Get search traffic by targeting easy-to-rank topics
One effective strategy to get search traffic to your website is to target easy-to-rank topics. By focusing on topics people are searching for and with low competition, you can increase the chances of ranking higher on Google and driving more traffic to your site.
However, remember that many of these keywords may be highly competitive. The “Keyword Difficulty (KD)” filter can narrow the results. This will help you identify keywords that are easier to rank for.
Once you have the filtered results, take a closer look and select the relevant keywords for your site. These should be topics that align with your target audience and business goals.
Creating high-quality, original content that provides value to your potential customers is important when writing about these topics. Use long-tail and relevant keywords throughout your content to optimize it for search engines.
Additionally, consider incorporating other traffic-driving strategies such as guest blogging, internal linking, and social media promotion. Guest blogging allows you to reach new audiences and build backlinks to your website. Internal linking helps search engine bots discover and index your content more efficiently. Social media promotion can attract traffic from various social media platforms.
By targeting easy-to-rank topics and implementing a comprehensive content strategy, you can increase your website’s visibility in search results and drive more organic traffic. Remember to consistently analyze your traffic sources, monitor keyword rankings, and adapt your content to improve your search rankings and conversion rates.
Get brand exposure by appearing on podcasts
One effective way to get brand exposure and drive traffic to your website is by appearing on podcasts. The good news is that finding podcasts to appear on is relatively easy. Start by conducting a simple Google search using relevant keywords related to your niche or industry. Look through the search results, select podcasts relevant to your target audience, and align with your brand.
Once you have identified potential podcasts, you’ll want to find the host’s contact information. This can be found on the podcast’s website or social media profiles. Send a personalized pitch to the host, highlighting why you would be a valuable guest and explaining how your expertise can benefit their audience.
Remember, when appearing on podcasts, provide engaging and valuable content that resonates with the audience. Be authentic and showcase your expertise. This will help you build credibility and attract listeners more likely to visit your website for more information.
Rank higher by filling content gaps in existing content
One effective way to drive more traffic to your website and rank higher in search engine results is by filling content gaps in your existing content. Content gaps refer to subtopics or keywords your competitors are ranking for but you are not.
Please choose up to three relevant competing pages and copy their URLs. Navigate to Ahrefs’ Competitive Analysis tool and access the Content Gap report. In the “Target” section, paste the URL of your existing page; in the “Competitors” section, enter the URLs of the competing pages you selected. Click on “Compare.”
This will generate a Content Gap report that reveals the common keywords your competitors are ranking for, but you are not. These keywords represent potential content gaps you can address in your existing content.
Analyze the report and identify subtopics or keywords you can cover. For example, suppose you want to update a post on earned media. In that case, the Content Gap report may suggest subtopics like “owned media examples,” “paid media examples,” “earned media vs. paid media,” or “owned vs. earned media.” These subtopics can be incorporated as H2 headings in your content to provide more comprehensive information and target relevant search queries.
By filling these content gaps and providing valuable information on overlooked subtopics, you can improve the relevancy and depth of your content. This, in turn, can help you rank higher in search engine results and attract more organic traffic to your website.
Remember to prioritize high-quality, original content that caters to your target audience’s needs and interests. Regularly identifying and filling content gaps can be essential to your content strategy and overall search engine optimization efforts.
“Steal” traffic from Reddit by sharing barebones posts
When driving traffic to your website, Reddit can be a goldmine if used correctly. While Reddit is notorious for hating marketing and self-promotion, there is a way to tap into its vast user base without getting banned or downvoted.
One method is to share barebones posts that provide valuable information or resources related to your industry or niche. Instead of directly promoting your website or products, share useful content that Redditors will find valuable and engaging.
For example, let’s say you have a keyword research post. Instead of directly linking to your post, create a short and straightforward Reddit post that outlines the key points or findings from your research. This barebones post should be concise, informative, and without any promotional language.
The goal is to pique the interest of Redditors and encourage them to click through to your website to learn more. By providing valuable insights without directly promoting your website, you can avoid backlash and gain trust from the Reddit community.
Remember to follow the rules and guidelines of each subreddit you plan to post in. Participate actively in the community by commenting, upvoting, and engaging with other posts. This will establish your credibility and make your barebones posts more likely to be well-received.
