Marketing automation tools help teams to efficiently manage campaigns across several platforms, including social media and email, among others. It streamlines repetitive and time-consuming tasks to free up team members to do more important duties for the company. An efficient marketing automation tool reduces human error, so the company also saves money and time.

This article tackles why you should consider having marketing automation tools and the factors you must take on-point before purchasing an automation tool for marketing. Most importantly, this article showcases a comprehensive list of marketing automation tools suited to every need.

Why Use Marketing Automation Tools

Marketing automation tools can do so many things for your company. Mostly, such tools are often associated with email automation. Instead of manually adding their emails and posting the same email to everyone, marketing automation tools can send specific ones based on user action, ranging from a simple newsletter sign-up to informing the user about abandoned shopping carts. You can also nurture your audience through drip email marketing. Drip marketing aims to foster your audience by sending them a series of emails that entice their interests.

You can also use these tools with your CRM system to boost your sales campaigns and target specific user profiles. When you integrate your CRM with your marketing automation tool, you don’t allow any lead to slip through any crack.

Common Types of Marketing Automation Tools

There are several types of marketing automation tools available in the market. Knowing your marketing needs or where your marketing placement is, moving forward, would help you determine the kind of marketing automation tool to use.

All-in-One Automation

All-in-One automation tools are those tools that cover more than one marketing channel. Such tools are standard when the company has successfully scaled one or more channels, already invested in improving its marketing activities and campaigns, or exploring more avenues to improve their marketing campaigns.

Email Marketing Automation

When one talks about marketing automation, it’s email automation that first pops up on one’s mind. It’s not surprising because this aspect of marketing automation is considered much cheaper than having the entire plethora of marketing automation tools.

Email marketing automation tools are for you if you have some degree of success in marketing.

Here are some email marketing features you should for in a marketing automation tool:

  • Segmentation
  • Template designs
  • Behavioral trigger emails
  • Forms
  • Mobile Optimization
  • Split Testing

Social Media Marketing Automation

Social media marketing automation tools, as its name connotes, encompasses all automation needed for social media marketing. These automation tools are perfect for companies that outsource content or have several admins handle their social media accounts. Your brand is also active on several social media platforms and uses social media not just to publish but also to provide customer support.

Marketing Automation Tools That Concentrate on Social Media Should Have:

  • Social Analytics Tools
  • Poll Creation
  • Referral Programs
  • Scheduling Features
  • Social Interactions

Customer Journey Automation

When you want to automate a customer journey, we are not just talking about a single buyer experience aspect. We are referring to all stages, from lead generation to lead scoring and down to lead nurturing.

Lead Nurturing Marketing Automation Tools Should Have the Following Features:

  • Lead Database
  • Drip Campaigns
  • Task Notifications
  • Segmentation
  • Lead Scoring

B2B companies that wish to improve their sales and marketing campaigns could greatly benefit from these automation tools. Suppose you have already created a buyer’s journey for your leads, and your sales and marketing teams often collaborate, or you are using the accounts-based sales model. In that case, you should consider having customer journey automation tools.

Pricing Automation

Pricing automation tools are needed when your company is ready to be more price-competitive and make your pricing strategy an advantage. Such automation tools are often used in eCommerce businesses.

Loyalty and Referral Automation

Loyalty and referral automation tools may not be the most popular set of marketing automation tools, but it sure does tap the most powerful marketing tool of all time, word of mouth. It would help if you used such tools when you have successfully used your products using the word-of-mouth strategy.

These tools are also ideal when buyers don’t negotiate when buying the products, or the former don’t need to research a lot about your products. However, make sure that the lifespan of your products is long enough for such an investment. In other words, if you’d want to take advantage of your product’s popularity, invest in these types of automation tools.

Here’s the List of the Best Marketing Automation Tools

These can be used as marketing automation tools for small business companies or those who want to expand their horizons.

Act-On

One of the benefits of marketing automation tools is it can guide your buyers in every stage of their buyer journey. If you want to take your marketing automation to the next level, Act-On might be the right tool for you. With this tool, you can nurture your loyal audience and attract new leads and clients. You can integrate your existing CRM to Act-On to improve sales conversions.

Features:

  • Automated Journey Builder
  • Web and Landing Page Creation
  • WebForms
  • Multiple Scoring Sheets for Prospects and Customers

Why It’s Included:

It provides lead scores for prospects and customers to understand their needs and behaviors further. Act-On also allows you to track your buyers individually through their score sheets. This tool focuses on active use and the number of contacts rather than the size of data.

Pricing

  • The Professional Plan starts at $900 a month.
  • The Enterprise- starts at $2000 a month.

Suitable For: Lead-Focused Automation

ActiveCampaign

ActiveCampaign doesn’t just automate. It includes a human touch to automation, making the entire buyer experience more credible. Being the first to use the visual automation sequence builder, ActiveCampaign can create complicated workflows without any training needed.

Features:

  • Automation Map
  • Email Automation
  • Market Segmentation
  • Pre-Made Engagement Automation
  • Site-Tracking
  • Migration Services
  • Advanced Marketing Reporting
  • Lead Scoring

Why It’s Included

It’s the no-frills approach in setting that makes people gravitate to this tool. This tool can also visually show how each of your automation connects. This allows you to easily check each automation or adjust any campaign to suit your general purpose. With regular updates to the tools, you know that you stay on top of your game. This tool can easily manage your time, allowing you to focus more on doing the tasks rather than on creating the tasks.

Pricing:

You can try ActiveCampaign for free for 14 days. You can pay yearly with a minimum of 500 contacts.

  • Lite: starts with $9 per month, billed annually; up to 3 users
  • Plus: starts with $49 per month, billed annually; up to 25 users
  • Professional: starts at $129 per month, billed annually, up to 50 users.
  • Enterprise: starts with $229 per month, billed annually; up to unlimited users

Suitable For: Email Marketing for intermediate users

AdRoll

Adroll is a well-known email marketing automation tool that allows you to create compelling emails that can be easily personalized according to your audience’s needs. With AdRoll, you can reach out to your clients and customers at the right time with the right message,

Features:

  • Drag-and-Drop Email Builder
  • Built-in Templates
  • Integration with Popular eCommerce Apps
  • AI-Driven Product Recommendations
  • Cross-Channel Measurement

Why It’s Included

If you want to retarget and re-engage past customers and followers, AdRoll is the best bet for you. It has cross-device and cross-platform capabilities that help in customer segmentation for better targeting and check your ad campaigns across all social media.

You can also retarget campaigns that can put you up on the lead or maintain your status against your competitors. These features can also improve your marketing campaigns by providing your customers with personalized buying experiences.

AdRoll is one of the more popular digital marketing tools in the market. You’d find it easy to manage. It also allows you to check all your ad campaigns across all social media platforms. It has a built-in and customizable template that can assist your email marketing campaigns.

Pricing:

You can try AdRoll for free.

  • Starter: starts free with 5k emails cap a month.

