Despite your best Off-Page SEO Factors, and your site still struggles with Google.
Your best Off-Page SEO factors or a lack of it tells Google what your site is.
Off-Page SEO and its Importance to your website.
Your off-page search engine optimization (SEO) brings not just links as it goes deeper than that. The best off-page SEO factors can include brand mentions where the URL of your site or landing page or brand name is mentioned on another site without a hyperlink. It sends a signal of your uniquely relevant content to Google, and other search engine results pages (SERP).
Your off-site SEO indicates Google and other search engines what others think about your website, business, or brand. It will attract potential audiences or target customers to drive organic traffic to your website. However, SEO is a vast and hot topic to tackle and implement. We can have it divided into two primary SEO buckets or keys: on-page SEO and off-page SEO, to make learning easy.
Take note, for instance, that many people see off-site SEO as similar to link building. The truth is, off-site SEO contains any efforts taken offsite or outside of a website to improve its search engine rankings either in Google or other SERP. Yes, link building comprises a huge chunk of your best off-page SEO factors for your website visibility, and it goes far beyond that way.
If not everyone, most expects that their website would rank higher in the SERP like Google, Bing, and Yahoo. It is where these two (2) primary SEO keys are important for you to open and improve where your website visibility ends up in search engine results pages.
Differentiating your on-page SEO and off-page SEO factors can be a bit confusing. According to an article by Joshua Hardwick, Head of Content at Ahrefs and author of The SEO Project, “If you’re ever confused as to which “bucket” an SEO technique or tactic belongs to, you can ask yourself whether you can entirely control it. If your answer says yes, it is indeed your on-page SEO factors.
Otherwise, meaning if the answer says no, it’s most likely your best off-site SEO techniques or tactics.
How Off-Page SEO Works to Rank Your Website in SERP.
Your best Off-page SEO factors mainly refer to all the optimization techniques or tactics that are easy to do offsite or outside of your website to improve your SERP position. We will discuss link building, forums, influencer outreach, and content marketing, to name a few of the best Off-Page SEO factors which most of our fellow SEO experts recommend for your use.
Simply in layman terms, your off-site SEO makes it easy for search engines to understand what it is all about your company, brand, product, services, or website. Off-site SEO does not only dwell in getting a link to your site from just anyone. Rather, it is getting a link to your site from the right one or high-authority domains.
And I am sure you like to ensure that you are getting the “link juice” from the backlink it can give to your website. A link juice only passes along in do-follow backlinks, coming from the source site that acknowledges the linked article, blog post, or web page.
Such backlinks result in an increase in the link’s authority towards your site. The reasons why the best off-page SEO factors for your website visibility and organic traffic, such as mentioned above are essential and should be clear to you at this time.
Always remember that Google highly favors many of these off-page SEO factors when recognizing and deciding if and where to crawl, index, and rank a relevant web page on your website. The stream of links is one of those best Off-page SEO factors.
Still, you have to consider other SEO techniques or tactics in building your website’s entire SEO strategy, which also involves the merit of your website off-page content or non-link-related Off-Page SEO factors.
The two (2) Primary Buckets of the Best Off-Page SEO Factors
For a website to thrive across the web, you have to dive deeper into the two primary buckets of the best Off-Page SEO Factors. These two (2) buckets are the Link-related Off-Page SEO Factors and Non-link-related off-page SEO factors.
But first, we have to get an overview of the best Off-site techniques that you can pour after that into the two main buckets of the best Off-Page SEO factors for your website visibility and ranking in SERP.
You Need to Know the Best Off-Page SEO Techniques.
In our experience helping various websites, the following are the best off-page SEO techniques or activities SEO Experts consider to be the best Off-Page SEO factors or practices. These are the easiest of the best Off-site SEO techniques to include in your optimization checklist.
When done properly, these are the best off-site SEO tactics that can boost your website’s ranking in Google search and other search engine results pages. We will briefly discuss each of these twenty-three (23) Best Off-Page SEO Techniques in two (2) primary buckets.
A. Link-related Off-Page SEO Factors.
Consider backlinks as the most critical part of your best off-site SEO factors to rank in SERP.
It is what Google search is designed and how it works on something known as PageRank. PageRank is a Google algorithm that looks at the quantity and quality of backlinks, pointing to a website’s web page.
Most, if not all, SEO Experts see PageRank to be less modern as an SEO concept. However, Google confirmed that PageRank is still one of the best optimizations that an Off-Page SEO Factor should address, specifically as a SERP ranking factor at the earliest time possible.
We can see such a link-related Offsite SEO factor as a clear correlation shown by numerous referring high-authority domains or unique websites. They are pointing quality links authority to a web page on your website and the relevance of your website rankings in SERP.
1. Number of referring domains
The fact that driving more organic search traffic to your website is what high-authority and unique websites do. Known as referring domains, they can provide link juice to help equate the required SEO value to your website’s higher rankings in SERP.
Though these referring domains also have numerous high-quality links that can point to your website content, it is more of vouching you back the link you desire to build for your website in third-party domains. It is indeed a worthwhile off-site SEO technique, and one of the best Off-Page SEO factors for your website visibility.
