Still wonder what is technical SEO and how it can increase your website visibility.
A common concern from most people who have intentions of learning SEO basics.
Understanding Search Engine Optimization as a hot topic on SEO for marketing. It can become the best SEO guide, involving a compilation of great SEO experience of what is technical SEO means to your website.
It is the aim of this checklist consisting of website technical aspects as the best SEO guide to provide impressions or answers to any user search query pain points. Understand well why is technical SEO important to your website visibility. Especially as a google technical guide on SEO for beginners, professionals, and website owners.
An Essential SEO Checklist
It serves as a straightforward definition of your website’s essential SEO elements to optimize your website’s technical aspects. The best technical SEO technique so far to boost the content and physical structure of your website. Ensure this technical SEO checklist becomes an integral part of your SEO program, and in learning SEO basics, in terms of website technical aspects.
It is an essential SEO checklist for most aspiring SEO Beginners and Professionals to technically define their website performance in Google search. Including those who are new but have the eagerness of learning SEO basics to define technical SEO on your website. And those who seek to know “what is Technical SEO” and SEO best practices, may need to understand and define what real website technical aspects mean.
What is Technical SEO and how it works for you?
This serves as a google technical guide on SEO for beginners, professionals, and website owners comprising SEO best practices on what website technical aspects mean. Your best integrated technical SEO checklist.
An SEO checklist will help you understand the most recent SEO experience on website content optimization or technical SEO techniques for your Website. Making it right can provide answers to your user’s search query pain points.
When you do, this best SEO guide can help you optimize the content and structure of your Website, which has been tested, proven, and compiled from the SEO experts in the search engine optimization industry.
According to Google, technical SEO refers to improving the technical aspects of a website to boost its ranking in the search engine results pages or SERPs. Making a website faster, easier to crawl, and understandable for search engines are the pillars of technical optimization.
Technical SEO works to optimize the infrastructure and physical contents of a website. Starting from the beginning of the website design and development stages towards optimizing your website visibility to Google search engines to crawl and index your content effectively.
In this article, we will look at each element of the essential SEO Best Practices and why they are crucial for your Website ranking. When you do it right, it can provide answers to your user’s search query pain points and even position your website to the first page of SERPs.
Consider this technical SEO checklist as your practical and best SEO guide for building a technical SEO Program for your website.
So let’s get started on this simplified Technical SEO Checklist or Tips we have prepared for you.
1. Do a technical SEO audit.
Your Technical SEO analysis should regularly come as part of your overall SEO audits. It can technically define your needed SEO insights to detect crawl, navigation, duplication, and ranking issues of your Website. It can also provide answers to your user’s search query pain points.
Keep this Google technical guide on SEO for beginners, as your SEO starter guide. It is your primary and solid step to understand and realize what is technical SEO, and why is technical SEO important to your Website visibility and in driving organic traffic to your site.
Find crawl errors through Google Search Console > Coverage, or by using Ahrefs’ Site Audit. Crawl errors indicate that Google has difficulties viewing the content on your Website. If Google search engines can’t view it, they won’t rank it either.
Analyzing it can best position your Website in the SERPs. It is one of the integrated technical SEO checklist items you have to technically define in your SEO program. A responsive answer to your user search query pain points.
There are various Site Audit or Analysis tools you can choose to analyze your Website or your clients for common technical SEO best practices. You can monitor your SEO health on time to better know its condition. Perform a periodic assessment of your site – to test, signal, and position your best SEO guide or strategy in vantage point.
Whenever a need for content optimization arises, you can tap our SEO Audit Services to help you. You can also use this google technical guide on SEO for beginners or professionals to further your level of learning SEO basics. Feel free to look for other web resources on website technical aspects or components to harmonize your overall technical SEO program. It will help you technically define your integrated technical SEO checklist for good.
2. Know the technical SEO elements of your site structure.
Google SEO may require not just technical SEO to indicate to search engine crawlers that they can index your website content as you desired. You can do two (2) things to integrate your technical SEO elements into your overall SEO components.
