How often do you get frustrated because you spend hours creating great types of content only to see very little referral traffic? The unfortunate reality is that no matter how much time you put into SEO or social media marketing campaigns, you’ll never reach the success you want unless you invest time to drive traffic to your website.
SEO can be daunting. There are tons of strategies to choose from, and many of them contradict each other. Some methods may even hurt your rankings. But don’t worry. We’ve got you covered. Below, you’ll find 35 proven tactics to boost your traffic.
Here Are Tactics to Drive Traffic to Your Website
There are many ways to drive targeted traffic to your website. However, you can find that some methods are more effective than others. In addition, some strategies can be implemented during the design phase, while others require ongoing maintenance. Here are the best tactics to drive traffic to your website.
SEO is the practice of optimizing websites for search engines (hence, search engine optimization) so they can be more visible in local searches for relevant keywords.
Build Quality Backlinks
You must get links from other sites to rank well in search engines. These links are called backlinks. You should focus on building relationships with other bloggers and influencers in your niche, as these are link-building opportunities. You can ask them to link to you when you have these relationships. People like to give external links to authoritative sources, so if you ask someone to link to you, you’ll probably get a positive response.
On the other hand, external links can also drive a substantial number of referrals. That’s something to expect if you get mentioned on popular websites. You can also see referrals if you’re linked to an article ranking well for high search volume keywords and a steady stream of organic traffic.
If you own a website, you should always look for ways to expand its reach. One great strategy is to partner with other websites and help them grow. Several types of partnerships include reciprocal linkbacks, cross-promotion campaigns, joint ventures, co-branding, and paid advertising. Some examples of backlinks include adding a link to a blog post, exchanging guest posts, or even writing about another website on your own. In addition, there are numerous ways to boost search engine rankings if you run a small business website.
Google AdWords is an advertising platform owned by Google Inc., providing online advertisers with access to targeted advertisements. You bid on short-tail keywords and select the ads you want to appear on Google’s search engine. If someone searches for a keyword related to your offer, your Google Ads appears above other search ads. Your search ads may also appear below organic search results.
Use Schema Markup
Schema markup isn’t just about making your long-form content more visible to search queries. It also helps users understand what information you provide and how you present it. Microdata allows users to see what information is available on your page exactly.
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