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Putting SEO and Content together is One of The Best Website Content Optimization Practices to Boost Your Website Visibility and Organic Search Engine Traffic.
We have laid out for you this checklist, consisting of SEO success stories or benchmark practices from most SEO Experts to help your online visibility with the highest number of searches possible for bots and humans. You would know that Google, Bing, and other search engines highly consider “content” and “links” as the two most important ranking factors of their search engine results pages or SERPs that your Website must-have. Say, picking SEO content ideas or topics with high-search traffic potential, and doing some basic on-page SEO is essentially vital for your content optimization. But all your Website content optimization efforts may be in vain if your Website content does not have relevant links; thus, it can miss humans and search engine traffic completely.
Adapt these quick and simple SEO Content Checklist that include reliable SEO web resources that even beginners can take with ease to guide them in creating a head-turning Website. A content that is irresistible, high-quality, and relevant to both search engines and humans. Focus on creating high-quality SEO content to gain high-authority links to increase your chances on SERPs and most importantly to provide a great user experience to your readers or visitors.
Hence, this array of Search Engine Optimization content ideas or techniques are simplified into one checklist. Use this content optimization checklist to optimize your blog posts, Website content pages, and effectively use primary or focus and relevant keywords to syndicate your web content and links. Start making your SEO success stories or benchmark practices in scaling-up your SEO content.
1. Develop an Effective SEO Content Strategy
When you develop your SEO content, avoid creating it haphazardly. Instead, aim with an end in mind to eventually rank your Website content in the SERPs. Commit to a more systematic website content strategy to mark your SEO success stories. Consider your strategies to include,
- Finding a proven topic and prioritize your search for lower keyword difficulty of your content ideas or topics. Then, analyze your search intent and keyword match opportunities based on search volume, keyword difficulty, and traffic value. Will expound further details in item #14.
- Outlining an SEO Content Framework comprising a compelling title, description, and resonating content to appeal to both humans and search engine bots visually. Lay-out your content to optimize your on-page elements and internal links for better search navigation. Focus on linkability and referencing opportunities. Make sure to edit, update, and maintain existing content regularly.
- Publishing your content regularly on your Website, high-authority domains, and local citation sites – spread it all over the internet.
Better understand your reader’s contextual expectations, search intent, and ability to fully understand your Website content, which will help develop an effective content strategy for SEO. Make sure to update your Google My Business, social sites, and other online profiles with keyword-enriched business information to match relevant search queries. Optimize your keywords using unique data, long-tail variations, and organic or “White Hat” SEO to rank high on search engine crawlers, and searches from your website visitors or users.
2. Make a Resonating SEO Content for Your Readers.
Make your Blog or Website SEO Content the must-look or go-to web resource on most online topic searches. Make high-quality Website content that can resonate with your readers. Hence, people are more likely to link to your Website or syndicated content than with other competing websites. Doing this will make your Website SEO-friendly, and attract backlinks from high-authority websites while creating perfectly optimized blogs or Website SEO content ideas to rank for less competitive topics. Remember that links are an important element of your SEO content strategy, especially for those topics with harder keyword search difficulties that, like you, most of the top brands would want to rank too. Develop compelling SEO success stories from your Website’s traffic growth, which you can see through this SEO content checklist.
Learn your User’s Context, vis-a-vis Google’s core web vitals, optimize your content for SEO, improve your Website visibility, and rank better via engaging and highly-beneficial user experience. Through this, you engage with your readers to help them resolve a variant of their pain thresholds. Thus, winning content relevance that would earn links from various high-authority domains would resemble the authority and transformation of your Website content that resonates with both search engine bots and humans. Content and links are intertwined, and in most cases, no one wants to link to poor or mediocre content. Though link building is a separate SEO topic and a complex one, this scenario is one of those ways that link framing to build an essentially evolving role in your SEO content strategy, which we tackle in the succeeding sections of this checklist article.