Technically define these SEO factors and the navigation structure for your users for an easy click from one page to the other, and provide google the information it needs to know what content is important or less relevant. Follow Google’s Webmaster Quality Guidelines.
First, ensure to have the needed SEO basics and integrate these search engine factors into your website content as part of your technical SEO best practices or SEO components. Then you can understand how your technical SEO works for your website visibility and organic traffic.
Your correct understanding of your website structure and how to create one that works can make your SEO program last long and impact your digital content to become a must-go web resource and online presence positively. These SEO elements are few but imperative technical SEO components to form the cornerstone of your overall SEO strategy.
Plan the site hierarchy and create web pages, organize site structure, fix your site errors, optimize site links, and resolve navigation issues to make your website SEO-friendly.
Secondly, with that clear understanding as an end in mind, create your Website within a defined logical and navigation-friendly content and site structure. These technical SEO optimization steps can help you do it.
- Ensure to keep your site free of broken pages and links to ease search engine crawlers and humans.
- Ensure to optimize every page of your Website with meta title and description to get your website visibility being noticed across the internet. It can also get web mentions or citations by listing your business content in relevant places across the internet.
- Optimize your post and website content and consider these as an integral part of your best SEO guide or technical SEO elements.
- Carefully plan and execute your SEO program to make an integrated technical SEO checklist. Make it work in tandem with your basic website structure, technical aspects, and content SEO components.
- Get all these website technical elements to become a solid foundation for your overall website SEO strategy.
Enhance your level of learning SEO basics continuously, from this point forward, optimize your integrated technical SEO checklist with these technical SEO best practices.
Make your site simple and organized along with other web resources you can use to technically define why technical SEO is important to your Website visibility.
3. Create an SEO Keyword-enriched Content
Find the best keywords your content can ever have to make a head-turning content that is SEO keyword-enriched. A content that is based on comprehensive web topic search-intent data research can provide the best target keywords in ensuring how technical SEO works for your Website visibility and in driving organic traffic.
When the keyword research is not done properly, the entire SEO program or SEO strategy will be a waste of resources. Good keyword research can increase your level of learning SEO basics and know various user search query intent to use them when time is of their favor. It can lead you to provide answers to user search query pain points.
You can get all the necessary SEO techniques you need from our SEO experts to guide you on how to do the best Keyword Research. It can drive the fastest SEO results when you have made a keyword-enriched content.
Use Ahrefs’ Keyword Difficulty Checker and Google Keyword Planner part of your technical SEO checklist items. Using this tool will help you check the SERPs and choose the right achievable keywords for your content.
Please take note that you have to find or target keywords that you can rank in the SERPs for your website visibility and driving organic traffic to your website. Get the basic SEO and technical SEO optimization tools to boost your Website visibility from available keyword research guides.
We can help you enhance your knowledge not only on keyword research but in understanding what is technical SEO, and why is technical SEO important to your Website visibility.
4. Create Unique Titles, Descriptions, and Content
Ensure optimal meta keywords and meta descriptions of your content. Check whether your meta keywords and descriptions on your Website and across the internet are at their optimum condition.
Make your meta description within 160 characters long. Including the spaces between words and ensuring you write something unique as part of your best SEO guide.
You can write your title tag following this manner:
“Target Keyword – Related Keyword | Your Brand’s Name,”
Using a dash between your keyword phrases and a vertical pipe at the end of your title, before you put your brand name in the last portion is a great help. Integrate your title to your metadata. Your metadata is your title tags and meta description that represents your content – brand or product – and attracts potential readers or buyers.
Most Meta Tags usually begin with <meta name= or <meta http-equiv=, though meta descriptions are no longer a factor on your Website ranking. It can impact your website page’s click-through rate or CTR on Google.
Your meta tags can influence your page’s visibility and the ability to rank in the SERPs. It is one of the technical SEO checklist items you have to consider as a responsive content to provide answers to your user’s search query pain points.
