Putting SEO and Content together is One of The Best Website Content Optimization Practices to Boost Your Website Visibility and Organic Search Engine Traffic.
We have laid out for you this checklist, consisting of SEO success stories or benchmark practices from most SEO Experts to help your online visibility with the highest number of searches possible for bots and humans. You would know that Google, Bing, and other search engines highly consider “content” and “links” as the two most important ranking factors of their search engine results pages or SERPs that your Website must-have. Say, picking an SEO content ideas or topics with high-search traffic potential, and doing some basic on-page SEO is essentially vital for your content optimization. But all your Website content optimization efforts may be in vain if your Website content does not have relevant links; thus, it can miss humans and search engine traffic completely.
Adapt these quick and simple SEO Content Checklist that include reliable SEO web resources that even beginners can take with ease to guide them in creating a head-turning Website. A content that is irresistible, high-quality, and relevant to both search engines and humans. Focus on creating high-quality SEO content to gain high-authority links to increase your chances on SERPs and most importantly to provide great user experience to your readers or visitors.
Hence, these array of Search Engine Optimization content ideas or techniques that are simplified into one checklist. Use this content optimization checklist to optimize your blog posts, Website content pages, and effectively use primary or focus and relevant keywords to syndicate your web content and links. Start making your SEO success stories or benchmark practices in scaling-up your SEO content.
1. Develop an Effective SEO Content Strategy
When you develop your SEO content, avoid creating it haphazardly. Instead, aim with an end in mind to eventually rank your Website content in the SERPs. Commit to a more systematic website content strategy to mark your SEO success stories. Consider your strategies to include,
- Finding a proven topic and prioritize your search for lower keyword difficulty of your content ideas or topics. Then, analyze your search intent and keyword match opportunities based on search volume, keyword difficulty, and traffic value. Will expound further details in item #14.
- Outlining an SEO Content Framework comprising a compelling title, description, and resonating content to appeal to both humans and search engine bots visually. Lay-out your content to optimize your on-page elements and internal links for better search navigation. Focus on linkability and referencing opportunities. Make sure to edit, update, and maintain existing content regularly.
- Publishing your content regularly on your Website, high-authority domains, and local citation sites – spread it all over the internet.
Better understand your reader’s contextual expectations, search intent, and ability to fully understand your Website content, which will help develop an effective content strategy for SEO. Make sure to update your Google My Business, social sites, and other online profiles with keyword-enriched business information to match relevant search queries. Optimize your keywords using unique data, long-tail variations, and organic or “White Hat” SEO to rank high on search engine crawlers, and searches from your website visitors or users.
2. Make a Resonating SEO Content for Your Readers.
Make your Blog or Website SEO Content the must-look or go-to web resource on most online topic searches. Make high-quality Website content that can resonate with your readers. Hence, people are more likely to link to your Website or syndicated content than with other competing websites. Doing this will make your Website SEO-friendly, and attract backlinks from high-authority websites while creating perfectly optimized blogs or Website SEO content ideas to rank for less competitive topics. Remember that links are an important element of your SEO content strategy, especially for those topics with harder keyword search difficulties that, like you, most of the top brands would want to rank too. Develop compelling SEO success stories from your Website’s traffic growth, which you can see through this SEO content checklist.
Learn your User’s Context, vis-a-vis Google’s core web vitals, optimize your content for SEO, improve your Website visibility, and rank better via engaging and highly-beneficial user experience. Through this, you engage with your readers to help them resolve a variant of their pain thresholds. Thus, winning content relevance that would earn links from various high-authority domains would resemble the authority and transformation of your Website content that resonates with both search engine bots and humans. Content and links are intertwined, and in most cases, no one wants to link to poor or mediocre content. Though link building is a separate SEO topic and a complex one, this scenario is one of those ways that link framing to build an essentially evolving role in your SEO content strategy, which we tackle in the succeeding sections of this checklist article.
