It’s more chances to drive traffic to your Website comes after a customer visit.

Yes, the more you drive traffic to your Website, the more conversion it gets.

You can optimize your content to improve your chances of how to drive traffic to your Website.

Integrate Search Engine Optimization (SEO) and digital content as one of the core content optimizations you can do to boost your Website visibility. These are some of the various best and proven ways to drive organic search engine results pages (SERP) traffic to your site.

SEO Best Practices that can drive traffic to your Website.

There are best practices that are proven to increase online visibility and drive organic traffic to your Website. We are looking at some of these SEO best practices in this article. It includes some FREE ways to boost online visibility and increase your organic site traffic.

Name a few tactics to drive traffic to your Website – write in-depth topic content most people search for, boost important pages with internal links, and make irresistible headings, tags, and descriptions. Communicate to people you mention in your post to build an email list and for a complete outreach. Ensure to match the right search intent, and build external links to drive organic traffic to your Website.

Here is a shortlist of the preferred and proven ways to drive organic site traffic.

1 – Content Readability.

Your content’s reading level can drive traffic to your Website when Google understands your content well. It determines readability and suitability for the prospective audience, reusability, and clicks conversions.

Think of what would be suitable for your potential readers. Their reading levels help you define which reader can understand your content.

Use Google Chrome’s Readability Checker to assess a portion of a body of text or all of it on your content or site. It gives you the readability score based on the Flesch-Kincaid readability test, a quick and easy software.

Get your content with the right reading level. A numerical score of 60 or higher for your text, document, or website content can make it easy to read for most people.

2 – Content Creation as an Inbound Marketing.

Inbound marketing helps attract the right people to your content. You can create content through blogging to optimize your Website. Come up with content based on what you should know of your target audience persona.

Once you know your audience, creating engaging content can drive organic traffic to your Website and improve your leads generation.

3 – Building Email List

Communicate your content to your current customers and potential readers to drive organic traffic to your Website. Your post or new blog or content can promote it to your followers to boost your Website visibility.

Having repeat readership can help drive traffic to your Website and improve conversions and lead generation. You can promote your content in the form of an email newsletter on social media and business pages. Whether through a post or contest/ giveaway, it is a great way to convert your current followers into subscribers and drive traffic to your Website. Learn how to build and grow an email outreach and other digital marketing to drive traffic to your Website.

4 – Influencer marketing

When you want to work with influencers but are uncertain how to do it and have no resources to invest, then you are in the right place.

Influencer marketing is a budget-friendly option to drive traffic to your Website. Collaborate with YouTube influencers as it is four times more effective at driving brand familiarity than with celebrities. Tap into their audience to drive traffic to your Website as a good start.

5 – Creating Pillar Pages

You can create content hubs or pillar pages and topic cluster pages or sub-pages to rank higher in Google and increase the organic traffic of your Website. Google highly favors sites that are known to be topic experts on the subject matter they are writing about.

Create a pillar page, a longer blog post that broadly covers all aspects of a topic. Then, you write cluster content or blog posts to target long-tail keywords. It can focus on long-term traffic to help you rank higher on search engines and drive traffic to your Website. Get started on pillar pages by learning more here.

6 – Write Headlines that are Inspiring and Irresistible.

Compelling headlines are one of the core essentials of your content. It can make your most comprehensive blog post ramp across the Internet. Your headline writing is one of the SEO best practices that can drive organic traffic to your Website. Make it a practice to write at least 10-20 different headlines before you settle on the one that can drive the most organic traffic to your Website.

Think of your headline carefully before you publish your content to make it inspiring and irresistible to compel your readers to your site.

7 – Optimize your Website with On-Page SEO.

Optimizing your content for search engines remains valuable all these years. A worthwhile SEO-based digital content integration can drive organic traffic to your Website.

Make the most of your image alt text or create internal links to your new content. Address concerns about meta descriptions by optimizing your content for on-page SEO. Ensure it does not have to take long and is quite brief to help you boost organic traffic to your Website.

8 – Target Long-Tail Keywords

Get a winning high-intent keyword and popular keyword bases to cover the search intents of your target audience? Aim for long-tail keywords in most of your web searches. Ensure you aim at them as part of your paid search or SEO efforts, so you would not miss any long-tail keyword on your content to drive organic traffic to your Website.

9 – Appear on Podcasts.