3. Write an Irresistible Introduction
When you develop content for SEO, you have to ensure that it can convince readers that your web page offers information that visitors want in a single or few clicks. Keep your intro as brief, simple as possible, and avoid repeating the title. A good introduction can make your visitors have a faster “dwell time,” known as “pogo-sticking,” but this is not the signal which Google comes to search ranking factor. Even if it is not a direct search engine ranking factor, you need to write a compelling introduction for your SEO to get relevant links and organic traffic.
“The first impression always lasts as the best impression.” Each of your Website visitors will read your content before going to link to it in the first place. Make your introduction to attract links through an engaging introductory paragraph. Your introduction is a vitally critical part of your blog or website content page to ensure your reader will read your content further and stay longer on your Blog or Website.
It means that next to the title or headline, an effective or irresistible introduction is the next SEO content aspect that can attract your visitors. With this, Google, Bing, and other search engines take the first few lines of your blog post that is usually your introduction as a meta description in the absence of any description that is supposedly specified. In this case, an effective introduction helps increase your click-through-rate and website visibility in SERPs.
4. Focus your Content Optimization on Readability
Your content readability is crucial to your Website’s appearance to search results. The reason why you have to optimize your content with headings, subheadings, images, quotes, and anything that engage your visitor to stay long on your content. Take a look at our Website Blog.
Speaking of images, you can use photos or multimedia in your content, especially your introduction to create an irresistible and compelling message straight to your readers than just wasting their time with a lengthy text introduction or text content. You have to target keyword phrases that are both readable to search engine bots and humans to develop the best compelling content that can rank high in Google.
Never stuff keywords or over-optimize your blog or Website content. Put your keywords in your title or headline, meta descriptions, and ensure that it is readable for your readers. Still, your content readability can help your Blog of Website content generate backlinks from high-authority websites. A highly readable content provides great user experience and is proof enough that you can integrate the best content optimization practices on this SEO Content Checklist.
5. Fix Any Crawl Errors
When Google is having trouble viewing the content on your Website, you have a crawl error, which greatly affects your content for SEO. When they can crawl it, they can view it, and then they can rank it, but not if there is any crawl error on your content. You have to fix such content issues as soon as possible before Google would index it next. You can find crawl errors on your content thru the Google Search Console > Index Coverage Report.
6. Check your Website Page Speed
Page speed is a bit of a technical SEO and with a small correlation between fast-loading pages and higher content rankings. However, make sure that your Website pages load fast to engage longer dwell time for visitors on your Website. It is frustrating that most people don’t do this simple page speed checking when they optimize their content. Making readers just hit the back button and click a different result instead.
Poor website page speed results can make you lose out on visitors, and it can also damage your engagement metrics and dwell time. You can use online applications to check the speed performance of your Website. It can reveal why it is slow and do the necessary content optimization, keeping the fully loaded time below 3 seconds. Use Google Pagespeed Insights tools and other online applications to check all pages on your site where this isn’t the case.
7. Find a Primary Keyword to Target and Achieve
There should be one main, primary, or focus keyword as the target of each page/ post on your Website. You can start finding your primary or focus keyword target by mapping your relevant keywords – meaning primary and secondary (or also known as related) keywords to each page using Google Keyword Planner and Ahrefs’ Keywords Explorer.
In selecting which keyword to target, identify the main theme of the web page or blog post. The theme is the subject or related topic ideas that your page or post should aim to reach out or offer answers to related search queries. Do this to enable you to effectively write your content to reflect the primary and secondary keywords.
8. Find Long-tail Keyword Variations
Most people search for similar things differently and vary their search queries into Google Search with mostly long-tail information. These are key phrases, specific and usually longer but most commonly searched for. Though long-tail keywords may get less search traffic, it can gain higher conversion value for being organic. It happens frequently, a lot of new searches on Google and other search engines seem to have never been searched before using long-tail keywords – this, you need to optimize your content with long-tail keyword variations.
You can use these long-tail keywords on your title, introduction or meta descriptions, and main topic content ideas to make it a highly-targeted blog post or Website content. Your long-tail keyword variations can be best seen in titles and introductions to optimize the targeting of your primary keyword as part of Google’s search predictions on your text articles, video, infographic, multimedia, or any other content or trends.
