When was the time you’ve checked your SEO marketing plan strategy?

Right from the beginning of business inception through to the development stages of any business marketing, web design, and digital marketing, Search Engine Optimization or SEO techniques, should be the general context of an SEO Marketing Plan, especially for small businesses. Whether you’re starting a new business or new website, making a new brand or a rebrand, or recovering from disastrous business odds or a penalty, including SEO beginners, marketers, and content creators, you would surely need these SEO Marketing Plan checklist items for a great marketing edge for your business. A collective list of SEO marketing plan strategies dissected into one comprehensive SEO Marketing Plan checklist to help optimize your small business online.

Make SEO Marketing Plan as your long term business solution

The SEO process can be a struggle, that you need to do organically, using White-Hat SEO or get it unpaid, and increased website traffic from the search engine result pages (SERPs). And when you have done the SEO process to attain a sustained SEO success of your website, search engines like Bing and Google find, scan, crawl, and index your site. It transforms your SEO strategy/ plan into your best online presence roadmap, a search engine marketing blueprint, and your best online practices for an improved triple-bottom-line – SEO success, high conversion rates, and increased online revenue. Explore more of these best SEO marketing solutions that strike a balance between clear website design, digital content integration, and search engine optimization techniques for your growing or small business.

Here is the best SEO marketing plan guide that we have customized for the benefit of small businesses, a start-up online business, SEO beginners, and new websites. Consider this as your straightforward guide on SEO technique and basic knowledge on how to understand search engines like Bing and Google. Good SEO news and kick-off point for you to discover the high potentials to increase the ranking and search visibility of your growing or small business start-up. So start checking the fitness of this SEO Marketing Plan to your small business. You can tailor this to the specific needs of your website or business. You may add other considerations that this checklist may have missed to list down.

1. Catalog Calls To Action

You have to document which webpage type needs, which (CTA) Calls To Action to use. Your CTA enables Category Pages to drive people to click for more information, Product Pages to compel people to add them to cart, and Cart web pages to drive checkouts or buy outright. When you catalog your CTA, it indicates the customer’s “next steps” to do, which is what you want to happen. CTA provides specific instructions such as “Call Now,” “Find More,” “Read More,” “Email Us to Help You,” to invoke prompt responses from customers. You can use best CTA techniques such as the options to use a numbered button, be creative or unique as possible, know the compatibility of your devices, take it as an advantage for your customers, use words that provoke their urge or emotion, and be clear and concise. Think of all the best CTA buttons you can select from numerous online favorites.

2. Social Media Strategy

When you engage in social media, brand awareness would be the first thing you need to consider about your company’s social media strategy. Promote your business campaign on social media platforms to help build stronger customer relationships. When you make an engaging social media campaign, it sets you apart from the online competition. Your branding plays a vital role as it differentiates and reinforces your business commitment. Likewise, it enables your business to exercise the utmost concern to your customer interests (especially the customer after-sales), that it is not money above else but a socially symbiotic supplier-customer partnership. A lot of social media tools can help you do this – use personalized experience, responsive chatbots, and consistent but diverse content strategies to advocate your brand, product profile, channels. You just have to consider this as an investment, though.

3. Catalog keyword targets

You need to begin your catalog by listing your ideal keywords to target or match the search engine queries that will likely bring relevant traffic to your website. Your target keywords need to satisfy search volume, high relevance, strong conversion value, and reasonable competition. Narrow the list, write, and optimize your desired content based on your keyword catalog. As much as possible, reduce your keyword targets and make these are your high-valued or focused keywords. You have to take a vantage position to identify your ideal target keyword for each webpage for search engines by measuring keyword metrics and monitor the impact of keywords (intentional SEO) on your website. Remember that to achieve your SEO marketing strategy, you need to measure and discard anything that you cannot measure. Tools such as Google AdWords, Ahrefs, Keyword Surfer, or a similar service can be your ally when you catalog your best keywords for similarity, search volume, and correlation.

4. Checked email linking structures?

Your email linking structure contains clickable texts that can open, and structured to provide a new email in the reader’s default browser such as Gmail or Outlook. These email links are used and are consistent with canonicals in the webpages that they refer to., and can significantly help you when you want emails on specific topics to go to a designated element or webpage or company email account. Maintaining a considerable number of email links has no hard and fast rules as to how many email links there should be. But a formal email can keep links into it to three or fewer, or if there is a dire need, you may have five links to the maximum. Your email structure can have links on its subject line, body text, and signature as you desired applicable and friendly to your reader.

