Google just announced its newest algorithm upgrade called BERT.

The release of Google BERT upgrade was announced on October 24, 2019. Google reported that it has been rolling out the new update for the past few days.

According to the release, Google says that this new update will affect 10% of all search queries, which implies this is among the largest Google updates of the last 5 years!

BERT means “Bidirectional Encoder Representations from Transformers” as well as is a “neural network-based method for natural language processing (NLP) pre-training” …

Does that sound complicated enough?

Do not stress over the technical mumbo jumbo; this post will explain it in plain English.

 The Google BERT Update Explained

At its core, this update is concentrated on translating the intent of search questions better. It’s basically an improvement for machine learning.

Rather than taking a look at the customer’s search question on a word by word basis, BERT allows Google to analyze the whole phrase much better to give the searcher much more accurate return of the results.

Mild alterations or even basic words in a search question can considerably change the search intent. With this new update, Google is getting better at analyzing what individuals are really trying to find when they search.

Google laid out a few examples in their news:.

Example 1

In this example, Google shows how the search engine result modification when translating when a user is searching for details about traveling to the US vs. from the United States.


Example 2

In this example, Google formerly recognized words “stand” and also matched it with “stand-alone” which was the inaccurate variation of the word for this query.


Rather, the searcher is concentrated on the physical needs of the task, so with Google BERT, Google translates the query more precisely.

As you can see, the outcomes alter based upon a far better analysis of what the searcher is in fact searching for.

What Does This Mean For Your Website And SEO?

The most significant thing to try to find is if there are any kind of adjustments in your traffic in the next coming days and weeks.  This is not an algorithm that penalizes anyone! It is really to much better understand the customer query and intent of the search.

The most effective way to make sure you win with this update is to have well written content that answers the query of your target audience. I anticipate websites that have great pages and supporting blog posts in the form of well-written, long form text to be the champions of this upgrade.

What To Do If Your Web Traffic Starts Dropping.

Now, if you see a drop in web traffic, I would certainly not advise making any significant changes until the the algorithm has had a chance to settle. Google has a long history of presenting updates, then reversing or tweaking them in the weeks after. Think about it, this is a software update and it could have bugs to be worked out.

With that stated, if you are dropping website traffic as well as continue to do so in the next few weeks, there some easy things you can do to recover;

  1. Identify the inquiries or keyword phrases that you are triggering the traffic decrease.
    Open Google Search Console (or install it if you do not have it yet) and run a contrast report.
    google search console comparison recordAfter that click queries and also look at which you have lost traffic for.
    This will certainly show you which search inquiries you ought to examine.
  2. Determine what is currently ranking.
    Browse the queries in Google and also see what sorts of material are rating currently.
    • Is it a different web content kind?
    • Is it bringing up a different angle?
    • Is it addressing a somewhat different concern?

3. Tweak Your Content.

Fine-tune your content to match the content that is now ranking, or create brand-new content that matches.

Google constantly is revealing what it desires, so all you have to do is design that!

What Are You Seeing?

Allow us know what you are seeing on your end as well as we’ll report back the results!

Final Thoughts

The new Google BERT update may be one of the most significant updates of the last 5 years of Search Engine Optimization.

Because this update is not focused on any kind of kind of penalization, there is absolutely nothing to worry about. Rather, it’s focused on recognizing search intent much better.

If you would certainly like some help with your SEO, you can always Contact Us for a free consultation!

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