Thriving and being successful online means using tools that provide insights on how to steer and shape your business successfully. You can use Google Analytics to analyze and understand what your customers want to provide them with a better experience and service. When we develop business websites for our clients, one of the most common issues we run into is most businesses have no idea where their traffic comes from.

This article helps the newbie or the overwhelmed business owner to understand Google Analytics more by presenting facts in a checklist. This complete Google Analytics checklist simplifies the entire process, so you become more focused on more pressing tasks.

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Why Is a Google Analytics Checklist Important for Business Websites?

Google gives you full control of your website analytics by providing you with reports and allowing you to create marketing funnels, among others. As you get to learn more about how to set up Google Analytics, you’ll understand how to optimize pages to hook your subscribers or which pages are more likely to become lead magnets.  

Google Analytics can be quite overwhelming, especially for the newbie. There are so many features and reports you can tap into Google Analytics for buyer assessment. However, these would remain useless unless you create a system that highlights what needs to be done and optimizes the ones already working. 

What Your Google Analytics Checklist Should Include

Your Google Analytics data is crucial when making a business decision based on reports. Google Analytics provides valuable insights that can help shape or improve your online business. Here is the Google Analytics checklist for small websites:

  • Set Up Your Domain

The domain is the single most important thing when using Google Analytics because this is the venue where everything is tracked, measured, and analyzed. Google Analytics is designed to track a single domain or its subdomain as long as there isn’t any information sharing between domains or subdomains.

  • Set Up Your Google Analytics Account

Make sure that you already have a Google account so you can set up your Google Analytics account. Without the former, you can’t access a lot of Google products that come free together with your Google Analytics tool. Take note that the Google account does not automatically sign you up with Google Analytics. You should register for the latter independently, albeit, a simple process.

To track everything, an Analytics account is needed, whether it is assigned to you or made that account yourself. A single Analytics account can track several properties. You only need one Google account to access several Google Analytics accounts. The process is fairly simple when you only have to track a single account; however, when you want to set up several Analytics account, here’s what you need to remember:

  • A single Analytics account can have up to 50 properties, with each property up to 25 views.
  • You can track all the properties of a single property, given you have access.
  • Once you have an account in Analytics, you are assigned a unique ID and global site tag dedicated to that account. The global site tag is a set of codes that allows you to track and measure page performance. This tag should be pasted on each page you wish to track.

How to Find the Global Tracking ID and Global Site Tag

  • Log in to your Analytics account.
  • Go to the Admin Section
  • Look for the Account column. Choose which account to use.
  • Under the Property section, find Tracking Info. In there, you can find the Tracking Code. Click it.
  • Your Tracking ID is at the top of the page while your global site tag is inside a textbox located in the Website Tracking section.

Have You Checked for Other Scripts on Your Page

Usually, you can receive reports 24 hours after installing the Google Analytics tag. If you haven’t experienced this, then consider that you may have other scripts on your page that affect the report displays. Check if you have other codes that conflict with the ones being used by Google Analytics. As a cross-reference, use this list for all the variables used by Analytics as tags.

Check for Excluded Bots in Google Analytics

You can filter bots and spiders from your sessions by clicking on this feature under the View column in the Admin section of Google Analytics. By ticking the checkbox to ‘exclude all hits from known bots and spiders,’ ‘you filter the bots from the Analytics results. This results in identifying the real “visitors” of your website. You might discover a drop in your traffic but this number, more or less, represents the number of actual visitors. So, you have a more accurate traffic measurement. For your reference, you can check the International Spiders & Bos List for all acknowledged bots.

Check for Registration Drop Events

Always track your list-building events. Check if there is a sudden shift of statistics of these could mean that the event tracking has been changed or Goog