Improve your site SEO using the best Google Analytics Tips to track your Visitors.
Everyone knows Google Analytics, but only a few use it for Visitor tracking.
It is no surprise, of course. The ones who use Google Analytics (GA) get valuable and usable insights to work for visitor tracking and website SEO. Though GA is a great analytics tool, we advise going through step-by-step on each tactic, especially for beginners or those new to GA.
I believe these best tips on Google Analytics are the basic optimization practices you need to know when looking for relevant data, interpreting that data, and taking action to improve your site SEO. These basic actionable tips on GA will guide you as you go through their key benefits and some pros and cons.
Let’s go over these best Google Analytics tips to understand its basics for visitor tracking and rank on top positions in the search engine result pages (SERP).
The Best Google Analytics Tips to Improve Your SEO
Google Analytics aims to give proactive and predictive insights to understand your customers’ preferences. It can create better experiences for them.
Analytics can ease your understanding of your site and app user’s interfaces and engagement with your content. Integrate free tools to analyze website traffic to improve your site SEO.
Giving you informed-decisions to know what works or not for your Search Engine Optimization (SEO). When you look into people’s interaction with your site and apps, you can measure all SEO factors in your GA reports.
Use these best tips on Google analytics to connect various online platforms, devices, and web systems. Doing so lets you access and measure their interfaces and other customer touchpoints for a reliable analytics experience. Accessing the new GA experience varies with setting up Universal Analytics or Google Analytics 4 (GA4) Property.
These best Google Analytics tips plus some industry-proven GA tactics can help you launch a significant goal, optimize your Visitor tracking, and ease your conversion rate.
Take a quick tour of these best tips on Google Analytics from seasoned professionals and experts in the industry.
24 Google Analytics Tips for Visitor Tracking
1 – Attributes of Google Analytics
Audiences behave with different intents. So is Google Analytics that allows you to check these behaviors to make changes to your site. Providing a better user experience for your audiences.
Know how GA helps you discover where your most valuable users come from. Google Analytics identifies a visitor as either a new or returning user. The GA collects basic data from your website and differentiates between new and returning users based on visitors’ browser cookies.
The GA Tool helps you know the user-interfaces on your site for you to take action to improve both their experience and your findability. Check out its finer attributes to integrate with other solutions and partner products to save time and increase your efficiency for visitor tracking.
2 – Arrange or Configure Your Google Analytics
When you first sign-up and log-in, you will see the home page or “Home” dashboard. You cannot expect useful insights here except for a summary of what’s interesting about your website data.
You can see the first few data (cards) on your overall traffic and conversions, such as users, revenue, conversion rate, and sessions. You can click a metric to change the graph. Get to the column and see the exact number or volume of users by minute, monthly, weekly, and daily user activity or users’ count.
You can also see individual reports on the left of the screen grouped by topic. Ensure to correctly set up analytics for a website and app (GA4) for visitor tracking. When setting up GA, people commit mistakes that are more severe than others, and even small ones can seriously affect a website’s accuracy and usability.
Use articles or references online like the GA Google Developers, GA YouTube Channel, Google Analytics Blog, and the analytics community to know more. We recommend investing in website optimization such as professional consultation, site audit, and GA set-up within your budget. Get new features and functionality in the release notes (as of November 20, 2020) of the next generation GA4 or “Google Analytics 4 Property.”
3 – Add Google Analytics to WordPress
Freemium GA is available, especially for WordPress sites. All you need is to secure a Google or Gmail account to sign up. It’s quite simple. Follow the basic instructions, like in this video tutorial, to create your GA account on your WordPress website.
If you do not feel watching the video, make these installations guides as part of your checklist of the best Google Analytics tips:
- Google Analytics to WordPress Without a Plugin
- Google Analytics in WordPress for Beginners
- Add Google Analytics to WordPress (wpforms.com)
- Google Analytics WordPress Plugins (wordpress.org)
- Google Analytics in WordPress Theme (wpbeginner.com)
- Add Google Analytics to a WordPress.com Site
4 – Analytics Tracking ID or Global Tag.
