Are you thinking about having a website to put your business out there? Perhaps you want your website redesigned? The right Chicago web design company can make your business shine online. Your vision comes to life. Your rankings, sales, among others, depending on your website’s usability and navigability.
Your chosen agency knows your needs, understands your wants, and anticipate your plans for the future. How can you tell whether you’ve picked the right Chicago web design company? You’re in for a treat because we’ve prepared tips on how to choose the right web design company for you.
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Choose A Chicago Web Design Company with Experience
We are not talking about the number of years or the number of successful websites launched. Choose the one that has experience in your industry. Why? Because they already know what works and what doesn’t. The needs of the web design company are far different from that of a hospital.
Working with a local web design company is a better option. While an overseas company might be cheaper, the issues in time zones might become a problem in the long run. Also, there may be cultural differences that you need to tackle; a local company could understand your dilemma better. A web design company that can optimize websites for SEO is also one to consider.
An experienced web design agency would examine each client differently. After all, each client has different issues. Red flags would include having all client websites look quite similar, not having questionnaires to learn about your company on your first few meetings, and not considering your branding with the design.
Find a Digital Agency with Digital Marketing Services
Not all web design and SEO agencies are the same. Try talking to several agencies, and you’d realize how different each approach is. If you’re starting up, choose the agency that only provides web design. However, if part of your near-future plans is to include digital marketing, pick the web design agency that can handle both. It would be best if you had consistency in your design and digital marketing. That being said, a web design company that augments its services with digital marketing is the way to go.
Check Their Portfolios and Case Studies
Their web design portfolio showcase of completed customer projects, note just how grand they designed the website, and tell you how they assisted their clients with their needs. Check how they can deliver their results. Talk to previous clients if you can. Ask about how well the agency responds to updates, queries, and the likes. The point here is, you need to know the process before committing to an agency.
Check Their Social Media Presence
If you want an all-in-one digital agency, check their social media accounts. Updated social media pages are sources of information about how a web design company handles social media marketing. Take a peek at the types of content. Check their culture through their posts. Also, look at the images that come along with their posts. Even the frequency of posting should matter. If they are not actively promoting their own business, how can you expect them to do it when it comes time to promote your business?
Digital web design company should also keep a blog. Active blog posts displaying their expertise in new trends and industry topics show potential clients that they are keeping up with the times.
Know the Tools They’re Using
An experienced web design company knows the right kind of tools for your website. They might recommend a CMS such as WordPress for content-heavy sites, while they might suggest WooCommerce if your website focuses on eCommerce. They should also have tools for social media marketing. The team members should know the apps and software used in creating your website.
Certifications are also a must. A decent Chicago web design company should be able to show at least two of these to you. Also, the company should tell you whether they are adept at developing responsive websites. This is important since 83% of Americans are using their mobile phones to access the Web.
Know Who Does the Dirty Job
Opting for an agency, no one’s a jack-of-all-trades. Everyone has weak and strong points. But collectively, these experts make-up a great team. Part of your role is to assess whether the team has diverse expertise in several disciplines. Part of their skillset should include front and back-end development, data structures, algorithms, databases, search engine optimization, etc. A strong team would also include content writers, project managers, and online marketers.
Rewards, Ratings, Reviews
Who would not want the best money could buy? Of course, you want your choice of a Chicago web design company to have high ratings and reviews. The reward is the icing on the cake. Does the company have awards that they have been recognized for? How will you know if the company is reputable? You can check out these sites if you’re looking for a Chicago web design company:
When to Choose a Freelancer or Opt for a Digital Agency
It depends on your budget. Often, freelancers work alone, so, usually, they charge in a lower price spectrum. Freelance web designers are also very limited in their knowledge and the scope of experience they can offer. They may not be able to give you more complex websites or more services. If you want to increase your business or drive leads to your business, a freelancer isn’t the best choice. Choose an agency instead.
A web design and SEO agency comprise a team of experts who individually focus on particular aspects of your business, be it for web design, programming, copywriting, sales, or SEO rankings. Instead of looking for that jack of all trades, why not focus on a secured return of investment that a web design agency can provide?
It may take some time to hire the best Chicago web design company. With the tips we’ve provided for you, we hope that choosing the best Chicago web design agency would be much easier.
ITDwebdesign.com is a web design and SEO agency located in the Chicago area. We are committed to our customers and provide an outstanding experience. We partner with our web design and SEO client to offer them the best options for their budget and also provide a realistic return on investment opportunities.
Contact us today for your next web design and SEO project and see what we can do for you. 1-888-760-0878.