There are several different types of traffic sources. Each type has its benefits and drawbacks. This article will show you how to get more organic search traffic on your website.
The more traffic that comes into a website, the more ad clicks it generates. This is because as traffic increases, so does revenue. So you can make money from each click that is generated by advertising.
So for you to boost your business via more organic search traffic, you need to learn about all several methods of getting traffic to your site.
Table of Contents
14 Tips to Get More Organic Search Traffic
Optimize, Optimize, Optimize
Create content that resonates with the needs of your target audience. For example, if you’re a B2C business, provide solutions to buyers’ problems. For example, if you sell dog food, create content and products specifically for pet owners.
Keep up with relevant industry news and trends. Not only does this keep your content updated, but it also shows you are engaged in your niche market.
Think about what makes your brand different from others. What sets you apart? How do you want people to perceive you? How can you differentiate yourself from others?
Keywords are not enough. You must also provide education and value. A key principle of effective SEO is that you’ll always want your content to be useful, valuable, and relevant for your target audience. It will never rank well in search results or have an increased search volume if it isn’t, so we can assume this is a basic rule.
However, some webmasters don’t know how to make their product or service offer more value and educate readers about the subject they cover – it’s important to do this to win over potential customers.
Write about things that help users solve their issues. For example, provide tutorials on your website that highlight people’s current problems. It doesn’t matter if you’re an authority figure or a newbie. People love reading articles like that.
You might even consider making sure you use keywords for your blog posts but include them within a clear context. That way, if someone searches for something related to your post, there’s a good chance that they’d be able to find it.
Include videos. Video content that grabs attention, meaning that anyone looking for your services would probably be interested in seeing what you’ve got to offer.
Include long-form answers. Some users are searching for specific questions/answers. Make it easy for them to find what they’re looking for. Also, many people visit YouTube during their commutes, so give them a reason to stick around!
The idea is to make sure everything matches up for each page/product. This means adding similar titles, descriptions, etc. The goal is to ensure that any variation between those elements leads back to your site.
Buyer personas help you create content relevant to your audience. Creating content based on who they are as individuals allows you to connect better with your buyers and achieve more effective results. A buyer persona is a tool used for describing the perfect customer for your product or service.
People who don’t know about buyer personas are missing out on an opportunity to improve their site’s performance. Buyer personas give you a way of representing your best customers and understanding their needs, which helps you know more of your target audience’s wants and how they interact with your brand online.
Optimize Your Metas, Too!
Don’t forget the metadata! Remember that title, description, and meta tags are just as important — maybe even more! — then your main body text.
Meta titles and descriptions are vital because they help Google understand what your page is about. While you can have both presents in the URL, we recommend keeping URLs concise.
You want users to find your content more easily on search engines like Google. You also want them to navigate your site without getting confused by too many words.
The best way for people to do this is by clearly understanding what your web pages are about from the start. This means making sure that every page has a good description and title.
Meta title, URL, and description are the three key ingredients for an optimized web page or blog post, and it’s simple but effective. Of course, all on-page SEO factors need to be right, but meta tags mean you can tell Google exactly what you’re talking about.
Using a variety of different tools, including Yoast SEO, HubSpot’s SEO toolkit, Ahrefs, you can improve tyour websites’ performance across Google, Bing, and Yahoo! However, it’s not just about installing plugins; you also need to work one by one on every single page.
Never Forget Your Long Tail Keywords
Long-tail keywords are helpful because they are highly targeted. The longer the keyword, the more targeted its audience is, the higher your chances of appearing in a search engine page (SERP) result.
Long-tail keywords also have lower competition than short ones. So you can be sure to rank well on search results with them.
Try not to use the most common keywords in your industry. Keywords that are too broad may not help attract visitors who want what you offer. On the other hand, as long as you keep writing great content, eventually, Google and other search engines like Bing and Yahoo! will recognize your site as an authority on the topic, helping your traffic grow.
Ranking on Google is about having an influential presence within a particular niche.
How To Find Long Tail Keywords On Your Site?
