNG files mix well as a background image since they support graduated mixing.
Now, once you are done selecting your file extensions – JPG, GIF, PNG, you are about to choose one best image editing software or application that you can use for your image file naming conventions. Regardless of using an image editing application or not, just make an image file name that is relevant to your topic at hand. The shorter the image file name, the better – remember to “keep it short and simple” (I use the acronym KISS to easily note it though) and make an image file name into a “web format.” Also, make a quick check of your image editing software application with your default save resolutions and factory settings when you name your image files. Image file names have different naming parts to stand as a product identifier, variant code, and file extension. Make sure to uniquely separate these parts in your image file name for easy reference and retrieval, and mostly separated by a period. Any additional characters, such as dashes, underscore, or spaces, may prevent the file name from being processed.
3. Variants and Angles
The best way to capitalize on photograph variants and angles is to complete your alt tags. You can do that by creating a unique alt text attribute for each product shot. Before you optimize and display your public images, check and familiarize each of the online platform photo or image requirements or technical guidelines and add a bit of creative flair to your image labels, attributes, and mainly on its variants and angles. Depending on the image purpose of use, from a simple content image, a product identifier, an e-commerce product page, and a multi-dimensional display. Set-up your image variants and angles so that your web page naturally displays any single, or main image of your product. In some cases, customers may likely view or see these sets of image variants and angles as “to shop for” or “best choice.”
Making those variants and angles easy in viewing or selecting, however, can become complicated in some cases, so here you need some helpful resources or an expert hand. For instance, if you like to show your products under several angles, you can turn the image into a carousel. Most website tools, plugins have image customization features that can do the trick for you, though. When space is an issue, or you feel that more information is necessary, you can use a long description (available in WooCommerce) or add more photos. Images require more bytes with the high loading speed; in this case, you can opt for JPEGs or PNGs. You can also be descriptive (more suitable for those with visual impairments who use screen readers) and prevent too many images that will slow down your load time, or the wrong selection of image angle or variant that will drive your customer away. So, either you appropriately optimize, or match the context of your readers or customers in viewing or selecting the image variants and angles.
4. Background Image Tricks
Image backgrounds consume a bigger part of your image. And to resolve this, you can eat away the background-size. One trick is to cut out the middle of the background image and make it a flat color or transparent. You may also crop those backgrounds that just eat-up the space and grab eye-focus from the main element or subject in the picture. Doing these straightforward tricks can decrease the document size quite a bit. There are a lot more image background tweaks that you can do – stretch, fill, extend, scale-up or downscale – without distorting the subject. You just have to use simple or advanced graphic design programs or background editing tools available on the internet. And to name a few; Wondershare Fotophire, Adobe Photoshop, GIMP, Coreldraw, Teorex PhotoScissors, Photo Background Remover, Fotor Photo Editor, and there’s a lot more.
5. Image Landing Pages
Think about creating a landing page for every photo where you can gather all of its information. That is containing the most important piece of a puzzle, it is where the visitors see and decide your website offer for the first time, or worst, close the browser window and forget about your offer. Consider always that great chances come only once, so make a “killer first impression” to support your landing page with an Image SEO. Though these can be optional, your proof, such as testimonials, customer logos, or security badges, can support your image and the landing page as a whole.
Optimize your image for the web, and in a way that it will capture the visitor’s attention for information exchange for your offer. Optimize the warmth and focus of your image, and you can do some tweaking of your image background or some enhancements of its subject or main element. Your image can be part of a form itself or placed next to the form on your landing page. Your image size affects the performance of your landing page. It can greatly impact its loading speed, causing you to engage your prospective customer or such prospects to bail and never see your offer again. You can test your landing page and all its images in Google’s Free PageSpeed Insights Tool, you just have to enter the URL of your landing page.
6. Makes, Models and Part Numbers
When you sell products that have product details, makes, part numbers or model numbers, use these details in your image alt text. Make your image as a product identifier of your product or service offer. Such as a pair of running shoes, a football event ticket, a car rental order confirmation, a haircut reservation, an online gaming slot, or an episode show streamed online can all be specified in your image alt text and description. Your product data description containing the “product” details – make, model, part number, and other specifications can also be part of your image link or in your canonical URL, say for instance http://schema.org/Product.
7. Image Details
Make sure your Image details can tell Google as much as you can about the image. You have to optimize your image details in a way you want to know the volume of visitors you get through Google’s image search. These details include selection or creation of a unique, high-quality image that is relevant to your topic or product, proper file format, optimized with alt text, description, title, and caption; uses a good file name, dimensions match the image size as displayed, uses “srcset” if possible, and appropriately sized for faster image loading. The use of the “srcset” attribute specifies the URL of the image to use in various situations, and this is required when <source> is used in <picture>. You can see the details of the image by performing a reverse image search, and it is easy, just follow the instructions, go to images.google.com
8. Alt Text
Craft your Alt text intelligently to describe the description of an image file. Use this, for example,
<img src=”baby-crying.jpg” alt=”Baby Crying” />,
where it will indicate google search to refer to your image as you have described it in your alt text attribute. Your alt text is a descriptive tag that you need to add to your image, so there will be a description to call for in any situation. Your alt text plays a descriptive role, especially on instances that the visitor clicks it to know what the image is all about. When the image fails to display and is not available to the reader for obvious reasons as they may have turned off images in their web browser, or they are using a screen-reader due to visual impairment. The alternative text ensures the availability of the descriptive information or functionality is there.” Make sure to add alt text to every image you use, except for decorative images that should have No Alt. You have to describe what’s in the image to add SEO value, and to make it reachable for both search engines and humans.
9. Rich snippets
Rich Snippets describe a structured data markup that enable site operators to add to their existing HTML. In turn, rich snippets allow search engines to understand better the information that each web page contains. Though they do not directly impact your website rankings, your customers, however, would see it as a “one-view-finds-all” search. It can work when your rich snippets generate a structured data markup as an indirect SEO benefit, and making your web pages more easily indexable with accurate information and accessible target metadata to the search engines. You can mark up your photos with schema – https://schema.org/image.
10. Test your markup
Test out your rich snippet pictures using Google’s Structured Data Testing Tool. You just have to encode the data (URL) of your website in the pop-up window, click “Run Test” and it will automatically show you the results based on your encoded data. It provides you with the fastest and easiest