While Reddit can be a challenging platform for self-promotion, you can “steal” traffic by sharing barebones posts that provide valuable information to the community. This approach allows you to tap into Reddit’s massive user base and drive traffic to your website without risking a ban or getting downvoted.
Tap into other brands’ audience
One effective strategy to drive traffic to your website is to tap into the audience of other brands. By collaborating with non-competitor companies in your industry or niche, you can leverage their existing audience to expand your reach and drive more traffic to your website.
One way to do this is to participate in joint webinars or events. Find a brand that targets the same audience as you and collaborate on a webinar or event that provides valuable insights or actionable tips related to your industry. For example, if you offer expertise in building website traffic with evergreen content and social media, partner with another brand that complements your expertise.
By sharing valuable knowledge and expertise in a joint webinar, you gain visibility in front of a larger audience and establish your authority and credibility in the industry. Participants who find value in the webinar are more likely to visit your website to learn more about your offerings.
Promote the joint webinar through your website, social media platforms, and email newsletters to maximize exposure. Collaborating with other brands can be a powerful strategy to tap into their audience and drive relevant traffic to your website, resulting in increased visibility, leads, and potential customers.
Refresh outdated content to boost its rankings
Refreshing outdated content is crucial to maintaining and boosting your rankings in search engines. Even if you’re currently ranking well for your target keywords, there’s always a possibility that competitors may steal your spot. Additionally, search engines like Google tend to lower the rankings of outdated content.
Keeping your content up to date is important to ensure that your website continues to perform well. One of the easiest ways to identify which content needs refreshing is using our free WordPress SEO plugin. By running an audit, this tool will provide you with valuable insights on which articles require updates.
Refreshing your content not only helps in maintaining your rankings but also enhances the user experience. Outdated content can deter potential visitors from returning to your website and negatively impact your credibility.
When updating your content, incorporate new information, statistics, and recent developments in your industry. This will make your content more relevant and valuable to your readers. Additionally, consider optimizing your content with relevant keywords and incorporating internal and external links to improve its overall SEO.
Regularly refreshing and updating your content shows search engines that your website offers high-quality and up-to-date information. This, in turn, can lead to improved rankings and increased organic traffic to your website. Remember, SEO is an ongoing process, and keeping your content fresh and relevant is key to staying competitive online.
Reach new audiences by befriending amplifiers
Finding amplifiers in your industry is crucial for reaching new audiences and driving traffic to your website. One effective way to identify these amplifiers is by using the SparkToro tool. Enter your topic or niche, and it will provide you with a list of influential people with a large audience.
However, it’s important to note that simply finding these amplifiers is not enough. It would be best if you worked on building relationships with them. Start by featuring them or their work in your content. This could be mentioning them in a blog post or sharing their insights on social media. Once you have done this, reach out to them and let them know. This gesture will show that you value their expertise and open the door for a potential collaboration or promotion.
Building a genuine relationship with amplifiers takes time and effort. Engage with their content by leaving thoughtful comments or sharing their posts. Be sure to provide value and establish yourself as an expert in your industry. This will grab their attention and increase their chances of reciprocating your actions.
Remember, befriending amplifiers is not about asking for favors. It is about fostering a mutually beneficial relationship where both parties can benefit from each other’s audience and expertise. By establishing these connections, you can reach new audiences, drive traffic to your website, and grow your online presence.
Get more views by turning your content into X threads
If you want to drive more traffic to your website, one effective strategy is to turn your content into X threads. This involves taking your blog post or article and republishing it on various platforms or mediums, each with a different angle or focus.
By repurposing your content, you can reach a wider audience and increase your chances of attracting more views. Here’s how to do it:
1. Identify your original blog post’s key points or main ideas.
2. Break down those main ideas into smaller, easily digestible threads.
3. Rewrite each thread in a way that is tailored to a specific platform or audience. For example, you could turn one thread into a Facebook post, another into a Twitter thread, and another into an Instagram carousel.
4. Use relevant keywords and hashtags to optimize each thread for searchability and visibility.
5. Include a call-to-action in each thread that directs users to your website or blog post.
6. Share each thread on the appropriate platforms or mediums, engaging