5. Make Your Title Tag Irresistible for SEO and Users
Ensure to write all of your Website’s page titles correctly. Create them as unique as possible not only on your Website but across the internet. Your title is your content leverage and a lasting impression to create a head-turning content.
Your page title is one of the first things your visitors can notice. Even without reading your web content, an irresistible title can enhance your website’s understanding to stay longer on it.
Your title can technically define what is technical SEO and why is technical SEO important to your Website visibility. It can provide impressions or answers to your user’s search pain points.
Every first impression counts, so when you optimize a title tag, make sure it matches your Website keywords. The keyword-title match is what search engines search for.
Your title tag must focus on the perceived user search intent to match their search query results with the content of your web page. It will also ease Google search engines to find and index your content.
Embed the necessary message or keyword with every meta tag and title tag to allow your title to impact the SERPs. It can indicate Google or users what can be found on your web page to answer what they are looking for a user search query.
Optimizing your website content becomes your proof of what is technical SEO and why is technical SEO important to your Website visibility and driving organic traffic to your site.
6. Enhance Your Website’s Loading Speed
Evaluate your Website’s speed for Google based on its page speed insights. Ensure that each page on your website renders dwell times that are good and at least within the top ranking websites’ average load time.
According to Google, a web page must load within or less than three seconds. Most visitors or people highly consider this. They tend to leave any page that takes a long time or three seconds to load as a search query.
Improve your website page speed to unlock many technical SEO best practices. It will increase your website traffic and have a great SEO experience for your users. Write this website or page speed best practices on your integrated technical SEO checklist:
- Use SEO-optimized and compressed image formats like PNG or JPG in your posts or pages. The TinyPNG compression tools can help you with this.
- Enable browser caching to temporarily store your visitors’ search results on their computer, bypass, and no longer wait for your pages to load when they visit your site.
- Allow compression to reduce coding (HTML, CSS) files by half and increase site speed.
- Improve server response time under 200ms as Google recommends
- Use a Content Delivery System (CDN) like BunnyCDN or Cloudflare to increase your site speed.
You can use Google Developer Tools – PageSpeed Insights to analyze your web page’s content and generate insights for faster page speed. Ensure you are continually learning SEO basics, what is technical SEO, and why is technical SEO important to your Website visibility and driving organic traffic to your site.
7. Make Your Website Mobile-friendly
Ensure that you optimize your site and make it mobile-friendly. More people would search for things from mobile devices than ever before. Make it to the point that your Website is mobile-friendly for search engines and humans.
Ensure to make use of this google technical guide on SEO for beginners. Thus, creating an integrated technical SEO checklist to start optimizing your website visibility in all mobile platforms.
Make a mobile-friendly website that is a definite ranking signal to help your SEO efforts.
You can use Google AMP or Accelerated Mobile Pages designed to load super fast on mobile devices. You can download the AMP Plugin if you use a WordPress CMS.
Regularly check whether your site is mobile-friendly for Google and users using the Google Mobile-Friendly Test Tool.
8. Measure and Track your Results with the Google Search Console.
Measuring your website’s performance on search results will enable you to track your website visibility to Google SERPs. Using the Google Search Console (GSC) will provide your website with search performance results to improve your website traffic, ranking, and usability to browsers.
It will serve as your best SEO guide to understand further your website technical aspects to answer your user’s search query pain points. Understand how SEO works, what is technical SEO, and why is technical SEO important to your Website visibility.
An irresistible content that can match search intent results and can provide answers to a user’s search pain points. Make use of this google technical guide on SEO for beginners and measure your performance on Google.
9. Optimize your Web Images for SEO
Ensure to optimize your web images for Search Engines. It can help your Website rank high in the SERPs and drive more organic traffic. Also, optimizing your web image can allow search engines to understand better what visual content your Website has all about that they have to index.
