If your business website needs a redesign, follow these steps in this website redesign checklist.
Are you thinking about redesigning your website? Pretty sure, at some point, you’ve started pondering about changing how your site looks. Have you been trying to make a website redesign checklist? Have you started researching it? Congratulations! You are on your way to creating that updated look for your website.
Many website owners know what pain in the neck website revamping is. It’s the sheer amount of work that needs to be done that makes the entire process intimidating. A website redesign, after all, is one of the most important things you can give to your business. We made the process easy for you as we gathered the essential steps when thinking and considering how to update a website. We have also included the reasons why you should do a website redesign.
This website design checklist assesses whether you indeed need a redesign. This checklist will also determine why a redesign is essential. With ITDwebdesign.com on board, you’ll find the entire process easy, as we will facilitate the whole endeavor with you. We will also give out some tips on how to organize these next big move for your business.
1. Plan It First
Before you dive into the entire process, you must understand the ins and outs of a redesign.
What are your goals?
Part of the website redesign project plan is knowing what your goals are. Remember that a website redesign is an enormous project. Without properly-set and well-defined goals, you’d get lost in the middle of the chaos. Using the website checklist questions laid out for you in the central parts of this post, are you now aware of what your goals are?
What to expect as the results?
Having the outlook even before actually doing the redesigning can make the entire thing a piece of cake. Having the vision makes transitioning from old to new more successful as you are whiteboarding everything even before you even implemented the changes.
Are you ready? Check out the questions below to know if you need website redesigning.
2. Is Your Website Mobile Responsive?
Search engines put great emphasis on how well your website is viewed on mobile phones. By only slimming down to its mobile version won’t assure you of a positive mobile experience. Sometimes this mobile version is harder to navigate or may contain some bugs and glitches, primarily when used on devices with higher resolution.
On the other hand, a mobile responsive website scales down all the elements of your website to that of the screen size of the mobile device to provide your reader with the maximum mobile experience. Mobile-first indexing has become the norm where your website’s mobile version is where search engines start crawling before the desktop version.
That being said, an unremarkable mobile experience can directly affect your rankings. Users would most likely avoid returning to your site and preferring your competitors’ because of bad mobile experience.
Also, having a mobile responsive means you’re grabbing the opportunity that more and more people are using their mobile phones to access online information. Almost 75% of the world’s population will access the internet through their mobile phones in the coming years. Also, mobile users prefer to have seamless online experience across all their devices.
Our recommendation: Use online tools that can check if your website is responsive and mobile-friendly.
Here are a couple of tools to check if your site is mobile-friendly
3. Is Your Website More Than Three Years Old?
If you want your website to stay functional and useful to all users, you should need to seriously consider having steps to designing a website again if your site was developed more than three years ago. This timespan is already long enough if we are talking about web design. Chances are, your website isn’t working at its optimum state as when it was last upgraded.
With the constant updates in search engine guidelines and rapid changes in web technology, it’s not surprising that some of your third-party tools are already outdated. Standard tools that often need to be upgrading include eCommerce plugins, social media scripts, and popups.
Our recommendations: You should review whether your website goals are still in line with your business goals every two years. Check if your tools are slowing down your site. Replace the ones that slow down your website. Make your site up-to-date by redesigning it every three years. This timeline is reasonable enough to make everything modern.
4. Does Your Website Still Generate Leads and Sales?
You should consider a redesign website checklist when your website no longer converts prospects or the leads you’re recently having are not the ones you’re targeting. You need a website redesigning when people leave the site after briefly visiting it.
Leads and conversion rates are also affected when you shift your target audience to accommodate a new product or service. ITDwebdesign.com can help you gain more leads and retain them. We use several strategies that enhance your sales process, so more people are brought to your funnel.
Our recommendations: Check your landing pages and other paths to customer conversion. Usually, these areas often fail to reach goals. Check if your landing pages are easy to comprehend. Also, take note of your call-to-action. Usually, the culprit is complicated wordings or the lack thereof. If so, rephrase or add them. Make sure these are catchy, creative, and reflect your company’s ideals and goals. Call-to-actions should appeal to their emotions.
5. Is Your Website Platform Outdated?
Your website platform has an immense impact on how successful your business website is. But if it’s outdated, your platform could be a potential risk as that would perform poorly in SEO. Worse, your website can be very open to hackers and people with malicious intent when it’s still using basic HTML codes. If you can’t make easy changes to your website, you might not even be using any CMS at all. Content management systems give you more control of your website.
Websites are now created on content management systems (CMS), which makes it much easier to maintain and update compared to how websites were created in the past- with complicated programming languages. Issues with popular CMS platforms such as WordPress, Joomla, and Drupal often occur when you embed your site with plugins that have not been updated for a long time, resulting in a website that works so slow.
Remember that Google awards websites that load quickly, but website platforms that are not updated regularly lag almost all of the time. You’re missing out on numerous opportunities.
How to know when it’s time to replace your plugins:
- Are these tools still working?
- Do the tools make your website work slower?
- Are there some more updated versions of these plugins?
Design trends are also changing from time to time. One such example is Flash. At one point, Flash was the trend, but with the advent of mobile devices, websites with Flash were rendered outdated as these sites were more challenging to access on smaller gadgets. Should you use Flash, use it conservatively.
Also, look at the page URLs. If these still contain .htm or.aspx or have longer strings, you might want to consider revising them. For SEO reasons, use shorter URLs that include your main keyword and follow naming conventions. Also, try to avoid having URLs with numbers with it as these don’t play well with SEO, too. It’s even a good practice to check for deadlinks, broken SSL connections, etc. There are many dead link checkers you use. Here’s one you can use.
Our recommendations: When creating your website redesign checklist, make sure to update your plugins as well as your website with the latest technology. Make sure that your CMS is optimized for SEO. Run periodic updates on your security and the platform itself. Analyze your website speed using page speed analyzers, which will be discussed more later. Here are some other technical things that you have to take note of:
- Professionally looking URLs
- SSL certificates
- Page loading speed
- Broken links
6. Is Your Content Search Engine Optimized?
It might seem far-fetched that your optimized content is directly related to your website design guideline. For web pages to be part of the first 20 in SERPs, there are more than 200 factors that Google needs to consider. These ranking factors include the correlation of design with optimized content. These two ensure better user experience on your website.
You must optimize content, so this becomes more visible to your readers. There is a high probability that users are more likely to click your content when the latter becomes more popular. When you follow the SEO guidelines correctly, you get rewards, which translates to higher rankings.
- Add keywords t