5. Checked for review and rating spam?

To carry out and review the site’s ratings and reviews, you have to catalog the types of issues of spam you encounter. Identify these spams to reduce anomalies in the electronic messaging systems. There are a lot of SEO content reviews, and rating spam checkers or checklist guides that are available online, but using all of these would not give you the desired checking. You have to define your unique content and create it within a considerable and substantial length to indicate for a review and rating. You can use tools like Google alerts, MOZ fresh web explorer or other seomoz software and those that can get your review and rating spam checked, as well as explain the decision criteria used to select and tag spam and fraud detections. This forms part of your SEO marketing’s trust propagation in terms of task-adaptivity and collaboration between users and existing technology.

6. Is the new website updated frequently?

Google search engines will know the update interval for a website, and this influences often the search engines crawl the web pages. Meaning, frequent updates of your website and optimizing it with blogs, infographics, articles, downloads, and new web pages, enables search engines to drop a visit and index your website. When search engines crawl your website as frequently as other sites would have, your website gains the opportunity to rank high on the content you provided to the crawlers. Say, update your website with postings or blogs at least two to three times a week, and make sure you have not made unnecessary changes, redesign, or additions on your site’s structure. The same happens to your business marketing, and the more frequent you send updates to your customers and prospects, the more you can match their search queries.

7. Reading Level

The reading level of your content is important to determine its readability and suitability for the prospective audience. This SEO Marketing Plan, for instance, would be suitable for its potential readers only, and can serve as SEO guide for SEO beginners (basic reading level), small businesses/ start-up organizations (basic to intermediate reading level), or SEO content marketers/ content creators (advanced reading level). The reading level of this content can be hard to understand for ordinary readers. So simply, each reading level tells us the ease with which a reader can understand the written content.

So the reading level mainly depends on the content’s complexity of its vocabulary, syntax, and its presentation, such as its typographic aspects (i.e., font size, line height, and line length). You can check the reading level using a Readability Checker, one of Google’s Tools and Chrome Extensions. In the readability checker, you just have to provide the body of text (or all, a part of a web page or a few texts). After that, it will give you the readability score based on the Flesch-Kincaid readability index, a quick and easy readability test of your work, the most flexible assessment software so far. A right reading level provides a numerical score of 60 or higher for your text, document, or website content to get easily read by most people.

8. Checked for publish dates and last updated dates in content?

When you visit or open a website and see its web pages for the first time, you would notice different dates, publications, or updated date formats. Did you wonder that the date formats on the web page are zoned for the region of the site you have visited? Or is it zoned for your region? You can also check whether these dates are real or correctly formatted with the usual content. You can do a standard character sort of a list of dates, to give you a chronologically arranged order of dates. The date format dd.mm.(yy)yy is traditionally a Danish date format, while the format yyyy-mm-dd is the international form though this is not commonly in use. The only countries that use the date format mm/dd/yyyy are the US, Philippines, Palau, Canada, and Micronesia, according to Wikipedia.

9. Catalog site’s keyword niches?

You can use a keyword research tool such as Google AdWords Keyword Planner, Keyword Surfer, Ahrefs, Ubersuggest, Keyword Everywhere, and a lot more to find keyword niches that the domain or website is a member of. After you have selected the website or domain’s industry niche, you can start to catalog the site’s keyword niche to determine how competitive its niche keywords are. To name a few of these keyword niches that are highly profitable online are Fitness and Weight Loss, Internet Services, Virtual Assistance, Dating, and a lot more that can make an excellent catalog of your site’s keyword niches.

10. Catalog types of supplemental content?

In the world wide web and websites, Americans alone consume around 3,138,420 GB of data every day where marketers play their part to feed the needs of those consumers with a bombardment of a massive volume of content in search engines, social media, mobile, and other online platforms. List down the supplemental content being applied to your website to gain mileage over big content. When you arrange it in a classified order, it will enable you to emulate the design principles of the big content that come in a different format and apply the same principles to drive traffic to your website. In using the basic principles, it is essential to segregate these supplemental content from a wide array of supplemental content for ease of online searches and add high-value and utility to your main content piece. When a robust supplemental content is cataloged correctly, this leads to Google’s user experience for a high-quality page (as per their Search Quality Raters Guidelines), and by cataloging it, your supplementary content will no longer distract the purpose of your webpage.