Basic Inclusions:

  • Ads
  • Email templates,
  • On-Demand email sends
  • AI-Driven Carousel
  • Insights
  • List Management
  • Shopify Integrations
  • Campaign Marketing
  • Conversion Attribution
  • Support
  • Essentials: starts at $9 (annual billing) or $12 (monthly billing) with a 10k emails cap a month and a 30-day trial; Inclusions are similar to the Starter Plan with add-ons such as removal of “powered by AdRoll” branding, advanced and custom audience selectors such as CSS selector and Impressions
  • Growth: starts $19 (annual billing) or $25 (monthly billing) with 20k emails cap a month and a 30-day trial; Inclusions are similar to the Essentials Plan with add-ons such as Performance Benchmarks, customized data segment reports
  • Advanced Tracking: starts at $450 (annual billing) or $499 (monthly billing), which includes advanced channel contribution analysis, spend tracking, market mix modeling, and automated spend and deliveries ingestion

Suitable For: customer retargeting and re-engagement

Aritic PinPoint

Aritic PinPoint has advanced customer engagement features that are suitable for B2B companies. It can easily identify which among your leads can become potential customers. With a comprehensive list of third-party integrations, Arctic PinPoint stands out from its competitors.

Features:

  • Landing Pages
  • Forms
  • Contact Segmentation
  • Email Campaigns
  • Lead Scoring
  • Account-Based Accounting
  • Mobile Marketing
  • Social Media Marketing
  • Marketing Analytics

Why It’s Included

You can fully customize your landing pages and forms. Apart from this, Aritic can easily connect you to your audience on various social media platforms. It has robust lead scoring features such as responses, engagement, and likes. These can pinpoint which among your leads would most likely to convert.

Pricing:

There are no setup fees for Aritic PinPoint. You can pay per month, per year, or every two months, with a minimum of 1K contacts. All plans except for the Enterprise have free trials.

  • Lite: starts at $19 per month for monthly billing
  • Starter: starts at $79 per month for monthly billing
  • Professional: starts at $99 per month for monthly billing
  • Enterprise: needs to have at least 10k contacts.

Suitable For: B2B companies

Automizy

Automizy is equipped with a drag and drop editor that makes email creation more exciting. If you have difficulty creating catchy subject lines to hook your email leads, this tool can be suitable for you. With its AI functionality, Automizy can predict which of your subject lines would work best for your campaigns.

Features:

  • Visual Automation Builder
  • Website Behavior Tracking
  • Interest Tagging
  • Personalization
  • Contact Management
  • Scheduling

Why It’s Included

Automizy has new integrations with Elementor for lead generation. You can also transfer data from your apps to Automizy using Pabbly Connect. Automizy is also integrated with Shopify.

Pricing:

Automizy has a free trial with 14 days of free usage, with a minimum of 200 contacts. It starts at $9 per month.

Suitable For: email marketing strategy for opening and increasing rates

Autopilot

Autopilot combines fun and functionality. Don’t be fooled by Autopilot’s visuals. The platform is jam-packed with features that are also easy to use.

Features:

  • Integrated with Popular Software, Apps, and Programs
  • No-coding Marketing Automation Software
  • Template Directory
  • Personalized Customer Journey
  • Native CRM Integrations
  • Website Tracking
  • Visitor Data Capturing
  • Proactive Headsup

Why It’s Included

Autopilot is easy to the eyes- and they claim that they are the easiest to use. You can create personalized messages for your leads. Repetitive tasks can be automated, making your goals quicker to achieve. You can have add-ons such as setups and training by specialists, VIP support, Salesforce CRM integration, and custom IP. It even makes these integrations much easier to use.

Pricing:

Autopilot has a free 30-day trial. You can either pay month to month, monthly for one year or one-time payment annually.

  • Silver: $49 per month with 2K contacts, unlimited emails, chat, and email support
  • Gold: $149 per month with 5K contacts, unlimited emails, chat, and email support.
  • Platinum: $249 per month with 10K contacts, unlimited emails, chat, and email support

Suitable For: email marketing automation

Aweber

Aweber is one of the more popularly known email marketing automation tools. This automation tool can be used to target specific audiences at a particular time. Since Aweber does not outsource your emails, you’re assured that the tool has full control of your emails, so each of the latter is assured of hitting the inbox and not the junk folder.

Features:

  • Email Newsletters
  • Email Automation
  • AI-Powered Email Template Designer
  • Landing Pages
  • eCommerce
  • Free Account Migration Service
  • Sign-up Forms
  • Subscriber Segmentation
  • 24/7 Customer Solutions
  • Free Template LIbrary

Why It’s Included

It’s a pretty simple tool, but it packs a punch. You can target specific people for a particular message, be it email or other kinds of content.

Pricing:

You can get Aweber for free.

  • Pro: $16.15 a month, billed annually, with 500 maximum subscribers. It also includes email split testing, behavioral automation, sign-up form split testing, advanced message analytics, webpage tracking, sales tracking, and cart abandonment.
  • Free with a maximum of 500 subscribers

Suitable For: email marketing automation

Buffer

Buffer is an automation tool suited for your social media marketing. It can help you publish your posts on several social media platforms at a given schedule, even if you have to do so simultaneously.

Features:

  • Direct Scheduling
  • Shop Grid
  • Preset Publishing Schedule
  • Custom-tailored
  • Social Media Performance Reports

Why It’s Included

Buffer is not just a social media scheduling tool. Buffer can help you build your online reputation through better engagement. You can post to all major social platforms from the Buffer dashboard. Your team can have better collaboration for your social media campaigns because this tool can be acquired through a browser or a mobile app.

Pricing:

You can try Buffer with no credit card provided for a 14 days trial period. The great thing about Buffer, you can cancel anytime.

Suitable For: Social Media Automation

BuzzBuilder

People behind BuzzBuilder understand how important following up with leads is. They also understand that manually doing so can be a pain in the neck.

Features:

  • Advanced Email Automation
  • WebForm Builder
  • Web Tracking
  • Analytics
  • Lead Scoring
  • Social Media Marketing
  • Lead Alert
  • LinkedIn Lead List

Why It’s Included

BuzzBuilder can send emails automatically to leads that haven’t responded the first time you sent one. This tool goes beyond email blasts. It creates personalized emails that speak to your leads as if they are friends, giving you more effective email campaigns.

Pricing:

Pricing for one user is at $250 with a cap of 2,500 contacts. This can be reached up to 25 users for $1,500 with 50K contacts per month.

Suitable For: Outbound and Email Marketing Campaigns

Campaign Monitor

How you create your emails will never be the same with Campaign Monitor. YOu can use its analytics feature to test email elements to know which works better. Campaign Monitor also has a CM Commerce feature that eCommerce sites would find useful.

Features:

  • Drag & Drop Editor
  • Professional Templates
  • Count-down Timer
  • Responsive Templates
  • Smart Segmentation
  • Transactional Emails

 

Why It’s Included

With Campaign Monitor, you can enhance your customers’ buyer journey by creating timely emails. This way, you keep your audience engaged. This tool has a dedicated support system at your disposal 24/7.

