Simple techniques for optimizing your website content and how SEO works for you.

What is SEO?

A common question that we hear the most from those who want to learn Search Engine Optimization (SEO). Those aspiring SEO Professionals, those who are new to SEO, and those who seek to understand better “What is SEO” and “How SEO works” toward their desired success. This guide for the SEO Basics will serve as a comprehensive checklist, especially for beginners, to provide the most recent SEO best practices we have prepared for you.

How SEO Works

SEO is an approach of optimizing your website to get “white hat,” organic, or unpaid, site traffic from the search engine results page or SERP of Google, Bing, among others. Search Engine Optimization is a hot item when it comes to the evolution of digital content development and online marketing. With millions of SEO resources online, knowing what is SEO and how it works in the real sense can become a needle in a haystack but an exciting challenge to take on in this new normal environment.

Google search engine optimization may require not just basic SEO to indicate to search engine crawlers that they can index your website content. Eventually, rank your website high on search engine result pages or SERPs. Having the SEO basics will help you understand how SEO works, and make a lasting impact on your digital presence.

Here are a few SEO basics:

  • Create your website within a defined logical content structure.
  • Keep your site free of broken pages and links.
  • Make sure every page has an enticing meta title and description.
  • Get citations by listing your business in relevant places on the web.
  • Polish your written copy for planning and execution purposes.

SEO works as a solid foundation of your SEO strategy, telling your users of your SEO value proposition they can regard as a search engine friendly and user friendly website.

SEO Techniques To Start With

SEO may seem easier than you think, but how SEO works needs a more in-depth familiarity, so better not underestimate it! SEO may not be that complicated as it is quite simple. But it is what you need for effective content optimization at a lesser or efficient use of your resources, especially your time and effort. You need to consider the amount of time and effort as your primary take-off point on this search engine optimization challenge.

When you start your SEO content optimization right, you will end up optimizing your website content right for your advantage. Better take your notes as you tour on these proven SEO techniques that you can integrate into your content optimization strategy. Familiarize and internalize how SEO works and simplify it into tidbits of relevant SEO information.

Breaking down SEO key components to simplify how SEO works for your content optimization strategy to ease-up and organize your understanding. Doing this can allow you to adapt what SEO to your SEO Plan quickly. There are five components or types of SEO that you can direct your focus. You need these key SEO components to establish a well-rounded organic search engine optimization strategy.

1. On-page SEO

A practice of optimizing each page of a website to rank higher on SERPs and drive more relevant sustainable traffic in search engines. On-page SEO is optimizing both the content and HTML source code of a page, as opposed to off-page SEO that refers to links and other external signals. Here’s how On-Page SEO works:

  • Get into optimizing your web pages for ‘search intent.’ Increase the ‘topical relevance’ of your web pages to ease Google’s indexing. Keep your content simple and readable
  • Make your page load fast to match queries from searchers avoiding bad user experience quickly. Searchers of your website are quick to hit the back button on pages that are slow-loading and take it too long to load their search. When this happens, people may cease to visit your page even if you rank #1 on SERPs. You can improve page speed, check your web page in Google’s PageSpeed Insights tool.
  • Position your target keyword in the title, meta description, and H1 tags. Build your page as your SEO cornerstone by telling search engine crawlers of the keywords you are targeting. Use descriptive alt tags to optimize images and image file names, al-text, and alt-text descriptions.
  • Use short descriptive URLs to make your page searchable, making searchers more likely to click search results for the best match of their search query.
  • Use Schema markup to increase click-through rates (CTR) when necessary. Schema markup helps search engines to understand better what your page is about.

On-page SEO, when done right, can fulfill search intent and give searchers what they want. It would be worth it if you pull that off, optimizing your “optimization” to increase your ranking and clickability. Most i