How to make your WordPress SEO better

You know how important WordPress SEO is when you are running a WordPress website. You can’t achieve optimal ranking results without the right SEO techniques regardless of how beautiful you’ve made your website. Applying these WordPress SEO tips will help your site rank higher on search engines. But the problem is, SEO can be quite daunting for the newbie; many find it too technical.

So, we came up with the following WordPress SEO tips specifically for beginners. We made the SEO basics uncomplicated and pretty straightforward, so it’s easy to apply on your website. No more worries about how to improve SEO because we got you covered!

Why SEO Is Important

If you want to pull traffic into your website, you turn to search engines; those are where most of the action comes from. To maximize traffic to and from the site, you need to optimize and make it search engine friendly.

With millions of pages that need ranking, it’s like searching for a needle in a haystack. How can search engines identify what pages are to be placed on the top SERPs? Search engines have sophisticated algorithms that can recognize high-performing web pages. But this is just half of the equation.

Unless it’s optimized for search engines, nobody will find your website. Simply put, you are missing out on opportunities when search engines could not even find your website even though you’ve got the perfect answer to people’s needs. Making your content Google-optimized or any other search engine optimized, for this matter, should be your priority.

Here Are Your WordPress SEO Tips

Utilizing some basic SEO tips can mean a lot to your website. While there are more technical aspects of website SEO, following these tips can already boost your ranking and traffic.

1. Structure Your Headings

Headings segregate your content into bite-size pieces, making content reading much easier to read and digest, especially now that most readers are merely skimming your articles. Headings also allow the visually impaired to listen to your content through a screen reader easily.

When editing on WordPress, you’d notice that there are different kinds of headings, ordered Heading 1 to Heading 6. WordPress converts these headings to HTML tags from <h1> for Heading 1 up to <h6> for Heading 6, respectively.

SInce Heading 1 or <h1> is assigned for the title, this heading should only be used once. After all, you only have one title per article. WordPress labels major sections of your content as <h2>. Subsections under <h2> have <h3> tags, so on and so forth. The pattern follows that of the outline of your draft.

Most WP themes place the content title of a particular webpage inside the <h1> HTML tag by default. However, some themes don’t follow this order, which can cause accessibility issues. To safer, always check the heading of your post title. Make sure that’s <h1>.

2. Develop engagement to build links

To rank with specific keywords, you must first know which keywords to target. A way to do this is by searching for high-ranking blogs under your niche. Once you’ve identified those blogs, you can join in the conversation by commenting on their blog posts. Take it one level higher and create a related blog on your site and then add a link back to that blog or website.

Google Blog Search was the go-to tool for this when looking for top blogs until Google shut it down in 2011. Fortunately, you can still use this tool by following these instructions:

  1. Go to the Google Search page
  2. Write your primary keyword in the search bar.
  3. Click the “News” under the search bar.
  4. Click the “Tools” located on the same line to the right.
  5. Under this line, click the “All News” option.
  6. Choose “Blogs” in the drop-down menu.

3. Get those readers to subscribe!

Don’t forget to add the RSS feed icon to your pages. Make sure that your readers can easily found this. You can also link your RSS feed to an email service. Such will save them time as they don’t need to visit your site to read new posts from your blog. Your audience can read them through their feed reader apps or receive your updates through their emails. Your RSS subscribers are more likely to share your post on their social media platforms, too!

4. Clean up your code

Inline scripts are heavy for page loading; it slows down your webpages. The common solution is to move the CSS and JS scripts from template to external files.

5. Optimize your descriptions

Among the most critical factors in an SEO checklist is to review your meta descriptions and making sure that these are optimized for search engines. Meta descriptions are those snippets of texts found under the URL as you view the search results of a query on search engines. These descriptions tell what the audience would soon read. These texts, together with your title, hook the reader to what your content is all about. That being said, your meta description has to be relevant to the topic of your article. A better meta description can increase your click-through-rate (CTR), which directly affects your ranking with Google and other search engines.

Here are some best practices when optimizing your meta descriptions:

  • Keep short but catchy. The ideal number of characters 155, but this is not a hard rule.
  • Keep it in the active voice
  • Make it inviting
  • Include the main keyword
  • Customize it according to the topic it carries
  • Don’t mislead readers with the description

6. Avoid duplicate content with canonical URLs

Sometimes you can have two versions of a page with little tweaks on the design. This situation is particularly common in an e-commerce site. You can get penalized when you have duplicate content with different URLs. Canonicalization is choosing one URL to be the original one, and the rest become legitimate duplicates that point back to the assigned canonical link.

With the code “rel=canonical” plus the assigned URL as the original, you are signaling to the search engine that the one with the canonical code is a legit duplicate, and there is an original URL You add the code in the <head> section of the non-canonical page. Adding canonical URL improves SEO regardless of the duplicate. So, which should you use as the canonical? Choose the one that’s more high-performing, that is, having more visitors, comments, or more linked to.

7. Optimize the comments

The comment section is where you encourage engagement from your readers. This is the space where they can directly interact with you. It’s also where you can create lasting relationships w