Getting your web image SEO-friendly will provide you with more website visibility and rich content search results’ that are relevant to the SERPs. It can earn a good SEO visibility score for your website with your web images that are SEO optimized. Do this google technical guide on SEO for beginners to increase your website visibility in the SERPs, increase your click-through rate (CTR) with your visitors, and get your website the rich results it can have.
Your click-through-rate (CTR) can earn your Website with an average of 40% SEO visibility score to put your Website to the top position in the SERPs. Avoid a search visibility score of 0% that means your Website did not rank in the top 50 spots in the SERPs.
Include this SEO technique on your integrated technical SEO checklist to rank in the SERPs. It can also answer user search query pain points. Doing it will technically define what is technical SEO and why technical SEO is important in enhancing your media files or article content to increase your website visibility and drive organic traffic to your site.
When you find one image or picture or photo, apply these Image SEO tips.
10. Add Your Main Keywords in your Image Alt Text
The image you have on your blog content or web page is not visible to Google or what’s in it literally. Google uses metadata such as the file name and alt text or alternative text of your image to know what’s in it.
An image alt text is used within an HTML code to describe the appearance and function of an image on a page. Keep your image alt text descriptive with enough use of the main keywords that you’re targeting. Make sure you’re not stuffing it with keywords.
When you optimize your image, it can lead to improved performance of your site. There’s more to image SEO than adding alt text to make your website visible to search engines. You can implement this technical SEO technique right away.
You can test your image-rich results to check the surface experience on your website.
11. Make your homepage three-clicks away from your Users.
Ensure that you check and set up your Website that it can drive your users or visitors no more than three user clicks to stay longer on your Website content.
Make sure that all your homepage content is SEO-optimized, including its internal and external links, and page redirects to ease up web page ranking to the intended web pages and high-authority domains. Make a responsive homepage that can answer the pain points of your users.
Your Website should provide your users or searcher to find the information they need within three mouse clicks. Otherwise, you will end up losing them to your competitor.
The 3-click rule is believed to be part of good website design and website navigation systems. Make your homepage SEO-optimize, including your click-through rate (CTR) possible on all pages of your Website.
Use this google technical guide on SEO for beginners and integrate this technique on your technical SEO checklist. Direct your overall SEO program to entice the landing of your users or searchers on your homepage or landing pages.
Most SEO experts suggest that the quality of your click’s success or smooth information exchange is vital than the number of clicks your Website can get. It means the longer your user dwells or stays and keeps on coming back on your web pages. It becomes beneficial for the Website to rank its pages. A great CTR can improve your Website’s conversion rates, and satisfy the user with a safe browsing experience.
12. Ensure your link building works
Your Website visibility may be possible without building links, but it would not last long and may become costly to sustain. Consider that link building is integral to your Website SEO. What is technical SEO and why is technical SEO important to your Website visibility are what building links can spice up to drive organic traffic to your site.
Your backlinking anchors on your SEO analysis, and it helps put your SEO factors and alerts in place to notify you of new links, and even lost backlinks. Any web mentions on your site, or offsite, are what link building works for your online visibility and search engine rankings depending on the course’s depth of your keywords research.
Make Google and other search engines account for many off-page factors, including your onsite SEO components, to indicate Google to index and rank your website pages.
Ensure that your links are one of those SEO components or SEO factors. Consider your Website to rank not on the merit of your content alone, but the quality over quantity of your backlinks.
Your link building defines the totality of your technical SEO program, your understanding or learning SEO basics, the application of your technical SEO components, and this Google technical guide on SEO for beginners, professionals, and website owners.
13. Know what your competitors are doing right.
You have to assess what and how your competitors are doing to outrank you on Google. Get a detailed SEO competitor analysis based on the results of your technical SEO Site Audit.
Google Trends insights and your website metrics are one of the SEO components of your site competitor analysis. It can guide you on what your competitors are doing right and how your technical SEO works to outrank them.
Know your competitors and make your Website perform even better. You can do this with the help of our SEO Competitive Analysis Services. It will help provide you with the best SEO guide and great SEO experience to understand what is technical SEO and why is technical SEO important to your Website visibility, raking, and user searches.
