130 Technical SEO Tips For Your Website

Learn how these technical SEO tips can improve your search engine rankings to beat the competition.

This article of technical SEO Tips is far from complete, but we have to start somewhere. This is a great list of best SEO for beginners who are learning SEO while at the same time haven’t documented their SEO friendly standard operating procedures yet. In case you already have a more advanced SEO knowledge, you might want to scan this list if there is any you should define technically or add technical SEO best practices to your procedures.

Take a tour of the following technical SEO tips so you can customize what SEO best practices that suit your needs, or clients, and take the first Search Engine Optimization SEO step off from the starting line.

1. Images have Alt-text?

Ensure that all images utilize the alt text attributes and keep it to 125 characters maximum. The alt-text attribute specifies an alternate text or alternative information for an image if it cannot be displayed, or for any reason the user cannot view it. The Alt-text is also called “alt tags” and “alt descriptions,” which appears in place of an image on a webpage when it fails to load on a user screen. It eases up screen-reading tools to describe images to visually impaired readers and allows search engine crawlers to better rank your website.

2. Minimize JS, cookies, CSS, and images

Google may not index your website when it is new and doesn’t have any inbound links yet. So, please create an account on Google webmaster tools and register your website to indicate Google to your sitemap.xml for them to crawl your URLs. And minimize the use of javascript (JS), cookies, CSS, and images to make your site as usable as possible.

After minimizing the use of web technologies for Google indexing. Please take note that not all search engines such as Bing, Yahoo, Ask, AOL, DuckduckGo, Yandex and Baidu, user browsers, web services, and screen-reading devices treat JS, cookies, CSS, and images the way Google does. Better keep things on your site as simple as possible for maximum SEO optimization effectiveness.

3. Analyze anchor text

Check those internal anchors on your website are analyzed, and being used in a consistent and optimized way. The anchor text is the visible character and words that hyperlinks display when a link is created to another document, content element, or location on the web. It appears as a blue underlined text, but you can change your website link colors and styles through your HTML or CSS coding for better analysis.

Analyze anchor text using Google Webmaster Tools to check whether it uses descriptive text and provides a basic idea about the page that the anchor text links. You can get started with Google Search Console (GSC) SEO Starter Guide or explore other online SEO tools like Ahrefs.

4. Does the currency reflects the target country

Make sure there are no currency problems on the site spanning many regions or languages. Any currency-related issues can significantly affect your website reach, so is its traffic. Check that currency between foreign markets on the website reflects the target country as it influences site performance to users and search engine result pages or SERP.

Like the value of goods or services, the demand level of a currency determines the product value proposition. Currency affects supply and demand factors in foreign exchange and future expectations for the target currency. Take a look at currency indicators on your websites, such as inflation & interest rates, country currency strength, trade terms & duties, and political performance.

5. Check for network and scripting errors

Correct any issues learned with your web browser’s development tools. Use Google Chrome Developer Tools to check for network and scripting errors. Get started with this Google Chrome Developer Tools’ hands-on tutorial on “Inspect Network Activity of the most commonly-used Development Tools related to your web page’s scripting errors and network activity.

6. Check for overuse of site-wide links

Check whether your website is overusing the global navigation feature. Visitors would expect user-friendly horizontal navigation across the top or vertical navigation down the left side of their browser. Putting your navigation in a standard place makes your site easier to use and leads to a lower bounce rate, more pages per visit, and higher conversions.

Make sure that the graphical user interface of your global navigation is reserved for buttons, links, dropdown menus, tabs, search bars, or any other design element providing ease of movement from one set of content to another. Your site-wide links offer your readers with easy navigation on how it works and can speed up their search within and with the linked web resources.

7. Avoid stale pages

To avoid your website becoming stale, update your web pages at least quarterly. Improve or revamp the “About Me” page as this is one of the most essential pages of your website that you should keep fresh. Add new photos or graphics to the portfolio, link back to your content on other pages of your website, and write short blog posts with high-quality content regularly.

