What makes your appliance repair company stand out from the rest? How do you get customers to call you instead of going elsewhere?
Appliance repair companies generally have three marketing strategy options – advertising offline (in print media) or using social media platforms such as Facebook and Twitter. In addition to these methods, you can also run television advertisements. An effective mix of tactics will ensure that your service receives maximum visibility.
You must advertise your services effectively if you want the customers to pick you over competitors. Here are some appliance repair marketing ideas.
Here Are the 6 Ideas on How to Market Your Appliance Repair Company
While appliance repair service providers seem simple enough, and the business landscape might be easy to scale, they present unique challenges for small businesses looking to grow. Unfortunately, many small appliance repair operations start out small but quickly run into trouble once they realize how difficult it is to scale up. These issues include lack of resources, poor management, and limited understanding of the industry. Here are tips for appliance repair owners to help build a successful business and avoid falling victim to these problems.
Create an Appliance Repair Website
A high-quality website is vital for appliance repair marketing. Appliance repair customers want to know their appliance types and how to fix them. They don’t want to waste time searching for someone who specializes in their brand.
Unnecessary phone calls are a huge pet peeve for many. When potential leads seek assistance, they want all the info they need on one easy-to-navigate site. And they want it fast — if they spend their precious free time making a call, they want to ensure they’re getting everything they need.
That means when your potential leads look for help, they want to find a website where they can quickly find all the information they need about your business and book an appointment. If visitors land on a website that looks unprofessional or doesn’t provide enough information, they might move on to another provider.
So what does a good website look like? Here are some things to consider:
• Does the website clearly state the name of your business?
• Is there a clear address?
• Are there photos of your team members?
Always Have a Business Card on Hand
While it seems like we’ve been living in a digital age forever, there’s no denying that business cards remain extremely important in today’s world. For one who works in this service industry, you’re constantly on the go — meeting people, giving presentations, taking calls, etc. And while some people prefer to use smartphones or laptops to take notes during meetings, others find paper much easier to hold onto and carry around. This is why business cards are a powerful tool for marketing yourself and your appliance repair technicians.
According to a study by HubSpot, almost half of B2C companies claim that business cards are still effective for marketing themselves. So what does this mean? First, business cards are still incredibly relevant and useful even though our world is becoming more digitized daily.
In a very basic way, these little pieces of paper help prospective clients keep your information available whether they need you again or recommend you to a colleague. And they’re also a great way for you to start establishing trust and personal connections with prospective customers right away. After all, how often do you walk up to someone and ask, “What brings you here?” Of course, they’ll give you a vague answer if they don’t know you. But if they recognize you from your business card, they’ll probably feel more comfortable opening up about their needs.
So putting time and effort into designing business cards that accurately reflect you and your appliance repair service and one that positively impacts potential clients can not be overemphasized.
Respond to Online Reviews
Online reviews are powerful forms of lead generation because people tend to trust what others say about a product or service over what the manufacturer says. In fact, according to research conducted by Consumer Reports, 80% of consumers trust consumer ratings over advertising claims.
Most U.S.-based consumers trust online reviews just like they trust personal recommendations. For example, according to research conducted for Forbes, 85% of consumers believe that online reviews are important when purchasing decisions. In addition, in one University of California Berkeley School of Information study, 90% of consumers read online customer reviews before deciding to buy something.
In addition, several studies show that businesses with high customer satisfaction scores receive more online reviews than those with lower scores. For example, a recent American Customer Satisfaction Index survey found that companies with above-average customer satisfaction received more than twice the amount of online reviews compared to those with low scores. Furthermore, a 2017 study published in the Journal of Marketing Research revealed that consumers are willing to spend more money on products with more positive customer reviews. This suggests that it makes sense for companies to invest in generating more online reviews.
To ensure that your online presence includes a variety of positive reviews, consider asking your current clients to review your work on sites such as Yelp, Google Reviews, Facebook, and Houzz. If you don’t already have a social media strategy, now might be a good time to develop one.
Create Social Media Accounts
Social media pages are a great tool for growing your appliance repair business. Not only do they allow you to connect with customers and prospects, but they can also help you build credibility and social media presence within your industry and provide growth opportunities.
Social media pages are a great tool for small businesses looking to build credibility and establish themselves online. They can also help you gain exposure and reach potential customers, which is key for growing your business.
To start building a following, consider focusing on one particular social network. If you’re already active on multiple networks, it might be easier to start there and expand later. Once you’ve chosen your main platform, use it to promote your business and connect with people. Be sure to add information about your services and products, including pricing. Then, regularly update your page with relevant news and information about your business.
Start Optimizing Your Google Business Profile
In today’s digital world, it’s hard to ignore the power of local search engines. As a result, you’ll want to optimize your Google Business Profile page for the best possible rankings and visibility to increase sales, leads, and customer satisfaction.
SEO is powerful in any industry. But for appliance repair technicians, local search can make a particularly big difference. Local search engine optimization helps you reach the most relevant consumers within your target market. And since your customers are all located in one area, optimizing your site for local search engines makes sense. In fact, according to Moz, over 50% of mobile searches start with typing in the name of a city.
But even though local SEO is important, many companies don’t know how to execute it properly. They might think creating great content is enough, but that isn’t always true. You’ll need to do more than write about your products and services to make your business stand out among competitors.
Optimize your GMB listing for local listings so that visitors can find you easily. Include your physical address, phone number, website URL, operation hours, and contact information. Also, add photos and videos showing off your business and services, and include links to social media platforms such as Facebook and Twitter.
Local packs display three relevant businesses for local searches within a map, and Knowledge Panels, which provide an informative panel of data concerning your company if it appears in the results of certain queries. Knowledge panels may include opening hours, addresses, and phone numbers. They also offer additional details regarding each listing. These panels can help ensure that your business appears in local searches.
Provide Personal Solutions to Prospective Clients
Customers always seek innovative ways to save money while getting exactly what they want. So how do you stand out from the crowd? By offering personalized solutions to your customers.
Offering personalized customer service shows you care about your customer. It shows your ability to go above and beyond to help them. Plus, it sets your appliance repair business apart. Customers appreciate speaking directly to someone who knows what they are talking about. They want to know that you understand their needs and concerns. As a result, they become even more likely to choose you over another competitor when they see that you offer personalized solutions.
You can build loyalty by offering discounts for repeat customers. Not only does this make sense financially, but it also makes good business sense. Loyalty programs increase retention rates and reduce churn. In addition, customers who receive special offers are more likely to recommend your business to others.
The appliance repair industry has seen significant growth over the last decade. This demand increase means businesses must seek ways to market their services effectively. Do you need help putting your business digitally? ITD Webdesign has professional teams to help you get started. Contact us for more details.