Keyword research does not end when you’ve already found the right combination of keyword difficulty and search volume. Keyword research is inextricably linked with the Search Engine Result Page (SERP) Analysis. These two hold the key in putting the competitor behind and placing your pages well above its competitors.
A complete SERP competitor research allows you to identify what works and what doesn’t. It can also identify the strengths and weaknesses of your competitors. With the data you can extrapolate from your SERP analysis, you can also duplicate your competitors’ strategies, identify which tasks should be prioritized first, and determine the degree of difficulty or ease to outdo your competitors’ SEO efforts.
SERP analysis may sound daunting, but with us on board, we can assist you by providing you tips on how to maximize the SERPs for competitor analysis. If you are looking for ideas on how to research competitors or use competitor research tools, you have come to the right page.
Why Is Competitive Analysis Important to Your Business
In some cases, the keywords are not appropriate to the user’s search intent. Simply put, you may find your keywords easy to rank and can possibly bring a lot of traffic, but when you test it in the real world, how the keywords are being used is not what you aimed for. But if you compare how your competitors use those keywords to rank, you’d easily discover where you made the error, to begin with.
Analyzing your Search Engine Ranking Page can help you determine your weaknesses and strengths. Competitive analysis of the SERP results eliminates blind-guessing how your target audience queries the keywords.
How to Use the SERPs for Competitor Research
Your competitor research won’t be complete without analyzing how your competitors layout their content, the types of info they often utilize, the kinds of keywords they often use, and how links are managed. You should also consider how your strategy would fare against your competitors.
Look at Your Competitors’ Content Strategy
How do your competitors create content? Have you checked their blog posts? How often do they post their content? How long are the competitors’ blog posts? How do they target the audience?
You don’t eyeball topics to write. By getting ideas about the blog topics, your competitors’ post gives you tips on the kind of topic you should blog on your blog too. Also, you have to take note, too, that you can always enhance their content by adding some more ideas to yours on your posts. Check out also the types of content they post on their website. Are they focusing more on written copies? Or some other rich media ones? Look for content opportunities they haven’t tapped for, so beat your competitors to those.
Additionally, check the average length of posts created by your competitors. This would give you an idea of how long your posts should be. Also, consider that articles with more than 1,500 words often received more engagement on social media.
Look at Your Competitors’ Content Quality Strategy
Most likely, your competitors are going to showcase their most popular posts. Even if they don’t, you can always check their posts with the highest engagement, such as comments and shares.
Rewriting it may not be your best strategy. Instead, you can add more to what your competitors have written, or you can improve on it. Adding more to the topic means taking a spin and expanding a portion of the original content. Perhaps you can also contradict what has been written to create for that controversial approach.
You can also tweak the Skyscraper Technique, a term coined by Brian Dean, to have an idea about the competitor’s content. Now that you have identified the high-quality content of your competitors, you need to determine your buyer persona. Once you have done this, select a high-quality blog entry from competitors. Make sure that your c