3. Write an Irresistible Introduction
When you develop content for SEO, you have to ensure that it can convince readers that your web page offers information that visitors want in a single or few clicks. Keep your intro as brief, simple as possible, and avoid repeating the title. A good introduction can make your visitors have a faster “dwell time,” known as “pogo-sticking,” but this is not the signal which Google comes to search ranking factor. Even if it is not a direct search engine ranking factor, you need to write a compelling introduction for your SEO to get relevant links and organic traffic.
“The first impression always lasts as the best impression.” Each of your Website visitors will read your content before going to link to it in the first place. Make your introduction to attract links through an engaging introductory paragraph. Your introduction is a vitally critical part of your blog or website content page to ensure your reader will read your content further and stay longer on your Blog or Website.
It means that next to the title or headline, an effective or irresistible introduction is the next SEO content aspect that can attract your visitors. With this, Google, Bing, and other search engines take the first few lines of your blog post that is usually your introduction as a meta description in the absence of any description that is supposedly specified. In this case, an effective introduction helps increase your click-through-rate and website visibility in SERPs.
4. Focus your Content Optimization on Readability
Your content readability is crucial to your Website’s appearance to search results. The reason why you have to optimize your content with headings, subheadings, images, quotes, and anything that engage your visitor to stay long on your content. Take a look at our Website Blog.
Speaking of images, you can use photos or multimedia in your content, especially your introduction to create an irresistible and compelling message straight to your readers than just wasting their time with a lengthy text introduction or text content. You have to target keyword phrases that are both readable to search engine bots and humans to develop the best compelling content that can rank high in Google.
Never stuff keywords or over-optimize your blog or Website content. Put your keywords in your title or headline, meta descriptions, and ensure that it is readable for your readers. Still, your content readability can help your Blog of Website content generate backlinks from high-authority websites. A highly readable content provides great user experience and is proof enough that you can integrate the best content optimization practices on this SEO Content Checklist.
5. Fix Any Crawl Errors
When Google is having trouble viewing the content on your Website, you have a crawl error, which greatly affects your content for SEO. When they can crawl it, they can view it, and then they can rank it, but not if there is any crawl error on your content. You have to fix such content issues as soon as possible before Google would index it next. You can find crawl errors on your content thru the Google Search Console > Index Coverage Report.
6. Check your Website Page Speed
Page speed is a bit of a technical SEO and with a small correlation between fast-loading pages and higher content rankings. However, make sure that your Website pages load fast to engage longer dwell time for visitors on your Website. It is frustrating that most people don’t do this simple page speed checking when they optimize their content. Making readers just hit the back button and click a different result instead.
Poor website page speed results can make you lose out on visitors, and it can also damage your engagement metrics and dwell time. You can use online applications to check the speed performance of your Website. It can reveal why it is slow and do the necessary content optimization, keeping the fully loaded time below 3 seconds. Use Google Pagespeed Insights tools and other online applications to check all pages on your site where this isn’t the case.
7. Find a Primary Keyword to Target and Achieve
There should be one main, primary, or focus keyword as the target of each page/ post on your Website. You can start finding your primary or focus keyword target by mapping your relevant keywords – meaning primary and secondary (or also known as related) keywords to each page using Google Keyword Planner and Ahrefs’ Keywords Explorer.
In selecting which keyword to target, identify the main theme of the web page or blog post. The theme is the subject or related topic ideas that your page or post should aim to reach out or offer answers to related search queries. Do this to enable you to effectively write your content to reflect the primary and secondary keywords.
8. Find Long-tail Keyword Variations
Most people search for similar things differently and vary their search queries into Google Search with mostly long-tail information. These are key phrases, specific and usually longer but most commonly searched for. Though long-tail keywords may get less search traffic, it can gain higher conversion value for being organic. It happens frequently, a lot of new searches on Google and other search engines seem to have never been searched before using long-tail keywords – this, you need to optimize your content with long-tail keyword variations.
