Why are SEO trends important? In a year, Google updates its algorithm multiple times. Having said that, do you have any knowledge about how SEO will change in the coming months?
Many predict that there will be a significant change as specific criteria seem to have been given more emphasis. We have prepared this article so you’d know what SEO trends for 2021 are. As a business and website owner, you need to anticipate what search engines changed, lest you want to be penalized.
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Here Are The Top SEO Trends For This Year
These seven mentioned below are highly anticipated top SEO trends for 2021. Is SEO worth the money at this point? The answer is a big YES.
Artificial Intelligence Taking the Front Seat
If you were quite surprised about how much we can automate last year, well, you are in for a ride this year. Content generated from AI is expected to increase. Keeping the value of content up to the standards would be your challenge, especially when authenticity is the name of the game. On the lighter note, SEOs can focus more on improving the website’s performance to make it better and leave the lighter and less important tasks to automation.
On the one side of the spectrum, since the advent of BERT, Google has improved search intent by identifying the right lexical meanings, the proper terminologies, synonyms, and grammatical errors. The search engine can retrieve smaller pages so to satisfy what the search needs. Nowadays, it can go straight to the paragraph to point to the reader about the right answer.
Bidirectional Transformers for Language Understanding (BERT), for those who didn’t catch it, BERT helps Google understand what the query is all about. It finds connections between words so that Google can return better results to the user.
How to Optimize for Artificial Intelligence
- Write for actual readers.
- Avoid stuffing keywords into the content.
- You have the liberty to use keyword variations.
- Be wary of wrong grammar and word placements.
…And So Does User Experience
You can’t deny the importance of user experience in today’s SEO now that Google rolled out its Core Web Vitals early last year. These criteria measure the responsiveness, mobile friendliness, speed, and visual stability of your web pages so you can bring a better user experience to the table. Simply put, if these criteria are low or not met, that means your visitors aren’t enjoying their time on your pages. Over time, your ranking score would likely drop.
What You Must Do This Year: Create an action plan that measures such benchmarks mentioned by Google. Once the weak metrics are identified, create another action plan to remedy and improve the page performance. Adopt a user-centric approach to optimization. Here’s what needs focusing on:
- Are the pages loading quickly without glitches?
- Are the pages responsive?
- Are the pages navigable on mobile gadgets?
- Are the visitors safe while they are browsing your website?
It’s about time you strictly follow Google’s quality updates. While many don’t think it’s necessary, How to make your content pass Google’s metrics? Google considers your page to have high
EAT factors based on the following:
- How well-versed the author on the topic (Expertise)
- How authoritative the content, the website, and the author on the topic (Authoritativeness)
- How much trust is given to the author, the content, and the website (Trustworthiness)
Without low EAT, Google considers your page low-quality. Thus, the rating is low. Examples of pages that would most likely have low rating:
- Websites that don’t offer value.
- Websites that don’t provide benefits.
- Websites that promote negativity.
- Websites that spread misinformation.
But here’s the catch: EAT does not apply to all web pages. EAT is most important when the website provides news, the government, investment, goods, medical issues, or based on race. These web pages are what Google calls YMYL (Your Money or Your Life). If your web pages fall under these sectors, EAT applies to you. If your website is just a collection of personal thoughts or pictures, EAT does not necessarily apply here,
How can your page become high-quality?.
Make sure that the author is qualified by having adequate knowledge of the topic. To show you have what it takes, create a smashing author bio that showcases your qualifications to write that particular topic. Provide an author schema so all bots from major search engines can read about this information. Provide evidence that the author has online authority. Build connections on HARO. Have your website reviewed or mentioned on, say, Wikipedia. Create original content.
Make sure that there are people who have mentioned the author online. The page should be relevant to the niche it serves. Most importantly, the page should answer a purpose.
The page title and meta description should correspond to the topic of the page.
It’s Time for Some Serious User and Search Intent Focus
Search intent changes all the time. The first quarter of the year is the best time to refocus and analyze how people search for topics relevant to your business. Search engines are the go-to places where people seek answers. If you know the why behind the search, you’re strategically positioning your business for the better.