14. Switch from HTTP to HTTPS
When your Website uses an HTTP protocol, third parties can read and modify the electronic data exchange. Third parties include internet service providers, website developers, network administrators, SEO professionals, and hackers.
While using an HTTPS protocol, it encrypts your data exchange and the information itself. It means third parties can no longer read the exchanged data from your website to the browser. Making it protected from unauthorized access and eavesdropping or phishing becomes impossible. This is another best SEO guide you can add to your website technical aspects and make your SEO components work as you desired.
Consider that a Hypertext Transfer Protocol Secure or HTTPS is essential to your Website visibility. According to Google, it is one primary search engine ranking factors based on recent insights on SEO trends.
Further, potential ranking boosts are possible when you switch to HTTPS. Yes, it will protect your visitors’ data and deliver it securely with SSL/ TLS. To do this, install an SSL certificate on your site’s server, and it will enable your HTTPS. Securing HTTPS is not just important. It is an absolute must. You can also get SSL certification for free from Lets Encrypt.
15. Ensure to handle all duplicate content issues on your Website.
Duplicate content occurs on your Website when you have two or more similar or identical pages. When you fix duplicate content issues, you tell search engines what pages on your website to crawl, index and rank.
You will help them prevent spending their crawl budget for irrelevant duplicate pages. It commonly happens as an e-commerce SEO issue because of faceted website navigation affecting website SEO components.
It can cause hundreds of duplicate content issues because of SEO factors such as URL parameters. It leads to the lack of positive signals which play a vital role in the website visibility and online ranking of your web pages. Make optimal use of this google technical guide on SEO for beginners to boost your Website content and provide responsive information to your user’s search query pain points.
Understand Google’s guidelines to avoid duplicate content and handle it well on your Website. You can syndicate your SEO content across the internet to integrate it with your technical SEO checklist components to send a digital content integration signal.
These positive signals indicate Google that there is high-quality, unique content, or an added-value from a content on your Website. It can enhance your SEO management on what is technical SEO, and why is technical SEO important to your Website visibility. Make and integrate a robust technical SEO checklist to effectively handle all your SEO content onsite and offsite.
Check for duplicate content issues with Ahrefs’ Site Audit. Fix these content duplication issues by consolidating or canonicalizing the affected pages into one canonical or master page.
Learn more about duplicate content issues for e-commerce sites and how to solve them in this video or this blog post.
16. Use Canonical URLs to Prevent Duplicate Content on your site.
Your technical SEO checklist items have to include, on its priority, the removal or deletion of the duplicate content on your site. Use an SEO tool like SEMRush or Ahrefs to scan and fix duplicate content issues on your site.
There may be some cases where having duplicate content on your site can not be avoided. In the event of any duplicate content, use canonical URLs.
Canonical URLs come in handy when you’re replicating a blog post from one website to the other. They are useful when running an eCommerce website with hundreds of identical pages like product lists or product descriptions.
17. Check your Website CMS for optimal functionality.
Identify at the earliest possibility of how you can manage your Website content. It can impact your Website visibility, and what your technical SEO can do to your website performance. You can benefit from your website content management system (CMS) when it is in optimal functionality. You can update pages, change its content, create new posts, and add SEO elements to your existing site structure with a little too basic SEO or no website technical aspects.
Check your Website CMS regularly as part of your SEO best practices. Keep learning SEO basics and understanding why is technical SEO important to your Website CMS and SEO components.
You can check your Website CMS through the source code of your site. Follow the instructions for each CMS that the site is built on like a WordPress or other similar Website CMS structure.
Through the search option of your site’s source code, check and search for the CMS that the Website is built upon. Make use of this google technical guide on SEO for beginners to optimize your Website CMS.
Ensure your Website CMS has a smooth interface with its database, and user-friendly to your users or searchers. Making your website user-friendly will not only provide great online visibility, organic traffic, and lead conversion. It will provide users’ longer dwell time on your website.