The easiest way to look for podcast opportunities for your niche is to use Google or the Think With Google Podcast. Podcastinsights shared that 44% of the US population listens to podcasts.

Podcasts have become one of the primary marketing channels despite the tedious work it entails for your digital content integration to drive organic traffic to your Website.

Think about it positively. Plenty of podcasts means they interface with many guests, leading to an organic search that can drive organic traffic to your Website. Pitch to be that guest and appear on podcasts. You can also explore Spotify, Apple Podcasts, TuneIn, Chromecast to widen your podcast stream throughout your larger network.

10 – Evaluate your Website Analytic Data.

Do a little re-engineering of your thought process before engaging any effort to drive traffic to your Website. That is to know your audience well. You can analyze your Website and competitors, using platforms such as Ahrefs, Crazy Egg, to see where you lose visitors and let you create the right content that can drive traffic to your Website.

Your Google Analytics can provide you with every conceivable aspect of your site and your digital content integration and visitor demographics.

Keep an eye on your analytics data, and use it as your basis for promotional and content campaigns. Inspect website insights or visitor data from your Google Analytics to see in-depth your site traffic.

11 – Advertise Your Website

Paid search, social media ads, and display advertising are excellent ways to attract visitors and drive people to your site or content. Get your paid strategies to best suit your goals. You can drive more traffic and increase conversions for options through a paid ads channel.

A paid advertisement has its pros and cons, though. Think of your objectives carefully before you reach for online financial resources such as your credit card to go for paid advertisements.

According to the 2020 CMO Survey conducted by Deloitte US, most firms expect an increase in social spending by 62% over five years. Getting started with paid advertising is a simple process. When you aim to drive traffic to your Website more than what it has, it can also result in more sales conversion.

12 – Merge similar posts

Ahrefs.com coins merging similar posts as a Cocktail Technique then into a Skyscraper Technique. Simply, merging and consolidating both posts into one delicious cocktail of a page. Improving the existing popular content and replicating the backlinks. It can likely perform way better in the SERPs and drive traffic to your Website.

Here is an example from Ahrefs of something like a meta. This post you are reading was originally two other posts, with these URLs:

  • ahrefs.com/blog/how-to-drive-traffic-to-your-website/
  • ahrefs.com/blog/increase-website-traffic/

When you merge two articles, you can improve the quality of backlinks. It can eliminate the bad ones or optimize them into one superior blog or content to get organic search and drive traffic to your Website when you merge similar posts.

13 – Repurpose content on other channels

Repurposing content takes one digital content or asset and reuse it on online channels. It can get tricky in producing content with repurposing in mind, dice it easy into user-friendly formats, and get it to work.

Think about spending lots of time and effort, creating a piece of content. Be diligent right after you publish it to extend its longevity and transform it into different user-friendly formats.

People use content differently – some may prefer video, audio, and some (like me) prefer to read blogs and watch videos. A good example is the content pyramid used by Gary Vaynerchuk.

14 – Affiliate Marketing

Affiliate marketing offers high-value content you want on your site to be enticing and actionable. Getting active organic social media is a powerful source to drive traffic to your Website.

Without having a Website, you can do affiliate marketing. Promote your links on existing site traffic, social media, or interface with affiliate sites.

You can include a guest post on industry blogs to optimize the links on your site. Scan affiliate markets like ClickBank and ShareASale to find great products to promote or look for the social virality of a brand or product on social sharing sites like BuzzSumo. You can enter your keywords into YouTube to find how your content can go online with your affiliate sites.

But you look more professional and trustworthy to your customers and affiliates when you have a website.

Affiliate marketing can be good for beginners to start your networks and drive organic site traffic with a good affiliate network like Amazon Associates, the affiliate network of choice for many beginners. Commission Junction (CJ) comes right behind Amazon, perhaps the second-oldest affiliate program, and there’s a lot more.

15 – Get Active Organic Social Media

You have to be proactive in creating your content and have it found by people to drive traffic to your site. You can do this through social media channels to promote your content.

Social media channels include Twitter and Google+, which seems effective in B2B niches, and Pinterest and Instagram if you are into a B2C segment to make the most of your social media marketing.

Share content through your social channels, and actively participate in the community. Join in group discussions on Twitter with relevant hashtags, and answer comments on your Facebook posts to engage with your readers and interact with your followers.