There are several methods available to find long-tail keywords. First, check if any related posts are ranking well on your site.
For example, if you own a food distribution website, see any blog posts ranked very well in Google. There may be a list of top 10 recipes that made your readers happy. Then, ask yourself whether those same keywords would apply to your business.
This method works especially well when your niche is quite broad. For instance, if you sell a wide range of housewares in addition to food trucks, you might have several blog posts relating to kitchen appliances.
Another approach is to look at the most popular categories. For example, let’s say you sell clothes online. Check the most visited categories first. Do you notice any recurring themes running throughout? For example, does most traffic come from one particular region or country?
If so, then focus on optimizing those specific areas. By targeting the exact location consumers are searching, you increase your chances of being found.
Once you’ve identified a few potential keywords, you’ll want to figure out which of them have low competition and thus make sense as long-tail keywords.
These words typically require less time and effort to optimize since you won’t compete against big brands or high authority sites.
When you find a keyword that meets all three criteria, it makes sense to invest some time into optimizing these pages. However, don’t neglect the process because it seems too much work. It takes patience, persistence, and practice, and you shouldn’t expect instant results. But over time, you’ll see positive effects.
When looking for long-tail keywords, remember that it doesn’t matter if the content isn’t relevant to your product line. You simply need to write engaging content that answers questions people are asking.
That means focusing on real problems, offering real solutions, and making users feel valued. And, of course, don’t forget to include valuable information about your brand.
On the Finer Points of Internal Linking
Google prioritizes sites with many internal links, especially from trusted sources such as other reputable sites. Encourage clients and friends to link to your site. Create social media profiles for your company that can help drive more referrals.
The bottom line is that linking is a way of giving your site credibility. Google rewards this type of interaction, and thus, internal links are important.
So, how do you know if linking back to your site is beneficial? The easiest way is to measure organic traffic from external sources. This provides you with a good indication of how effective internal linking is.
In addition to measuring pageviews from external links and other resources, consider using Google Analytics.
Incoming links you have, if you get them from high-quality sites, the higher your site may rank because, quite simply (and I’m being sarcastic), the more authoritative it becomes.
But what if you’re not ranking yet? Chances are, you haven’t implemented much SEO. So start by checking high-quality backlinks to your website. Make sure they’re coming from trustworthy websites with great PageRank.
You should also check search engine crawling data to verify that your webpages are indexed—a step that’s necessary before you can begin to optimize them properly.
After verifying that your main pages are indexed, you should be able to take these key steps:
- Make sure your URL structure includes only one H1 tag per page.
- Include descriptive title tags for each webpage. Avoid using excessive amounts of competitive keywords in titles, but instead, use short phrases that accurately describe the page’s contents.
- Write an introductory paragraph and list several bullet points describing each section of the page. A well-written description will attract readers and encourage them to read more.
Incoming links from trusted websites help improve your site’s ranking. Encouraging others to link to your site is one way to get visitors from outside sources. If incoming links from high-quality sites point towards your content, then your page will become more popular and, therefore, more likely to be ranked highly by Google. As previously mentioned, you can use Webmaster Tools to identify where the top incoming links are going.
What’s the best way to get more search traffic? We’ve put together four strategies to give your site maximum exposure within our search algorithms.
Link building can be tedious, but combining it with SEO strategies focused on user experience design rather than just technical tricks pays off. First, of course, you want to make your visitors happy, right? And if you do that, they’ll share their experiences with friends and family, which can ultimately lead to more search traffic.
To boost traffic and sales, look at ways to turn your blog feed into a community. For example, include a “Contact Us” form or offer discounts to customers who refer people to your business.
Google has announced its intention to prioritize mobile-first indexing, meaning it will now treat websites differently depending on whether they were accessed via a phone or a computer.
Identify Non-Performing Content and Fix It
Content that doesn’t perform well for any reason is known as non-performing content. It could be because it isn’t useful enough, not engaging enough, too long, or just plain boring. You’re probably better off without non-performing content. This includes videos without sound, images without captions, and articles without links. These pieces of content do not help a site achieve its goals, and they could harm them.
