What is user experience (UX)? If you’ve heard anything about UX lately, it probably has something to do with mobile apps. In short, user experience design (or UX) is the science behind creating good user interfaces. The goal is to create intuitive experiences that are seamless, convenient, understandable, and memorable. But, most importantly, the UI should meet its users’ expectations.
Users want to get value from the apps they use every day. They expect quality, intuitive design, great functionality, and seamless performance. This means that businesses today have to put much more emphasis on the aspects of user experience than ever before.
What Is User Experience
UX originated in human-computer interaction (HCI), but it has since spread beyond HCI to encompass design across many disciplines. In addition, UX has a wide range of definitions; hence, there is no agreed-upon definition for UX. For example, some people consider it to be the sum of all user interactions with a product, including those that happen outside the scope of the product itself. Others define UX as the sum of all experiences throughout the purchase cycle. Still, others focus on the sum of all experiences related to a particular product. And some prefer to focus on the sum of the experiences during the product’s actual usage.
The concept of UX is often confused with the idea of usability, which describes the ease of use of a particular interface. However, UX encompasses much more than just making something easy to use. UX is about creating positive emotional customer interactions and ensuring that every aspect of the experience meets their expectations.
It’s All About the People
As a discipline, UX creates solutions to user problems affecting people’s lives. This involves understanding what motivates people to buy products, why they choose one brand over another, how they interact with different types of interfaces, and even what makes some people happier than others.
Empathizing with and understanding user behavior is important for UX designers. If they want their visual designs to be successful, they need to consider real people’s needs, desires, behaviors, and preferences. Otherwise, you risk creating products that fail to meet those needs.
It’s a Progressive Process
UX design isn’t something that happens once, and then it’s done. It’s an evolving process that requires constant iteration. You’ll start with one idea and test it with real people. Then you’ll learn what works well and what doesn’t work so well and adjust accordingly. So the next time, you’ll better understand how to make things easier for your users.
There are four key design elements to consider when making decisions around UX design:
- User expectations
- Business goals
- Product requirements
- Industry standards
It Should Be Part of Your Business Goals
One of the aspects of product design is thinking about solving problems for users but forgetting about what the business wants. Your products are only useful if you address business needs. Unfortunately, most companies want one thing above everything else: profit. This is okay, but they should always keep the business needs in mind while designing their products.
This is where the balance comes into play. Of course, you need to ensure that you’re solving the user’s problem, but you also need to consider the needs of the business. Otherwise, you end up creating useless products.
What Sets User Experience Design Apart from User Interface
While UX involves both the internal experience and the external appearance, UI consists solely of the visual components that make an application’s UI come alive – i.e., its looks and feels.
UX is about how people use products and services, while UI deals with what those products look like. UX is about how you feel when interacting with something, whereas UI is how things are visually presented. UX is about how well a product works, whereas UI is about the aesthetics of how it looks.
A good interface should be easy for the end-users to use. It’s the first impression they get from your industrial des