Keywords are now an important part of SEO. They allow us to target specific types of content to our audience. However, knowing what keywords to use isn’t enough.
Many ranking signals influence Google search rankings. One of the key metrics is known as keyword volume. This key metric measures how frequently a certain word or phrase appears on a site. Generally speaking, the higher the keyword search volume, the better.
How does Google measure keyword search volume and rank websites? What are some ways to increase your keyword volume? Does the popularity of search queries matter in this matter?
What Is Keyword Search Volume?
Keyword search volume is an important tool for optimizing your website or blog. Search engine optimization (SEO) is about making sure that you rank high in search results when users type keywords relevant to your site. This metric helps you see if potential customers are finding your content.
Businesses use keywords to describe products or services on online social platforms. A business may use the same keyword repeatedly, but it must be different enough to avoid being penalized by Google each time. Therefore, keywords should be used sparingly. You want your keyword to be specific and relevant to what you’re selling. Longer keywords are more effective than shorter ones because they are easier to understand and remember.
The search engines themselves cannot read your website, so they rely on keywords to help them determine which sites to display at the top of their list. If too few top-ranking pages contain a particular keyword, then less relevant web pages will appear at the top of the page. That could result in lower sales or fewer people finding what they’re looking for.
Google keyword volume chart by country and city also shows how many negative keyword searches there were for each keyword. There was more negative keyword search activity in English than in any other language. The USA had the most search activity in terms of volume during the specified time frame. Generic words bring in the most search volume. The more specific the word becomes, the search volume gets lower too.
Generally speaking, Google considers any text entered into a search box as a keyword. So if someone enters “cats,” this may be considered a keyword. However, when determining whether or not something is a keyword, Google looks at things like usage frequency, site popularity, domain authority, internal link structure, and more.”
What Is the Importance of Keyword Search Volume Data?
Keyword volume gives you a good indication of how popular a certain term or phrase is. If there was a spike in interest in a particular word or phrase, this number will go up over time. But keyword research volume isn’t the only thing to be considered. The higher the search volume, the more pages compete for that particular competitive keyword. Higher competition means it is harder for your page to land on the top 100 search results if the keyword you’re competing for is generic.
Your content should have intent. A website or blog should solve an issue for someone — be useful for them. Content should be something that solves a specific problem they’re having, not a sales pitch or a listicle.
When picking keywords, ensure you know what problem your user needs to solve. If it’s not helping them, or if you’re not solving their problem, then it might not be worth pursuing.
What Is Keyword Difficulty?
Keyword difficulty refers to how many people are bidding on the same keywords on a search platform as you are. The lower the keyword difficulty, the easier it is to rank your site for those keywords. Conversely, a high keyword difficulty means that other people bid on the same keywords you do. This makes it hard for you to compete for these keywords.
Keywords that have low competition and high search volume should be targeted. On the other hand, you shouldn’t target extreme or negative keywords because that makes you earn less money. Sometimes, it is important to get more clicks before earning a lot of money.
Keywords that are difficult to rank for (high SEO difficulty) should be avoided. However, lower competition keywords with less traffic may be the perfect choice for your campaign. Always test different keyword combinations within your ad group.
Maintain a balance between search volume (how many people search) and keyword difficulty (how competitive the keyword is). For example, if too high competition exists for your chosen keywords, the searcher may be more likely to find competitors instead of yours.
Why Is Keyword Difficulty Important to Understand?
Keyword difficulty affects both your strategy and resource plans. You should be knowledgeable about this if you want to be more strategic about your search campaign. A simple way to make sure your team has enough resources for success is by setting up a budget plan.
Several factors come into play, including:
- Content Quality Search intent
- Quality Backlinks
- Domain authority
What Types of Keyword Search Volume Metric to Target
Keyword research process must be part of the foundation of any successful PPC campaign. The volume you get from it should be targeted based on conversion, click-through rate, and the keyword difficulty metric. The range of keywords you should target depends on what kind of business you run. For example, if you sell shoes online, you’ll want to focus on more specific keywords than if you were selling software.
What to Do with Above High-Density Keywords
These are keywords with extremely high competition or high keyword difficulty scores in Google Search. If you want to rank for them, you’ll need to invest heavily in SEO and link building. This isn’t the type of popular keyword you should try to rank for right away. You must spend time and money to get your site ranked successfully.
How to Find High-Density Keywords
You can find high-density keywords using Google AdWords Keyword Planner. Select the “Search Traffic” tab and enter a few words. Then click on the “Get Ideas” button. This is one of the SEO tools that will show you all the target keywords with similar search volumes. Use the “Similar Searches” section to filter out irrelevant results. Once you’ve found a few good keywords, you can start creating ads around them.
How to Optimize Pages for High-Density Keywords
The best way to optimize pages for high-density keywords is through high-quality content creation and sharing them on social platforms. Create unique content for each page. Include relevant images, videos, and infographics. Make sure to include as many long-tail keywords as possible.
What to Do with Keywords with Moderate Difficulty
If you’re targeting moderate to high-density keywords, you still need to focus on getting quality backlinks. But it helps if you also focus on optimizing your pages for negative keywords. Use long-tail keywords. These are longer phrases that are much more specific than short keywords. They’re great for targeting niche audiences.