Maintaining a content calendar is an excellent start to periodically update your website with new keyword data, repurposed older content bringing it to an updated version, a simple website redesign or web design optimization, and upgrading its website functionality.

8. Check for pages that need exclusion

Check what pages of your website that the robots.txt file needs to exclude. Your robots.txt file should indicate that the search engine crawlers or user agents (software) can or cannot crawl pages on your website, specifying crawl instructions to “disallow” or “allow” the behavior of one or all crawlers or user agents. Once these crawlers were able to index your website pages, it will label any duplicate or alternate pages with “Excluded” in the crawling report. When web crawlers can index your canonical page, they will mark that page as duplicate or alternate. Such indexing results will provide an SEO advantage for your website, check for Google Index Coverage Report.

9. Is the website missing GA code on some pages?

Ensure that you can identify the tracking ID of your website. Most often, websites sometimes break without their owners being aware. The key is to ensure that error pages must have Google Analytics tracking code so you can monitor them accurately. These error pages may include missing, improper or incorrect information like phone number, payment or credit card details, etc. Are any web pages on the website missing their Google Analytics (GA) monitoring code? Try checking your entire site for missing GA or Google AdWords code with a GA Checker.

10. Check for blocking by X-Robots-Tag HTTP Header.

The robots meta tag lets you use a granular, page-specific method of setting how a specific page should be indexed and served to the user’s search results. The X-Robots-Tag serves as an element of the HTTP header response for a given URL. A “robots meta tag” can contain an X-Robots-Tag. Any directive or blocking instruction in use by a robots meta tag can also specify this blocking directive as an X-Robots-Tag. You can check the details on how to use X-Robots-Tag in Google Developers Tool.

11. Catalog target search modifiers (best, how-to, etc.)

List down and document a set of the search modifiers that the site is using. It is easy to remember most search operators or modifiers. These search modifiers are short commands that stick in mind. When you understand and know how to use them effectively altogether becomes your advantage, especially in responding to a navigational query or search query. You can type or enter into a website, the site’s name instead of typing or entering its URL into a browser’s navigation bar, or using a bookmark if available.

Learn more of these search modifiers, try the use of Google Advanced Searching.

12. Checked for pagination problems

You need to check if there are issues with pagination that can lead to having problems with search engines trying to crawl your website. Any pagination problems can cause crawling issues for search engines, which in turn, go along with the problems of a large number of URLs. If you have a considerable amount of web pages with paginated content, it’s unlikely that Google will crawl all your pages and, therefore may not index all the pages you want it to.

13. Proper URL Canonicalization used?

Ensure that the redirects, navigation, external links, sitemaps, and feeds are aligned with the canonical URL. The canonical version of your website will help Google to choose and crawl that URL, and all other URLs that you specified. So, it is suitable for your website to indicate that Google should spend time crawling the updated and relevant pages on your site. It is better to verify at the stage environment and implement the canonicalization, including rewrites and redirects from all other protocols. Find and index the canonical version or URL of every page of your website using the URL Inspection tool on Google Search Console. The tool will help you check for proper URL canonicalization, and whether a page has a canonical tag to prevent it from appearing on multiple URLs. You may not expect that all URLs on your website would be indexed, though.

14. Does the website properly use permalinks?

Check whether your website has set-up and uses permalinks properly. You can think of this part of the URL as a conversation between your site and a search, which means that the permalinks you use and the structure you decide have corresponding redirects to ensure fresh content is directed to the respective URL on your website.

15. Page names and image names

Ensure that all your website pages, document names, and image file names are keyword enrich. When it comes to image SEO, it is essential that when you use keywords to help your website pages rank on search engines, it would have an exact match with search queries. You need to create descriptive, keyword-rich file names that are crucial for page and image optimization. Search engines crawl the text on your webpage, but they also crawl your image file names. Double-check that page names have meta descriptions, tags, and images have proper captions, alt-text, tags, titles, and descriptions.