Because non-performers take up the crawl budget, they’re less likely to be crawled than performers. As such, they’ll appear lower in SERPs for queries related to their topics. When your site contains lots of bad content, search engines become confused when they crawl through your pages and don’t find any useful ones.
Non-performers take up the crawl budget and prevent search engine crawlers from crawling other pages. As a result, the crawl budget limits the number of pages crawled. As a result, search engine bots abandon pages with many non-performing factors.
By identifying and removing non-performing content from your web pages, search engines get enough budget to index your most important pages and posts effectively. However, if you want to win more organic traffic from Google, you need to create great content that ranks well for specific keywords.
Search engines need to be given enough budget to crawl the website’s most important pages and blog post. These pages and posts should get higher positions in the SERP. This helps them win more organic clicks over time.
Here’s How You Can Find Non-Performing Content
Identify which pieces of content perform well for you by looking at their performance metrics such as backlink count, page views, bounce rate, etc. A good place to start is running a content audit.
You’ll need to create an inventory of target keywords (and their related articles) that aren’t capturing enough traffic for them. You could use Alexa’s Site Keyword Tool to determine which popular keywords people are searching for when visiting your site.
To find out which URLs drive traffic from Google searches for each keyword, download a spreadsheet containing the top 10 results for each keyword. Compare each URL’s performance across different channels using cross-referenced data from Google Analytics. Analyze quantitative factors like traffic volume and engagement rate.
Use Alexa’s SEO Audit tool to identify any issues related to broken links, dead-end pages, and duplicated content. In addition, you’ll be able to see which additional keywords aren’t.
After identifying non-performing content, you can do any of these things:
- If people aren’t converting well enough from one page to another, redirect them to a different page where they’re likely to convert.
- Canonical redirects allow for similar pages to be redirected to one another. Canonical tags will help search engines know which version of blog content to show first when someone looks for search terms related to your site.
- Every month or so, conduct an audit to see any issues with your site’s performance. If there are, address them immediately.
Take a Holistic Approach in Improving Your Click-Through Conversion Rate
There isn’t a single action that will boost your CTR. So instead, try taking a holistic approach to improve your CTR. Here are some tips:
The most important thing you should do when optimizing your website is to ensure that everything is working properly. You need to test every page of your site, and if something isn’t working correctly, fix it before moving on to other tasks.
Use target keywords earlier. You should also try to make your title more engaging. For example, if you’re targeting “SEO,” then you could say something like “How to improve SEO” instead of “Improve SEO.” Or, if you’re targeting “PPC,” you could say something like how to optimize PPC ads.
Meta descriptions are one of the more important elements of your page content. Be sure to use clear language that matches your competitive keywords and the searchers’ intent. Always add a call to action.
Optimize your site by using the right keywords, creating new pages, and improving the quality of your content. Monitor how well your efforts are working, and make adjustments as necessary.
Improve Your Site Architecture
Unfortunately, search marketers can’t guarantee site skills because search engines are automatically awarded based on site architecture.
Good site architecture is defined by having a logical flow of URLs. This means that visitors should move easily from page to page within your site without getting lost or confused.
Keep your design simple by using basic HTML elements. Don’t use complicated CSS layouts. Use tables instead of floats or absolute positioning of your content marketing. Use tables for layout and CSS for style. Avoid creating divs for styling and use classes instead. Always separate presentation from functionality.
Large sites should be categorized into meaningful groups. You need to organize them into categories and sub-categories. Look at competitors’ sites to see how you might do this.
Your site needs links to other pages on your website. This means that you should make sure that you have links to every page on your site. Make sure that you do not have any dead-ends on your site. Dead ends mean that there is no link juice to another page on your site.
Add a sitemap.xml to tell Google about the site’s most important pages. Then, create a sitemap in Google Search Console.
Appear in the Featured Snippet
A featured snippet is an instant reply to a user’s search query. For example, this means that if you type in “what is the capital of France,” Google will automatically display your result right away. In this case, Google displays the Wikipedia entry about the French capital.