You’ve got a great website. Now, how do you increase lead conversion for your sales team?
Millions of people visit websites like yours to sell or purchase something every day. If your web page isn’t converting visitors into buyers, then you’re missing out on potential customers. In other words, you’re wasting money.
In regards to your business, there isn’t any aspect more important than leads. If you want to create a successful online store, you need drive traffic to your site— not just from people who like your product but from potential buyers looking for exactly what you sell. Luckily, there are more ways than one that you can improve your lead generation efforts so that you can begin making real conversions from your site.
It would help if you struck the right balance between information and sales messages. Find out how to boost lead conversions using these seven tactics for your marketing team and sales team.
7 Ways to Increase Lead Conversion
Your main objective as a marketer should always be to turn those first-time visitors into real customers. As long as people remain on your site, there’s always a good chance they’ll eventually become interested enough to take action, thus, impacting their buying process.
#1. Make Sure You Have a Convincing Call-to-Action
The Call To Action (CTA) is the most important part of any landing page because it’s where visitors decide. Any action you take will turn your visitors into potential customers or drive them off and raise your bounce rate.
People tend to be drawn toward something they find compelling. For example, a strong call-to-action.
Your call-to-action (CTA) copy is as important as your buttons’ color, placement, and shape. Many action buttons on a web page are often an online marketing mistake because it leads to a low conversion rate. Be crystal clear on what your product/service is about and what makes it different from others. If you can’t explain something simply in just one or few sentences, then perhaps it isn’t worth mentioning at all!
#2. KISS It
Keep it short and sweet. Most people hate filling out gen forms on web pages. Make sure that each form has only the necessary fields. Make it easy to convert.
You want people to sign up when they visit your site easily. There should be no barriers are preventing them from signing up. You want people who have an interest in what you’re offering to sign up. Make sure they know how valuable their subscription would be.
Most people won’t stick with something when it takes too long or is just too complex. But, on the other hand, if it takes less time than 30 seconds to complete, then you’re probably going to get through it quickly.
- Allow people to use your website easily. Make sure that all elements of your web design are functioning well together and look like a cohesive unit. This would happen by incorporating UX best practices, such as allowing for smooth scroll behavior and keeping a consistent theme across pages.
- Include pictures of products or services. They attract viewers’ eyes and make them feel comfortable buying from you. Keep in mind that many people prefer images over text on web pages, and therefore, visuals are effective forms of content.
- Write short sentences and paragraphs. Try keeping your paragraphs around 250 words or fewer, with relevant keywords added to the mix. Too much information makes readers dizzy and bored. One way to encourage shorter writing is to have a headline at the top of each paragraph and include multiple subheadings under the paragraph. This helps guide your reader through the piece and encourages them to skim rather than read longer pieces.
- Be specific. Include relevant information such as facts and statistics about the product being sold. Show your expertise. As an expert, you must have evidence to back up your claims.
Keep things simple. Don’t use