Pricing: You can try it for free. All you need to do is sign-up. With a minimum of 500 contacts, you can choose from the following:

  • Basic: $9 a month; includes 2,500 emails and all core email marketing features, among others.
  • Unlimited: $29 a month; includes unlimited emails, all core email marketing features, time zone sending, spam testing, among others.
  • Premier: $149 a month; includes unlimited emails, all core email marketing features, all the inclusions for the Unlimited plan, and includes pre-built engagement segments, advanced link tracking, among others.

Suitable For: Email Marketing Automation

Campaigner

Racking up revenues through email automation becomes easy-breezy with Campaigner. You can improve customer relationships through its one-on-one interaction feature to scale up and increase sales. You can also generate more revenues through personalized customer journeys using Campaigner.

Features:

  • Visual representations of complex workflows
  • Autoresponders
  • Triggered campaigns
  • Recurring campaigns
  • Segmentation
  • Local languages
  • Customized email
  • Consistent email branding
  • A/B Testing
  • Content Testing

Why It’s Included

It has the geo-location tool that allows you to target your subscribers based on their location. Campaigner can also be integrated with many third-party applications such as Facebook, Google Analytics, and the likes so you can easily create and keep track of subscriber lists.

Pricing: You can start for free. You can either have annual or monthly plans.

  • Starter: starts at 40.95 with a maximum of 5k contacts
  • Inclusions:
  • Drag & Drop Editor
  • Geo-location
  • Landing Pages
  • Facebook Audience Builder
  • Essential: starts at 119.95 a month with a maximum of 25k contacts; includes all the Starter features with dynamic content, exclusion lists, localization, among others.
  • Advanced: starts at 119.95 a month with a maximum of 25k contacts; includes all the Starter and Essential features with purchase behavior, automation workflows, API access, among others.

 

Suitable For: Email Marketing Automation

Constant Contact

Constant Contact goes beyond your usual email automation- it provides more than that. You can beat your deadline with Constant Contact easy-to-use features. Creating emails won’t be a pain with this one. This can upload your email contacts list from your storage and integrate it into its email marketing tools.

Features:

  • Facebook Fan Promotion
  • Website Creation
  • Drag-and-Drop Email Editor
  • Contact management List
  • Real-time Tracking
  • Contact Segmentation
  • List-Building Tools
  • Free Sign-Up
  • Customizable Forms

Why It’s Included

If you want an email campaign tool that stands out, this is one of those email marketing automation tools you should try. This will keep the audience engaged so you can build better relationships with them. You can resend emails to new subscribers.

You can also create an email series to keep your audiences immersed in the experience. This tool is suitable for small companies that want to get started with marketing automation and doesn’t have any near-future plans for expansion.

Pricing:

You get a free first-month with pricing based on the number of contacts, starting with $20 per month. If you need more powerful features, you use the Email Plus plan that includes automated emails, surveys, and polls, among others. This plan starts at $45 per month.

Suitable For: Email Marketing Automation for small businesses

ContactPigeon

ContactPigeon is an automated software for digital marketing. With it, you can create personalized emails which can be sent to a specific set of audience.

Features:

  • ROI Tracking
  • Segmentation and Targeting
  • Social Marketing
  • Search Marketing
  • Campaign Management
  • Email Marketing
  • Lead Management
  • Landing Pages
  • Omnichannel

Why It’s Included

Its more complex features are more suitable for eCommerce sites hoping to scale their businesses. Its dashboard allows for easy tracking of sales and automation. ContactPigeon combines historical data with real-time information to improve engagement, produce better strategies, and increase conversion rates. No longer would you manually gather and verify data.

Pricing: Sign-up for a demo to check the pricing.

Suitable For: Email automation for an eCommerce site

ConvertKit

ConvertKit wants you to focus on creating and building marketing campaigns and less on actually doing the marketing work. This would allow you to concentrate more on nurturing your audience.

Features:

  • Email Automation
  • Custom Landing Pages
  • Lead Nurturing
  • Personalized Content
  • Email Templates
  • Email Sign-up Forms
  • Automated Funnels
  • Drip Content

Why It’s Included

It’s a no-frills automation tool that’s also easy on the pocket.

Pricing:

There is a free account with no need for a credit card, with 1,000 subscribers and unlimited landing pages and forms. Paid plans can be done yearly or monthly.

  • Creator: starts $29 a month for a min of 1k subscribers if paid monthly; starts $25 a month if paid annually. You also get two months free if paid annually.
  • Creator Pro: starts $59 a month for a min of 1k subscribers if paid monthly; starts $50 a month if paid annually. You also get two months free if paid annually.

Suitable For: Content Creators and marketing automation tool beginners

CoSchedule

Are you planning about your future strategies? You can use CoSchedule for tasks that you might not need now but plans to implement in the future.

Features:

Social Schedule Automation

Integration with WordPress

Bulk Scheduling of Posts

Team Workflow Automation

Team Progress Tracking

Why It’s Included

You can map out how your content is created and placed on social media for future strategy. You’d find how easy it is to view your social media marketing campaigns with CoSchedule. This tool’s content suggestions make your writing easier because it will tell you what your readers need.

Pricing:

You can try CoSchedule for free for 14 days. After which, you can either be billed monthly or annually.

  • Blog Calendar: $19 per user monthly billing or $14 per user yearly billing
  • Marketing Calendar: $39 per user monthly billing or $29 per user yearly billing
  • Marketing Suite: You need to contact sales

Suitable For: Content Marketing

Customer.io

Customer.io personalizes your customer messages beyond having their names on the email. This tool allows you to customize emails depending on how the customer interacts with your website and products.

Features:

  • RESTful API
  • Multilingual Libraries that include Ruby, Go, and Python
  • Segment-Integrated
  • Supports Zapier
  • Mobile Phone-Integrated
  • A/B Testing
  • Conversion Tracker
  • Behavioral Tracking
  • API

Why It’s Included

This is a highly customizable automation tool. It provides real-time data and actions depending on predefined rules. It’s a lightweight app, something that’s unusual for automation software. Marketers that want more flexibility, customization, and advanced features would find Customer.io a better-suited tool for them.

Pricing

  • Basic: $150 a month with 1M messages a month cap cut
  • Premium: $995 a month

Suitable For: Messaging Automation

DialogTech

Suppose you want to track call analytics and customer call experience. What better automation tool to use but Dialog Tech. With its keyword call-tracking feature, your company can easily increase its ROI by identifying trigger words.

Features:

  • Keyword Call Tracking
  • Caller Profile Data
  • Phone surveys
  • Analytics
  • Geo-Location Routing
  • SMS
  • Video broadcast
  • Social Media Integration
  • Google Analytics Integration

Why It’s Included

DialogTech uses AI to track and identify actionable insights that can help your marketing campaigns. You won’t have to listen to every conversation to get the gist of your customer’s keywords.s use.

Suitable For: Voice-based Marketing

Drip

Drip is a versatile marketing automation tool. Drip can adapt to any marketing strategy you might have. This tool performs well in email marketing and analytics.

