Picking a domain name can be life-changing because it may hurt your search results or make ranking difficult if you select an inappropriate name.

You should choose the correct domain name carefully. They are often the most valuable asset of your company. This is because most people will type your domain name into search engines. So you want to make sure that you pick a name that is easy to remember and pick something relevant to your website.

Your brand identity and website aesthetics can determine whether someone clicks over or not.

This article will show you how to get domain name ideas and choose the correct domain name.

Tips How to Choose the Correct Domain Name for Your Business

A domain name is a website address, and it’s also the first thing people type into a browser to find your business online. If they can’t remember where it is, chances are they’ll just go somewhere else. So knowing how to choose the correct domain name is one of the best ways to make sure visitors land right on your page.

Choose the .com Domain Extensions As Much As Possible

There are plenty of new domains available today, from the .com,.net, and.org extensions to more than 100 others. New extensions make up a large portion of the overall number of registered domains each year. However, when it comes to traffic, the vast majority of all Internet users access web pages via the www prefix at their primary site. Only about 20 million people worldwide use a different top-level domain (TLD) or extension for their primary website address.

While it can be tempting to use new extensions such as .blog or .website, the .com TLD remains the most established and credible name for businesses and non-profits. Otherwise, your brand would look less trustworthy.

Dot-com is the most memorable domain name. Users will automatically type.com at the end of any domain name without thinking about it. This makes dot-coms very lucrative.

Not to mention, most smartphones automatically have a.com buttons.

Keep It Short

Domain names shouldn’t be too long, and they should include numbers. In addition, they should consist of simple words spelled correctly. Remember that people often forget longer domains and make mistakes when entering them into browsers.

Try to stay within the following guidelines:

  • Domain name length is between 8 to 15 characters.
  • Make sure you spell words correctly.
  • Avoid using long words as they may be difficult to spell correctly.
  • Avoid using hyphens in domain names.

Move Fast and Act on It

Don’t hesitate to register your domain name because someone else may take over your original idea. It would help if you bought domain names early since some domains go up in value over time. Also, it would help if you bought your favorite domain name as soon as possible because others may want to purchase it later.

Domain names are similar to real estate. Thousands of people seek good brandable domain names, and many are registering them successfully.

Registering domain ideas should be done as soon as possible because if other people have already registered your idea, it’s likely they’ve gone ahead and started using it. You can prevent this by getting your registration before they do.

Domain registration prices may vary depending on your needs or preferences. For example, some people prefer to pay more for better services, while others save money by buying cheap domains.

Don’t Hesitate to Use Domain Name Generators

Your blog domain name should be related to your niche. After all, this acts as the foundation of your brand. Also, make sure the domain name doesn’t infringe on any trademarks. Last, avoid using phrases like “buy” or “sell” in your title because these terms sound too generic. One way to ensure that you won’t copyright somebody is to use domain name generators.

Choose something catchy and memorable but also easy to type in.

A rule of thumb is short domain names are easier to remember. Avoid using a generic domain name that is often stuffed with keywords. Such domain names are often unmemorable.

Choose Names that Reflect Your Brand

Your perfect domain name should be flexible enough to help your online business grow while keeping your potential customers interested. Select a potential domain that allows flexibility when creating new content and products to reach more people.

Add Keywords If You Can

Adding keywords is good for search engine optimization. Put your keywords at the beginning of your domain name. This is the most powerful for your ranking.

People who type information into search bars could see your site when searching for related products or services. Therefore, it would be best to use keywords correctly and correctly spaced throughout your pages. Another important reason you should be using keywords in your website is that your site may be penalized if you don’t use them!

You don’t want to be limited to a certain niche if you think you will expand further out of that niche. Therefore, always consider your long-term goals when picking your brandable domain name.

Your domain name and website name should be related, if not named, the same. It would help if you chose a short but meaningful word. Don’t add words that other users don’t use. Choose keywords carefully.

If you can’t think of a name for your business domain, you can try Google Keyword Planner. This tool allows you to seek relevant keywords related to your niche. Look for terms that people use but try not to overdo it as your domain might sound untrustworthy.

