Link building is critical for SEO. Some link-building opportunities can be pretty obvious – other times. Unfortunately, they might seem harder to come by. This video shows you tips for finding high-quality links that won’t break the bank.
Link building has a huge part in SEO and is vital for ranking well on Google. If you wish for a higher ranking in organic search results, you’ll need to build links.
Finding link-building opportunities is not always easy. You can find numerous sites out there where you can signup and try your luck at finding links. But many free tools can help you find good quality backlinks. Are there some ways you can improve your chances of finding these opportunities?
This article tackles ways and means to find link-building opportunities on the Internet.
Here Are Your Link Building Opportunities
Link-building opportunities can be found in many different places. For example, you can access links by creating backlinks through guest posting or by getting published. In addition, you may find out about link-building opportunities from other bloggers or website owners looking to build their online visibility. Here are some more ways to find them.
Acquire Some Content
Content syndication offers other people content on your site without paying them directly. It’s a great way to link back to your site. Don’t forget to get permission before linking to another person’s site. Be careful not to create a link that’s too similar to the original. Search engines may consider this as spamming.
Add Shareable Quotes
A phrase or sentence that can resonate with people. You share the phrases or sentences to get more links. For instance, if we created a phrase like “I love my mom,” it could bring more organic traffic back to our site.
Check your new phrase every week to see how well it’s doing. See if anyone uses it without linking back to you. And gently remind them I invented the phrase.
Add Relevant Images
Most bloggers struggle to find relevant pictures to use in blog posts, especially when visualizations or anything that requires a graphics designer. These images make your content easier for readers to follow. Bloggers and journalists can also use your images and link to you when they use them. This creates passive link-building opportunities.
Add Resource Pages
Resource pages are a link builder’s dream. After all, they’re meant to be linked to useful content. But if you don’t have any useful piece of content, then it’s hard to get links from them. So you need to make sure that your content brings value to the site.
Resource pages are great because you can easily add them to your site. You can also add other resources such as image pages or video pages.
Ask Friends and Family
People who provide information about themselves are likely to provide useful links. Ask your contacts if they can link you to others who might be useful. Your network should grow faster than your use of it.
Your website should only contain links to relevant websites. Don’t give visitors a reason to doubt that you’re trustworthy. This will help them trust your website more easily. Also, don’t include irrelevant external links. Some people may see this as spamming. And if it’s not related or doesn’t make sense, it won’t have many visitors.
Ask People Who Used Your Images to Link Back to You
Try using an online reverse image search SEO tool like Google Images to see if someone else uses your image on another website. Then, politely email them for a backlink to your source if they do. Most people will be happy because it shows how awesome their website is.
Ask Your Outreach Target
Linking to an external website is a polite move, but be careful what you ask for if you do this. People may block your links because they think it is spamming their websites. Be sure to explain why you linked to their site in your outreach email and how people could benefit from it.
Assist College Clubs
Most college students have many different clubs to join. Helping them out by helping their club’s website or organizing events will make your name more visible. Also, use.edu domains when searching for clubs.
Be Featured in Newsletters
Getting links in newsletters is an excellent way of getting free traffic. To get a link in a newsletter, you need to find out who runs that newsletter. You then contact them via email, asking if they’d consider linking to you. Usually, they’ll say yes. Then you send them the article.
When you do this, it’s important to leave lots of space (at least 300 words) after the headline, including some text saying something along the lines of ‘please add a link here. This increases the chance of them adding the link and makes sure it doesn’t end up as spam.
Be the First One to Review a Product
If you’re the first user to review something, you’ll get lots of traffic and links.
Broken Link Building
Broken link building is an effective strategy. It involves finding pages that may link to your site, then looking for broken types of links on those pages. Once you’ve found them, send the web admins a message asking if you could replace the broken link with a link opportunity to your website. You’ll get a lot more traffic from the search engines.
Build Relationships
One effective link-building strategy happens when you go to events or conferences and give presentations. You can also ask other people to share your type of content. This gets them to share your blog posts, and if they’re influencers, they’ll likely follow up with a backlink.
Collaborate with Other Online Businesses
You’ll be finding another eCommerce site that sells complementary (but non-competitive) products. Then, you’ll partner up with them to promote each others’ stuff.
Comment on Blogs
Blog comments aren’t direct leads to do-follow links. But they can be used to get on a blog’s radar screen and start building relationships. This can lead to links down the line.
Compare Products
You can get links by comparing products. First, compare two products and write an in-depth article comparing them. Then, get quality backlinks from other blogs and articles that compare the two products. After the initial buzz dies down, more eyes will be on your content.
