Want to learn how to grow your email list fast?
There are loads of ways to grow your email list and many of these methods have worked very effectively for other businesses; especially those that have built their list from scratch. I hope that after reading this post, you will be able to find other ways to grow your email list through a direct email marketing campaign. Email marketing has been used for many years to build a loyal customer base and it still works effectively today. If you have a physical product or service and are not using email marketing as part of your marketing strategy, then you could be missing out on thousands of prospects.
What is an email list?
An email list is a curated mailing list of emails that the sender can collect through various means. It is a list of contacts who opt-in to receive marketing messages (such as newsletters and ebooks) from the sender. Each email address you receive becomes a subscriber to the list.
In the case of email campaigns, which are much more automated, emails become subscribers to a list only if they click a link, or action button in the sign-up confirmation email and complete their opt-in form. In all likelihood, most of the people who don’t click and fill out those opt-in forms will never see an email from you again. That’s why they make it clear that opting-in is required to make sure you get their contact info and email address. And so for any marketing purposes, including email for selling products or services, your goal is to have as many email subscribers on your list as possible.
Why Do You Need to Build Your List?
Email marketing has become the preferred marketing channel for the majority of today’s businesses and organizations. According to Entepenuer.com, “Email Is Still Your Customers’ Preferred Communication Tool.” Email is so much more effective for brand awareness and relationship building that many companies consider it even more valuable than websites.
One of the most important reasons why you need to build your own email list (and not buy one from the various marketing services) is because when you send messages via an email list, those messages are actually looking at every subscriber’s profile, which means that your message will have more impact on your email subscribers if they have already shown interest in what you offer.
The biggest problem most businesses have is how to come up with enough content to engage their subscribers. Read our post on Ways to Find New Content Ideas: A Complete Guide
Top Tips On How To Build Your Email List Fast
There are a variety of ways that you can build your email list and increase your conversion rate. Email list growth can come in many forms and it usually requires multiple tactics to make it happen. Some of these methods are outlined below:
1. Encourage subscribers to share and forward your emails
You can encourage subscribers to share your emails by including a URL in your email signature, allowing you to recommend the recipient visit a webpage that contains useful information or offers an incentive to subscribe. Outright encourage your subscribers to share your high-quality content directly inside of your marketing emails.
2. Add an opt-in link to your employees’ email signatures
By adding a simple link in your email signature or subject line, you can direct subscribers to your opt-in form which will allow them to opt-in directly and start receiving marketing messages from you. The main advantage here is that they’ll have already given permission for themselves to receive copies of any of your emails.
3. Use an autoresponder series
An autoresponder series is a letter, image, course, drip campaign, or a piece of evergreen email content sent over time such as weekly or monthly newsletters. These are especially good for people who choose to opt-in to receive information about you on a frequent basis as they provide an opportunity for you to build a relationship with your subscribers and encourage them to take action by subscribing to your email.
4. Send an invitation email with a unique offer
Try sending an email inviting users to subscribe directly. Instead of hiding behind the old “Why subscribe?” box or using the old bait and switch method of advertising a product, try offering something useful in exchange for their email address. This could be your next big ebook, free trial of a software package, or another valuable resource that will benefit them if they opt-in.
5. Reinvigorate a stale email list with an opt-in campaign
If you have a list of email addresses that you have been collecting for years and don’t actively engage with, ask your subscribers to re-subscribe and fill out an opt-in form so that they would be more likely to see your email messages again. This is a great way to confirm who wants to continue receiving emails and information from you.
6. Offer something useful in exchange for their subscription
This can be as simple as sending them a free report or white papers about a new software package or ebook that they might be interested in. Or it could also be providing them with extra benefits every time you