What is crucial here is that the aim is not merely building the number or more backlinks to your website. You obtain these high-authority link-related offsite SEO factors from unique referring domains directly to the website pages you want to rank in search engine results pages.
2. Link authority for your website.
You may not get all link authority for your website when building backlinks as not all of these links are equal. The number of links may not matter most, but the quality is.
A quality backlink means a link with a relevant and unique link from a high-authority domain. It is in this fact that the way Google’s PageRank is built and works. The higher the linking page “authority” is, the more authority it provides into the pages to which it links like your website.
In short, a link from a high-authority page is beyond what it is worth than those coming from low-authority pages. You can define the “authority” of your web page thru a good PageRank score.
Google used to crawl and index a website’s authority to have public PageRank scores, but they discontinued those in 2016. Google’s PageRank is distinct, though there are a few similar metrics you can use, such as Ahrefs’ URL Rating (UR).
When a UR is obtained, it shows the strength of a target URL’s backlink profile on a scale from 0 to 100. Check the UR score for any of your web pages, copy and paste its URL into Ahrefs’ Site Explorer to get the URL Rating (UR) of all referring pages in the “Backlinks” report.
Using Ahrefs’ Site Explorer helps define a linking page’s quality and authority when researching backlink opportunities. It correlates with organic traffic as an effective and one of the best Off-Page SEO factors for your website visibility.
3. Dofollow vs. nofollow Links.
It pays to prioritize building “dofollow” or follow links for your website. However, Google does not transfer a PageRank across any nofollow links like a link with a rel= “nofollow” tag.
Most links across the web are followed, but there are high-authority referring domains or websites, like Forbes or Ahrefs, that have “nofollow” links in almost all of their outbound links. Ensure that if you are seriously building links, you can pursue these links from a specific website. It would be best if you had their outbound links followed.
To enable this functionality, install Google’s nofollow Chrome extension. You can have a nofollow report and easily highlight any nofollow links on any web page on your website.
You can also filter many of the nofollow reports using Ahrefs’ Site Audit Tools and see only “dofollow” links to cut your time analyzing your site’s linking page structure.
Understanding your dofollow vs. nofollow links is one of your best Off-Page SEO factors. It is useful when researching and analyzing your website’s backlink opportunities. Indeed, one of your best Off-Page SEO factors or techniques for your website visibility to provide higher SEO-value to your On-Page SEO and Off-Page SEO overall strategy.
Yes, there is still value in nofollowed links anyhow as they still drive referral traffic. They can have a positive indirect effect on SEO. Still, if you invest your primary resources – time and effort- into link building, it pays to prioritize your resources to improve your overall website SEO strategy.
4. Anchor text
An anchor text refers to clickable words used to link from one web page to another page. Google specifies in its original PageRank patent that it can employ several techniques to improve search quality. That includes page rank, anchor text, and proximity information.
In other words, likely, backlinks with anchor text relating to the overall topic of your web page have some influence on rankings as one of your best Off-Page SEO factors for your website visibility.
An anchor text is something we have studied for more than a decade. We found a correlation between an exact or a phrase, and partial match anchors, though not that much, all correlate.
Now, if you are building links via white-hat SEO methods, that is one of the aims of these best Offsite SEO factors or techniques. The anchors of the links you’re earning, except for guest blogging, will not give you much control.
These anchor texts can do your website great things, though. Just remember that Google’s core algorithm penalizes sites that manipulate their website rankings through backlinks using anchors excessively enriched with keywords.
So better allow those links from other people who did it somewhat like a natural and relevant way of linking pages than intentionally manipulating them. It will provide you the chances of someone of high authority and high-quality content linking with anchor text related to your website or niche. A quite high chance to get referring links.
Backlinks are effectively the votes your website needs to rank in search engines. You have to carefully choose relevant sites or high-authority domain to point so that your links will get the link authority you need for your website or niche.
Remember that when a site links back to your website through your links, they are voting for the quality of your website, content, business, or brand. Despite not all of these votes are equal in terms of the linking website and web page content’s relevance and functionality, it will matter and match the searcher’s intent over time.
When you build links to relevant referring pages, it can provide you a higher chance of usability of those links for your potential audiences to click and dwell. Thus, spreading the relevance of your linking pages across the web.
Ensure that it will likely bring back more relevant weight to your website when you do backlinking. Make it one of your website’s best off-page SEO factors or techniques to drive organic traffic to your site.
6. Organic traffic for your website.
Ensure that most of your link building efforts point to top-ranking pages of your niche’s high-authority websites. Doing so will provide a considerable sum of organic traffic from their referring pages to your website.
SEO Experts recommend that numerous organic traffic links have more weight than those links with little or no organic traffic. You can check it and know those relevant web pages using Ahrefs’ Site Explorer.
You can use the Skyscraper Technique to replicate your competitors’ backlinks or pursue a link building tactic. Pursue links from the highly valued web pages of a website as it surely will provide your desirable organic traffic.
However, when time is of abundance to you, it can be worthwhile to prioritize links from pages with little or no traffic. As long as these linking pages are relevant and have some level of “authority,” it does make sense to pursue them. Make it part of your priori