What You Must Do: Examine the SERPs for what kind of answers users want. By now, Google is giving hints about what’s to come. Now isn’t the appropriate time to focus on some of the best practices as we are anticipating the big rollout. Focus more on the SERP analysis of your keywords because that’s where the goldmine is.
Also, it’s best if your content gears more on answering a problem and solving that problem in your user’s preferred content instead of promoting your products. Check the keywords your visitors use on your site, the keywords used to reach your site, and all other keywords used on the pages those users have searched. Don’t try to force people to buy or be loyal to your products through forced registrations and the likes. Use keyword research tools from SEMRush or Ahrefs.
And a More Scientific Approach to Customer Retention
SEO isn’t just about driving traffic to your site nowadays. It has evolved beyond that. SEO now overlaps with sales to increase your sales. That’s where behavioral analytics come into play. It’s not just keyword search- it now involves knowing what your leads are doing, how they are doing it, and how to get them to perform that action much quicker. It’s in these activities that you’d find hidden gems not usually found in your conventional keyword search.
Nurturing the customers after sales in 2021 means you must answer all concerns that are reflective of the search intent. Otherwise, your customers may end up on your competitors’ sites.
SEO veers away from pure keyword research with the pandemic still not over. Rather, SEO experts believe that it’s better to start focusing more on researching the customer lifetime value. It costs less to nurture loyal customers, and the best part is that the long-term effects of nurturing them are tremendous. The key here is to nurture them in the later stages of their buying journey.
Get in touch with your sales and support team so you’d know what the common issues being asked and create help articles from those issues. Don’t forget to include FAQs and easier communication channels so your readers can get in touch with you or learn about their problems through your content. Keep them informed by sending them emails that suit their buying needs.
If they are satisfied, your customers would recommend your business to their friends. They would even provide you with positive feedback.
Mobile Indexing Is the Next Big Thing
Google has the “Mobile-first indexing” prioritized early last year. It will focus more on your mobile sites and, thus, follows through this year. That being said, much of your focus should be on improving how your website performs when used with mobile devices.
Many SEO experts believe that all SEO is mobile SEO now and that Google is transitioning from desktop optimization to mobile version, making the latter the priority.
This 2021, the majority of your SEO strategy should focus on mobile indexing. Here are tips that can help you optimize your web pages for mobile
- Make your design simple and very navigable.
- Your web pages should be responsive.
- Always this of search intent.
- Use plugins that support small screens such as HTML 5
- It would help if you used the same bots for the mobile and desktop versions.
- Make sure that what you see on the mobile versions.
- Make sure that the images load fast.
- The descriptive alt text should be the same on both desktop and mobile versions,
- Your videos should be strategically placed on the page so that people can easily see them.
Activate Voice Search
Voice search is on an upward trend trail with Alexa, Siri, and other voice services. Compared to other query search modes, voice search is much more convenient and more comfortable to use. After all, there’s no need to tap the queries. A third of Americans use voice search to search for sales, promos, and likes. It is expected to increase by 9.7 percent this year.
. Here’s How You Can Optimize Web Pages for Voice
- Ensure you’re also optimized for mobile search as this and voice search go hand in hand.
- Prioritize local listings.
- Make use of question words as these are often used in voice searches.
- Include filler words to make the query more conversational.
- Don’t forget long-tail keywords.
- Aim for rich answers such as Featured Snippet, Knowledge Panel, and the likes. These are often the ones being searched using voice queries.
- Include short questions in your content. Make sure the answers are brief too. Results from a voice search consist of 29 words.
- Add an FAQ section on pages if possible.
- The content tone should be conversational, not too formal.
- Know what questions are being asked the most.
- Your pages must load in 4.6 seconds or faster.
- Your content should be around Flesch Kincaid Grade 8 with an average of 2,312 word count.
- Make your website HTTP-secured.
Trends come and go; however, let’s face it. What we are looking forward to this year is going to be mind-blowing. Sticking to the old, traditional SEO best practices would be mercurial. Are you ready for the changes ahead? Share your thoughts below!