Features:

  • Tags
  • Custom Fields
  • Events and Customer Behavior
  • Integrations
  • Deep Segmentation
  • Behavior-based Automations
  • Personalized Experiences
  • SMS
  • Email
  • Facebook and Instagram
  • Automatic Revenue Attribution
  • Dashboards
  • Workflow Split Testing
  • Automatic Revenue Attribution

Why It’s Included

What’s great about Drip is that it can easily integrate with other eCommerce tools because it’s built for such kinds of businesses. Using the data from your customer behavior, you can create automated and personalized content, so Drip is more than just email automation.

Pricing:

You can try Drip for free for 14 days. After which, you are paid depending on the number of contacts. You can start with 100 people, send unlimited emails and pay $19 each.

Suitable For: eCommerce businesses

Eloqua

Eloqua is considered one of the top marketing automation tools in the market. It has a full set of features that is coupled with excellent customer service, too.

Features:

  • Multiple Lead Scoring
  • Campaign Reporting and Analytics
  • CRM Integration
  • Forms and Landing Page Builder
  • Lead Nurturing
  • Lead Scoring
  • Even-based Email Marketing

Why It’s Included

The game-changer for Eloqua is that they teach their users how to get the most out of Eloqua. This tool is also integrated with great third-party services, all 700 of them.

Pricing:

You need to schedule a demo to check the Eloqua pricing. It’s not available publicly.

Suitable For: B2B companies that have a lot of integrations already using. Made by Oracle, Eloqua is flexible enough to implement simple to complicated channels to further enhance the buyer experience. You can simulate personalize

Genoo

Genoo is known to capture leads quickly through its lead forms and customer profiling capabilities. Compared to other automation tools, Genoo isn’t a standalone program or app. Instead, it’s a plugin for WordPress that allows you to track your website’s responsiveness.

Features:

  • SalesView CRM Lead
  • Zapier Integration
  • REST API
  • Landing Pages
  • Social Media Integration
  • WordPress plugin
  • Website Forms
  • Webinar Integration
  • Phone and Email Support

Why It’s Included:

There are numerous email templates you can use to capture and nurture leads. It also has an extensive call-to-action library you can leverage on your webpages and email campaigns.

Pricing:

You can choose your Genoo plan, depending on your needs. Each plan has a 30-day trial period. You can either pay per email or lead.

  • Standard: $199 per month for per email with $8.50/1000 emails sent over 500 or $274 per month for per lead up to 10K leads; up to 3 users
  • Premium: $599 per month for per email with $7.50/1000 emails sent over 50K or $839 per month for per lead up to 50K leads; up to 10 users
  • Elite: $1495 per month for per email with $6/1000 emails sent over 100K or $1995 per month for per lead up to 100K leads; up to 50 users

Suitable For: Customer nurturing for small and medium-sized companies

GetResponse

If you’re looking for an automated marketing tool with lots of features, GetResponse is worth giving a try. You can improve the customer experience without breaking a sweat. With

GetResponse, you can automate the buyer journey.

Features:

  • Autoresponders
  • Pre-Built Workflows
  • Automated Emails
  • Customized Emails
  • Automated Events
  • Filtering

Why It’s Included

GetResponse gives cost-effective pricing plans. In addition to this, it’s easy to set up, and you can precisely communicate with your audience because of the data this tool uses to analyze your customers. It does not simply automate. GetResponse gives you

Pricing:

You can try GetResponse for free for 30 days. You can also choose your billing plans, either monthly, yearly, or bi-yearly.

Basic: $15 per month with a minimum of 1k lists

Plus: $49 per month with a minimum of 1k lists, with automation builder and contact scoring

Professional: $99 per month with a minimum of 1k lists, with on-demand and paid webinars, unlimited webinar funnels, and automation builder

Suitable For: companies who are starting their email campaign automation

Gliffy

Gliffy lets you create visually appealing charts, wireframes, and flowcharts online. Organizing your diagrams isn’t a problem since the diagrams, folders, and users are stored conveniently.

Features:

  • Atlassian Integrated
  • Drag-and drop interface
  • Easily sharing
  • Easy collaboration
  • History Tracking
  • Image Export
  • Round the clock customer support

Why It’s Included

The diagrams can be shared by embedding them to the page or attaching the URL. It works on all major browsers, so collaboration when creating diagrams is a breeze. If you are the admin of the project, you can choose who can view and edit the diagrams. You can also store these diagrams either on the Gliffy server or your Google Drive.

Pricing: Gliffy has a free 14-day trial for premium features such as the following:

  • Live diagram embedding
  • Google Drive plugin
  • Private Sharing
  • Commenting Tool
  • Professional: $7.99 per month, annual billing; suitable for single users
  • Team: $4.99 per month, annual billing; suitable for small teams
  • Enterprise: you need to contact Gliffy for this plan

Suitable For: diagram creation

GreenRope

GreenRope has all you need from the CRM to doing marketing automation. You can do all tasks in just one dashboard with GreenRope. It has communication tools to help you with your marketing automation. This tool helps your leads become more aware of your products down to nurturing them as customers. With GreenRope, you don’t just flow with the flow; you intentionally create the path your customers take whenever they interact with you.

Features:

  • Drag and Drop Builder
  • Dedicated IP Address
  • Omnichannel Automation
  • Customer Journey Mapping
  • Email Tracker
  • Drip Campaigns

Why It’s Included

It has an easy-to-use platform that enhances and quickens your pace when creating your marketing campaigns. With its drag-and-drop builder, you can easily map out your customers’ journeys.

You can also personalize the journeys based on how the user interacts with your products, whether these actions are active or inactive. GreenRope can efficiently streamline your workflow so you can garner revenues faster. Setting up forms, websites, and videos become straightforward and painless.

Pricing:  All plans include all the features and unlimited users and emails.

  • Starter: $149 per month for 1,000 contacts
  • Prime: $199 per month for 3,000 contacts
  • Pro: $249 per month for 5,000 contacts
  • Premium: $299 per month for 7,500 contacts
  • Powerhouse: $349 per month for 17,500 contacts
  • Supreme: $449 per month for 25,000 contacts
  • Ultimate: $699 per month for 50,000 contacts

Suitable For: no-frills marketing automation

HootSuite

HootSuite may be your solution if you’re looking for a comprehensive social media marketing automation tool. It has full features that can address all your social media marketing woes, from scheduling of content postings down to the monitoring of your leads.

Features:

  • Built-in Planner
  • Campaign Mapping
  • Content Composer
  • Comprehensive Multimedia Library
  • Auto Scheduler
  • Trend Monitoring
  • Single-Click Response to Queries
  • Message Filtering
  • Easy-to-Use Team Assignments

Why It’s Included

Your data on post-performance won’t be scattered as HootSuite consolidates it in one platform. You can also easily monitor how each of your posts performs as you can customize the streams depending on your priorities. HootSuite allows you to respond to queries promptly. Even better, you can assign a team member to address your customer issues directly from the HootSuite platform.

Pricing:

HootSuite has a 30-day free trial period. It is free for one user with three social media profiles.