If you are new and don’t have one, you can sign up for a GA account. Try-out the new Google Analytics, set up your website and app on a GA4 property. You’ll need user permission on the GA account to set-up data collection based on your type of site, like finding your Global Tag or tracking ID.
A Google Tag Manager is a free tool to help add and manage multiple analytics and site-tracking tags. Read this Google Tag Manager set-up/ installation guide to help you in the process.
Ensure to visit your website, and then check the Real-Time reports in Analytics to verify that your visit was registered or is working as you desired. The Google Tag Assistant can also help you decide and implement your Tag correctly with the rest of your Best Tips on Google Analytics.
5 – Analyze Google Data With A Purpose
We’ve all done using Google Analytics with a purpose quickly. You check one report, and two hours after that, you are left searching or getting something different from what you expect.
Know what and why you do the analytics and how you can get actionable insights from your analytics. Check the data as quickly as possible for specific reasons and as part of your best Google Analytics Tips.
Collaborate with an easy-to-use interface and shareable reports. Share huge data chunks quickly while using Google’s API configuration. Analytics has built-in technical support and a global infrastructure that delivers secure, accurate data across your sites and apps under your full control as one of your best tips on Google Analytics.
6 – Automate Your Organic Traffic Report
Monitor and report your site traffic issues to help improve SEO for your website. Manually doing this is inefficient. Set up alerts for organic site traffic performance instead. These alerts can warn you when you experience any changes in your organic traffic over a definite period.
You can start at a 20% decrease and a 30% increase week over week. Consider it as an effect of your relevant keywords that drive more visitor searches to your site. You can adjust these numbers considering your site’s condition. When search engines may have ranked your pages with irrelevant keywords, ensure you have it on your alarm and include it in your reporting as part of your best tips on Google Analytics.
Better to automate the monitoring and reporting of your organic traffic dips and spikes. Do these alerts globally across the views you can access in the GA tool. Make use of the mobile app version for android and IOS devices to access your Google Analytics data 24/7 quickly. The new app supports both Universal Analytics and Google Analytics 4 properties.
7 – Cost of Google Analytics for Visitor Tracking
Google Analytics is what they call an online “freemium” service. Small businesses can use it without paying a monthly charge. Should you want more advanced features or the ability to do more with the service, there is a recurring fee anyhow.
Freely choose what suits you well to track your website visitors within your budget and as part of your best Google Analytics tips to improve your site SEO and get your ROI.
8 – Discover A Real Conversion Rate.
The SEO definitive goal is to see more sales from leads of organic search traffic on your website. Improve your SERP rankings for your most valuable pages using GA to achieve a realistic conversion rate.
Your analytics goal is essential to sort your real conversion rate and, as a start, improve landing pages that help your conversion campaigns. People always come back to websites they liked and buy something right away.
Even new users will Google their search to learn more and come across keyword-enriched content, guiding them to your site’s search idea journey and conversion.
They go on the journey, visiting multiple pages on your site and eventually transforming such traffic into a real sales conversion. Make it part of your best Google Analytics Tips.
9 – Free Online Course for Google Analytics
The Analytics Academy is ready to help you should you desire to learn more – for free! You are either a website owner, marketer, analyst, developer, agency, or other online practitioners.
Head to the Analytics Academy to get lessons from experts and GA Courses, especially for Beginners, to elevate your understanding, and get certified. Help build your knowledge on the best Google Analytics tips.
Yes, Analytics Academy helps you learn about Google’s measurement tools to track your visitors and grow your website traffic with a smart way of collecting and analyzing data. Learn through its free online courses here as part of your checklist for best tips on Google Analytics.
10 – Google Analytics Demo User Account.
Explore and learn with a demo user account for data analytics from Google. The Google Analyti