Video marketing has been playing a great part in the digital community. More businesses invest in video marketing to reach out to their target audience and increase brand awareness. Yet, how good are these videos? Well, they don’t have to be perfect. The main intention of video marketing is to connect with your customer base and prospects. As long as the video tells your story well enough, the viewers will be able to see why it is important to them and make a personal connection with the message.

With this in mind, you should start using video in your business’ marketing strategy. Videos allow you to connect with customers better and provide an easy way to share information. You’ll also get more chances to create more engaging content than other types of content. This article is about how you can tap video marketing to scale your business.

18 Ways How Video Marketing Can Help Your Business

Besides staying ahead of the competition, you can also implement an effective video marketing strategy to benefit your business by getting more customers. Here are other benefits of video marketing for your business.

Because Google Loves It

Videos help you get more traffic and boost your rankings. Your video is more likely to appear first on Google if you embed a video on your website. Google now owns Youtube, so there has been an increase in how much videos affect your search engine rank. Optimize your videos on Youtube for SEO.

Write an interesting title and description. Add a link to your website, products, or services. Give potential customers a chance to take action. Explore the world of the interactive to encourage actions even further. Google loves to rank its website first for a variety of keywords. They’ll put you below the fold when you try to rank your website higher than theirs. You need to create content if you want to get ahead.

Because Video Is More Popular among Smartphone Users

Mobile goes hand in hand with video. Ninety percent of consumers use their phones to watch videos. Mobile video viewing increases by 100% each year. YouTube says mobile video consumption grows by 100%. Smartphone owners are twice as likely as television viewers and 1.4x as likely as desktop viewers to connect personally to brands that show video on their devices. Brands need to consider what people see when watching the latter videos on their phones. Please give them a better choice in the video content they consume.

Better Conversion Rates

It is a powerful tool when used appropriately. For example, you can place a short and engaging video on a landing page, and people are more likely to watch it. In addition, the conversion rate is raised by 80%, while including a video in an email boosts the click-through rate up to 300%.

Video content creates immense value for your business. By adding a product video on a landing page, you can significantly increase the conversion rate by 80%. Studies even show that 74% of the prospects watching the product video have purchased the product. These facts prove that video converts more customers than any other form of content. Consumers also say that video content gives you the confidence to make an offline purchase.

Product demo videos help users understand what your product or service does. A business owner must use video content for marketing purposes. However, if your business isn’t utilizing video content for a marketing campaign, you may be missing out on an incredible opportunity to increase sales.

Better Customer Rapport

Videos help you improve customer relationships and build trust with potential customers. A video beats out other media because it evokes emotions more effectively. People prefer watching videos over reading text. Videos also beat out other media because they’re harder to turn off than text. You can utilize videos to humanize your brand, and it can help you build trust with customers.

Better Customer Engagement

Videos have an extremely high social media share potential. Using the word “video” as the subject line can boost your open rates by 13%. In addition, sharing a social video increases Internet users’ engagement by 33%, while simply using the word