11. Glossary of site’s brand terms?

To write a glossary of your site’s brand terms, list down every one of the known brands being referenced on the site and ensure that these are all being consistently taken care of. Start your glossary by making a list of terms you used in your text that your readers may be familiar with. Write a checklist summary, such as this marketing plan, with 2 to 4 sentences that describe each term. Use only simple words and avoid overly technical languages.

12. Developed marketing personas and targets?

Build your marketing personas to help improve your market segmentation. Try to understand who your website is targeting and how best to engage these target markets on your site. Just remember that your marketing personas, a fictional character is not the whole thing of your marketing, but it represents a segment of your target market. When you have correctly developed your marketing persona, it gives you an outline of a typical member of that target market segment or readers of your website. They are fictional characters derived from behavioral data and knowledge that you’ve gained from understanding them on a personal level. It enriches target prospects and identifies similar behavior trends that result in commonly achieved goals.

13. Checked content freshness?

Keeping your website content fresh requires an update? Yes, this is needed to keep your website appealing and engaging at all times. A basic web content optimization can include an SEO Content Calendar as a kick-off point. Within this SEO calendar or Google Calendar to optimize your website content by bringing and remaking the older contents to date or a new purpose, take note of the keyword data, so when you need to update its web design, you can enrich this keyword catalog. Check your image SEO or google photos, and other graphical contents as well. Add these all up to your optimization techniques to increase the website’s functionality, including other SEO tips/ optimization resources you would need to reinforce content freshness.

14. Page topic search volume

Align your page topic search volume by checking your targeted keywords towards keywords that will drive higher demand for search traffic volume of your website. Determine if your website topics are derived from this search demand. When you are able to align your page topic search volume, it can give you a realistic picture of where Google has people searches, how to go, what to do, where to go, and what to buy. Your on-page optimization can show Google searches at the very moment a search matches products or services that you have. Whether they’re on desktop or mobile, well-aligned page topics can turn search volume to valuable customers. Your search volume data, say for 12 months is a critical element of your search engine optimization (SEO) strategy or, likewise, this SEO Marketing Plan checklist.

15. Link Building Strategy

Ask yourself, what is my website’s link building strategy, and how do I make it? The reason why a link building strategy is on top of your growth SEO checklist, as it helps easy navigation of your website and places your site to high authority domains that generate traffic to your website. For your website to get a useful link, for example, you have a step-by-step process to get backlinks from and place outbound links to relevant websites vis-a-vis your site. Small businesses, marketers, and business owners should take an interest in link building strategies as an organic form of driving navigational and referral traffic, and increase their site’s authority over time. The more backlinks your website has earned, the higher rankings and search engine marketing leads your website generates. So simply follow these internal linking, backlinking and outbound links steps – make internal and outbound links and ask for backlinks, build relationships to earn backlinks, give testimonials, site commenting and a good guest post, start a blog of your niche, and lastly, register your website to trustworthy directories.

16. Identify pages that receive no traffic.

List down the pages that are invisible to searches or those that do not produce organic traffic to your website. You can learn this quickly by using Google Analytics to identify website pages that are getting zero traffic. When you do this, you are able to catalog and filter out those pages that Google Analytics is not able to report, and will give you the fastest way to get rid of those web pages having no traffic while improving the overall page ranking of your website to boost your organic search traffic. Organic traffic refers to the searchers that visit your website as a result of “unpaid” search results. Hence, organic traffic is the opposite of paid traffic through paid ads. So start finding these invisible pages in Google Analytics as well as check the content performance of each website page.

17. Check for category naming issues.

Many naming issues may affect the search engine ranking of your website. The naming of different categories that searchers or shoppers, for instance, use to look for them, such as the “Gift and delights.” Have you tried searching for delights? Semantically and grammatically, there is no issue. However, when you do a singular search on each of them, it is lexically different when you check for the naming aspects of your website pages. So better catalog them, and put a brief introductory phrase or paragraph to describe each webpage. This way can make word-finding easy for your searchers and search engines. A page that has naming issues become ambiguous and may cause difficulties to search engines when they crawl your webpages.

