Digital marketing and the Internet complement each other. It was originally used to promote websites and businesses online. However, over the years, it has changed into a much bigger concept. It encompasses various areas, including social media, search engine optimization, email marketing, content marketing, influencer marketing, etc.
This article has compiled the popular digital marketing trends that can impact online business transactions in the coming months. The marketing messages may remain the same but how people react to such messages vary over time. Many different digital marketing trends are expected to continue in the coming year. Here are some of the most popular ones.
Digital Marketing Trends You Need
With digital marketing, many trends have emerged in recent years. Some of these include artificial intelligence, chatbots, virtual reality, augmented reality, and blockchain technology. These digital marketing trends are changing how businesses market their products and services.
In recent times, one of the most prominent digital marketing trends has emerged. AI or artificial intelligence technology has become extremely useful in many ways. One way it’s being used is to create chatbots that help companies reach new customers through various platforms like Facebook Messenger. A chatbot allows a person to communicate with another human rather than just typing messages into a website form field.
Chatbots aren’t new; however, they’ve been gaining popularity over the past few years. According to Hubspot’s State Of Inbound report from 2018, 60% of organizations plan to use chatbots within three months. That figure rose to 70% among those who said they were already doing business online. Therefore, there is no denying that business owners prefer the conversational marketing type as this reaches more audiences
Facebook Has Reached Its Heyday
According to Forrester Research, there will only be 1 billion active monthly users on Facebook this year. This means that people who use Facebook every day could start seeing fewer updates from brands and other organizations. Also, this means that nearly 1 out of every 5 Americans who use Facebook at least once per month have already stopped using the site. Facebook is losing significant credibility, with many people growing frustrated and resentful with the platform’s proliferation of fake news, political propaganda, and cyberbullying.
As a result, Facebook might see less revenue next year. According to Forbes, Facebook is losing ground with the younger demographics as this target market set prefers the more interactive platforms given by TikTok and Instagram.
Instagram Is on the Rise
Instagram is one of those platforms where kids seem to love it while parents hate it. But why? Well, according to Business Insider, teens spend about three hours per day on Instagram, which makes it the second most popular app among them after YouTube. This is largely because social media stories allow users to share photos and videos without worrying about editing or captioning.
The Power of Video Is No Longer Denied
Video marketing is no longer something that needs to be done for your company; instead, it’s an essential part of any successful campaign. In fact, according to eMarketer, by 2021, 90% of all Internet traffic will come from videos. The best thing about such videos is that they don’t need to cost much money. For example, in a Facebook Live session, all you need is a smartphone camera and a good microphone. This is one of the marketing digital trends you should not take for granted.
Video marketing allows you to show off products and services in a fun and engaging manner. They also allow you to explain things better than text alone would. If you’ve ever watched a product demo video before buying anything, then you know what I’m talking about. These kinds of video content are great for promoting your brand and getting potential clients interested in your products. Here are helpful tips about how to use video effectively across different digital channels:
- Create engaging videos around brand values
- Use visual s