16. Check for mobile-friendliness

More people are searching for things from mobile devices than ever before. So your website needs to be mobile-friendly. Having a mobile-friendly website is a definite ranking signal that will help your SEO efforts.

You can check to see if your site is mobile friendly (in Google’s eyes) by using the Google Mobile-Friendly Test Tool.

17. Check for bad link anchor text like “click here.”

Check your website for “Click here” anchors as these are considered bad. Over time, it becomes more descriptive about the goal of the hyperlink, which you need to be specific instead. An anchor text should be a specific clickable text in a hyperlink (that usually appears in an underlined blue color text) that matches or is relevant to the page you’re linking to. So, avoid being generic, i.e., click it here on your anchor text. Google search engines will index your website, and your anchor words will help crawlers to identify which of your webpages are running spam operations, are having bad links like “click here” and which are legitimate. These bad (i.e., click here) anchor words or links can tell your readers where they can find more information on your site, and what is on the other side of your anchor links. Worst is it can affect their search preference on your website and may cause them to bailout your competitors for more optimized content and relevant anchor links.

18. Check for redirect chains

Does your website utilize redirect chains? Do these chains take so long to get it to the other side of the redirect?

If either scenario happens to your website, better check your URL redirect accuracy, redirect status code, and internal redirect chains, or identify redirect loops. Use GSC’s Webmaster Tools to generate a report and map out chains of redirects to determine the number of hops along the way, how long it will take to identify the source, and if there is a loop. You can also check for redirect chains using http://redirectcheck.com.

19. Too many outbound dofollow links?

Ensure that your website has, in a way, not too many external dofollow links as these may diminish your webpage’s PageRank. We usually link to high-authority domains or websites with a typical length of high-quality content or articles that are 500 words or more with 3-5 outbound links. In some cases, there are around 7 or 8 outbound links or dofollow links that these high-quality content may have had. Thus, contributing to your off-page SEO optimization value, helping your website to cope with Google’s gradual increase of link building profile analysis to verify any site’s conveyance of online authority with other domains.

20. Check Certificate expiration dates

Put domain and certificate expiration dates within a business calendar and create alerts the month before these certificates expire. You can check these in Google Chrome by clicking the padlock icon in the address bar for whatever website you are on, click “Valid.” In the box that subsequently appears or pops up, under the “Certificate” prompt, click on “Valid,” then check for the expiration date. You can use SSL Shopper for a fast SSL/ TLS check, other information, and a quick diagnosis related to your SSL certificate installation.

21. The main content is above the fold

Ensure that the main content of your website pages is always “above the fold,” a terminology coined from the early days of publishing that refers to content on the front page of a newspaper or tabloid, particularly the upper portion, where it often shows the headlines or relevant story or photograph. In web development, this “above the fold” content refers to the portion of the web pages that loads first, becomes visible for browsing, and what the visitors first see without scrolling or clicking. The fold in on the website relates to the scrollbar.

22. Check for polluted data from forms

Check your website for polluted data from forms, and If people are trying to corrupt your data. Should this happen, then you are most likely a viable target for Negative SEO. Additionally, A negative SEO is the exact opposite of Search Engine Optimization. Where the former devastates your website, the latter optimizes it on the contrary. To prevent this, you need to install alerts in Google Search Console. Monitor your backlinks for low-quality, spammy links, and redirects and duplicate content using online SEO tools (for backlinking, disavowing links, etc.). Attend to the security needs of your website seriously by changing your passwords or improving your password protection frequently and ensure malware or spam protection. Also, never make enemies as this will result in data pollution or negative SEO. Check regularly for your site speed and server status, and avoid using black SEO.