You can use these long-tail keywords on your title, introduction or meta descriptions, and main topic content ideas to make it a highly-targeted blog post or Website content. Your long-tail keyword variations can be best seen in titles and introductions to optimize the targeting of your primary keyword as part of Google’s search predictions on your text articles, video, infographic, multimedia, or any other content or trends.
Google autocomplete can help you find your long-tail keywords. Try searching for it by typing your primary keyword “SEO Content Checklist” in Google search. You’ll see long-tail suggestions such as seo checklist template, seo checklist for developers, technical seo checklist, WordPress seo checklist, etc. Use Ahrefs Keywords Explorer, its Search Suggestions report comes handy for your aid to look for even more long-tail suggestions with lesser keyword search difficulty.
9. Keep Your Content Short and Simple
Keep your content short and simple as possible as you can. Consider that your content can reach the general readers for your blog posts or Website content to gain a wider chance of getting traffic. In the US alone, approximately half of its population can read below an 8th-grade reading level. So it is important to simplify and do not complicate your content.
Use short sentences and paragraphs and ensure your content is free from unnecessary jargon and adverbs. Just use simple words instead of complex and sophisticated terms. You can simplify your content using Hemingway apps, a free, browser-based tool that can help you write simple, readable, and fresh content. It can tell you the current grade level of your content copy and suggest improvements to common writing errors and avoid lengthy or dense content.
10. Include Unique Data to Your Content
Use your style and method of reasoning in writing your content and enrich it for SEO, not by copying text from somewhere else. Cite the sources of your research but use your own words to describe the concept to avoid plagiarism, well they call it “paraphrasing.” Also, always use multiple but relevant sources when researching to give your text a uniquely fresh but flexible structure, content ideas, and relevance to your readers’ context.
Find that little difference between a relevant and high-authority source and your unique perspective for your content. The question now is how to write that unique SEO content when almost everything on the internet is already written? Read a lot more resources to find that “something great,” which most people may tend to overlook or minify. You can highlight that “great point” that people may fail to emphasize but can enrich your content with not just unique fresh data but uniquely new information.
Always consider that each of your target readers expects a variety of new examples and different lengths of your content. Use real-life examples from your own experience, personal observations, and experiential learning, and high-authority sources. Relate it to your content and the topic you aim your content for. Read, validate, verify, and revalidate your content. Use online plagiarism checkers such as Grammarly, Copyscape, and Google’s Plagiarism Checker for Chrome to ensure you have freshly unique and plagiarism-free content.
11. Create a Content to Become the Best Piece on the Target Topic
Apart from writing content that is enriched with unique data, you have to write a head-turning headline. The headline will make the best piece out of your content and compels readers’ interest to read further to the rest of your content. Research your topic and focus on a primary objective when you write that unique voice of your content.
Google boosts content that the looks of it possess the expertise, indicates authority, and inspires trust among readers, making that content rank in the SERPs. Check how Google’s search quality guidelines can guide you in creating your content to become the best relevant piece for your target topics.
12. Avoid Duplicate Content Issues.
Making your content the best piece needs you to check for content duplication. When there are two or more similar or identical pages on your Website which cause problems as Google may not know which content page to rank. Better understand Google’s guidelines to avoid duplicate content on your Website or your syndicated content across the internet that can become similar to other content.
Such duplicate content may not be deceptive or non-malicious in origin but prevent it from occurring on your Website to reduce your pain points, and the likelihood of your Website content to become a technical SEO issue. Check duplicate content issues as you write your content with online tools such as Copyscape Plagiarism Checker – Duplicate Content Detection, Ahrefs’ Site Audit, among others.