Google autocomplete can help you find your long-tail keywords. Try searching for it by typing your primary keyword “SEO Content Checklist” in Google search. You’ll see long-tail suggestions such as seo checklist template, seo checklist for developers, technical seo checklist, WordPress seo checklist, etc. Use Ahrefs Keywords Explorer, its Search Suggestions report comes handy for your aid to look for even more long-tail suggestions with lesser keyword search difficulty.
9. Keep Your Content Short and Simple
Keep your content short and simple as possible as you can. Consider that your content can reach the general readers for your blog posts or Website content to gain a wider chance of getting traffic. In the US alone, approximately half of its population can read below an 8th-grade reading level. So it is important to simplify and do not complicate your content.
Use short sentences and paragraphs and ensure your content is free from unnecessary jargon and adverbs. Just use simple words instead of complex and sophisticated terms. You can simplify your content using Hemingway apps, a free, browser-based tool that can help you write simple, readable, and fresh content. It can tell you the current grade level of your content copy and suggest improvements to common writing errors and avoid lengthy or dense content.
10. Include Unique Data to Your Content
Use your style and method of reasoning in writing your content and enrich it for SEO, not by copying text from somewhere else. Cite the sources of your research but use your own words to describe the concept to avoid plagiarism, well they call it “paraphrasing.” Also, always use multiple but relevant sources when researching to give your text a uniquely fresh but flexible structure, content ideas, and relevance to your readers’ context.
Find that little difference between a relevant and high-authority source and your unique perspective for your content. The question now is how to write that unique SEO content when almost everything on the internet is already written? Read a lot more resources to find that “something great,” which most people may tend to overlook or minify. You can highlight that “great point” that people may fail to emphasize but can enrich your content with not just unique fresh data but uniquely new information.
Always consider that each of your target readers expects a variety of new examples and different lengths of your content. Use real-life examples from your own experience, personal observations, and experiential learning, and high-authority sources. Relate it to your content and the topic you aim your content for. Read, validate, verify, and revalidate your content. Use online plagiarism checkers such as Grammarly, Copyscape, and Google’s Plagiarism Checker for Chrome to ensure you have freshly unique and plagiarism-free content.
11. Create a Content to Become the Best Piece on the Target Topic
Apart from writing content that is enriched with unique data, you have to write a head-turning headline. The headline will make the best piece out of your content and compels readers’ interest to read further to the rest of your content. Research your topic and focus on a primary objective when you write that unique voice of your content.
Google boosts content that the looks of it possess the expertise, indicates authority, and inspires trust among readers, making that content rank in the SERPs. Check how Google’s search quality guidelines can guide you in creating your content to become the best relevant piece for your target topics.
12. Avoid Duplicate Content Issues.
Making your content the best piece needs you to check for content duplication. When there are two or more similar or identical pages on your Website which cause problems as Google may not know which content page to rank. Better understand Google’s guidelines to avoid duplicate content on your Website or your syndicated content across the internet that can become similar to other content.
Such duplicate content may not be deceptive or non-malicious in origin but prevent it from occurring on your Website to reduce your pain points, and the likelihood of your Website content to become a technical SEO issue. Check duplicate content issues as you write your content with online tools such as Copyscape Plagiarism Checker – Duplicate Content Detection, Ahrefs’ Site Audit, among others.
13. Use One H1 with Primary Keyword in it for Your Content Page
We recommend that you use a single H1 on your content page than to what everyone presumes Google claims that using many H1 tags may not become an issue for your rankings. Take care of the structure of your content or page when you use one or more H1. Using more than one H1 may not affect your rankings as long as it is not overused to the point of spamming. Using multiple H1 may overstuff your content, though, posing Google to put a low priority on indexing your content pages.
You surely have to make only one title, and we guarantee it is a good practice to include the primary keyword in it. Half a decade ago, most top-ranking pages did not have their primary keyword in their H1 tag. Nowadays, however, as the internet evolved, using a single H1 on your content page is one of your best content optimization strategies to help your website SEO and improve your ranking in Google search engine results pages.
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