23. Check for a video sitemap?

Check whether your website is using a video sitemap that is an extension to the standard sitemap. Ensure to follow video best practices to get the best results in Google Search Console Guidelines for Video Sitemaps. You can create and check Video Sitemap, or you can embed this within an existing sitemap at your convenience. Adding video Video metadata to your existing sitemaps can create video metadata, which can be done manually, or you can choose the easier ways with a lot of online generators or creators of a video sitemap.

24. Is the website using a CMS

It is important to identify the earliest how content is being managed on your website, as this can impact your plan for optimization. You can detect a content management system or CMS through the source code of the website. For instance, the site is built on WordPress or Joomla, you will be able to find the CMS in the source code through its search option. Just type “Ctrl+U” then “Ctrl+F” and then search for the CMS that you think the website is built on. A CMS makes interaction with a website database user-friendly.

25. Is the website using wildcards in subdomains?

A possibility that black hats can invent subdomains that function with the existing website. In this case, you can create a wildcard DNS record to point out all existing and non-existing subdomains to a specific area. Sight, for instance, www.example.com would direct to *.example.com when a wildcard subdomain is enabled. The *.example.com is the wildcard subdomain. Check moz.com to learn more about the use of website wildcards in subdomains.

26. Check server headers.

Look into the server headers for every web page type on your website. Investigate server configuration errors and fine-tuning issues. The server headers are used to return a number of significant results and to check how a webpage responds to a request publicly. You can use online tools such as seobook Server Header Checker to check for your server headers.

27. Check for problem HTTP Status Headers

Check for configuration problems with your website’s HTTP or HTTPS headers? In Chrome, visit a URL, right-click, select “Inspect” to open the developer tools. Select the “Network” tab. Reload the page, select any HTTP request on the left panel to display the HTTP headers on the right panel. Open out or expand the node for the “server” option, then further expand the “Web Sites.” After that, right-click the “Web site” and then click “Properties.” Click the Custom HTTP headers tab, and then click Add. In the Custom header name box, type the custom HTTP header name.

28. Ad Blockers

Check how your site engages “ad blocked” visitors. You can also request users to whitelist your site by targeting ad block users only. You can also bypass ad blockers. All these you need to deploy to your website to optimize your conversion rate, prevent losing revenue, and improve the quality of user experience on the Internet. Learn Google’s new ad blocking technology to Chrome; check it out at DoubleClick by Google.

29. Minified CSS/JS/HTML

Verify each of the static assets on your website is minified and hosted on a suitable content delivery network or CDN, if possible. Use GSC’s Google’s Developers Tool to minify your CSS/ JS/ HTML as well as create a build process to minify and rename the development files, and save them to a production directory. When you minify these tools, you can remove unnecessary or redundant data without affecting how a browser processes the resource.

30. Checked CSS Validation

Check that each of the site’s cascading style sheets or CSS validates it to set parameter selection properly and avoid overfitting as well as anticipate possible hacks. When you check your CSS validation, you will know if it complies with the CSS standards. There are a few online tools or a CSS Validator that can help you check your website’s CSS validation, and also tell you which CSS features are supported by which browsers in the CSS implementation.

31. Optimal meta descriptions used?

Check that optimum tuning and uniqueness of the meta descriptions both on your website and on the internet. Remember that you cannot take your product content to your meta content. Your meta description shouldn’t be more than 160 characters long, including the spaces between words. Ensure you write something unique as your meta description as it represents your product and attracts potential buyers. To check this on your web page, right-click a non-hyperlinked area of the page and select “View Source” in Internet Explorer or “View Page Source” in Mozilla Firefox or Google Chrome. Look at the top of the page source between the and tags.

Most metatags begin with <meta name= or <meta http-equiv=. Though meta descriptions are no longer a factor on your website ranking, it can impact a page’s click-through rate or CTR on Google, which can positively impact your page’s ability to rank in the search engine result pages.