  • Professional: suited for entrepreneurs: one user with ten social media profiles; $19 per month.
  • Team: suited for a small team with three users and 20 social media profiles; $99 per month.
  • Business: suited for small businesses with a maximum of 10 users and 35 social media; $599 per month.
  • Enterprise: suited for larger teams that require custom solutions.

Suitable For: social media marketing automation

Hubspot

Hubspot is known for being an all-rounder marketing automation tool. It’s intuitive and easy to learn. With high-performing analytics, you can easily detect which factors are working for you and which don’t.

Features:

  • Ads
  • Email
  • Landing Pages
  • Forms
  • WorkFlows
  • Sequences

Why It’s Included

Suited for content marketing, Hubspot can turn your outbound leads into inbound ones. The plans have several free-to-use tools. These include those that attract an audience, such as landing pages, forms, and live chat. You can also send up to 10x contact tier, but it’s only limited to 2,000 emails per calendar for the free plan. You can also access the Hubspot mobile app.

Pricing

There are three plans for automation:

  • Starter: Begins with 1,000 contacts at $40 per month, annual billing
  • Professional: Begins with 1,000 contacts at $40 per month, annual billing; with a free 14-day trial
  • Enterprise: Begins with 1,000 contacts at $3,200 per month, annual billing; with a free 14-day trial
  • Starter Growth Suite: includes all the tools that your business needs, including the Hubspot CRM, Marketing Hub Starter, Sales Hub Starter, and Service Hub Starter; starts at $50 per month

Suitable For: Content marketing for small businesses

iContact

If you want to scale your email marketing strategy, iContact is the right tool for you. Combine your marketing strategy with a social media strategy to outsmart your competitors. iContact provides you with experts who can help you scale up the marketing ladder.

Features:

  • Drag and Drop Editor
  • Smart Sending
  • Automation Editor
  • Targeted Follow Up Automation
  • Welcome Series
  • Subscriber Specific Date Series

Why It’s Included

What’s great about iContact is that you don’t have to learn extensive HTML because of its drag and drop feature. This makes constructing an email much faster.

Pricing:

You can pick from annual or monthly contracts. For the yearly contract, you save 15%. All plans are dependent on the number of subscribers, starting with 500.

  • Base Plan: $30.60 per month, annual billing; $36 per month on monthly payments
  • Inclusions
  • Drag and Drop Editor
  • Welcome Series Automation
  • Stock Images
  • Pro Plan: $61.20 per month, annual billing; $72 per month on monthly payments
  • Inclusions
  • Everything from the Base Plan
  • Series Automation for birthdays and anniversaries
  • Event Promotion series automation
  • Re-engagement series automation
  • Landing pages

Suitable For: Email Marketing Automation

Infusionsoft

Infusionsoft is an automation tool by its parent company named Keap, and Infusionsoft has been the go-to sales automation tool for small businesses. Repetitive tasks such as billing and contact management are no longer an issue, as Infusionsoft would do these for you.

Features:

  • Built-in Landing Pages
  • Lead Conversion Follow-Ups
  • Campaign Builder
  • Customizable Messaging
  • Paypal Checkout
  • Sequential Email Blasts

Why It’s Included

Infusionsoft is simple to use and easy to understand. This tool guides you by providing you with landing pages that turn visitors to leads then to customers. But it doesn’t stop there. It automatically adds new leads to your contact list. There wouldn’t be any leads falling through cracks because you can track them every step of their buying journey.

Pricing:  You can try Infusionsoft for free for 14 days. Starts at $60 per month for the first two months for one user. This is also capped at 500 contacts. You can pay a one-time for expert coaching at $999.

Suitable For: an all-in-one solution for sales and marketing automation; sales pipeline automation

Intercom

Intercom is known for its live chat feature but, the truth of the matter is, it’s more than that. Intercom focuses on getting your products’ information throughout the buying lifecycle.

Features:

  • Live Chat
  • Shared Team Inboxes
  • Live Chatbots
  • Smart Campaigns

Why It’s Included

Intercom is suitable for startups or when you want to start building customer relationships. This automation tool can work for you to keep your visitors engaged and stay longer on your website.  There are targeted outbound messages that could help you re-engage old customers too.

Pricing:

While there are four plans, only two are for automation and scaling.

  • Accelerate: $499 per month, paid annually
  • Scale: $999 per month, paid annually.

Suitable For: Customer Messaging

Jumplead

If you have problems converting your visitors to leads, Jumplead is here to help. Whether you’re tracking your leads, automating, or analyzing buyer behavior, Jumplead is here to help. What’s amazing about Jumplead is that it can make complicated things like marketing automation tools look simple yet deliver powerful results.

Features:

  • Lead tracking
  • CRM
  • Behavior-triggered actions
  • Landing Pages
  • Email Tracking

Why It’s Included

Jumplead can generate, manage, and nurture leads. You won’t have to send out generic emails to everyone on your email list. Jumplead can personalize the email based on your lead’s activity on your website. This tool can easily move your leads to the next level of your sales funnel.

Pricing: Jumplead is free to try for 14 days.

  • Solo: $49 per month for 3k monthly visitors and 2k contacts with 10k emails, can be used with 3 Jumplead users.
  • Starter: $99 per month for 7,500 monthly visitors and 5k contacts with 25k emails, which can be used with 5 Jumplead users.
  • Pro: $199 per month for 20k monthly visitors and 20k contacts with 100k emails, can be used with 20 Jumplead users.
  • Enterprise: $299 per month for 50k visitors and 250k contacts with 250k emails, can be used with 30 Jumplead users.

Suitable For: Inbound Marketing Automation

Klaviyo

Customer segmentation and creation of eCommerce flows become much easier with Klaviyo. You can give out personalized emails to your clients, so there is a higher chance of getting conversions.

 

Features:

  • One-Click Integrations
  • ROI-based Reporting
  • Powerful Segmentation
  • Facebook Advertising
  • Pre-built Autoresponders
  • Website Tracking
  • Dynamic Data Blocks
  • Product Recommendations
  • Custom Activity Fields
  • Drag-and-Drop Email Design
  • Responsive Email Templates

Why It’s Included

Klaviyo stores customer data in the same system that creates user experiences. This way, you, the business owner, spend less time advertising your products; rather, you spend more time nurturing them.

Pricing:

You have a choice between just having email contacts, SMS contacts, or email & SMS contacts.

  • For email: It’s free up to 250 contacts
  • For SMS: You pay $0.01 per send
  • For SMS and email, both email contacts and SMS sends are compound computed.

Suitable For: Customer Experience

Leadfeeder

Lead nourishing is an important aspect of the buyer’s journey. Leadfeeder does exactly that. With Leadfeeder, you can directly include your lead generation strategies into your already-placed CRM and sales plan automatically.

Features:

  • Data Retention
  • Database for Contacts
  • Custom Feeds
  • CRM Integrated
  • Collaboration Tools

Why It’s Included

From the landing page, you can improve how your visitors react to your page. It will show you the people that visit your page and then leave. If there are new leads, this tool will automatically send notifications to your email.

Pricing:

Signing up is always free with Leadfeeder. You start with a 14-day trial where you can try all the premium features. After which, you are going to be downgraded to the Lite version, which is free. You can pay $55 per month.

