Is your business not ranking high on search engine result pages (SERPs)? Do you need help getting noticed online? Have you ever asked yourself, “Why is my business not showing up on Google?”
Understanding the importance of search engine visibility is insufficient; you must ensure that your website comes up when people search for related products or services. This article will provide some ingenious solutions to help with improving the online visibility of your business and achieving higher ranks on search engine result pages.
Here Are Your Solutions to My Business Not Showing Up on Google
It is essential to ensure that your website appears prominently in relevant searches to attract more visitors and increase sales. Improving the visibility of your business on search engine result pages requires expert knowledge and a well-planned strategy.
Possible Cause: You Can’t Find Your Business Profile
Your Business Profile allows you to add information about your business, such as hours of operation, contact information, photos, etc. This is a great way to ensure that customers have all the necessary information when looking for your business online.
How to Solve This Problem:
To begin, you should enter “my business” into Google Search. This will bring up any active businesses associated with your name or address. If you have multiple businesses, you may need to search for each individual. Once you have found the correct business, you can search for it on Google Search or Maps using its name and city.
You can locate your Business Profile on the Google Maps app by clicking the profile photo or initial in the top right corner. You can add information about your business, such as hours of operation and contact details, so customers know when to reach out to you. By following these steps, you can ensure that customers can find all the information they need about your business quickly and easily.
Possible Cause: Your Business Isn’t Google-Verified
With the verification code, Google may be able to find your business. To ensure your business details are up-to-date and accurate, you must verify them with Google. Otherwise, they won’t be eligible to appear on Google.
How to Solve This Problem:
To check if your business is verified, go to the “My Business” page on Google and look for a green checkmark next to the name of your business. If there isn’t one, you need to verify your Business Profile before it appears in search results. Next, you’ll need to provide basic information about your business, such as its address and business phone number. Once you’ve done this, you should see a green checkmark next to the name of your business, indicating that it has been verified.
Possible Cause: Improper Citations
Having proper citations is essential for brick-and-mortar businesses to be found online. Citations list a business’s name, address, website, and phone number on local directories, apps, and listings. Using appropriate categories and business descriptions on your Google Business Profile account, these citations help you recognize, define, and rank your business for relevant search queries.
How to Solve This Problem:
It is important to double-check that all of your business’s information is accurate across all platforms. Apart from Google Maps, remember to explore Yelp, Facebook, Apple Maps, Yahoo, Bing, the Yellow Pages, and other services.
This will ensure that potential customers can easily find your business when searching online. Having consistent information across all platforms will also help build trust with customers as they know they can rely on the information provided about your business.
Possible Cause: I’ve Got a Different Business Address
If your business has recently moved, it is important to update your Google Business Profile listing and other online listings as soon as possible.
Customers and searchers can be very attentive, and if they notice incorrect business details such as email address, contact info and hours of operation, they may report your business. If you don’t follow SEO guidelines, your website might be removed from Google’s search results. This could harm your ranking in the search engine results pages (SERPs).
How to Solve This Problem:
Fortunately, there are common ways businesses can increase the reach of their businesses on Google Maps, even if you’re too far away from your business location. Enhancing your profile by getting more Google Reviews is one way of doing this. Customer reviews help build trust with potential customers and make them more likely to visit your business when they’re nearby. You can also optimize your website for local SEO by including keywords related to your correct location and making sure all contact information is up-to-date and accurate. Doing these things can help ensure that people searching for authoritative businesses near them find yours first.
Possible Cause: You Have a New Website Domain
If your website domain or GBP listing is relatively new, it can be challenging to compete with more established businesses that have been around for longer. Established businesses typically have a solid location authority on Google Maps, positive reviews, and business citations from multiple listings, apps, and relevant sites. This can make it difficult for newer websites and GBP listings to gain traction in the search engine rankings.