32. Google Page Speed Insights Evaluated?

Ensure that the page render times are good and at least within the average load time of the top ranking websites. In Google, a web page loading time is under three seconds, highly consider this as most visitors or people tend to leave a page that takes longer than three seconds to load. When you improve your website page speed, you have a lot of opportunities to increase your website traffic. Use Google Developer Tools – PageSpeed Insights to analyze the content of your web page and generate suggestions to make page speed faster.

33. Check for canonical URL agreement

Check whether the web pages URLs on your website are in agreement with the canonical URLs. The rel=canonical element or also known as the “canonical link,” is an HTML element that helps prevent duplicate content issues. When the canonical URL is in agreement, it can specify to search engine crawlers the preferred version of a webpage, which is the “canonical URL” or the original source to improve a site’s SEO. Should there be canonical issues, you can address it by implementing a permanent 301 redirect. This scenario may not be the case at all times. So depending on the server that hosts your website, you have to determine the method you want to use in implementing a valid redirect.

34. Checked keyword usage in content?

Look at how keywords are being employed in the page content. You need to deploy focus (primary or main) and related keywords into your page content. These steps can help you to start with – use keywords on your meta description, SEO title tag, article title, within the first and last 200 words of your content, and throughout the article or page content. And ensure to include latent semantic indexing on your content keyword implementation so that search engines can discover how a term, a keyword, and content work together to mean the same thing, even in the absence of some few keywords or unable to share related keywords or synonyms.

35. Checked for geo meta tags for local?

Inspect the correct execution of the GEO meta tags on your website. You can browse your meta tags by just right-clicking anywhere on the page and select “View Page Source.” When a new tab appears, say using a Chrome browser (or in Firefox it will pop-out a window), you can find the meta tags on the part of the top or “head” of the page. For your Geo meta tags, Bing search engines support meta tags for local. In the same manner, you can configure a target country inside Google Search Console to set-up your local SEO, and specify the name of the place, global position (latitude and longitude), and region. See the examples below:

Effectively deploy your meta tags by ensuring that you have the focus (primary or main) or the most important keywords for the webpage on your meta description. Write your meta tags legibly and ensure it will be a readable copy. Treat the geo meta tags or meta description as if it’s an advertisement for your webpage – make it as compelling and as relevant as possible.

36. Image sizes, images compressed

Make sure to minimize or compress the image sizes for your website. Check that the dimensions of the original image that you upload to your site can have a significant impact on how it appears to the searches or browser screen. We recommend using images that are between 1500 and 2500 pixels wide. Images smaller than 1500 pixels may appear blurry or pixelated when they stretch to fill containers, such as banners. Most websites on the internet use an image with a dimension of 1024 x 768 pixels or 8 x 6 inches to fit a typical 4:3 screen ratio.

37. Check for the text being used in images

Double-check to minimize words in graphics, and additionally to tune the alt text to its optimum. Most assistive technologies can read the “Alt text” attributes, which helps ensure more of your audience to access your content. To make it holistic, describe on your alt text title and description what additional content the image or graphic contains. Please take note that to prevent missing or to forget the “alt attributes” and or the alt text entirely, track them down. Manually tracking them can be a tedious and challenging task without the aid of automated online tools. You can check how to optimize the text being used in images with Google Webmaster Tools and other online SEO tools such as Ahrefs, Screaming Frog, among others (for free and paid) to view your image alt text, find the missing alt attributes, and alt text on your website.

38. Check for footer issues.

Ensure to check your website’s footer for linking scheme issues as it affects your website navigation. You can find your website footer at the bottom of your site pages. It typically includes important information such as a copyright notice, a disclaimer, or a few links to relevant web resources, especially for your landing pages. Your website footer also contains website technical and legal information. The footer is a visible and out-of-the-way space to share the legal information that many sites are required to display. Ensure your footer can help someone to land on any page on your website and allow them to find what they need within three clicks.

39. Check no follow no index page exclusions

Check whether there are any pages on the website that utilize no index or follow exclusion tags. A noindex indicates Google search engine not to index that page, but it doesn’t mean that the search engines should not follow the links on the page, while a nofollow indicates that search engines also should not follow the links.