18. Catalog negative reviews?

To catalog negative reviews of your website, you need to do an audit of the website’s online reviews. Subsequently, write a corrective action plan to correct the issues publicly from the results of such examinations. Customers provide SEO value to your website through online reviews. Most of these customers pay more considerable attention to negative reviews as much as they do for positive reviews in knowing your website or business. Know the context and issues of these customers to align your corrective actions to reinforce a strong control of your website reviews to achieve desired business outcomes and resolve cost issues effectively. When you catalog the negative reviews, assess their impact in terms of severity and likelihood to provide a realistic view of your business and more human trust than just gaining all five-star positive ratings. When you have effectively cataloged the negative reviews, you will have an overall dashboard on the level of customer satisfaction or dissatisfaction that your website has.

19. Used Quora to find pain points for the target audience?

There are selected ways that are known to determine the pain for the target audience or prospects, and there is no single standard approach, though. Some of the most common sources or methods to get those pain points can include pop-up surveys, Q&A platforms or forums, commenting sites, social media tracking, and a lot more to consider in this regard. Let’s take pop-up surveys or sites that do “question and answer” on common problems for website visitors. Quora, in this instance, a Q&A platform to ask questions and connect with contributors of unique insights and quality answers, a place to gain and share knowledge of what matters most to the pain points of the target audience of your website or business that you may have not even considered yet.

20. Checked if the site has a companion blog?

You need to check if a blog is embedded in the website or another website, and why should they be. Both ways work, but here is how a companion blog drives traffic to your website or links to relevant websites that allow your site to gain high referral authority. When you embed a blog post to your website, say in WordPress, it refers visitor traffic directly into it. It can be a highly strategic link building approach. You may also check if there is a fit or interest to place a niche-related blog on a relevant website. Follow their blogroll to know where you can make use of your blog to direct inbound traffic from their website to yours. Also, check on how their website reads your blog to increase your chances of being reviewed. There are a lot of sites where you can do blogs of your niche, and most agree that it is not a good idea to have both embed blogs on your website or another or the same blog on different sites.

21. Checked for email outreach?

An “email outreach” is when you contact people via email to network, generate leads, follow on specific deals, get links to your website, promote your product or service, find prospects or partners, increase your influencers, disseminate newsletters or updates, maintain or build customer relations – these are basic examples of Be aware, though, not to contain your email with subject lines that can land your email outreach into the trash folder. Check the proper placement and management of email registration, email newsletter, and email newsletter subscription. Various email subscribers and plugins such as WordPress are available online or from WordPress Plugin Developer sites that you can use to effectively handle your email outreach.

22. Catalog of site’s page types?

Listing all of the site’s web page types being applied to your website is as important as a design plan or business roadmap of a designer or small business owner. When you craft your website or business, I am sure all you want to make sure is to have the business or site’s goal in mind. Checking and cataloging your site’s page types will be your easiest way to promote and advertise what your website is all about in search engine result pages and prospect visitors. Being familiar with your site’s web page types can help you decide which will meet your needs and the context of your customers. In that way, you are familiarizing and understanding the choices of both your competitors and customers so you can create a perfect format for each brand you would want to develop for each customer base that you are targeting.

23. Check the review submission process?

Does your website or business have a hard time securing customers or shoppers to submit their reviews, so you have to work hard on earning great reviews first. Is it too hard for shoppers to submit reviews? Consistency is a matter of trust that the website or business offer you send to your customers would gain the submission of product or service review. One best way to secure a prompt review submission process is via profile, onsite-log-in customer reviews, service confirmation, and with the use of a customer review software or applications that provide a one or two-step review process. Most often, you may not be aware of this until you log-in yourself and submit a review after confirming your approval of your user experience on the site, or when you agree on the site’s offer. It is worth checking to help build trust as customers are getting smarter nowadays to know what’s authentic from what is fake if you press harder on your customer review submission process as part of your continual improvement!

24. Supplemental Content Strategy

The strength of your content strategy is what your web site’s supplemental content plan supports your site in general. It is your web page supportive content that helps increase site traffic and navigation between external links and your website’s pages. Better know the basics of your content strategy first (and it should be part of your website SEO design), to focus more on the planning, delivery, and optimization of your supplemental content. It shall include relevant text, graphics, images, and multimedia on your webpages. Further, it can be a difficult task. Still, it is better to define your goal or branding based upon user-generated content when you develop or optimize your website or business content design. So check for your supplemental content strategy now and decide what page supportive content is crucial to create or optimize your business or site’s overall success.

