Videos are the most effective source of traffic to your website. They offer instant gratification. Once people watch your video, they’ll instantly want to click on your link. Videos are an incredibly powerful tool for increasing sales, building trust, and improving conversions. In fact, according to Google, videos account for nearly 40% of their mobile search traffic.
YouTube is touted as one of the most visited websites in the world. Its videos are popular in that 80% of those videos are viewed within three seconds of being uploaded. So if you want to drive traffic with videos, you should start thinking about creating content beyond images and other static pieces of content and the amazing benefits of video marketing. Here are ways on how to drive website traffic with videos.
Tips on How to Use Videos to Improve Website Traffic
Video marketing is a great way to drive traffic, but it’s also an effective tool for generating leads. In this article, we’ll take a look at how you can drive website traffic with videos.
How-to Videos Can Be Very Effective in Driving Quality Traffic to Your Site and Increasing Conversions
If you sell any physical product, consider creating a series of how-to videos as a blog post that teaches people how to assemble or install products. In other words, you can drive website traffic with videos with how-to content.
These videos don’t need to be lengthy; they could be under five minutes. They don’t need to be complicated, too. For example, you can show someone assembling something by hand for a few seconds before moving on to the next step.
The key here is making sure that every one of these videos has a call to action. This means the videos will have a button or graphic that links back to your homepage. When visitors click on this CTA, they’re taken directly to your landing page, where they can buy whatever it is that you’re selling.
You can use videos as part of a lead magnet and email campaigns. For example, if you run a plumbing company, you might create a free video.
Product Walkthroughs Give Users a Tour of Your Product or Service.
Product walkthroughs are another way to capture attention and drive organic traffic. These are videos where users can see exactly how to use your product and perform tasks related to its functionality. This can include showing them how to use it, how it looks when finished, and even how to install it. This type of video gives prospects a chance to see what they’re getting before committing to purchase exactly.
Create Engaging Content That Captivates Audiences
Create engaging content that captivates audiences. The key is to find out what kind of content resonates with your audience and then provide it in various formats.
If you’re creating content for Facebook Live, consider adding a live Q&A session where you answer questions directly. This builds trust and rapport with the audience.
Use YouTube to create educational videos. You can even turn your existing blog posts into videos by simply editing them so that they fit well on social platforms.
Focus on How-to Videos
How-to videos are great at getting learners motivated about new things. They provide an easy way for learners to practice skills and get feedback on their progress. And they allow students to take charge of learning, rather than having someone else tell them what to learn next.
How-to videos make people feel good when they watch them; they feel happy to do things better. People buy products after viewing tutorials or how-to videos about those products at the rate of nearly 30%.
Come up with ideas and share examples of ways to use your product. For example, if you want to demonstrate how to tie a necktie, describe how. You don’t need to promote your product in this example. Just focus instead on teaching people who might be interested in learning how to tie a necktie.
Make sure you get a transcript of your work before adding it to YouTube so that viewers can read along with your audio. Also, remember to give them a good description that leads potential viewers to watch the video. Do this by writing a short paragraph that includes details such as who the video features, why they should be interested in watching, and what happens in the video.
Use Videos to Retarget Website Visitors
Video content isn’t just limited to advertising products online. You can also promote local events and businesses through video guest posts published to social media channels. For instance, you might post weekly videos about restaurant specials or upcoming family vacations.
It’s easy to target specific geography because once you choose which country you want to advertise in, everything else works itself out automatically. Plus, it only takes a short moment to add an event or business location to your content.
If you’re running an affiliate program, you probably already know that retargeting works well. It’s also a fun way to garner new customers by letting potential buyers think they’ve become customers and following up with them later.
In this scenario, you would show ads to people who are looking at the products you offer. However, what if you had a bigger goal? What if you wanted to drive organic search traffic instead of simply converting them into sales?
With video ads, there’s no limit to how many times you can show the same ad. So it doesn’t matter if you’re targeting North America, the UK, Australia, or India — you can reach all of these locations simultaneously.
That said, you must keep in mind the number of impressions each video will get. The more frequently you play it, the less effective it’ll be.
Consider using different ads to engage visitors with multiple messages. This means to make sure you have multiple versions of the same video and serve them based on how long someone spends viewing the video.
This means you could have one version that promotes a discount offer while others promote holiday greetings. This approach will work best for any product or service that has seasonal value.
Another option is to use a pre-roll or mid-roll ad to tell consumers why they should click away from their current browsing experience and visit your landing page.
There are numerous ways to combine video ads with links and branding. Here are some ideas:
- Use the video in combination with a call-to-action button.
- Add a CTA button to the branded name.
Improve Your Video Description Box Content
When you post a video on YouTube or broadcast on Facebook, people who click through to watch your videos will see a summary of your channel at the bottom of the page. You can customize this description with links to other social media accounts or product pages from Amazon so visitors know where they came across your video. People may watch your videos for different reasons, so it makes sense for your video descriptions to tell viewers and potential customers exactly what they should expect from your channel.