13. Use One H1 with Primary Keyword in it for Your Content Page
We recommend that you use a single H1 on your content page than to what everyone presumes Google claims that using many H1 tags may not become an issue for your rankings. Take care of the structure of your content or page when you use one or more H1. Using more than one H1 may not affect your rankings as long as it is not overused to the point of spamming. Using multiple H1 may overstuff your content, though, posing Google to put a low priority on indexing your content pages.
You surely have to make only one title, and we guarantee it is a good practice to include the primary keyword in it. Half a decade ago, most top-ranking pages did not have their primary keyword in their H1 tag. Nowadays, however, as the internet evolved, using a single H1 on your content page is one of your best content optimization strategies to help your website SEO and improve your ranking in Google search engine results pages.
Including your primary or focus keyword in your H1 is due to good reasons – scannability and link building – and simply engaging visitors with the feeling of being in the right place and finding what they have been looking for. Engaging visitors to the topic they likely search over the internet via Google before arriving on your Website and getting it on their fingertips will lead them to link to your content page using the title as their “hyperlinks.” Thus, increasing your chance of receiving links with your target keyword in the anchor text.
14. Understand Your User ‘Search Intent’
Find that ‘something” that your users are looking for in a few clicks on your Website. Most often, within the first few results, you and other users may hardly find that information for their search query. You know why that is, simply because Google has algorithms that are good at understanding user search intent. Google can simply match what the user is looking for when they type some key terms of words or phrases into their search engine.
Make your Website rank high for a particular keyword by understanding your users’ context, and “pain points,” which they intend to get matching information or solutions from your blog or Website content. Understand their search intent behind and target this with your primary and secondary keywords. You can look at the current ranking results in the SERPs, Google trends, Google news, and Google Search Console – to help you figure this out. Try checking the primary keyword “SEO Content Checklist” to get a quick grasp of your user search intent for this group of content ideas, keywords, or topics.
15. Link Your Content to Relevant Resources
Web pages that link internal and external high-quality and high-authority resources rank higher due to content idea correlation linking and not of causation. Therefore, it is imperative to link out to other web pages, and you have to double-check though that all links are relevant. Same to your internal links that are equally important to your external link. Every time you publish something new, ensure to add internal links from high-quality content on your website pages.
You can check on how to find such pages by Googling’ site:yourdomain.com’ + “topic.” Take this example to link to relevant places on itdwebdesign.com, type site:itdwebdesign.com/blog + “SEO checklist” in Google Search, and get search results on relevant stuff or primary places from the target domain pages in less than a second.
16. Write a Compelling Title Tag and Description
Adding your target or primary keyword to your title tag and meta description is what most people will recommend. It is good practice, indeed, but it takes less effort if it doesn’t make sense in any way. You just need to write an engaging title and description to entice visitors to frequent your content or Website pages.
Most of the website pages that are ranking high on Google search engine result pages don’t have exact-match keywords in their title tags and meta descriptions. Stick to your primary goal of creating an enticing title and description that will increase CTR and bring more traffic to your website. You can learn through this guide how to craft the perfect SEO Title tag.
17. Optimize Your Images with Descriptive “Alt” Tags
Each image should have an alternative text or alt text, not for image SEO purposes alone. Optimize your images with alt text to become user-friendly to the blind and visually impaired people and describe them what the image is all about. Include your SEO content’s target keyword only if it is easy to include in your image alt text. If not, use semantic keywords instead, or use the most important terms or content ideas with a long-tail keyword in your alt tags.
Alt text or alt tags provide context to the visitor if the image fails to load or when a screen reader is in use. Again, ensure alt-tags are naturally descriptive as part of your target primary and secondary keywords. Alt text can help with the effective ranking of your Google images and Website content as a whole. Adding alt text to your images only takes a few seconds, so learn more about image SEO Tips here.
18. Spread Long-tail Keyword Variations on Your Web Content
Sprinkle your target keywords – that is your primary or focus keyword, plus related terms, words or phrases, or your long-tail variations – in most times. Do this massive spread of long-tail terms or SEO content ideas to indicate or submit to Google of your Website’s bulk traffic coming from massive long-tail variations of your primary target keyword, secondary and long-tail keywords.
