In a dog-eat-dog environment such as the Internet, it’s tough to stand out from the competition. But with the best marketing plugins for WordPress, you’d have better chances of being seen, turn visitors into leads, and improve the number of customers. These plugins can vary functions from improving loading speed to on-page SEO analytics.
This article delves into the different marketing plugins for WordPress. These plugins will assist you in every online marketing endeavor, including SEO, content marketing, SMM, SEM, and the likes.
Here’s the caveat when we are talking about marketing campaigns. There is no one-size-fits-all model. You just have to find the right mix for your business goals and vision. The great news is, we have curated the best marketing plugins for WordPress, so all you’ve got to do is choose from that list we’ve collected for you.
Best Marketing Plugins for WordPress
These marketing plugins for WordPress are sectioned into several parts based on the role they play. Take note that some of these plugins may work or fall under other sections; hence, they may have more than one function.
For Content Marketing
Content marketing is indirect marketing wherein businesses create content to build brand awareness or promote their products and provide valuable, useful, and relevant information to their readers. It costs less than traditional marketing strategies and can provide about three times more leads than the former.
Ultimate Blocks helps you create blocks using the Gutenberg editor. So far, there are 18 blocks you can work around with. You don’t have to enable all 18 for your website, though. You have full control of what you want to include and exclude. You can use this plugin if you want to make your web pages livelier and more interactive.
- Easy to use
- Review block
- Table of Contents block
- Content filter
Content marketing needs planning; you just can’t publish content anytime you want. An editorial calendar will keep you organized. The Editorial Calendar plugin makes content publishing more manageable, so you’d have a more systematic content publishing plan.
- Real-time display of published posts
- Drag-and-drop interface
- New drafts drawer
- Multiple author management
- Scheduled posts
Images are essential elements to your website as it breaks down the monotony of words. They also provide excitement to a rather simple website. But then, images are one of the factors why your website loads so slowly.
Smush is a plugin that compresses images without losing their integrity and quality. This plugin can optimize up to fifty images at a time. It can also identify which of the images are the causes of the slow loading of the website. Smush can resize the images to the correct dimensions too.
- Lossless compression
- Lazy loading
- Automated optimization
- Unlimited image optimization
- Gutenberg- integrated
- Multisite compatible
Blog comments give additional value to your content. The engagement factor you get from the blog comments validates the value of your content and provides insights on how you can improve it.
Disqus is a commenting tool that helps you leverage your content through engagement. It has an upvoting feature that showcases and places the best comments on the top of the comment section. In addition, Disqus can easily identify spam and would not show it to your readers.
- One-click installation
- Easy WordPress integration
- Email notifications
- Single profile
- Social media login support for Google, Facebook, and Twitter
- Asynchronous loading with advanced caching
- Export capability
- Real-time commenting
- Can embed rich media
- Can add HTML tags, syntax highlighting
Spams comments bombard websites all the time, and Akismet can help you with that. It’s the most popular WordPress anti-spam plugin, after all. Your WordPress-run website comes pre-installed with this plugin. Unfortunately, while comment moderation could work at first, this feature won’t work anymore when your website grows and attracts more audiences. This is where Akismet comes into play.
This plugin has a global database to counter-check all the comments on your website and remove the spammy ones. Each comment has a history, so you can keep track of which comment has been cleared by this plugin.
- Automatic spam filtering
- Comment status history
- Displays misleading links
- Admin control for approved comments
- Discard feature
A strategy to get more visitors to your website is to spread your content as an RSS feed. RSS feeds, such as WP RSS Aggregator, use an XML format so RSS readers can easily figure out the content. Also, you can also use RSS feed readers to pull content from other sites so you can curate them.
WP RSS Aggregator is considered the best RSS aggregator by many marketers. You can curate content from other sources with it, and you can import too in WordPress and store it into your database. In addition, it can show related content, including YouTube videos and podcasts, from other sites.
- Single-page management of RSS feed sources
- Automatic fetching of RSS feeds
- Customizable display templates
- Can restrict the number of feeds to store in the database
YARRP, or otherwise known as Yet Another Related Posts Plugin, is one way to keep your readers glued to your website, thus, reducing your bounce rates. In addition, internal linking makes your readers see your old posts without really letting them search on their own.
With YARRP, you can automate the linking of old content instead of manually searching for them and hooking them to your new content one by one. In addition, you have control over which parameter would have greater emphasis and which won’t.
- Thumbnail view
- Related posts
- Templating system
- Customizable tags and categories
- REST API- integrated
- Shortcode support
- HTTPS support
- Multisite support