25. Are product descriptions unique or syndicated?

One web page content aspect that you need to check is your product descriptions, whether your product names are distinct, copy custom, or are they copied from suppliers or manufacturers. One way to check for your product description is to create a product database directory or file folder to save you enormous effort and adequate time. Rather than manually creating these product description folders as you need them along the way. When changing and updating vendor and manufacturer names, make sure to copy not only the recent updates on manufacturer parts and specifications to a custom field. Include to reflect and distribute both unique and syndicated product data feed across multiple platforms and market sites while satisfying each of their unique product requirements. Such a way, it can synchronize product data on various web page content portals, channels, and customer searches via search engine results.

26. Mobile strategy

Nowadays, mobile strategy is part of the new normal landscape, leaving the conventional digital workspace or corporate environment. So better check your company’s or website’s mobile strategy and how this strategy incorporates mobile compatibility and the use of mobile devices into your business process strategy. Meaning, you have to revisit your strategic business direction, vision, mobile marketing user engagement, procurement and buying actions, brand differentiation from competitors, resource mobilization, and investment budget to make your business accessible conventionally and virtually.

Your mobile marketing lies upon your mobile strategy to utilize a multi-channel digital content marketing integration that is aimed at bridging your business to your prospective customers. That all can be done via the customer’s smartphones, phablets, and other mobile devices via websites, email, short message services (SMS), multimedia message services (MMS), social media, and other mobile apps. Only making everything accessible from an office and desktop computers to any mobile device anywhere, all the time. Make a “mobile-first strategy” as your top priority for business development or website development trends for excellent customer experience.

27. Bad words and images

Make sure you have examined your website for bad language and images. These are blacklisted words by Google that you need to list down to protect your website and your brand. Your website or business language can be a little less formal, but using bad words and profane images is a disastrous marketing mistake. Make use of moderation tools or software to do profanity filtering of your text, image, and video contents as well as to detect nudity on your website. Most online platforms are now utilizing profanity filter apps to make your site clean of bad words and images, and replace them with funny ones. Profanity filter or language filter or swear filter can modify and remove words deemed offensive by the site admin or online community such as in custom-programmed commenting sites, forum community, live streams, online gaming, and chat rooms; and even enable you to activate or switch on your site’s “Block offensive words” or “block offensive sites” options.

28. Identify Top Performing Content

You were able to list down those pages that do not produce organic traffic or simply pages with non-performing content. This time, you have to list your site’s top-performing pages. Identify your top-performing pages that are seen by your customers at this very moment that they are searching for their queries on Google and match your website’s primary and supplemental content. Check which content on your website is the best-performing among your website content. You can check this on your content menu and select the “pages” tab under your “site content.” You can use Google Analytics and other online apps that offer the same to identify and assess your site’s top-performing content. Eventually, google analytics can pinpoint which of your web page content that your visitors stay longest. Which among these contents lead visitors or searchers to look deeper into your website and look for more content or pages.

29. Checked for affiliate links?

Check whether the site is using an affiliate tracking URLs to determine clicks of these affiliate links. A click to appear in the Google Analytics interface takes up to 24 hours. Tracking your affiliate links through the clicks provides data that allows you to create your goals, funnels, and reports. Affiliate links are usually any URL or hyperlink but contain a unique site or affiliate ID, offer page ID, the landing page ID, and other additional tidbits of information that are useful on your advertising. Affiliates or referring websites of your website send you traffic for increased ranking or tidbits of information to increase the chances of conversion. Basically, this additional information allows customers to land on the correct page.

30. Checked for clickbait and click-worthy headlines?

Write a clickbait headline, something like you readers want to know, what and when to expect, and when they do click that headline, the pages can inspire that click and allow the content to satisfy the reader’s expectations. Generally, motivated readers direct their attention to your worthy headlines and lead to positive returns of your benefits-driven headlines. Your headlines have to reflect the results of the psychology behind effective clickbait headlines that focus on the benefits. A basic example of a clickbait goes this way, “Your Expectation is our ___________.” The “your expectation is our” headline teases the reader but does not satisfy their desire to know, but triggers them to click anyway, and that’s what a clickbait headline works.

