What does it take to make your roofing company website better than its competitors? The answer lies in simple math. Let’s face it competition is fierce in this industry. If you don’t want to get left behind or risk being outgunned, you’ll need to ensure that you deliver superior service at every turn. This guide will teach you exactly how to make your roofing company website better than others.
The roofing industry is growing rapidly, which is great for homeowners who seek quality workmanship and reliable service providers. However, the fierce competition and building a successful roofing company requires a strong marketing strategy. Therefore, you should invest time and resources into your website design to attract potential customers.
While your competitors may employ several tactics to attract new clients, you can distinguish yourself through your website. Here are 11 ways to improve your roofing company to create a stronger reputation for your customers.
Table of Contents
11 Ways How to Make Your Roofing Company Website Better than Your Competitors
The roofing industry is one of the most competitive industries there is. And while many people think that being in the target market is enough to succeed, that isn’t always the case. You should know the importance of building relationships with your prospective customers and prospects. But did you know that there are even better ways to do so?
These strategies aren’t just good ideas; they’re tried and tested methods that have worked well for others. So what are you waiting for? Start growing your roofing business website today.
Try Weather-Based Marketing
Weather-triggered marketing strategies are nothing new. Businesses have been leveraging meteorological factors like rain and snowfall to boost sales long before we had smartphones.
But it wasn’t until recently that marketers realized that weather could be used to increase conversions.
Weather-based roofing marketing is about connecting with people based on their location, interests, and behaviors. By understanding how weather affects consumers’ decisions, marketers can use it to better target audiences and deliver personalized offers. Weather-based marketing allows brands to connect with customers at exactly the right moment—when they’re ready to buy.
By upgrading your SEO strategy with keyword-specific weather-based ads, you can tailor your messages according to the current weather conditions. This way, you can reach the right audience with the right message at the right time, increasing your chances of converting roofing leads into roofing clients.
By tailoring your messaging to specific situations, you can reach prospective buyers when they’re ready to buy. You can even use weather forecasts to ensure you send the right messages to the right audiences.
Here is an example of how weather-specific campaigns work:
When it rains, people want to protect their homes. So, when searching for “roof repair,” homeowners might start looking up local roofers. If you run a Google Ads campaign targeting “roof repair,” you could show them specific offers like discounts, coupons, or free estimates based on the weather forecast.
Define Your Goals and KPIs, and Timelines from the Get-go
Your business goals are what you’re trying to achieve throughout your business life cycle. Of course, you might have some big ones, such as increasing sales or growing your customer base. But it’s important to break those down into smaller, more manageable pieces.
Once you’ve defined your overall strategy, you’ll need to set key performance indicators (KPI). These are metrics that measure success along the way. For example, maybe you want to see how much money you make per month. Or perhaps you’d like to know whether your customers are buying more frequently. Whatever the case, KPIs help you track progress towards your end goal.
Finally, you’ll need to establish timelines around each one. For instance, if you want to increase sales by 10% within six months, you’ll probably need to focus on improving conversion rates. To grow your customer base by 20%, you’ll need to focus on building trust and loyalty.
Even if there are many ways to market your products and services, you must figure out exactly what you wish to accomplish and when.
A Website Design Makeover
A poorly designed website could quickly cause potential clients to lose interest in your business.
A well-designed website is easy to use, attractive, and informative. So you’ll want to keep these things in mind when designing your website:
- Mobile-friendly – Make sure your website works well on mobile devices such as smartphones, tablets, and laptops. This way, visitors can read your content without having to scroll down the screen. They can also interact with your website via touch screens.
- Easy navigation – Visitors shouldn’t have to hunt around to figure out how to navigate your website. In addition, don’t forget to include clear call-to-action buttons.
- Contact info – Include a phone number and address on every website. Also, include social media icons.
- Frequently asked questions – Have a FAQ section on your website where customers can learn about your product or service.
The most important thing about optimizing your website is understanding what needs to happen to improve it. There are many optimization strategies; some are better suited to certain industries than others.
However, if you’re in the service industry, you’ll want to take a slightly different approach. Think about how easy it is for someone to find a plumber, roofer, or landscaper. How do they go about finding one? Do they just ask friends and family members for recommendations? Or do they look online?
To answer those questions, you’d probably start by creating a list of keywords related to your field. Then, you could add the words “roofers,” “electricians,” etc., to every page of your website. This way, when someone searches for one of those terms, your website will appear near the top of the results.
You don’t have to waste hours writing content for every website page, but you still need to provide useful information on every page. For instance, you could write a blog post about the latest trends in your industry, or you could create a FAQ section where you explain common questions and concerns. Whatever you decide to do, remember that providing helpful information will increase conversions and reduce bounce rates.
Finally, you want to make it easy for visitors to find your contact information. Include phone numbers and addresses in clear places. People love finding things easily.
Improve Your Backlinks
A strong backlink profile helps you rank better, increase traffic, and boost conversions. The roofing industry consists of thousands of companies, each with different products and roofing services. To help your search engine rankings improve well among competitors, it’s important to build strong backlinks to your site. Many ways to increase your backlinks include building relationships with influencers in your niche. Here are some tips to guide you along the way.
1. Become An Expert Speaker
One great way to gain visibility in your niche is to speak about it at local events. If you cannot attend a conference, consider speaking at one via video. This allows you to reach even more people online. You could also host webinars or offer training sessions over email.
2. Join Forums & Groups
Joining relevant forums and groups can give you exposure while helping others. There are hundreds of roofing forums, so start searching for ones that fit your brand. Joining them can benefit both parties — you provide helpful information and receive traffic to your roofing website.
