Knowledge of SEO (Search Engine Optimization) is becoming more important to landscape companies. To compete against larger competitors, they must ensure their presence on the major search engines. The final thing you want is to miss out on potential customers because your company isn’t visible on the top search results when people are looking for local services.

Landscapers must take advantage of these new ways search engines and social media marketing determine rankings. However, they also need to understand how to use keywords effectively to get noticed. This is where smart landscape SEO strategies come into play.

Here Are Your Top Landscape SEO Tips Every Landscape Company Needs to Master

The landscape industry is one of the most competitive industries out there. There are hundreds of companies competing for every job site visitor. You want to ensure you’re doing everything possible to get the best return on investment (ROI). If you haven’t got any clue what’s the first step, here are some landscape SEO tips to help you dominate the market.

Optimize Your Pages with Local Landscaping Keywords

If you aim to rank well for local keywords, it helps to know what those terms mean. For example, if you’re trying to rank for “landscape design,” you might think about optimizing your pages for words like “design,” “planting,” “garden,” etc. But there are many other ways to describe landscape design besides just saying “landscape design.” For example, if someone searches for “landscaping near me,” they don’t necessarily want to see the same information as someone searching for “landscaping design.”

Google’s Keyword Research tool can help you discover how people search for things online. This allows you to determine which keyword phrases are most relevant to your niche and target audience. You’ll also learn which keywords are popular with your competitors, which gives you insight into what keywords they’re targeting.

Once you’ve found some good keywords, you’ll need to ensure you’re not overloading your pages. Overdoing it could lead to penalties, so keep your content focused on one main topic per page. Also, don’t repeat yourself too much on different pages; keep each page unique so that readers won’t feel like they’re being bombarded with similar material.

Research the Right Brand Keywords

Keyword research is one of the most important steps in optimizing your site for search engines. How can you rank well for those terms if you don’t know what words customers use to describe your products/services? Start by making a list of your business’s core services and offerings. Then add relevant keywords for each service. This way, you’d be able to identify exactly what customers are searching for when looking for your product or service online. You can ask your current clients to help you identify the best keywords.

You can also use Google AdWords to help you figure out which keywords to target. In addition, Google AdWords lets you test different variations of your ad copy and bid amounts to determine which ones work best. After identifying your keywords, you can begin writing ads for them.

Create Content Specifically to Target Landscape Customers

Content creation and optimization are often used interchangeably, but they are quite different.

On-site content creation involves creating original content for your site — like writing, designing, video production, etc. This includes text-based content (like articles, press releases, case studies, infographics, white papers, etc.) and visual content (like images, graphics, logos, etc.).

Optimization refers to how well your content performs once it’s live on your site. For example, does it load quickly? Does it provide useful information? Is it easy to navigate? Are there broken links? These are all areas where you might want to optimize your content.

Strategically Use Those Keywords

Many different aspects must be considered regarding lawn care and landscaping businesses. Unfortunately, most people don’t consider the importance of using keywords where it mat