Suitable For: B2B marketing teams who want to identify new leads

LeadSquared

Leadsquared can help you automate your marketing campaigns from the first step to the last step. This tool was developed to help your leads go through your funnel faster, at the same time, incur more new customers.

Features:

  • Complete Knowledge of User
  • Social Tracking
  • Search Intent
  • Identification of Engagement Trigger
  • Performance Evaluation

Why It’s Included

You can easily understand your leads through Leadsquared. This tool allows you to convert your leads to customers easily and guide them along their customer journey.

Pricing:

Leadsquared offers a free trial.

  • Basic Plan: $200 with 5,000 contacts cap off
  • Standard Plan: $600 with 25,000 contacts cap off
  • Enterprise Plan: $1,800 with 100,000 contacts cap off

Suitable For: catching leads and aligning and automating the customer journey

Mailchimp

Mailchimp is a popular automation tool used for email marketing. It is in the transition to becoming a full marketing automation tool that’s easy to use. This tool’s intuitive nature makes it easier to collate data and promote marketing campaigns across several channels from a single platform.

Features:

  • Email Marketing Automation
  • Personalized Emails
  • Welcome Emails
  • Monitoring of Engagement
  • Behavioral Targeting
  • Marketing CRM
  • Email Templates
  • A/B Testing
  • Send Time Optimization
  • Multivariate Testing
  • Phone Support

Why It’s Included

With MailChimp, you are assured that your messages get to the right audience at the right moment. This creates a personalized experience with your company, increasing your conversion rates.

Plus, your marketing campaigns are personalized since this tool can create different kinds of emails that would suit all kinds of audiences. It’s also integrated with popular apps such as WooCommerce, ShopSync, and Magento, among others. Mailchimp also offers discounts to non-profit and charity organizations.

Pricing:

  • Premium: Starts at $299 a month to cap at 10k contacts; suitable for larger companies that need a high level of customization
  • Standard: Starts at $14.99 a month to cap at 10k contacts; suitable for companies that want to scale up faster
  • Essentials: Starts at $9.99 a month to cap at 10k contacts; best for companies that want 24/7 support
  • Free: no charge; suitable for companies that are still building their audiences.

Suitable For: Email Campaign Automation

ManyChat

Marketing automation goes beyond email marketing. Sometimes often-asked questions need not be answered by a real person. This is what ManyChat is for. It automates the many chats you might have on several platforms, including Facebook, SMS, and Messenger.

Features:

  • Click-to-Messenger Ads
  • FaceBook Messenger-Integrated
  • Multimedia messaging
  • Visual Flow Builder
  • Audience Segmentation
  • Rich Media Conversations
  • A/B Testing

Why It’s Included

ManyChat is light and easy to install. It can be done within minutes with its drag-and-drop features. The data you get from ManyChat is also integrated into your CRM.

Pricing:

ManyChat is free, but it would cost you if you need to use the advanced features. You can get the pro edition at $10 per month.

Suitable For: Customer Journey and Lead Acquisition

Marketo

Marketo lets you track revenues and creates customer relationships. Created by Adobe, Marketo is geared towards the B2B community. Considered one of the more robust marketing automation tools, Marketo has helped marketers and B2B companies manage their email campaigns. Companies that still run under traditional marketing strategies could benefit well from Marketo.

Features

  • Bizible Revenue Attribution
  • Cloud Storage
  • Email Integration
  • Account Insights
  • Mobile App Integration
  • Marketing Analytics
  • Audience Segmentation

Why It’s Included

Marketo lessens your server’s data as this is a cloud-based service. It can customize content to make it relevant to a particular set of audience. Email marketing campaigns become easier to track because of Marketo’s automation features. With this automation tool, you can create different campaigns to suit different market segments at any point of the customer journey.

Marketo is suitable for intermediate to advanced marketers who wish to utilize this automation tool’s full functionalities. If you are still testing the waters, there are other less expensive automation tools in the market.

Pricing: Pricing is based on database size

  • Select: this is the basic plan that’s suitable for marketers who want to scale up and improve engagement, up to 25 users
  • Prime: suitable for marketers who want to switch to more progressive automation tools
  • Ultimate:: Suitable for advanced marketers who want to tap the potentials of automation tools and those that want to check the in-place strategies before implementation

Suitable For: For cloud-based marketing management of larger marketing teams

Mautic

Mautic may be a new player in marketing automation, but it has gained a following. More than 200,000 companies have been using this automation tool for the last six years.

Features:

  • Open-Sourced
  • Landing Pages
  • Decision Trees
  • Integrations

Why It’s Included:

Simple. It’s open-sourced and free. The fact that high-tech companies use this tool makes it even more appealing. There are tons of options for your company. You no longer have to use a different platform for your sales team because the leads are easily trackable and accessible using the Mautic CRM. This also saves you time for those tedious tasks. This tool can also identify which of your leads are more likely to move down the funnel.

Pricing: Free

Suitable For: Lead Generation

Mention

Mention allows you to track mentions on several social media platforms. Also, Mention can track your competitors and market trends, so it’s easier to identify what would work for your audience.

Features:

  • Product Mention Monitoring
  • Updates of Product Mentions
  • Advanced Alerts
  • Social Media Post Filtering
  • Data Visualization Dashboard

Why It’s Included

Monitoring several social media platforms becomes easier since mention filters posts and identifies which ones can better make your strategy better. Mention analytics has a filtering key that sifts through mentions and conversations to fully understand your audience and compare your strategy with your competitors.

Pricing:

You can pay monthly or yearly. The latter allows you to save two months.

Free: for one user

Inclusions:

  • One alert
  • 1,000 mentions
  • Three social accounts

Solo: for one user; $25 per month, annual billing or $29 per month, billed monthly

Inclusions:

  • Two alerts
  • 5,000 mentions
  • Five social accounts

Pro: for unlimited users; $83 per month, annually billing or $99 per month, billed monthly

Inclusions:

  • Five alerts
  • 10,000 mentions
  • Ten social accounts

Enterprise: for unlimited users; $8450 per month, annually billing or $450 per month, billed monthly

Inclusions:

  • Ten alerts
  • 100,000 mentions
  • Ten social accounts

Suitable For: Social Media Marketing Automation

MonsterInsights

MonsterInsights may not be an automation tool in the traditional sense- it’s a plugin for WordPress used for Google Analytics. Whether you are a blog site owner or an eCommerce site owner, MonsterInsights can help get reports from Google on how each post or page performs.

Features:

  • Universal Tracking
  • Forms Tracking
  • SEO Score Tracking
  • Keyword Tracking
  • Real-Time Report
  • Audience Demographics Report
  • Page Views

Why It’s Included

Setting up and understanding Google Analytics can be tedious and complex. With MonsterInsights, you can track your website and all your campaigns with just a few clicks. The best part is, you won’t need to learn any coding to install this tool. With its real-time updates, you can easily understand your data so you can decide how to best approach your marketing campaigns.

