Videos are the most effective source of traffic to your website. They offer instant gratification. Once people watch your video, they’ll instantly want to click on your link. Videos are an incredibly powerful tool for increasing sales, building trust, and improving conversions. In fact, according to Google, videos account for nearly 40% of their mobile search traffic.
YouTube is touted as one of the most visited websites in the world. Its videos are popular in that 80% of those videos are viewed within three seconds of being uploaded. So if you want to drive traffic with videos, you should start thinking about creating content beyond images and other static pieces of content and the amazing benefits of video marketing. Here are ways on how to drive website traffic with videos.
Tips on How to Use Videos to Improve Website Traffic
Video marketing is a great way to drive traffic, but it’s also an effective tool for generating leads. In this article, we’ll take a look at how you can drive website traffic with videos.
How-to Videos Can Be Very Effective in Driving Quality Traffic to Your Site and Increasing Conversions
If you sell any physical product, consider creating a series of how-to videos as a blog post that teaches people how to assemble or install products. In other words, you can drive website traffic with videos with how-to content.
These videos don’t need to be lengthy; they could be under five minutes. They don’t need to be complicated, too. For example, you can show someone assembling something by hand for a few seconds before moving on to the next step.
The key here is making sure that every one of these videos has a call to action. This means the videos will have a button or graphic that links back to your homepage. When visitors click on this CTA, they’re taken directly to your landing page, where they can buy whatever it is that you’re selling.
You can use videos as part of a lead magnet and email campaigns. For example, if you run a plumbing company, you might create a free video.
Product Walkthroughs Give Users a Tour of Your Product or Service.
Product walkthroughs are another way to capture attention and drive organic traffic. These are videos where users can see exactly how to use your product and perform tasks related to its functionality. This can include showing them how to use it, how it looks when finished, and even how to install it. This type of video gives prospects a chance to see what they’re getting before committing to purchase exactly.
Create Engaging Content That Captivates Audiences
Create engaging content that captivates audiences. The key is to find out what kind of content resonates with your audience and then provide it in various formats.
If you’re creating content for Facebook Live, consider adding a live Q&A session where you answer questions directly. This builds trust and rapport with the audience.
Use YouTube to create educational videos. You can even turn your existing blog posts into videos by simply editing them so that they fit well on social platforms.
Focus on How-to Videos
How-to videos are great at getting learners motivated about new things. They provide an easy way for learners to practice skills and get feedback on their progress. And they allow students to take charge of learning, rather than having someone else tell them what to learn next.
How-to videos make people feel good when they watch them; they feel happy to do things better. People buy products after viewing tutorials or how-to videos about those produc