16 – Start A Guest Blogging Syndication

Guest blogging is alive, despite what is known that it vanished. A guest post on a blog from a reputable site can drive organic site traffic. It can help build your brand into the exchange.

Write guest posts but proceed with caution. Guest blogging has changed radically in recent years with spammy tactics that could result in stiff penalties.

Guest blogging is a two-way street. Invite people in your niche or industry to blog on your site. They can share and link to their guest article to bring new readers to your site. Ensure you only post high-quality, original content without spammy links to prevent Google from cracking down on you for low-quality guest blogging.

17 – Mix Your Content Up.

The perfect content mix creates shared value. Achieving your content marketing success requires no magic formula. Bother not when some would have you believe for your content to drive organic site traffic.

Ensure each piece of your content you create can address your audience’s goals and needs and support your business objectives.

Vary the length, style, and format of your content to make it more compelling to an array of readers. Distribute your shorter, news-based blog posts with long-form content as well as video, infographics, and data-driven pieces for maximum impact.

18 – Update & Republish Outdated Content

Make this a core part of your SEO strategy. Pinpoint articles that fall from being evergreen in the eyes of Google – refresh, update, and republish the content. Even if you are ranking well for your target keyword, ensure competitors cannot take the top spot away, and decrease your organic site traffic.

When your content is outdated, Google may demote your rankings if your content becomes outdated. Ensure to keep your content fresh and up-to-date to maintain your rankings. Find the pages on your site with decreasing traffic, look at your Google Analytics. Alternately paste each of your pages into Ahrefs Site Explorer and look at the organic traffic graph in the overview report to see how it goes.

Update your outdated content with your target keyword. Refreshing the outdated sections will suffice sometimes. You may also need a full rewrite of the article to republish your outdated content. Learn more about keeping your content relevant through this guide to evergreen content.

19 – Target only topics with search traffic potential

Use free keyword research tools to plan and target topics with search traffic potential.

Only target topics that either high-volume, low-competition keywords (or a few) relevant words or phrases. You can use Ahrefs Keywords Explorer to choose one of the keywords ideas reports to see hundreds or thousands of ideas.

You can also use Ahrefs Content Explorer for a searchable database of over a billion web pages to look for highly relevant topics.

20 – Implement Schema Markup

Implement schema markup (or another microdata format) to increase traffic to your site. Using schema markup for SEO can power up rich snippets than the regular search results to increase organic site traffic.

Your schema markup allows Google to understand and index your content better. The schema.org, the community behind the markup, has put in place the Google Knowledge Graph, a knowledge base of entities and their relationships that came to life.

21 – Link Internally

Your internal linking structure greatly affects the strength of your link building profile. Not by the number of sites that link back to you alone. Ensure to check for internal link opportunities when creating and publishing your content.

Your internal link does not only help with SEO. It can result in a better, more useful experience for your site user.

The cornerstone of your SEO strategies to drive traffic to your Website. Google favors sites with internal links as it helps Google discover new content.

22 – Link Externally

External Links are hyperlinks to any target domain other than the source domain where the link exists. It can be another website that links to you (inbound link) or if you link out to another Website (outbound) for digital content integration and drive traffic to your Website.

Your inbound links point to your Website from other sites, known as backlinks, while your outbound links point to other sites from your Website. Both types of links can be seen in Ahrefs Site Explorer Backlinks Report, and check out the New/ Lost/ Broken backlinks report separately.

23 – Interview Industry Thought Leaders

Many people are willing to talk to you if you ask them. Communicate by sending out emails requesting an interview to thought leaders in your industry, and publish interviews on your blog.

Boost your name, recognition, and essentially your credibility to increase or drive traffic to your Website. Your interviewee will likely share the content and expand your reach about updates in your business. It will use the power of word-of-mouth from people who enjoy your products or services to integrate your digital content and help you boost your organic site traffic.

24 – Make Sure Your Site is Fast and Responsive

Gone were the days when internet browsing was only done on desktop computers. Today, most people use mobile devices to access the Internet.

Even your site has basic SEO factors to drive traffic to your Website, ensuring that it is responsive to your visitors. Make it accessible and comfortably viewable across the Internet or mobile devices like smaller smartphones. Your bounce rate will be sky high when it takes forever for your site to load. That’s too bad for a Website.

Ensure to technically and regularly optimize your content. Include image file sizes, page structure, and the functionality of third-party plugins.

