What exactly is responsive web design?  This is the design of a website whereby the server will always send the exact same HTML to all devices including all mobile devices and where CSS is the method used to modify the page depiction on the device.  In laymen’s terms, it is web design where the same website comes up no matter what type of computer device the individual is using to access the site.   

We have entered a new era where a single website can be accessed by a multitude of devices from desktop computers to laptops, iPads, iPhones, as well as several reader devices.  So, the question that comes forth here is whether to build one website for all or different websites.


Why Not Build a Mobile Site?

But it has been decided between most web designers to stay with what is now known as Responsive website design for a multiple reasons.  Below are a few of the more important reasons why:


Best for SEO

Responsive web design is the best for SEO.  This is the simplicity that Google brought to web developers, telling them that employing responsive design brings more equity in back-links.  For example, you send a link from your mobile phone to someone who tries to access it with their laptop, but due to it not being compatible with your laptop, it looks really bad.  This does not happen when a site is built responsively, as every link shared is to the full site that also services the mobile device.


Lowered Bounce Rate

If your site is unpleasant, the user can’t find what they’re looking for, they’ll usually exit quickly, and this affects the bounce rate.  Any good SEO person knows that a bounce rate that keeps growing tells Google that you have a site that probably is not what the person was searching for, so you will eventually get knocked down in rankings for the terms that users searched for.   This is avoided by responsive web design.


Load Time

There is also a problem with load time; another factor when Google ranks sites.  When your site redirects the user to a URL of a mobile website, this will increases load time.  A responsive web design site has no such problem with redirection.


Easy to Maintain

With a responsive website design, the site can be maintained easier.  If your site creates lots of content, it can be a problem making certain that all of it transfers properly to multiple web properties.  You will have to eventually spend time copying and formatting content to multiple places.  This doesn’t happen when the site is designed responsively.


Devices in Between

Also, if you only have a website for mobile users and visitors are redirected from the full website to the mobile website, there are many sizes of devices in-between that are being left out.  But with responsive design, it is made for every device to display the content in a visually appealing and useable way without needing to create numerous versions of your site.