If You Can, Buy the Domain Name in Every Form

Even if you achieve a coveted.com, you should consider redirecting it to another domain name. You can also purchase different options such as a.org or.info domains. And you can go a step further by buying a misspelling of your business domain name.

A good website address should include keywords that people would type into a search engine query box, so make sure they reflect what your products or services are about. Avoid using hyphens in your domain name; many sites block them because they look like ads. Also, avoid using numbers in the domain — unless it’s your phone number!

What You Should Never Do When You Choose the Right Domain Name

It’s one thing to have an easy-to-remember domain name. But it can also be very useful if your domain name ideas can stand out among other businesses with similar names. That’s why it’s essential to choose a brandable URL — one that reflects who you are as a business or what makes you unique. Conversely, a bad domain name is bad for your SEO and user experience.

Avoid Hyphens

Never create your business domain name with hyphens ( – ) because they signify spam domains. This should help you avoid being associated with spammers. Hyphenated domains are also susceptible to typos. Users who forget to type in a hyphen might end up on another website instead.

Avoid Double-Lettered Domain Names

Doubled letters should always be avoided when you’re creating a website or even if you’re planning to create a website. Your website could end up having many spelling errors. This will also cause your site to lose visitors due to these errors.

Avoiding repeated letters makes your domain easier to spell and type. Such is helpful if you’re using a domain name that includes numbers or special characters. You’ll also be helping people who use speech recognition software. This tip is important because it helps people read your content.

Never Use a Trademarked Name

Before registering a new website or domain name, be sure you’re not infringing on any trademarks. Also, make sure another company isn’t using your site name.

Before registering a new website, check if someone else already uses the name. Avoid using a trademarked word because you may get into trouble later on. Instead, do extensive research about the term before using it.

Why Your Domain Name Matters

Your company name is also part of your brand. Even though your company name sounds great, people may still think it is too long and confusing. You need to make sure that your domain name doesn’t make people think it is boring or doesn’t sound too professional.

Your website URL should make people want to check it out and pronounce it easily if you’re trying to get more traffic. However, first impressions matter, and if people feel bad about visiting your site or finding it hard to pronounce, they won’t stick around.

Your website should be fun to use. People looking for your website won’t hesitate to use your URL because it sounds cool. A great first impression is important. Some companies make up fake domains by making them longer or more difficult to type. These domains may even sound cooler than yours, but you’ll never get noticed when someone types in the wrong one.

It can be hard to change your domain name once you’ve placed your website online. A possible consequence is losing traffic and going through lengthy processes to get domain name changes approved and done properly.

What to Consider When It’s Time to Choose the Right Domain Name

Whenever you’re planning to build a website or blog, choosing the best domain name is one of the crucial decisions you’ve got to make. But if you don’t know much about this subject, here are some things to keep in mind while making the decision:

Domain transfers

Keep an eye on the registrar’s transfer policies. If it’s complicated and expensive, keep looking.


Some companies charge less during the first year and more after that. You might also be locked into a multi-year contract.

Expiration policy

Some companies lock you into a multi-year agreement.

Privacy Protection

As a website operator, you must provide personal information to a public registry.

Domain Privacy Protection

It helps keep your identity secure by hiding your primary contact information.


You don’t need to register subdomains independently. However, you should make sure that your registrar makes adding subdomains easy. Sometimes it makes sense to register domains through your hosting plan provider.

DNS redirection/parking

This gives you the ability to redirect visitors to a specific website

Registration Security

Make sure your domain is secure by using HTTPS encryption and other security measures such as password protection.

Security tools

Look for functionality that enables you to monitor DNS changes made to your domain without contacting the registrar directly.

DNS privacy

Some registrars allow you to mask the source of your IP address when registering the domain.

To End

You’re already a step ahead as you choose the right domain name. However, are you having problems with how your website looks? We can help you with that. Give ITD Web Design a call, and our professional is more than happy to assist you with your concerns.