40. Check for trailing/ usage in URLs

Configure your website pages on the correct use of trailing slashes. A trailing slash is a forward slash (/) you can see at the end of a URL. This is used to mark a directory, and also, if a URL is not terminated using a trailing slash, it points to a file. Placing a trailing slash (/) at the end of URLs may have potential implications for SEO because search engines like Google don’t always see different URL structures as equivalent. In short, the trailing slash does not matter for your root domain or subdomain as Google does not care whether you use them or not, but your consistency is what matters most for Google search engines to crawl and index your page URLs.

41. Latent Semantic Indexing Keywords in Content (LSI)

Check what the LSI keywords for every page’s target keywords on your website are. Latent semantic indexing or LSI is a system search engines use to analyze the other words that people use on a given related topic. Any LSI keywords are words and phrases that have a high degree of correlation to your target topic. Google’s algorithm these LSI keywords to help ascertain the content quality and content relevance to the search term. You can type your main keyword in Google search and note down all the words displayed by the search results. That would be your list of related keywords and note keyword phrases synonymous with your target topic. If the list has very few keywords, you can repeat the same process with the words displayed by Google. Use your main keyword and an LSI keyword phrase in your meta description so that Google will give you more priority on their search engine indexing.

42. 3rd party tracking

Better reduce the use of third party tracking scripts to improve your page speed and overall website search performance. A third-party script (i.e., third-party JavaScript, etc.) refers to scripts embedded into any site directly from a third-party vendor. These scripts can include ads, analytics, widgets, and other scripts that make the web more dynamic and interactive, such as analytics, metrics, and ad scripts. Should you wish to remove undesirable scripts, you can quickly get rid of them in Google Chrome. Go to the top left part of your browser window, click the gear button or “Settings,” and choose “Extensions.” You will see a list right along with other Chrome extensions that you may have installed. Look for the scripts that you want to remove, then click Uninstall. Use third-party tracking at the least minimum just to allow partners to automatically collect customer information that they can use to optimize their advertising campaigns on your website and for indexing by search engines.

43. Check server uptime stats?

Check how much operational time or uptime the server of your website has. This is a website metric measured in terms of the percentage of web hosting when a web host can provide 99.9% operational or uptime of the system or server. It offers an overall rate when contrasted with the website downtime. Your website’s uptime statistics are the most important metric expressed in total duration, in which the server functions operationally and online. That means the systems or the server will be operational for 99.9% of the time. Check other details and more useful insights on server uptime with Quora.com.

44. Checked for flash usage on the site?

Search engines like Google, Bing, and browsers are phasing out support for Adobe Flash and Silverlight as a result of the numerous security exploits they have. They also identify and minimize the usage of these flash players on many websites. You can check by right-clicking on any part of your website, whether it has a flash player. When you see “zoom in” (at the top of the box) and “About Adobe Flash Player” (at the bottom of the box), it means you know that you have Flash on your website. For the past years, several popular exploit kits have incorporated (i.e., ransomware, etc) into their exploits. According to a recent Recorded Future analysis, these kits rely heavily on vulnerabilities in Adobe Flash and Microsoft Silverlight to deliver ransomware such as Cryptowall, AlphaCrypt, and TeslaCrypt.

45. Check if there are silos for content?

Ensure that your website’s page contents are constructed in ways to maximize search term relevance, that is also known as a “content silo,” a method of grouping related content to establish the website’s keyword-based topical areas or themes. Content silos are essential to SEO, user readability, and usability because it strengthens the website’s topic and keeps it tightly related and focused in terms of physical and virtual siloing.

46. HTML validates?

Ensure you can check that the HTML validates without serious issues. Meaning, it follows the grammar, vocabulary, and syntax of the HTML language. The HTML validation helps check a web document for HTML errors and assess its markup validity. Use Validator.w3.org for an online markup validation service.