Connect with Student Blogs
Students’ blogs are often linked to other colleges’ websites since students usually post interesting topics about school life. Therefore, college students’ blogs are more easily found than a website created by a regular college webmaster.
Contribute to Wiki Pages
By citing your content on related Wikipedia pages, you can automatically earn links on those pages. You can also see what pages other people linked to by hovering over an article.
Don’t sign up as an editor using your email address because editors won’t be allowed to use their accounts to edit posts. Also, if the links don’t make sense or don’t add anything new to the discussion, they will get deleted quickly.
Create a Glossary of Industry Terms
Glossaries are great ways to link up content on your site. We’ve also created various glossaries using other people’s content and getting tons of links.
Create an Expert Roundup
Experts roundups are always useful. They’re curated by people who know what they’re talking about. So you get a lot of great content in one place.
Create Case Studies
Case studies are great for building links. Including an article about your case study on your site makes a lot of sense — especially if you include a link back to the original study. This will help people who want to read up on your subject.
Create Conversational Content
When you write something that sparks a conversation in the comments or on social media, other people might also want to share their thoughts. You’ll often see them link back to the original article. This works best when the topic is controversial. However, any interesting piece of content that sparks a conversation can work.
When you write something that sparks a conversation and then sees other people taking the same topic and starting a discussion themselves, this could indicate that your post was an important catalyst for some sort of change or development in society.
Create Evergreen Content
Evergreen content is great because it ranks well in the search query. You can promote it for years, and if it ever needs an update, you can do it quickly. Evergreen content also tends to get more traffic than other types of posts. As a result, your content will stay relevant for longer, getting more quality backlinks.
Create Icon Sets
Icon sets are pretty easy to do. But if they catch on, you’ll find yourself with tons of links from design blogs. So make sure your icon sets are relevant to your niches.
Create Instructographics
In an instructographic, you show the steps required to perform a task or achieve a goal. As with any infographic, their power lies in people who share them on their blogs and websites. However, they work even better on Pinterest than most infographics.
Create Tutorials and Guides
How-To Guides are awesome for link building because when people mention a topic in a post, they often don’t have room to dive into the details. So they link to a tutorial that explains everything. This is an example of a how-to guide.
Create Personalized Emails to Contact Forms
Contact forms and info@ emails are like black holes. You never know who handles them. So you should treat them as black holes by addressing them as if you were talking to the person you need to reach out to.
Create an RSS Feed
An RSS feed helps link building because it allows readers to subscribe to your site. When new articles come up, your readers will be notified automatically. By using this method, you’ll get more exposure for your website. You should also use internal linking within your posts to make them easier to read. Scraper sites scrape your content, including your internal links. This is bad because you lose control over what is being scraped. You also lose control over who is scraping your content.
Curate Some Content
Content curation is an excellent strategy for link building. You can easily create hundreds of high-quality pieces of content that are worth linking to. The first step is to create a list of awesome resources. Then, publish your list as a post.
Don’t just copy and paste a listing of links. Instead, put together an outline of what these links mean. Explain why you chose to include them. Make it possible for your audience to find the content that benefits them the most. This increases the quality of your curation post.
Find Influencers in BuzzSumo
Influencers are people who create great content and get tons of shares by doing so. Using Buzzsumo, you can quickly figure out what types of influencers are most likely to benefit your business.
Get Featured on Podcasts
Guesting on podcasts gets you noticed sooner and more easily. Your links aren’t devalued. Guest posting links.
Give Some Contest Giveaways
Bloggers love free stuff! So if you want to get links, give away something. You could even try giving away a free ebook as an incentive.
Get Links from Mall Websites
Mall websites often include a listing of stores and shops in malls and links to individual store websites.
Get Listed on Better Business Bureau
The BBB links are nofollowed. While getting listed on their site does not appear to add any SEO value, getting listed on their site could result in more traffic for your site.
Each region has its own rules regarding how listings appear in the regional directories. However, listings should be checked every time submitted, especially those that haven’t been found by a previous reviewer yet.
In the directory listings, a business’ website URL should be either a live link or a dead link. Again, contacting the BBB representative about this would probably get the job done.
Go to Question and Answer Sites
Sites like Quora can build nofollow links that can send you traffic. You should mention your website as a resource in your answer.
Guest Blogging
Only do guest posts on very picky sites. Do not post on sites that do not require high quality. Don’t post on sites that are too loose because you won’t get any links. Also, don’t use exact match anchor text.
Host Webinars
Webinars are great for growing an email list. They can also help you grow lots of links. Have a page dedicated to webinars on your website. You can even host them there.
Include a Signature in Your Emails
A link back to your website is a great way to get more traffic. Therefore, you should include an email signature in every email you send out.