Pricing:

  • Plus: suitable for small businesses; starts at $99.50
  • Pro: suitable for eCommerce sites; starts at $159.60
  • Agency: suitable for bigger sites; starts at $239.70

Suitable For: Businesses That Want to Scale Up

Net-Results

You won’t have to worry about your marketing tasks with Net-Results. Aside from being a marketing automation tool, Net-Results is equipped with features that can help you every step of the way. This is a time-saving strategy any company can use.

Features:

  • Form Builder
  • Email Builder
  • Landing Page Builder
  • Auto Responders
  • Drip Campaigns
  • Customized Alerts
  • Gmail Plugins
  • Automated Marketing List Management

Why It’s Included

There are no add-ons for the features. Once you sign-up, you get all the features. The plans only differ in the number of contacts. This tool is integrated with lots of features, including the Sugar and Suite CRM, Zapier, and Shopify.

Pricing:

You can either pay annually or monthly.

  • Growth: starts at $800 per month. Annual billing with 2,500 contacts cap
  • Team: starts at $2,150 per month. Annual billing with 25,000 contacts cap
  • Enterprise: starts at $4,000 per month. Annual billing with 150,000 contacts cap

Suitable For: all-in-One automation tool

Omnisend

Omnisend is a multifaceted marketing automation tool built for eCommerce. You can create workflows with Omnisend and use these workflows across several platforms, including social media and email, among others.

Features:

  • Split Automation
  • Drag-and-drop Builder
  • Advanced Targeting
  • 24/7 Support
  • Order Confirmation
  • Buyer Segmentation
  • Customizable Forms
  • Multichannel in a Single Platform
  • Pre-Built Workflows
  • WYSIWYG Builder

Why It’s Included

What sets Omnisend apart is that it can handle several communication channels for the same workflow. This gives you more flexibility when discussing important details for a project or provides a more engaging experience for your customers. They can link up with you via email, SMS, Messenger, and so much more.

Pricing:

Pricing is based on how many contacts you need, with a minimum of 500 contacts; plans are paid annually or monthly;

  • Free: 15k emails per month
  • Email campaigns
  • Reports
  • Pop-ups
  • Standard: $20 per month with 15k emails
  • Includes everything in Free
  • SMS Campaigns
  • Email Automation
  • Audience Segmentation
  • Pro: $99 per month with 15k emails
  • Includes everything in Standard
  • Push Notifications
  • Facebook Custom Audiences
  • Google Customer Match
  • Advanced Reporting
  • Enterprise: Unlimited emails
  • Includes everything in Pro
  • Email Account Migration
  • Dedicated Account Manager
  • Deliverability Support
  • Custom IP Address

Suitable For Multichannel marketing and for companies that are starting to build their marketing lists

Ontraport

Ontraport is a well-rounded tool for all sizes of businesses. Not only does this have automation tools for marketing, but it also allows the user to create landing pages and manage their eCommerce sites.

Features:

  • Campaign Maps
  • Email Marketing
  • List Segmentation
  • Text Messaging
  • Automated Follow-up
  • Customer Lifecycle Automation
  • Pre-Built Campaign Marketplace
  • Fulfillment Lists
  • Facebook Lead Capture
  • Goal-based Automation
  • Split Testing

Why It’s Included

Ontraport is a versatile business automation tool. It’s not just designed as a marketing automation tool. It’s packed with more features that can definitely help you scale your business.

Pricing:

You can try Ontraport for free for 14 days. All plans have unlimited email sends except for the Enterprise plan with 200k emails capped a month.

  • Basic: $79 paid monthly with 1K contacts and one user
  • Plus: $147 paid monthly with 2.5K contacts, two users, and an account setup specialist to help you
  • Pro: $297 paid monthly with 10K contacts, three users, and an account setup specialist and email consultation to help you
  • Enterprise: $497 paid monthly with 20K contacts, two users, and a personal account representative to help you

Suitable For: all-around business automation

Pardot

Pardot is an integrated system that shortens sales cycles. It’s an all-in-one tool that can handle email marketing, lead scoring, and nurturing. This tool provides you with customer data and tracks them to nurture your relationship with them further.

Features:

  • Landing Pages
  • Integrated Marketing Calendar
  • A/B Testing for Email Campaigns
  • Engagement Programs
  • Lead Nurturing
  • Prospect Tracking
  • AI for Lead and Behavior Scoring
  • File Hosting

Why It’s Included

What’s great about Pardot is that it can relay messages multilaterally. It’s not just an email marketing automation tool. It goes above and beyond being one. It can identify notifications from mobile applications.

Pricing:

There are four plans you can choose:

  • Growth for $1,250 monthly, annual billing for up to 10k contacts
  • Plus, for $2,500 monthly, annual billing for up to 10k contacts
  • Advanced for $4,000 monthly, annual billing for up to 10k contacts
  • Premium for $15,000 monthly, annual billing for up to 75k contacts

Suitable For: revenue campaigns over multiple channels for B2B companies.

Rejoiner

If your data is disorganized, Rejoiner is here to help you. It creates segments that target the audience based on browsing behavior, tags, engagement, and purchase history, among others. With its intuitive workflow builder, you can create campaigns for each step of the buyer journey.

Features:

  • Automated Triggers
  • Visual Journey Builder
  • Drag and Drop Email Builder
  • Session Regeneration
  • Customer Profiles

Why It’s Included

Rejoiner is an automation tool but offers additional services such as email strategy and deliverability consultation.

Pricing:

There is no monthly subscription fee. Your monthly plan depends on the number of contacts you may have, with a minimum of 2k contacts and 20k emails at $95 a month.

Suitable For: eCommerce and SaaS businesses

Salesfusion

Salesfusion makes sales and marketing work together seamlessly. In 2019, Salesfusion was acquired by SugarCRM, making this automation tool much stronger. With this collaboration, you can easily identify which strategies work for you and which don’t.

Features:

  • Drop-and-Drag Builder
  • Mobile Compatible Pages
  • Trigger-Based Nurtures
  • Advanced Analytics Module
  • Lead and Account Scoring
  • A/B Testing
  • GotoWebinar & WebEx Integration

Why It’s Included

Salesfusion can create dialogues that can easily convert leads to customers. It provides you with tools that help you say the right words to the right leads at the right time. Suited for mid-sized marketing teams, Salesfusion can measure audience reach in every step of the buyer journey. The scoring models that come with this automation tool lets you nurture your leads. You can use this tool for any kind of marketing.

Pricing: You can request a demo for this automation tool. Pricing starts at 10K contacts at $700 a month.

Suitable For: Revenue Funnel Building

Sendinblue

SendinBlue has a powerful email marketing software that helps you create compelling yet automated emails. You can also create SMS campaigns using SendinBlue.

Features:

  • Responsive Email Templates
  • WYSIWYG HTML Email Editor
  • Custom Emails
  • Newsletter Software
  • Contact Segmentation
  • Transactional Email

Why It’s Included

With SendinBlue, you create messages that are tailored to your audiences. This, in turn, increases engagement and conversions. Personalized emails get noticed more than your competitors’.