47. Ads are nofollowed

Google wants paid ads to be labeled and set with rel=nofollow to ensure they don’t pass page rank or mislead visitors. The Nofollow attribute or rel=“nofollow” meta tag is a value that can be assigned to the rel attribute of an HTML element. This attribute tells Google, Bing, and other search engines of a “no follow” instruction that a specific outbound link or a hyperlink should not influence the ranking of the link’s target in the SERPs. When a website doesn’t want to pass authority to another webpage or because it’s a paid link, a nofollow attribute is set.

48. Checked for hidden text?

Check if your website is utilizing hidden text on pages. When you see a large area of blank space on a website page, it may signal hidden text. To reveal text that hides because its color matches the page background, you can double-click on seemingly blank space, thereby selecting any text that appears there.

49. Check for user profile links

Ensure that you check and trace the profile account links on the site that are causing problems. These are one of the ways of profile linking back to your site. You need to add your website URLs to the personal, professional, or business profiles that you create on various websites. Make sure that you are also able to link your Analytics accounts to your Google AdWords, MyBusiness, Google Maps, and other high domain sites or directories. When you optimize your user profile links, you are making up and directing traffic to your site. Google favors this kind of link building from a variety of sites, especially from high authority domains.

50. SEO Robot

Perform a diagnostic crawl of the site to determine the status of each URL and configure the search engines to crawl and create reports on your website’s URL status. Set-up your website SEO Robots – meta robots tags & robots.txt, and use Google Search Console Tools & Reports to help you measure your site’s performance for search engine results, fix issues, and improve your Google search results.

51. Check for dynamic parameter order

Ensure that the parameter order of your website URL variables are consistently set-up across your website. Choose Postman by Google, so you can specify the content-type (a header field) as application/ JSON and then provide name-value pairs as parameters. You can also use your URL instead of theirs, simply put a URL parameter. According to Google, it is a way to pass information about a click-through a URL that serves as evidence of a user’s specific click on a page that requires the creation of a dynamic parameter.

52. Favicon and touch icons in use?

Ensure all the icons usually are defined and working. You can declare favicons using the <link> tag, which accepts <link rel=”” type=”” sizes=”” href=””> to define the relationship between the HTML document and the linked element. This can be used to link stylesheets, among others. You can also enable touch icons on your website to allow mobile users to bookmark the web page to their home screen. You can provide a special icon to be used in these cases, which is the same as your favorite icon or favicon. Setting-up the image to use as a “touch icon” depends on the browser or device that your users may be using, so make sure that it is compatible with theirs.

53. Cross-linking sister sites?

Check if your website cross-links to multiple private sites that you own together (or a sister or affiliate) to prevent the primary risk of their forming something like a link wheel, pyramid, or another similar scheme. You can use long-tail keywords in your content, and build an offer across that chosen Keyword. From this, you can generate a lead capture page so that people can get more information related to the topic they are looking for. Cross-linking allows users to reference sites with content similar to what they are already viewing and may be of further interest to them.

54. Popups or popovers in use?

You have to list where, how it works, and how you utilize these popups and popovers on your website. Ensure that the website does not overutilize or in an annoying way. It means that these popups or popovers, or any secondary content on your website, is not related in any way to the product, the brand, and customer experience that can negatively impact SEO status on Google. When you properly utilize these popups or popovers on your website, it can increase your social media following, answer frequent customer questions, promote your content such as an ebook, conduct a survey, and grow your email list.

55. Website use staging servers? Does Google index them?

Make sure that staging servers are not being indexed publicly. If they are indexed publicly, it could lead to duplicate content issues, or they could be perceived as thin content. Use Google’s Webmaster Tools to assess your popups and popovers.

56. Breadcrumbs properly implemented?

Ensure that your website executes breadcrumbs that are a secondary navigation system that shows a user’s location in a site or web app. Ensure that you organize your web pages and content logically. It can also help users to fin