However, YouTube allows you to add a lengthy description to your videos but then cuts them off at some length, forcing viewers to either skip over important details or read a truncated version.
Here’s what you can do:
- Make sure your opening line is short enough so that viewers don’t need to expand the page to see it. Don’t make them click any further if they only want to know the beginning of the story.
- Don’t just write anything that comes into your head. You need to start with an interesting hook that will make the reader continue reading.
- You need to do copywriting for your YouTube videos. You can write two paragraphs for each explainer video, but you must try to make them compelling. Make sure to use words that are appropriate for search engines. Avoid using long descriptive titles. Include keywords in your titles, descriptions, tags, etc., but don’t overdo it. Use short sentences.
- Your descriptions can also be more helpful if you include some sort of keyword or words from your research on Google Adwords that describe your video content creation. Avoid using too many exact match keywords, but make sure to use at least one that sounds natural. You can use a few to describe your videos, as long as they sound normal. You can find unique keywords by looking for similar ones.
- YouTube suggests you use your most important keywords in your video title. You should also include your focus keyword in your description.
Use Live Broadcasts to Promote
Live broadcasts are incredible for organic traffic engagement and conversions. Celebrities and influencers use this method constantly to appear involved with their followers. Any medium you use will show you a live count of your reach. This can bring in a lot of referral traffic, which you can actively persuade to conversion.
Here are ways to utilize live broadcasts:
- How-to Videos
- Product Promotions
- Live Q&A
Streaming video can be an effective way to promote your product or service. You can record yourself going about your daily business and then share the recording online at a later time. This allows people who saw your work to go back and see it again.
Use Videos as Product Demonstrations
Videos can be used as product demos when products have multiple features. You can also create short video tutorials showing the user how to use your product. People enjoy learning new things, so this type of video may appeal to them.
When creating an explainer video, you should be focused on showing people how to use it. You can use this demo video as a lead magnet; people love free products.
Include a Clear Call to Action
A clear call to action is an important part of any content, whether for your email list or videos. It helps customers know what they should do after watching your ad or product demonstration. If you don’t provide a clear CTA, your audience may not understand using your product or service.
Video marketing isn’t about subtlety. Direct your audience exactly what you want them to do, then tell them again and again until they know how to do it. And don’t be afraid to be overt. Many people watch videos to the end. So ensure to include an explicit call-to-action at the end of each video.
To help viewers take action, you can also add an overlay with a call-to-action along with a link to your site, especially if they are going to make a purchase later on. Also, provide in-video text directing viewers to your website to follow after that watching the video.
Know Your Viewer’s Intent
When you make a video, you’ll want to think about how people will view it. What kind of information does the viewer need? Is it a long-form video or a quick snapshot? Are they looking for entertainment or education? These are some of the ideas you need to consider before starting. Another thing to keep in mind is that you need to be sure that the video you’re producing is unique and engaging enough to stand out amongst the other videos being shared on YouTube.
Use annotations with clickable calls to action to every video view. These small text boxes should show up on top of your videos for a specific amount of time and include links to other videos, channels, or playlists. Annotations can also help when you have made a video with out-of-date information. For example, instead of deleting the video, create a new one with updated information and embed a link into the old one, which will take the user straight to the latest and most correct version.
This means that they can view videos on your channel while still engaged with their friends and followers, making it possible for them to see your videos and make comments and watch videos on other channels. They can do this without leaving the social network. In addition, you can use YouTube’s embedding code to help drive more referral traffic to the site.
YouTube videos can be transmitted by email, text messages, Twitter, Facebook, Linkedin, Pinterest, Tumblr, and other social media platforms. Additionally, a variety of video-sharing platforms allow you to upload your video directly to them.
Engage with Your Viewers in the Comments Section
If you get too many comments on your video views, this is a good thing. But don’t ignore them. Respond to people who comment on your videos. Even if they complain about something negative, respond positively. They may be asking a question. You’ll get better results if you answer their question. Comments provide evidence of buzz. But they also need to be managed properly so that people don’t get overwhelmed by them.
Good comments mean people want to talk about your video. But if they are sitting there collecting dust, then you need to deal with them. You need to step in and be proactive with those comments.
Listening to your target audience and responding appropriately shows them that you care about them, which builds trust. Asking questions helps build rapport by getting people talking about themselves and sharing their opinions. Showing interest creates relationships, as does asking interesting questions. Sharing personal experiences establishes intimacy and closeness.
Questions are better than positive comments because they force you to help other people. In addition, people who read through the comments section will likely be interested in your product. So they may also click on the links in your comment, giving you a chance to convert them into customers. Best of all, since the question came directly from someone else, it isn’t spammy at all.
By providing one helpful link to a single commenter, you can benefit from thousands of visitors if that person shares the link. However, you must avoid doing this every time you respond to comments. Doing so may be