Learn what is On-page SEO and it will optimize your website ranking in organic search results.

Search Engine Optimization (SEO ) creates on-page or on-site, and off-site improvement. You need to carry out the best On-site optimization practices. Such as this on-page SEO guide to get you on the top spot in the organic search results.

You have to adapt these on-page SEO best practices. It can bring your website to optimal site improvement. It can enhance your online visibility with Google search. It can positively impact the great user experience of your visitors.

Yes, you may have become familiar with various SEO techniques. However, you can find more essential site optimization practices to optimize your Website performance and rank high in organic search results.

What is On-page SEO & how does it work

On-page SEO happens when you optimize every on-site element or SEO component of your Website. It involves site optimization techniques that cover content, source code (i.e., HTML), and navigation of every web page.

Optimizing the on-page factors of your Website SEO component can provide you with higher organic search results and smooth site traffic. What is on-Page SEO and how it boosts your website when combined with on-page based Technical SEO and On-site link building improvements.

When these two SEO techniques are combined, they can boost your visibility to Google and human searchers. Performing the best website content practices can make a difference for your Website’s search engine optimization, digital content techniques, and organic search results.

Thus, optimizing your on-page SEO components and earning your site with the more relevant website traffic in the search engines.

The best On-page SEO techniques

On-page SEO techniques create impressive content, excellent technical set-up, and great usability for users. It involves optimizing all of your website elements – from the quality of your source code (HTML), textual and visual web content, and to your user experience in organic search results.

This guide is your practical on-page SEO best practices to boost your Website ranking in Google’s search engine results pages (SERPs). It is the best on-site optimization practices combined into one to boost your Website’s organic search results by humans.

This on-page SEO guide includes the best onsite optimization practices such as web page speed, keyword density factors, and other onsite SEO best practices. A step-by-step guide that is carefully compiled from the benchmark practices of most SEO experts.

If all these on-page SEO components match your needs, you have come to the right place. Get this on-page SEO strategy started to make the most out of it.

1. Optimizing your website content for search intent

The candid “if you want something, go get it!” mindset is what Google favors.

It is relevant for broad queries where “search intent” is unclear for users. Ask yourself this, “how can I make online visibility of my website simple and search intent-friendly?”

A common concern that can impact how users and search engine bots can understand your on-page SEO components. Your content search-context matters as it can define your on-page SEO factors to make an exact match to a user search intent.

Your content search intent is one factor that Google wants from your Website. Searchers intend to see it right there when they search the target topic on your Website content pages.

Users would want you to show them a step‐by‐step tour of your on-page SEO content when they reach your Website. A variant of your key terms, words, or phrases variations is one factor to best optimize for your site content.

On-page SEO is one of your best digital content integration strategies that put Technical SEO, onsite link building, and other onsite optimization practices to match user search query intent.

It is best to boost your on-page SEO from time to time to become flexible. Better check the current top‐ranking pages in Google search, including the regional settings. It will help you understand the search intent of your user’s target content topic so you can act on it.

Do this on-page SEO technique, and you surely can stand out for Google’s organic search results and place every content where they belong on your Website.

2. Make your page load in seconds.

Page loading speed is a hot topic about Technical SEO, onsite SEO, offpage SEO, and organic search results for a Website. Allow your users with a few clicks in Google’s organic search results for amazing user experience on your Website.

Have the users’ target content page to become visible right in front of them before they hit that back button. An on-page SEO factor such as this affects your online visibility, and when done correctly, it can ease their pain points.

Make sure users would not want to hit the back button and choose a different result from other Websites.

Google knows that people do this, that slow‐loading pages are annoying, even for their search engine crawlers.

The reason why page speed has been a priority and what is on-page SEO ranking factors all about for over a decade. Check your website content loading speed with Google’s Pagespeed Insights tool, making your web pages fast in all devices.

3. Place your target keyword in your title, meta description, and H1 tags.

One key strategic practice for an on-page SEO is to place a target keyword in the title, meta description, and H1 tags of your blog or website content. It can neither be a good nor a bad idea, and not an end-to-end all-around SEO solution for your Website.

It can make your on-page SEO content way better when you place your target or focus keyword in your title, meta description, and H1 tags.

Most SEO experts would agree to do so as one of your Website SEO best practices.

You can see more of this on-page SEO tip in the Ahrefs blog to enhance your key tags and metadata to rank you high on your organic search results.

4. Use short descriptive URLs

Work this out for your On-page SEO Content so it would not lose its chances for website ranking and organic search results. Using a descriptive URL can tell your crawlers or searchers what to expect from the web page.

One of your good site optimization practices is determining what is on-page SEO and how much value it can do for your Website ranking factors.

Try to see the difference between these two URL examples. Look and note what you observe on this first URL: .