31. Cataloged Types of Main Content?

You would surely want your customers to take in the main content of your web pages to provide them with a classified listing of your website products or services on a quick view. When you catalog the kinds of main content being used on your website, you can satisfy this product profile view that your customers would want for a sneak peek. It should comprise text teasers, engaging quality of your images and videos, good product descriptions, attractive page layout, good use of page space and promotion of product features, and include as well the type of the device those customers would be using in a snapshot. When you catalog the types of the main content on your website, you can lay down your most effective online sales tools as part of your website’s intrinsic qualities. Let’s think and bear in mind to resolve these intrinsic factors of your website when creating or optimizing a catalog for the types of the main content of your optimized website contents as a holistic optimization approach.

32. External Linking Strategy

Which external linking methods are being employed by their domain? Your external linking strategy is one of the best SEO techniques you can apply to your website. It is imperative that you have to check closely which of the external linking methods are being employed by your website and the domain you are referring to. Your external linking strategy needs to include backlinks and outbound links so that these external links can indicate your related content, point these links to your web resource, and enable search engines to better understand your niche, index trust and increase ranking in your website.

33. Check Titles for value propositions

Frequently check the titles of your value propositions on your web pages to enable search result link text. Your value proposition is your unique description of your brand, a statement that clearly paints the engaging picture of what your business or website product or service is. It is inadequate for your website to rank well on search engine result pages (SERPs) when your web page title needs to win the click from the search volume of high competition.  You can utilize website plugins to optimize your value propositions to keep that spark alive. Your value proposition is the first thing that readers or visitors see on your website. So checking and optimizing the title of your value proposition makes that initial text or image to mean spark of interest from your visitors and lead them to view and stay longest in your web content. Check out various examples that are available online.

34. Catalog testimonials?

Testimonials work as your living proof of how your business or website satisfies the expectations of your customer. So, continue growing your base of usable testimonials as these become your creative element in your product catalog and support your value propositions. Realistically, you may never anticipate knowing if they’ll be necessary until you reach the situation where these testimonials work as your SEO value proposition in the form of your website’s supplemental marketing content.

35. Domain Name and branding concerns that might affect CTR

A reasonable click-through rate or CTR on Google AdWords paid search ads is about 2%, which shows that a CTR with lower than this level indicates problems with the domain name or brand of your business or website. A low-level CTR means a lack of relevance for the viewers or readers of your ad and can affect the placement of your future ads while a CTR that is above this level would tell that your business or domain name and branding is at its best. Well enough, it can leverage on your engaging display creativity and ad relevance for your viewers’ impressions. However, that may skew a bit when CTR results vary significantly and are abnormally high. Ads variation positioning, therefore, is a top consideration to improve your ad clicks and impressions to regain organic search traffic for your website. You can set-up, test, and manage your ad variations in Google Ads and make it easy for you to test your domain name, headlines, or branding descriptions.

36. Check for past penalties and reconsideration requests?

Check whether the website has a history of prior reconsideration requests and penalties. Take note that Google indicates to see that your website takes good-faith actions to resolve a problem that got it into trouble, and not just merely clicking that “Request a Review” button without even making any single step to fix the issue that the website has been penalized. Once you do that reconsideration request, you are adding another trouble, as this will only be rejected. Instead, do what is necessary to show Google of your resolution to that issue or problem. Make every desirable effort, such as any means possible, to remove unnatural links before your request from Google. While for spammy links, you directly request removal of these spams from Google and then disavowing the remaining spammy links. The more you know of the site’s history and past activities, the better so be familiar with the most common reasons or grounds to get penalized and several reasons a reconsideration request may fail.

37. Catalog content mediums used?

Your business or website can be drowning on content medium or marketing content. Personally, you would not even dare visit a website or a library without a product listing or a catalog of its contents. So the organization of your website content is vital to get content mediums used on your website into easy access and retrieval of text or words, images, and videos for the easy use of your website visitors. Catalog the types of content being created for site visitors. Your catalog does not need to be fancy. Just have to be fun and user-friendly, though, so it can drive a massive boost in traffic. Using mediums, by the way, may incur your business with considerable cost. For some, it is free to publish content with them. So choose wisely by making a catalog of those content mediums either your website has already used, or still planning to use for your content postings or distribution to your followers.

38. Content Creation Strategy

Your content creation strategy is your website roadmap. You can benchmark this with other websites and check what their site is using on their content creation approach. Make it as your launching pad in creating your content strategy and integrate SEO into it to have a strong SEO content strategy in place that makes your website unique among its competitors. Your content creation strategy should start with a clear definition of your goal – for developing an SEO Content Marketing Plan, for example, researching for your branding or marketing p