How to Solve This Problem:
To fix your business and gain traction, it is important to start by requesting a couple of reviews from as many satisfied customers as possible. This will help build trust with potential customers and increase visibility in search engine results. Additionally, joining a local business association can provide backlinks to your site, which can help boost your ranking on search engines. Finally, cross-promoting with a local non-profit organization or another small business can benefit both parties.
Keeping your website and GBP listing current with fresh material is key to success. This helps keep customers engaged and encourages them to return for more information or services. Furthermore, using relevant keywords when describing your business and services online is key for SEO purposes. Doing so will help ensure that potential customers can find you easily when searching online. All these steps combined should help give your business the boost it needs to compete with other verified listings in the area.
Possible Cause: Your Website Got Suspended
Having your Google Business Profile listing suspended can be a frustrating experience. Unfortunately, Google won’t tell you why they have suspended your listing, leaving you to figure out what went wrong. Therefore, it is important to avoid making common mistakes to avoid such from happening in the first place.
How to Solve This Problem:
Firstly, never stuff keywords into the business name field, as this will likely result in a suspension. Additionally, refrain from adding services, business hours, or location information in this section, as this could also lead to a suspension. Keeping the business name field concise and accurate reflects your business and its physical location. Furthermore, ensure all other information provided is up-to-date and accurate so that customers can easily find your business when searching online. These steps ensure that your Google Business Profile listing remains active and visible on search engine results pages.
Possible Cause: Your Website Isn’t Optimized Enough
Having a website is essential for any business, but more is needed to have one. First, your website needs to be optimized for Google to maximize your chances of ranking on both Google Maps and Search. This means that the content you post on your website should be relevant and up-to-date and provide information about who you are and what services you offer. Additionally, ensure that your website is mobile-friendly as more people use their phones to search for authoritative businesses.
How to Solve This Problem:
To ensure your website is indexed, you should add it to the Google Search Console. This will allow you to monitor the performance of your website in search results and ensure it’s properly indexed. In addition, to ensure your website is up-to-date, you can use Google’s URL Inspection Tool to have the page re-crawled.
In addition to ensuring your website is properly indexed, it’s important to ensure it contains all the basic features necessary for a successful website. This includes having a descriptive homepage clearly outlining what visitors can expect from the site and establishing a cadence for refreshing and managing content. Doing this will help keep visitors engaged and returning for more, increasing visibility and improving search engine optimization rankings.
Possible Cause: You Have Double Business Listings
Having duplicate Google Business Profile listings can be a major problem for businesses. It sends conflicting ranking signals to Google about your business, which can lead to confusion and potentially lower rankings in search engine results. For example, if your business has moved locations, but you still need to close down the old listing, or if you accidentally created a new GBP listing when you already had one, it can cause issues with how Google perceives your business.
How to Solve This Problem:
It’s important to ensure that you have one unique GBP listing for each geographic location of your business. This will help customers find accurate information about your business quickly and easily. It can take 3 days to update your business listings, so if you’ve been waiting longer than 15 days, then it is best to contact Google directly to get them to process your updates. These steps will help customers find high-quality information about your business without any issues.
Possible Cause: Your Business Doesn’t Have a Physical Address
Due to privacy concerns, many business owners hesitate to give out their addresses. This is especially true for those who own private homes and want to avoid visitors calling during office hours or any time of the day. Fortunately, Google Maps offers a solution for businesses that need an address.
How to Solve This Problem:
Google Maps No Address allows businesses to register without providing an address. Instead, they can provide a general location, such as a city or zip code. This way, customers can still find the business on Google Maps without knowing its exact address. Businesses can also add additional information, such as contact details and opening hours, so customers know how to get in touch with them. With this feature, businesses can still benefit from being listed on Google Maps without compromising their privacy.
To End
It’s essential to have a strong online presence for any business in today’s digital world. Creating a Google Business Profile account is one of the most important steps to increase online visibility. If you have questions about setting up or optimizing your GBP profile, our team is here to provide SEO services! With our expertise, we can ensure that your business gets the visibility it deserves online. Connect with us today.