I doubt you can tell what that page is about when you look at the URL. Now take a look at this second URL:


I hope you got the difference of how a short descriptive URL should look like for your web pages. Get your searchers to likely click the search result that best fit their search query. Descriptive URLs help connect your page as the exact match. When you use descriptive URLs, your website content pages tend to include your target or focus keyword.

You have to keep your URL as short as possible to make your on-page SEO work and Website ranking high in organic search results. The first thing you want your readers or searchers to notice is your description content URL.

5. Make your Keyword Density around 1-2%

Most SEO experts believe that impressive website content is one of the most widely used on-page SEO best practices. Your keyword density matters, so we recommend having it around 1-2% on your content pages that would not look overstuffing to Google.

It means that your target or focus keyword becomes visible about one to two times per 100 words. Making your focus keyword to become visible enough in organic search engine results, and searchers.

Your right keyword density will make the most out of what is on-page SEO all about. Make sure to work on your website content pages without engaging in keyword stuffing.

Google Chrome’s Keyword Density and other similar tools, such as Ahrefs’ Keywords Explorer, can be your best help.

6. Optimize descriptive alt tags and filenames for all your images.

Ensure you can optimize each image with an alternative text or alt text. You do it not just for image SEO but also for an amazing user experience your visitors can get.

Optimize your images with alt text to become user-friendly to blind and visually impaired people. It can describe what the image is all about.

Include your SEO content’s target keyword if it is possible to have it in your image alt text. Use semantic keywords alternately, or content ideas with a long-tail keyword in your alt tags.

Your website images and descriptive alt tags are your visual accessibility options. Aim to describe them accurately in both the alt text and the image file name.

Alt text or alt tags provide context to the visitor if the image fails to load or when a screen reader is in use. Ensure alt-tags are naturally descriptive as part of your target primary and secondary keywords.

Alt text can help with the effective ranking of your images and website content as a whole. Adding alt text to your images is easy, so learn more about optimizing your images.

7. Use Schema markup whenever applicable to increase CTR.

Schema markup is a semantic vocabulary that is helpful to search engines by letting them know what your page is about. It allows your Website to stand out on Google search results to have star ratings, reviews, or images. It will improve your domain authority that influences your online visibility in the SERPs and humans.

Such markup is already a proven Technical SEO and on-page SEO technique to increase the ‘clickability’ of your web pages in Google search engines. Its visuals or images tend to attract and draw people into it. Anything that helps your web page, such as your semantic codes, to stand out. It can have a positive effect on your organic search results.

Though not all web pages can benefit much from Schema markup, add it to where they can benefit from it. Use it to increase your Clickthrough Rate or CTR in search engine results pages (SERPs). It provides onsite optimization that can indicate SERPs to understand the content on your web pages better.

8. Make ‘topical relevance’ to Google search easy.

These “words” and “phrases” are not synonyms, but rather topically‐related terms. It pays to do some wide web research and dig a kind of information that ranks high in the SERPs.

You can do this search for topical relevance using Ahrefs’ Content Gap tool to check for search traffic of your website. When you do, include on your web research all semantically‐related words and phrases. You have to include your long-tail keyword to get the most out of what is on-page SEO content that can match your search-query when Google crawls your web page.

Use your target keyword and phrases to increase your online visibility and rank the “relevancy” of your website content page in SERPs. It will help Google understand that your web page is one of the best organic search results for your target or focus keyword.

9. Keep your content simple and readable.

Like Americans as a case in point, most of them can read at a 7th or 8th‐grade level. It directly relates to your on-page SEO. Readability is next to usability, and usability is a great user experience factor as part of your site optimization results.

Google search engines look at user signals such as dwell time, page-browsing time, and a Website ranking factor. Make your content simple and easy to understand, where possible, a 4th-grade level reader can read it.

Doing it can compel your readers to stay longer on your web pages. Making them not hit that back button. Keeping your content simple and readable can drive a more good volume of website traffic. Here are a few on-page SEO content tips for optimal site readability:

  • Try not to use “big” words, better say “near” than saying “proximity.”
  • Use short sentences and paragraphs. “This is a sentence.” As is this. And this. So, you see where am I heading to?
  • Make it conversational or informal. Write the way you speak.
  • Use tools like Hemingway to help simplify your content.
  • Keep it short and simple (KISS). Don’t repeat yourself (DRY)

10. Find a long-tail keyword.

Use Google Search or Google Autocomplete to find a long-tail keyword with more than three phrases of words.

Try looking for your target or focus keyword on Google Search, and you will see a lot of Autocomplete results below it. Find and get one of the more specific (long-tail) phrases you can have from those results.

Use a competitive keyword only if you intend to create in-depth content. If your website has high domain authority, you can use this kind of keyword as your best on-page SEO. You can optimize your primary keyword targeting as part of