Do a simple page speed checking every time you optimize your content.

Perform content optimization to keep a faster 3 seconds page loading time. You can use Google Pagespeed Insights tools and other online applications to check your site page loading performance faster and better site loading. Make it snappy to your site visitors and potential audience.

25 – Make Yourself Heard in Comment Sections.

Check or visit at least a few sites relevant to your niche or business regularly. You should join the conversation to let them hear yourself and see your potential.

Your blog commenting may not immediately increase or drive referral traffic to your Website. It can resonate content in your industry blogs and sites, making a name for yourself across the Internet.

It can lead to organic referrals that can drive traffic to your Website. Same as guest posting, quality and relevance are key in blog commenting. Engage with other people in your niche regularly for a consistent drive of organic site traffic.

26 – Rank your videos on YouTube

Google search is highly competitive to specific key phrases or keywords. However, there is an equal opportunity to entertain, engage, and rank for everyone in YouTube SEO. The key essential factor to YouTube SEO is high engagement on top of having keywords and search intent in the core of your SEO strategy.

YouTube wants viewers to stay on its platform for as long as possible, and in return, it makes them earn dollars for youtube ads. Not only that, you can manage to rank your videos on YouTube for some of the most sought-after keywords. You can follow these tips in making and ranking videos on YouTube.

27 – Contest and Giveaways on Online Platforms.

Contest and giveaways can drive traffic to your Website. It gives you a mutual boost, rewarding digital content integration, and exchanging essential information with your followers. You can do your contest and giveaways on social media, through your email list, or both to spread your content on the web.

You can decide what platform to host your contest and giveaways. You can do it on Facebook or Twitter to drive traffic to your Website.

You can choose a prize, select the criteria like website comments and email sign up), create graphics, optimize, and post your content assets to promote your content not only for organic site traffic but for digital content integration across the Internet.

28 – Submit Your Content to Aggregator Sites.

Every time you publish or submit content, ensure you are not spamming. Yes, do not attempt to spam Alltop, Amazon, Feedly, Joomla, Reddit, and other similar content aggregator sites to drive referral traffic.

Most members of communities like Amazon or Reddit are extraordinarily savvy to any spam content that disguises as legitimate links. Submitting your content or links that these audiences find vitally useful does not hurt, though. Ensure to choose a relevant aggregator site to submit your content or link, then see for yourself when the traffic pours in.

29 – Optimize your Images and Videos.

Text-based content is already doing well and great, but video-based content is much more valuable than those assets. It is best suitable to attract new visitors and make your site more engaging with your potential audience.

Information retention is significantly higher for visual materials. It can boost traffic more than it is for text-based content that means video marketing is a game-changer in content marketing and can drive traffic to your Website at the same time. You can choose many online video tools such as InVideo and Canva to help you create and optimize free images and videos that can then be distributed across social media channels to generate buzz and awareness.

30 – Research the Competition

This competitor research strategy involves evaluating each of your competitor’s strengths and weaknesses. You have to analyze the strengths and weaknesses of their products and services. If you haven’t used software like Ahrefs for SEO and research for your competitors, it is worthwhile that you have come this far.

Ahrefs Site Explorer is the competition research tool you are looking for. Get an in-depth analysis of your competition, and emulate that kind of content to bring your content across the Internet and drive traffic to your Website. You can use this Google Sheets template from Ahrefs.

31 – Host Webinars

Webinars are one of the new and great ways to impart your wisdom to your actively following audience and make it drive organic site traffic. Hosting a webinar helps drive traffic to your Website when you combine them with other digital content integration tools.

Ensure to send ahead an email reminder a week or so. A “last chance to register” would be most humane a day before the webinar date.

Maintain an archive of the webinar outputs – live recordings and presentations for reference. Promote your webinars through social media and on your Google My Business profiles.

You can use these tools to host your webinars effectively –  GoToWebinar, Zoom, Google Meet, GoToMeeting, and Join.Me and other online meeting tools. You can also check these remote management tools that can help you drive organic traffic to your Website.

32 – Participate in Online Conferences

Participate in whatever online conferences that are relevant to your business or brand. Especially for the industry, you are in, attend to these events, and even better when you speak as a resource person.

A halfway decent speaking engagement is a great way to establish yourself as a thought leader in your industry. It can gain significant exposure for your business or Website.

