Keep updated with current trends in SEO best practices for 2021
Leading search engines such as Google, Bing, Yahoo, and others are doing their best to build a secure, faster, and better web for all of us as they now tend to answer directly to more queries on the results pages. As a website or blog owner, these trends by the search engines will make you change your Search Engine Optimization (SEO) strategy. Making proper strategies based on current SEO best practices is what will enable your site or blog to get to the top or maintain a good SEO ranking in SERPs (Search Engine Results Pages).
Unlike in the past when all you had to do was to ‘pump’ keywords in the content, today that is a forgotten method to most SEO experts and website and blog creators. You will need to learn and familiarize yourself with the best SEO practices that are trending to stay ahead. Below are the top SEO best practices for 2021.
1. Content Is Still King
Search intent is one of the leading SEO factors that determine if your page will be displayed in the results for a given search query. Even though search engine algorithms are changing and getting better, the textual content is still needed to determine the web pages relevant to the search query.
Did you know that 95% of people only look at the first page of search results? So if your content appears on the second page or after, most people won’t see it. So it is no surprise that a study conducted by the Content Marketing Institute shows that businesses are putting upwards of 56% of their marketing budget into content creation efforts.
The trend in ranking the pages based on quality and search intent will continue in 2021. It is up to you to do your best to provide high-quality content and the best content on your topic in your blog or website. Always ensure your texts are unique, checked continuously, and provide added value to the audience. They also show you which terms you should have in your text for it to become more relevant in relation to the search terms used by the audience. Also, ensure that the keywords are not stuffed in your content.
2. Voice Search
Back in 2014, Google through one of its studies had found that over 40% of the respondents use web searches that are voice-controlled. The rate was even more than 50% for teenagers. Today, Google states that every fifth search query by mobile users is made using voice input. ‘Voice search’ features will be used more frequently in 2021 as the use of smartphones and mobile devices and other digital assistants continue to rise.
Based on research conducted by ComScore, by the year 2021, 50% of all searches will be voice searches.