Learn these SEO Tips on how to submit your Website to Google, Bing, Yahoo, and other search engines and get consistent or increasing monthly visitors to your Website.
19. Choose the Right Target Keyword that is Achievable to Rank
It is best to pursue only those achievable keywords. No keyword is truly unachievable, but choosing an unachievable one is worse. Some are even highly difficult, and you can consider it next to impossible. Especially when you compete with strong content or pages, you need to get a sense of the keyword difficulty but do not rely on it entirely.
Use Ahrefs’ Keyword Difficulty Checker and Google Keyword Planner to check the SERPs and choose the right keywords yourself. Also, you can use Ahrefs’ SEO Toolbar to add all of that data to the search results. Consider pursuing an easier content idea keyword or topic instead. Always target keywords that you can rank in the search engine results.
20. Add Schema Markup to Enhance Your SERP visibility.
When you use Schema markup, you will be visible to search engines and allow them to have a better understanding of your SEO content. It can also affect how your blog or website content pages are displayed in the SERPs and searches of your visitors. Ensure to adhere to Google’s general structured data guidelines and other guidelines specific to your structured data type.
Doing Schema markup can make your structured data eligible for a richer result display in Google search engine results pages. It can increase click-through rates and bring more traffic to your Website. This is easy to implement and not that technical to follow. You can also use Google’s Markup Helper or other Structured Data Testing Tool to do it with ease.
21. Spread your Content Over the Internet
When people search for the information they want, they can link to your content if they know that it exists, you need to make a conscious effort to tell them the right people about your content. The question now is, who are the “right people – are they the ones who are interested, or are they the ones who can link to your content?
You can let your prospects or potential clients and loyal customers know about your content by doing syndicated content to third-party websites or high-authority domains, blog outreach, guest posting, local SEO and citations building, and directory listing for your Google My Business Information and spread your content all throughout the internet for free.
SEO Content is one of the highly dynamic and progressive segments of Search Engine Optimization. Having this checklist, you will benefit these benchmark practices on Website content optimization practices to boost your Website visibility and organic search engine traffic. Making it possible to include everything that is primarily essential about SEO Content in one guide or checklist. Make sure that “content” and “links” are integral to your overall SEO strategy being Google’s two most important ranking factors for a website’s SEO success stories or benchmark practices.
True, nothing beats the value of contextual links on a high-authority page. Great or better content enables effective marketing, and the more chances to earn organic traffic and improve your search visibility over time from your high-quality content links. When you implement the SEO Content Checklist items above, you will rank higher on SERPs and get ahead of the competition.
Reassess your Blog or Website SEO Content regularly to stay on top of your site’s analytics. Analyze your SEO content to see how SEO works on your Website and how it drives organic traffic. Continue improving and making your SEO success stories or google search engine ranking factors for your SEO content ideas, audience engagement, and conversion rates.
Make sure that such content optimization measures have to:
- Continually improve your google search engine ranking success factors. Look for patterns, improve, adapt, go forward, and focus more on the SEO content ideas that can resonate with your readers.
- Make it a habit of updating and improving your SEO content – optimize and improve it for a certain keyword. Even if it’s getting more traffic for a different variation of that keyword, go back in and re-optimize it for the new focus keyword you sought to achieve and increase your organic Website traffic by enriching your content – title, metadata, and meta description for indexing by the SERPs.
- Ease up all your content formats to boost your Website visibility in human searches and in search engine results – images, video, audio, or other multimedia that appeal irresistible to your audience, and differentiate your brand content. The internet has built a foundation on a text-base; it does not close options for you to get other mediums best for your content.
Write your concerns in the comments section if you wonder about creating and optimizing your content for SEO that we may have missed writing on this article, feel free to contact us for our SEO Experts to help you.