3. Do Guest Posts
Guest posting is another great way to expand your backlink profile. When writing a guest blog post, include links to your site within the text.
Optimize Your Google Business Profile Page
Google Business Profile leads are one of the best ways to grow your roofing company. But getting those roofing leads requires some work. There are multiple steps involved in generating roofing leads through GBP.
If you want to grow your business in 2022, focus your efforts on your local SEO. Local SEO ensures your GBP listing and website are optimized for your location. This includes adding information about your services, operations, and how many employees you have.
In addition, make sure that your address, phone number, opening hours, and contact details are correct. These small changes can mean big gains in customer satisfaction and conversions.
And don’t forget to include reviews of your business on sites like Yelp and TripAdvisor. They’re free to add and can boost your online presence.
Sales are often thought of as a dirty word, especially among roofers. But it doesn’t have to be. Sales aren’t about being pushy or aggressively trying to close deals; rather, it’s about understanding your customer’s needs and selling them a solution to those issues. You don’t have to make a big deal out of it, either. Just be yourself and do what feels natural. If you’re comfortable talking about roofing, then talk about roofing. And if you feel uncomfortable talking about roofing, just say that you’ll bring up the subject later.
Selling roofing solutions involves listening to prospective clients’ needs and pitching them a product that matches them.
You should apply a different approach to selling than just putting up signs and hoping prospects see them. Instead, offer advice when they ask for it, even if it doesn’t directly relate to your company.
Suppose your primary focus when prioritizing sales opportunities is building relationships rather than pushing your offers at people. In that case, you’ll be able to create stronger long-term relationships with your prospects without asking them for business every time they show interest in you.
Have a Testimonial Page
Reviews, testimonials, case studies, and customer success stories are great ways to provide social proof and increase conversions. They work because people trust what others say about products and companies. If you want to see how effective positive reviews, testimonials, user cases, and case studies are, check out our testimonials page guide.
Focus on Solving People’s Problems
The most common mistake businesses make trying to sell themselves. They focus too much on what they offer rather than why customers buy from them. This approach doesn’t work well in today’s market, where buyers don’t like being sold to. Instead, businesses need to stop thinking about how they can solve problems and start focusing on solving problems.
A recent study stated that the average person spends less than 10 seconds reading online reviews before making a purchase decision. Therefore, if you want to stick out from your competitors, you must ensure that people read your review. Of course, you could write a great review yourself, but someone else will write one better.
So what’s the meaning of this for small business owners? First, if you want to grow your roofing sales, you need to shift your mindset away from “how we can help” and toward “why our customers choose us.” When you look at why people choose your business, you’ll find three things matter: trust, convenience, and value.
Trust: People choose your roofing business because they know they can trust you. You provide solutions to real problems. And you deliver high-quality products and services.
Convenience: Your customers choose you because they know they can reach you whenever necessary, whether during normal office hours, late at night, or even over the weekend.
Value: Customers choose you because you give them something worth paying for. You offer high-quality products and services that save them money and time.
To grow your revenue, you must move beyond just offering your services. You need to become a trusted expert in your field. And you need to show potential clients that you understand their needs.
Use Unique Selling Propositions To Stand Out
When it comes to roofing contractors, there are many companies out there offering similar products and services. One idea is to use unique selling propositions to differentiate yourself from others. A unique selling proposition is a promise you make to your potential customers. It’s a statement that describes why you’re better suited to handle certain types of projects than your competitors. For example, if your company is in residential roofing, you might say that you offer stronger roofing materials and longer warranties. By making this claim, you’re telling prospective clients that you’re willing to take on bigger jobs and give them more security.
Give Something Free…with Value
The most common mistake businesses make online is trying to give away too much information. They think that because it’s free, they don’t have to worry about building trust. But that’s just not true. You must build trust to earn leads.
In fact, according to HubSpot, 47% of roofing consumers read three to five pieces of content before choosing their roofer. You can increase getting those leads by providing quality content that helps potential clients understand why you’re better than the competition.
Freebies are one of the best ways to grow your trustworthy roofing company. People will begin seeing you as an expert once they’ve read the articles on your site. They will then be more likely to request services from you.
Which contractor will win their business when they’re ready to choose one?
Someone else who fills up their site with self-advertising content that doesn’t provide any value to visitors? Or you, the business who shared useful info without expecting anything in return?
Content marketing is the art of producing interesting and relevant content for your target audience. For roofers, content marketing could include videos, blogs, infographics, and articles. These pieces of content can be used to educate your prospects about the benefits of hiring you over another roofer. They can also highlight your expertise in areas like roofing repair or replacement. Once you’ve established a reputation for being knowledgeable, you can build trust among your customers.
Bring Your Business to Social Media
Growing your business comes down to knowing what people are doing online. First, you need to understand where your customers spend their online time. Once you do, you’ll know how to reach them.
The most vital thing about digital marketing is every person who visits your site is there because they want to find information related to your industry. They’re looking for roofers.
If your customers look for roofer recommendations on Google, you should invest in organic search engine optimization to ensure your business appears at the top of the list.
If your customers check out the Facebook pages of roofers for a quick visual reference, you should invest in social media marketing. Social media offers free advertising, exposure, and instant feedback.
This advice isn’t groundbreaking, and we’ve heard it before. But it’s worth repeating.
If you’re a roofer looking to improve your website, there are many ways to go about it. You could start with a good product and great customer service. Or maybe you want to try some creative online advertising campaigns. But what if you don’t know where to begin? Good thing ITD Web Design is here to help. Give us a call, and our professional team will gladly help you.