If you’re trying to rank for this category is more realistic; there is less competition but good keyword search volume data.
What to Do with Keywords with Low Difficulty Keywords
Low-Difficulty Keywords (LDK) are easy to rank on but don’t have high and stable search volumes. This list of keywords is ideal for niche businesses. In addition, these keywords are great for building external links. What you need to do is create an optimized website. Your goal here is to create a site that ranks well organically.
Niche keywords have low competition, but they’re typically long-tail words. These are some of the most searched keywords by people, and therefore, there’s less competition. In addition, because niche keywords tend to be longer, they can make up a larger percentage of your content than other types.
What Does Keyword Difficulty Got to Do with Keyword Search Volume Metric?
Targeting keywords based on their difficulty or search volumes isn’t always effective. Instead, try considering these factors when selecting negative keywords. For example, if you chose difficult keywords, then the chances are that fewer people will be searching for them, which means less traffic. On the other hand, picking keywords that are easy to rank for but have low search query volumes, you’ll end up spending more time promoting content than generating new leads.
The popular keyword volume shows us how popular a particular topic within the input text was. Keyword difficulty is important because it helps you determine if pages should be more or less difficult to get ranked by Google. This knowledge allows you to create content plans based on what exact keyword variations people are searching for and what types of top-ranking pages they’re looking for. Once you’ve mapped out your goals, you’ll want to focus on optimizing those pages.
How Is Keyword Search Volume Data Calculated?
How Is Keyword Volume Calculated?
Search engines give more than 90% of their search volume to free keywords. So when you’re working on your site content posts, remember to use those free keyword variations too. In addition, you’d often notice that keyword search volume is calculated as the amount of keyword volume over time.
But search engine results often report lower than an actual number of refined searches, so some SEO keyword research tools consider past search patterns to predict future trends. This could affect your website rankings.
Using Google Trends
Google Trends is part of Google Analytics that gives interesting outlooks on some data that is dependent on geography and other demographics. You can also try using Google Trends to check how an exact keyword fares over a period of time. You can understand why people choose Brand A over Brand B using this too. Google Trends data reflects the searches people do in a particular place. Additionally, it also reflects spikes in the searches, which can indicate automated searches and other suspicious activities.
We have mechanisms put in place to identify and filter irregular activity. For example, these searches may be retained in our Google Trends service as a security measure: Filtering them helps users who issue those kinds of requests to understand that we’ve detected them. As a result, they’ll probably think twice before using this kind of request again. That said, if you’re relying on Google Trends data, you should understand that it’s never a perfect mirror of actual search activity.
Using Google Keyword Planner
Google Keyword Planner is a great Google Analytics tool for conducting a keyword research query. It provides a range of useful data you can review, including the monthly search volume keywords and keyword competition level.
For example, if we were planning a new website called “KeywordPlanner,” this could be used to determine how many people type into Google’ keyword planner’ or similar. Another example is if we wanted to know about our industry competitors’ ‘keyword planner’ – here we’d learn what other companies/websites use this term.
Search volume statistics by month and year, including the total number of monthly searches, but not in real-time. Related keyword suggestions based on the keyword difficulty metric or keywords entered and advertiser suggestions based on difficult keywords entered. Hovering over the rows shows data about search terms.
What You Need to Know About Keyword Search Volume Metric
Know the Two Factors to Consider
When it comes to keyword search volume data, there are two main factors to consider: Volume and Competition. Keywords with high volumes mean more potential exposure but will likely be more competitive. This means it will be harder to rank for them since you’ll compete with established publishers and sites or pay more per click if you bid on them.
You should know what type of keywords to target based on your situation and goals, as this will affect your approach to a ranking factor. For example, if you’re a new website, you may want to start with lower-volume, lower-competition keywords to get some ranking before moving on to more competitive ones. Meanwhile, if you’re an established site with strong organic rankings and traffic, you may want to move onto slightly more competitive keywords to maintain your lead over the competition.
Search Volume Data Is a Yearly Average
Search volumes can be very volatile. For example, evergreen keywords might be popular in January might not be as popular in July. This is why we need to monitor difficult keywords’ search volumes regularly. A keyword tool like Google Trends can help us do this.
Your Clicks Can Be Stolen
The problem is that Google has been making changes to its algorithms for several years now, which means its ranking algorithm has changed multiple times. As a result, they don’t know what will work best for them anymore. Even though they claim to be transparent about ranking websites, we all know that isn’t true.
Yes, Google AdWords has been criticized for displaying advertisements above organic search results. Sometimes, these ads appear to compete against the organic listings instead of supporting them. However, if you want to be successful with paid search, it helps create a high-quality blog post that provides relevant information to searchers.
Search Volumes Aren’t Spot-On
Many people use SEO tools such as the Google Keyword Planner (GKP) to get an idea about the keyword difficulty scores and competition, but there are some things you should know before using GKP. According to a study by Searchmetrics, Google Keyword Planner is inaccurate when assessing how competitive a term is. Most websites rank high in Google because they get more impressions (the amount of time s