It’s more chances to drive traffic to your Website comes after a customer visit.
Yes, the more you drive traffic to your Website, the more conversion it gets.
You can optimize your content to improve your chances of how to drive traffic to your Website.
Integrate Search Engine Optimization (SEO) and digital content as one of the core content optimizations you can do to boost your Website visibility. These are some of the various best and proven ways to drive organic search engine results pages (SERP) traffic to your site.
SEO Best Practices that can drive traffic to your Website.
There are best practices that are proven to increase online visibility and drive organic traffic to your Website. We are looking at some of these SEO best practices in this article. It includes some FREE ways to boost online visibility and increase your organic site traffic.
Name a few tactics to drive traffic to your Website – write in-depth topic content most people search for, boost important pages with internal links, and make irresistible headings, tags, and descriptions. Communicate to people you mention in your post to build an email list and for a complete outreach. Ensure to match the right search intent, and build external links to drive organic traffic to your Website.
Here is a shortlist of the preferred and proven ways to drive organic site traffic.
1 – Content Readability.
Your content’s reading level can drive traffic to your Website when Google understands your content well. It determines readability and suitability for the prospective audience, reusability, and clicks conversions.
Think of what would be suitable for your potential readers. Their reading levels help you define which reader can understand your content.
Use Google Chrome’s Readability Checker to assess a portion of a body of text or all of it on your content or site. It gives you the readability score based on the Flesch-Kincaid readability test, a quick and easy software.
Get your content with the right reading level. A numerical score of 60 or higher for your text, document, or website content can make it easy to read for most people.
2 – Content Creation as an Inbound Marketing.
Inbound marketing helps attract the right people to your content. You can create content through blogging to optimize your Website. Come up with content based on what you should know of your target audience persona.
Once you know your audience, creating engaging content can drive organic traffic to your Website and improve your leads generation.
3 – Building Email List
Communicate your content to your current customers and potential readers to drive organic traffic to your Website. Your post or new blog or content can promote it to your followers to boost your Website visibility.
Having repeat readership can help drive traffic to your Website and improve conversions and lead generation. You can promote your content in the form of an email newsletter on social media and business pages. Whether through a post or contest/ giveaway, it is a great way to convert your current followers into subscribers and drive traffic to your Website. Learn how to build and grow an email outreach and other digital marketing to drive traffic to your Website.
4 – Influencer marketing
When you want to work with influencers but are uncertain how to do it and have no resources to invest, then you are in the right place.
Influencer marketing is a budget-friendly option to drive traffic to your Website. Collaborate with YouTube influencers as it is four times more effective at driving brand familiarity than with celebrities. Tap into their audience to drive traffic to your Website as a good start.
5 – Creating Pillar Pages
You can create content hubs or pillar pages and topic cluster pages or sub-pages to rank higher in Google and increase the organic traffic of your Website. Google highly favors sites that are known to be topic experts on the subject matter they are writing about.
Create a pillar page, a longer blog post that broadly covers all aspects of a topic. Then, you write cluster content or blog posts to target long-tail keywords. It can focus on long-term traffic to help you rank higher on search engines and drive traffic to your Website. Get started on pillar pages by learning more here.
6 – Write Headlines that are Inspiring and Irresistible.
Compelling headlines are one of the core essentials of your content. It can make your most comprehensive blog post ramp across the Internet. Your headline writing is one of the SEO best practices that can drive organic traffic to your Website. Make it a practice to write at least 10-20 different headlines before you settle on the one that can drive the most organic traffic to your Website.
Think of your headline carefully before you publish your content to make it inspiring and irresistible to compel your readers to your site.
7 – Optimize your Website with On-Page SEO.
Optimizing your content for search engines remains valuable all these years. A worthwhile SEO-based digital content integration can drive organic traffic to your Website.
Make the most of your image alt text or create internal links to your new content. Address concerns about meta descriptions by optimizing your content for on-page SEO. Ensure it does not have to take long and is quite brief to help you boost organic traffic to your Website.
8 – Target Long-Tail Keywords
Get a winning high-intent keyword and popular keyword bases to cover the search intents of your target audience? Aim for long-tail keywords in most of your web searches. Ensure you aim at them as part of your paid search or SEO efforts, so you would not miss any long-tail keyword on your content to drive organic traffic to your Website.
9 – Appear on Podcasts.
Podcasts have become one of the primary marketing channels despite the tedious work it entails for your digital content integration to drive organic traffic to your Website.
Think about it positively. Plenty of podcasts means they interface with many guests, leading to an organic search that can drive organic traffic to your Website. Pitch to be that guest and appear on podcasts. You can also explore Spotify, Apple Podcasts, TuneIn, Chromecast to widen your podcast stream throughout your larger network.
10 – Evaluate your Website Analytic Data.
Do a little re-engineering of your thought process before engaging any effort to drive traffic to your Website. That is to know your audience well. You can analyze your Website and competitors, using platforms such as Ahrefs, Crazy Egg, to see where you lose visitors and let you create the right content that can drive traffic to your Website.
Your Google Analytics can provide you with every conceivable aspect of your site and your digital content integration and visitor demographics.
Keep an eye on your analytics data, and use it as your basis for promotional and content campaigns. Inspect website insights or visitor data from your Google Analytics to see in-depth your site traffic.
11 – Advertise Your Website
Paid search, social media ads, and display advertising are excellent ways to attract visitors and drive people to your site or content. Get your paid strategies to best suit your goals. You can drive more traffic and increase conversions for options through a paid ads channel.
A paid advertisement has its pros and cons, though. Think of your objectives carefully before you reach for online financial resources such as your credit card to go for paid advertisements.
According to the 2020 CMO Survey conducted by Deloitte US, most firms expect an increase in social spending by 62% over five years. Getting started with paid advertising is a simple process. When you aim to drive traffic to your Website more than what it has, it can also result in more sales conversion.
12 – Merge similar posts
Ahrefs.com coins merging similar posts as a Cocktail Technique then into a Skyscraper Technique. Simply, merging and consolidating both posts into one delicious cocktail of a page. Improving the existing popular content and replicating the backlinks. It can likely perform way better in the SERPs and drive traffic to your Website.
Here is an example from Ahrefs of something like a meta. This post you are reading was originally two other posts, with these URLs:
When you merge two articles, you can improve the quality of backlinks. It can eliminate the bad ones or optimize them into one superior blog or content to get organic search and drive traffic to your Website when you merge similar posts.
13 – Repurpose content on other channels
Repurposing content takes one digital content or asset and reuse it on online channels. It can get tricky in producing content with repurposing in mind, dice it easy into user-friendly formats, and get it to work.
Think about spending lots of time and effort, creating a piece of content. Be diligent right after you publish it to extend its longevity and transform it into different user-friendly formats.