It can become a good search result for both crawlers and searchers when you have optimized your Website content management system. It can appear to SERPs and users as your proof of what is technical SEO and why is technical SEO important to your website visibility.
18. Create and Optimize Your Sitemap
Google needs your sitemap to find, crawl, and index your website pages. Your XML sitemaps are made for search engines, not for humans, and they can look a bit difficult if you have never seen one before.
Here is Ahrefs XML Sitemap Guide to help you create and optimize your sitemap for search engines. You can create your sitemap in various ways.
If your website uses a WordPress CMS, you can use a free WordPress plugin such as Yoast or Google XML Sitemaps. You can use Google’s Webmaster Tools to create your XML sitemap. Or use this XML-Sitemaps Generator tool and just enter your website URL to generate it and submit it to Google.
Once you’ve created the sitemap, log in to your account in Google Search Console, navigate to the Sitemaps section, choose the option for a new sitemap, and then hit “Submit” to send it to Google. You can also make your sitemap available to Google by adding it to your robots.txt file.
19. Use Schema.org structured data markup.
Schema.org, or most often called Schema, is a semantic vocabulary of tags or also known as microdata or structured data. Enhance the rich snippets or featured search results displayed beneath your content’s page title by adding Schema markup to your HTML.
You can add them to your HTML codes to improve the way search engines read your website. It can represent your website page in the SERPs for having such a structured data markup. Your Schema markup is one of your technical SEO components that can ease up your user search query pain points.
A content that uses structured schema data can tell Google and other search engines what your data means and not just what your data say. It can explain the schema markups or HTML tags to tell the browser how it can display the information you have included in schema markup or HTML tags.
You can check for the latest schema version releases or other web resources on what is structured data by Ahrefs or run this Google’s Structured Data Testing Tool.
20. Reduce the number of 301 redirects/ HTTP Status Codes.
Check your URL redirect for accuracy and use search engine friendly redirects but not so many. You can also prevent losing link juice for SEO. Use your redirects to transfer your content from an HTTP to an HTTPS version.
Use 301 redirects only when you move pages from old to new URLs. Keep your redirects for at least a year, and remove 301 redirects or HTTP status codes from your sitemap, not beyond it or after it has served its purpose for as long as reasonably possible when you move an entire old domain to a new domain.
You can use Redirect Checker tools such as SEMrush, Redirect-Checker.org, Google Chrome Redirect Checker, or Ahrefs Site Explorer to check pages and reduce the number of 301 redirects/ HTTP Status Codes. Make sure to make these SEO components as part of your integrated technical SEO checklist.
Conclusion
Get to know further and become fully familiar with this simple google technical guide on SEO for beginners, professionals, and website owners. Use this integrated technical SEO checklist as your best SEO guide of best practices from SEO experts to get on the first page of Google.
Using this Google technical guide on SEO, you can improve your website content and physical structure. It can make user’s longer dwell time and rank your website in the SERPs. It can continually improve your level of learning SEO basics for your website technical aspects.
Carry out a technical SEO Program, exactly how SEO works as you desired to happen for your Website. Ensure that your Technical SEO works not only to boost the infrastructure, physical or backend aspects of your Website. But, it optimizes your website SEO performance.
Doing it correctly, your website content pages get highly visible in the indexing by the SERPs, and can provide answers to your user search query pain points that can be seen in recent Google trends
These google trends technically define what is technical SEO as a hot topic that only a few may have made use of meticulously. Without knowing it, technical SEO has become part of everyone’s day to day life.
Almost all aspects of website or content SEO are technical in the real sense. That is if you can zoom in and thoroughly look at how technical SEO works or can work on your site. Realize what is technical SEO and why is technical seo important to your Website visibility to make such improvements and transform the SEO best practices you’ve once dreamed of.
Make it a habit to use this google technical guide, the best SEO experience for beginners. Get that website visibility and search engine ranking in the SERPs locally or globally over the internet.
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