Also, SendinBlue’s contact segmentation identifies your audience based on interests, purchase history, and location. Putting your contacts into one of these three categories can effectively create emails suited to their needs.

Pricing:

You need to sign-up to get the free plan, which comes with a maximum of 300 emails per day with unlimited contacts.

  • Lite: works best for newbies; starts at $25/month with a max of 100 emails; includes A/B Testing and advanced statistics report
  • Premium: works best for marketing pros; starts at $65/month with a max of 1M emails; includes Lite features, Facebook and retargeting ads, landing pages, among others.
  • Enterprise: works best for marketing pros who want to expand; includes Premium features, access to multiple users—priority support, etc.

Suitable For: Email Marketing Automation

Sendpulse

SendPulse can help you reach your audience wider through the many channels it employs. These integrations can be combined to make a more efficient and effective marketing campaign.

Features:

  • Drag and Drop Editor
  • Subscription Forms
  • Automation Flow
  • Transactional Emails
  • Campaign Analytics
  • Email Verifier

Why It’s Included

SendPulse sends emails in different channels so you can cover almost all your potential leads and customers.

Pricing:

You can have a monthly subscription, which can be billed monthly, yearly, or every six months, or you can be billed as you go. Billing depends on the number of subscribers per month or the number of messages sent, as in the case of the pay-per-go plan.

Suitable For: multi-platform email marketing automation

Sharpspring

Sharpspring is a powerful yet affordable sales and marketing automation tool. It makes you concentrate more on the most important facet of your business- its growth.

Features:

  • Email
  • Forms
  • Automation
  • Visitor ID
  • CRM
  • Landing Pages
  • Blogs
  • Marketing Analytics
  • Platform
  • Social

Why It’s Included

Compared to other all-in-one automation tools, Sharpspring is more cost-effective since you can be billed monthly as opposed to others that only provide annual plans. Free support is also provided. Your business can enjoy all the features since these are provided to all plans.

Pricing:

  • 1,500 Contacts

$550 per month with unlimited users and training. It also has a dedicated account manager.

  • 10,000 Contacts

$850 per month with unlimited users and training. It also has a dedicated account manager

  • 20,000 Contacts

$1,250 per month with unlimited users and training. It also has a dedicated account manager.

Suitable For: Marketing Automation Tool for Agencies

Sumo

Sumo has numerous features that can help any eCommerce website. With it, you can create targeted messages and landing pages to reduce cart abandonment by your customers. With its lightweight tools, Sumo can help your managers with marketing expansions.

Features:

  • List Builder
  • Welcome Mat
  • Share Buttons
  • Plugins

Why It’s Included

Sumo is not just your ordinary automation tool. Apart from this standalone tool, you can also avail of Sumo plugins for WordPress, Shopify, and Google Tag Manager. Most of the tools in Sumo are free, so you can grow your business through automation.

Pricing: Sumo is free with a maximum of 10k emails per month when you sign-up, but you can upgrade it to Pro Plan with a 30-day money-back guarantee.

  • Pro Plan: starts at $39 per month with a maximum of 50k emails a month, includes features such as Advanced Visitor Targeting, A/B Tests, email integrations, among others.

Suitable For: All-in-One Marketing Automation for eCommerce Websites

WebEngage

WebEngage aims to increase your revenues through customized engagement and spread out to various platforms, including Facebook and other social media platforms. This automation platform allows you to see how your users, products, campaigns, and behave as part of the bigger picture.

Features:

  • Campaign Analytics
  • Revenue Tracking
  • Dynamic User Segmentation
  • Cross-Channel Engagement
  • A/B Testing

Why It’s Included

WebEngage is an automation tool that has several multichannel pathways that include Facebook and WhatsApp. It also uses visual workflows that adapt to how your leads behave in real-time. This tool also allows you to learn more about your users through their demographics to target them better.

Pricing:

It does not provide pricing information to the public. You need to request a demo to check it.

Suitable For: All-Around Marketing

Zoho Campaigns

Zoho Campaigns wants to tailor your emails based on your customers’ preferences. It’s not one of those automated email tools that create generic electronic messages for all your audiences. It has a trigger and action system that allows you to send emails as your leads move down their buyer experience. Zoho Campaigns can guide you throughout the sales funnel.

Features:

  • Preset Templates
  • Contact List Creation
  • Zoho Meeting Integration
  • Topic Management
  • File Integration
  • Sign-up Forms
  • Email Template Builder
  • Autoresponders

Why It’s Included

The fact that Zoho Campaigns is part of the Zoho Suite makes it even stronger. It’s integrated with other Zoho products, so if you’re already using this suite, you will find Zoho Campaigns right up your alley.

Pricing:

With Zoho Campaigns, you can choose to pay monthly or yearly.

  • Email-based Plan

This plain is suited for businesses with a limited email sent.

$3 for 500 emails with 250 contacts per month

  • Subscriber-based Plan

This plan is suited for companies that send a lot of emails or with lots of email subscribers.

$5 for 500 subscribers with unlimited emails per month

  • Pay by Email Credits

This plan is suited for occasional email senders.

$6 for 250 credits

  • Forever Free Plans

12k emails per month with 2,000 contacts cap up

Suitable For: Small to Mid-Sized Businesses That Already Have Used the Zoho Suite

How to Know It’s Time to Use Marketing Automation Tools?

Businesses nowadays feel the need to have a marketing automation tool but do they really need it? How do you know you need one?

  • Do you have a marketing team or a person responsible for your marketing campaigns?
  • Do you already have a strategy that already works for you?
  • Do you have the budget for your marketing campaigns?

If you’ve answered YES to all three questions, then it’s time for you to look for a proper marketing automation tool.

Key Areas to Consider When Choosing Marketing Automation Tools

How comfortable is your team using it?

How user-friendly or how well your team can utilize a particular automation tool is vital. This tool should complement your team, not work against it. The tool should provide more value to your team. If the tool isn’t compatible with your team’s needs, it would just be a waste of your precious money.

Do you want to measure your marketing campaign success?

Tool complexity must be considered, especially when the business has a lot of stakeholders involved. Advanced features such as email reporting are part of the deal. In addition, your tool should be able to keep track of your campaigns, and it should be able to report pertinent metrics.

How much support do you need?

Not all marketing automation tools are the same. Some may be more technical than others. That’s why you need to check how much support the tool providers offer to help you fully grasp the particular tool’s capacities.

What limitations does the automation tool have?

Some automation tools have monthly limits on some features. It’s best that you check out whether these features, albeit limited, could still work to your advantage. Pricing can also be a limitation. If you want more training or additional add-ons, you should be prepared to cash out more money.

How well does it work with other apps?

Marketing automation tools are often not standalone. If you already have an existing set of tools to help you out, your new marketing automation tools should complement them as well.

To Conclude

Two things you should know about marketing automation tools: not everyone needs them, and if you do, all-in-one marketing automation tools are often not the ones you need. Newbies to these tools cannot utilize all the features of these particular tools. Before you commit to any marketing automation tool, make sure that you’re ready for one and you know why you need one.

Do you think we missed to add any critical marketing automation tools? Leave us a comment below.