Local SEO trends and tips for getting your company noticed
Local SEO is becoming increasingly important year after year. Local businesses are finding it harder and harder to compete online and are looking for creative ways of driving customers to their business. Many of these local businesses do not know the options available to them so they simply guess at what might bring them more business and end up wasting a lot of time and money in the process. In this article we’ll look at some of the online trends and statistics for what makes local SEO marketing a success and brings results for your local business.
Any small business with a storefront, office, or physical location can benefit from Local SEO Services. Even multi-location companies and franchises can benefit from Local SEO Services.
What Is Local SEO?
Local SEO is a search strategy for businesses that want to attract more local customers and foot traffic to their door. Local SEO is an excellent way to market your goods and services to people searching for your products or services online.
With searches from mobile devices increasing every year, it is getting more important to optimized your company’s online presence for mobile local search results. And apparently a Google rep has confirmed at an invitation only Local Search Conference that 46% of all searches on the web have “local intent”. So this statistic alone should make you want to focus a large part of your internet marketing efforts on local search optimization.
Local SEO vs National SEO
Local SEO is much more focused than National SEO. With National SEO you are targeting results for a much wider audience. For example, our website here at ITDwebdesign.com could nationally target keyword phrases such as “WordPress SEO Services” or “Joomla SEO Services”. Both of these terms would target a large audience nationally and even worldwide.
However if we wanted to target a much more local audience we could target keyword phrases such as “Chicago SEO Services” or “SEO Company in Chicago” and these would be more specific to our location or region. And this is the difference between local and national SEO.
What Matters For Local SEO?
At the core of Local SEO are three foundational elements that determine if your business will show up for a local search result. These are:
- Relevance: How relevant are your products, services, and overall business to the search query.
- Proximity: How close is your address to the geo location of where the search query is taking place.
- Prominence: A combination of how popular your company is with consumers, reviews, brand searches, etc.
Local SEO Trends
Google’s RankBrain is becoming more intelligent every day. It is the ultimate artificial intelligence engine designed to date. We can use Google Trends to see how much the importance of local search has become in recent years.
Below you can see “near me” searches and how much they have increased over a 5-year period. People looking for something like “plumbers near me” or “Italian Restaurant near me” are showing results for businesses that have optimized for local search results. If you are not optimized for local search results, then you are surely losing business.