33 – Keep Your Content Short and Simple

Always ensure that you keep your content short and simple. As possible as you can, considering it can reach the general readers.

It can gain a wider chance of getting organic site traffic.

It is important to simplify your content to reach a general population segment that reads below an 8th-grade reading level. Use short sentences and paragraphs and without jargon and adverbs.

Simplify your content using Hemingway apps. It can help you write simple, readable, and fresh content. Allowing you to avoid common writing errors and lengthy or dense content.

34 – Make your content unique

Use your style and method of reasoning when you write your content. Enrich it for SEO, cite your research sources, but use your own words or paraphrase it to describe the concept to avoid plagiarism. They call it paraphrasing or “copywriting.”

Always use multiple relevant sources in researching your text. It makes it a uniquely fresh but flexible structure, content ideas, and high relevance to your readers’ context.

Write unique SEO content when almost everything on the Internet is already written. Read many more resources to find that “something unique” that most people may tend to overlook or minify.

Double-check and revalidate your content with the use of online plagiarism checkers.  Grammarly or Google’s Plagiarism Checker for Chrome and Copyscape can help you ensure freshly unique and plagiarism-free content.

35 – Understand Your User ‘Search Intent.’

Look for that ‘something” that your users are looking for in a few clicks when they visit your Website. Within the first few results, it may become difficult for you and other users to find that information.

Google has algorithms that can understand user search intent. Google can simply match what the user looks for when they type some keywords or phrases of words into their search engine.

Understand your users’ context and “pain points,” which need information or solutions from your blog or Website content.

You can look at your current SEO ranking results in the SERPs, Google trends, Google news, and Google Search Console to help you figure out. Check this primary keyword “SEO Content Checklist” to get your insights.

36 – Participate in Online Communities

Participating in online communities promotes your content and drives traffic to your Website. Quora Forum is one of those niche or industry platforms where you can drive traffic to your Website. Answer questions on Quora.

You can also promote your content to LinkedIn and other online platforms. LinkedIn has become one of the world’s largest professional social networks. A valuable publishing platform that boosts organic traffic to your site.

37 – Engage Your Readers with a Compelling Title Tag

Place your target or primary keyword to your title tag and meta description is one of the best practices to drive traffic to your Website. Write an engaging title and description to convince your visitors to frequent or stay longer on your content or Website.

Stay focused on your primary goal to increase Click-Through-Rate (CTR) and bring more traffic to your Website. You can learn on this guide to craft the perfect SEO Title tag.

38 – Optimize Your Images with Descriptive “Alt” Tags.

Optimize your images with an alt text to make it user-friendly to visually impaired people. It can describe what the image is all about and allow you to include your content’s target keyword or use semantic keywords instead.

Use the focus content ideas with a long-tail keyword in your images’ alt tags if it is possible to do so. Ensure that your alt-tags are naturally descriptive as part of your target primary and secondary keywords.

Alt text can help rank your images and Website content in Google and other search engines when done correctly. Learn more about image SEO Tips here.

39 Understand Google Guidelines

Fully optimize your online presence by ensuring that you have understood well what are Google Webmaster Guidelines to drive traffic to your Website. These are essential for your web design development, SEO services, and digital content integration to increase your conversion.

Google Webmaster Guidelines are sets of rules and suggestions that can guide you in ranking your site. It can ease up user pain points and elicit a positive experience for your Website visitors.

SEO and digital marketing, in general, are different without Google webmaster tools. Read more on this article to know the relevant Google Webmaster Guidelines you need to know for your Website’s success in SEO-based digital content integration that can drive traffic to your Website.

Final Thoughts

Ensure that these content optimization measures can help you drive traffic to your Website.

Continually improve your Google SEO ranking factors even when you are already at the top of the SERP. Focus more on the SEO techniques or SEO digital content integration tactics that can resonate with your readers and more chances to drive traffic to your Website.

Make it a habit of updating and improving your SEO content even if your site gets more traffic. Enrich your Website for the new focus keyword you sought to achieve and increase your position for indexing by the SERP.

Ease up all your web content and syndicate it across the Internet using SEO-based digital content integration and optimization tips.

If you have got tips to drive traffic to your Website that is not mentioned here, we would love to hear them. Or leave us your concerns in the comments section if you still wonder how to drive traffic to your Website.

Feel free to contact us so our SEO experts can help you.