How often should roofers update their websites? What are common SEO techniques they should incorporate into their marketing plans?

Many roofing companies choose not to invest in a roofing SEO campaign because they don’t want to spend time or resources updating their existing site. They assume it takes too long and is too expensive to get started.

But the online roofing industry is at a disadvantage compared to brick-and-mortar businesses that regularly update their websites. And that means they can’t claim to be “mobile friendly,” meaning their customers can easily access information from their smartphones.

This makes the online business owner less competitive, even though they offer better service, a wide range of services, and quality materials. In contrast, roofing companies must constantly update their websites to stay relevant in today’s marketplace.

What Is Roofing SEO

Search Engine Optimization, shortly termed SEO is an essential part of any online marketing campaign. For example, a roofer needs to optimize his website and Google listings to get found by potential clients. Roofing contractors need to hire reputable SEO companies to help them rank their websites and Google listings. An SEO specialist will handle all the technical aspects of a metal roofing SEO campaign, including responsive design, coding, content creation, keyword research, link building, etc.

Here Are the Roofer SEO Techniques for Roofing Company Websites

If your ultimate goal is to have more roofing leads or increased sales, you should consider searching for roofing companies with local SEO techniques. Local roofer SEO allows you to be found by potential clients who have searched for roofing services locally. A local roofing SEO strategy can boost the exposure to your website and allow customers to find you easily- and, most importantly, improve user experience.

Below are the best methods for getting started with local SEO for roofing company websites.

Perform Keyword Search

Keyword research tools are an essential part of SEO. It is about finding the most relevant search terms related to your roofing jobs in the geographic area your roofing company serves. These organic search terms are called keywords. Once they have been found, they are then organically interspersed throughout the roofing website, along with the title tags and other key elements of the roofing website. This is called on-page SEO.

When someone types in “roofing business” or “roof replacement” into Google, there is an increased probability that your website will pop up at the top of the search results. Since people tend to visit the sites that show up first, this can give you a huge competitive advantage because it can potentially drive more visitors to your site. These sites are most likely optimized for user experience.

Choose Location-Specific Keywords

If you focus on local keyword optimization to rank well in search queries. That means ensuring your site contains relevant information about your industry and products. If you also optimize for local searches. Start using Google Keyword Planner or Keyword Tool.io to see what keywords people search for. Then, use those keywords to write blog posts, articles, and other content on your site.

You can even use them on your guest posting. Finally, add location information whenever possible. For example, mention your address and phone number if you offer roof repair services. If you sell roofing supplies, add your store location and contact information. Never forget to update these details on a regular basis.

Add Naturally Main Keywords All Throughout Your Roofing Website

After adding the relevant keywords, you’ll need to implement your technical SEO strategy on your website and social media accounts. It would help if you also created an online presence through your website and blog. Your site should be optimized for both desktop and mobile devices. Once you’re ready to start, here are some tips for roofers to keep when optimizing your roofing company website.

… Don’t Forget to Add Location-Specific Keywords to Page Titles and Metadata

Good SEO practice is to add location-specific keywords to your site’s title and meta description tags. You can also use them in your blog posts and other articles. Adding location-specific keywords will help users find your