Your website needs traffic, and one way to bring one to it is by including links or by being linked. Google and other search engines thrive through connections. It’s safe to say that without these, the entire web might not work as we know it.
Links are a means of navigation. Whether you are in forums, social media sites, or a webpage, links redirect you to another page by simply clicking a word or set of words. Link building may be one of the hardest tasks any marketer can have, but this endeavor is doable. In this article, we are showing you link building tips so you can master this art in no time.
Table of Contents
What Is Link Building
You click on a link when you want to transfer from one page to another, and so do search engines when they crawl web pages or websites. Link building is adding a link from a site to yours. When a website connects to your or vice versa, there is vote confidence there. Why else would a website link with yours if that site does not consider you an authority in a particular topic, right?
Why You Should Invest in Link Building
Search engines consider links as a strong ranking factor primarily because they use links to either find new pages or identify how well a particular page should rank. When you have backlinks, it’s safe to say search engines can crawl you. Hence, your content gets indexed and possibly ranked.
Remember that four factors come into play when search engines analyze your webpage for ranking:
- The amount of content
- The quality of links you have on that page
- The number of links pointing back to your page
- The link quality pointing back to your page
You don’t need to have hundreds of links to rank- a few links from trustworthy and relevant sites would do.
Here Are Your Link Building Tips for Beginners
You just can’t sit and wait until someone links to your content and pray that that content gets the traction it needs. While it’s still challenging to have someone influential mention you on their website and social media platforms, why don’t you try these tips on link building for the meantime?
You can ask for a backlink if someone mentions your brand in their posts, especially when they did not add a link to that content.
Site Name Drop
Feature websites, blogs, and personalities and put them in a list article on your website. When you include these things on your list, they can react back by sharing your content on their sites too. The caveat is you might not get high volumes from links since you are targeting a few people or blogs. On the right note, the links may be little, but these are high-quality ones.
If you’re looking for local link building tips, here’s one: you can submit your site to general business directories, but make sure that such directories are relevant to your business and location. It would look odd if you signup for a California business directory when your company is in New York and caters to that location.
Google Alerts is a free Google tool that sends you email notifications whenever new citations are generated, or when there is new content for a particular keyword.
You can still follow the traditional PR route- it still works, but you need to be carrying something buzzworthy or controversial.
People You Know
You can ask friends to promote your content. This would work well when you have friends who already have a considerable following. Or you can create exciting content with goals of earning links from people who might find this piece of content interesting. Over time, you’d be able to share your content with influencers in your niche with ease. These people could spread your content to their followers on your behalf. You just have to make sure that these people have websites relevant to yours.
Having a different view can be lonesome and controversial. But for link building, an opposing POV can bring in a lot of links from people who agreed and disagreed.
There is a higher chance of being linked again when someone had already connected with you previously. Instead of pitching again, you can acknowledge them at the first mention of your site. Build a relationship first and update them of your latest posts, services, and products.
How-tos and Tutorials
How-to guides and tutorials are often shared linked to because of the in-depth research and information that these articles went through. Creating one can open a lot of link-building opportunities for your site.
Web 2.0 Pages
In contrast to article directories where you are only allowed text content, in Web 2.0 pages, you can add and embed your links to interactive elements such as images, videos, and the likes to your content.
The simplicity of wikis makes it easier for you to use it for backlinking.
Resource pages are pages that contain links to other websites. It’s a goldmine of information. In most of these pages, you need to pitch your content since resource page owners really want high-quality information. That being said, your first step to being included in their resource pages is having a great article. Once you are included on this page, make sure that you ask for a backlink.
You can get links when you write testimonials of products you use. Often, this works when a company is small. There is also a higher possibility of getting a backlink.
Make It Easy for People to Link to You
To some people, adding backlinks to their content can be cumbersome. Make their lives easier by including HTML snippets at the bottom of your content for easy linking.
Build Internal Links
You should never underestimate the power of internal links for these links are indicators of a successful blog. You have full control of them as opposed to the external ones. You can choose the anchor text that accompanies the link, and you even have full control over where to place it in your article. It’s a good practice to add links between pages and to your older content.
You can write a press release about your company and distribute these to the appropriate press release distribution sites. Be sure to include your links in the body and the boilerplate section. Some PR distribution sites are free, while some are not. Search engines like Google ignore press release links as they are unnatural; hence, such links are nofollow. However, a press release can lead to dofollow links because this can get traction from journalists if your timing is right.
Ask Your Customers
Happy customers are also sources of backlinks. When somebody buys from your site, ask for customer reviews from them. Ask them their satisfaction regarding their purchases. You can push it a little further with requests of a blog post from them. This would work quite well if your customer has a massive online following. In return, assure them that you’ll promote that blog post on your own social media channels.
Identify what visitors would like and give it to them.
Write a great piece of content that should be compelling, valuable, authentic, and very informative. It’s this kind of content that people check out again and again because it’s applicable then and now. Evergreen content will always be shared as its appeal does not cater to what’s trendy only.
Ahrefs Method of Broken Link Building
Ahrefs has a broken backlinks feature. Just log-in to your account and go to Ahrefs Site Explorer. Run the “Broken Backlinks” to get a report of all the broken links on your website. Using the WP plugin Redirection, create a 301 redirect for all the broken links. Simply input the Target URL on the plugin to add the redirection.
It’s no longer a great practice to add links when you comment on blogs and websites. Blog comments are nofollow most of the time. However, commenting on posts with authenticity and adding ideas and opinions on blogs has an indirect SEO impact. That alone can help you expand your tribe and aid your SEO efforts.
You can build your own free stock photo using your Flickr account. Make sure that your pictures in there are CC4.0 or the creative commons type with some rights reserved. In each of the photo description boxes, include the phrase “Give credit to [link to your website]. Sign up in Pixsy or any website that allows automated reverse image matches. Once you receive the matches, send out your outreach emails for linking to your Flickr page or your site.
You can find citations in local business directories or wherever there are mentions of name, address, and phone number. These citations often have the nofollow tag. When you find your NAP in citations, just change them into backlinks.
Calendar Event Links
You can find public event calendars offered by many media outlets. Some guides are also formatted like a calendar. These types of content provide links you can tap.
Lists have a universal appeal that almost everyone loves. Perhaps it’s because of the bite-size bits of information.
Why don’t you try creating case studies to build your links? Case studies are excellent sources of information, and it’s easy to reference, too.
Sites that showcase videos such as Vimeo only allow nofollow links.
Search engines are not the only sources of linking targets. You can also find prospects on social media platforms such as Twitter. Your followers, for one, are sources of link opportunities. If they follow you, then, they like your content there, and most likely be able to link or share your content.
It’s every SEO expert’s dream to have their company or own Wikipedia page. But it’s against Wikipedia guidelines to create your own Wikipedia page. However, such pages build your EAT and your company’s credibility. EAT stands for Expertise, Authoritativeness, and Trustworthiness. In the meanwhile, you can cite your content on Wikipedia References section. While this is a nofollow, the link on that section can still bring additional traffic to your site. Make sure the link is relevant and makes sense to the content of that page.
Spy on Your Competitors
Piggyback on your competitor’s techniques in link building. Check their link profiles, social media accounts, and content marketing strategies.
User Rating Reviews
When creating your content, you can link to review sites, but make sure that such reviews are relevant to your products, offers, and niche. You can also review related products on these sites with a link to connect to your pages. Here’s one tip: find products that don’t have reviews yet and be the first one to do so. The first reviews often get viral, and that’s a traction goldmine you can’t afford to lose.
Google My Maps Links
There are many ways you can add your links on Google My Maps. The NAP is one area where the links could be