Get backlinks to your website that drive organic traffic. Here’s how.

Review the best ways to get backlinks that can rank you high on search engine results pages (SERP).

Content and backlinks are your top two ranking factors for Google ranking. The reason why it is vital to your SEO content plan to include SEO best practices, strategies, and techniques and get backlinks to improve your website’s domain authority

You can even use a backlink checker to help you figure out how to get backlinks to your website that drive organic traffic. It answers SEO Specialists, Digital Marketers, and Website Owners who often ask why building links is essential for their website or brand.

The Process To Get Backlinks To Your Website

Google algorithms are a complex system capable of retrieving data from its search index. It can instantly deliver the best possible results for a search query match. Google algorithm updates include Panda, Hummingbird, Penguin, Rankbrain, Mobile Phone, and Possum.

Search engines like Google use a combination of algorithm updates and numerous ranking signals or inbound links or backlinks. Building these links delivers web pages that rank utilizing relevance and authority on its SERP.

The Importance of Backlinks or Link Building

Most link building campaigns aim to increase future search traffic from Google, although links from popular sites (i.e., media publications) are excellent referral traffic sources.

It is one of the essential SEO best practices for a couple of years now. At times, Google has updates on its algorithm. An SEO strategy that remains an important SEO factor in Google ranking and still proves effective in 2020.

Our experience in working with numerous industries revealed that link popularity based on inbound links to a site or page highly correlates with Google rankings. Therefore, link building can help you secure new inbound links or get backlinks to your website that drive organic traffic from external sites.

Here are a Few Essential Ways to Get Backlinks to Your Website That Drive Organic Traffic

1 – Choose A Keyword That Can Rank Higher In The SERP.

Consider that each keyword on your content has already made you rank high but may not be in pole or position zero. There are opportunities for improvement, though, and scan your keyword list to find the high-valued ones or tap keyword research services that you mostly want to improve your website rankings in Google.

Identify the best keyword choices you can optimize that have driven the most organic traffic to your website. Consider those keywords with high search volumes but with low keyword difficulty (KD), high business value, non-branded, and without SERP features in the ranking positions above you. It can get backlinks to your website that drive organic traffic over time.

2 – Figure Out Why You Are Outranked In The Competition.

Your competitor or another web page or website can outrank your website for a variety of factors. Consider it a challenge and not one that can discourage you.

Many of us may have been familiar with various ranking factors on numerous occasions and found three things to correlate highly with rankings, traffic time, and time over and over again. These things include the Website authority, referring domains, and page authority.

Before you get deeper into those factors, figure out a more significant ranking factor – backlinks – that you need to nail if you opt to rank higher on SERP. You can use any SEO link building tool or backlink checker to look into your link building and how to get backlinks to your website that drive organic traffic.

3 – Know Your Searcher intent

Google aims for the most relevant result for any given query. Their entire business model relies on them to consistently do it across billions of searches over the internet. You have to invest in understanding the intent of query insights behind any reason a person searches for something on Google.

It is the reason none of the top-ranking pages for “link building” came from companies that offer link building services. These top-ranking pages all came from link-building guides and informational blog posts.

Consider that people search for intent query match on how to get backlinks or link building because they intend to learn it. Google knows these patterns, and it means that if your website or a page does not align with that search intent in mind, you are lost in the process before you even get to start.

You can translate the search’s intent by analyzing the current first page of search engine results using any SEO link building tool or backlink checker. These are the three C’s of searcher intent – content type, content format, and content angle.

4 – Invest in high-quality content

Invest in high-quality content to get backlinks to your website that can drive organic traffic. Take action and begin pitching your content or your guest articles to other blogs. You’ll face an array of challenges on the acceptability of your content, and negotiations may take longer.

It can even strip your links from the article without any notice. The backlinks that you get may not significantly affect your ranking shortly. You can check this with any backlink checker and continually drive your high-quality content to get backlinks that can drive organic traffic, such as writing legitimate and unique blogs for free.

Paying for guest posts is not an option. Even buying or selling links that pass PageRank is not a chance as it can dilute the high-quality content of your search engine results. And participating in link schemes violates Google’s Webmaster Guidelines, they can negatively impact your ranking in SERP. So make no further attempts on these.

Publishing your high-quality content, especially on an industry-led blog site, can help maintain a reputation. It can lead you to get backlinks to your website that drive organic traffic.

Lastly, you can also put SEO and link building together on your content as part of your optimization practices checklist. It can get backlinks to boost your website visibility and organic search engine traffic.

5 – Beat Other Pages Where It Matters

It would be best that you had some ideas on issues why you are being outranked. Build more high-quality links to your page to get backlinks to your website that drive organic traffic.

You can do guest posting, replicate your competitor links, build “skyscraper” links, pursue unlinked mentions, etc. If the main issue is page authority, better build more page-level backlinks. You can also add more “power” and relevance to the internal links of your website pages.

It takes the most time if website authority is the main issue. If your Domain Rating (DR) pales are compared to the pages that outrank you, it is best to choose the “easier” keyword to pass the SERP at the page level.

Your focus or target keyword matters most, so use a backlink checker tool or Ahrefs’ Keyword Difficulty Checker. You need to build more internal or external backlinks to your page to rank higher on Google should you choose a higher difficulty keyword to drive organic traffic.

6 – Use Outreach Campaigns To Promote Your Brand or Content

When you do outreach campaigns, you can identify your target market influencers or prospects. They are the people who have mentioned your focused or target keyword in their content and those who link to similar articles on the topic.

Reach out and encourage them to promote your content or brand to get backlinks that drive your website’s organic traffic. In that way, you can identify your right prospect with the correct contact details.

You cannot afford to send your outreach emails to the wrong contact. Pitch your prospect with an appealing email subject line and personalized content that demonstrate customer value proposition.

Specify your call to action (CTA), make a follow-up, ensure to track your outreach campaign, and use a backlink checker to review and get backlinks to your website that drive organic traffic.

7 – Improve Guest Blog Posting

Google Prefers Organic Link Acquisition, like guest blogging practices. These are variants of common sources to get backlinks to your website that drive organic traffic for free.

Guest blog posting is a process in which the owner of a website will allow you to contribute an article for their readers in return to get backlinks to your website. You may have found this site on a free backlink website list.

8 – Broken-link Building

Broken link building is a technique to find a broken (i.e., dead) link and recreate the dead content. Inform anyone linking to the dead resource instead of linking it to your recreated content.

The broken-link building strategy It works because nobody wants dead links on their website. When they exist, they contribute to a poor user experience.

Find your dead links using Ahrefs Site Explorer to pick up most of the broken external links for smaller websites. Check this complete but simple guide to a broken-link building to get backlinks to your website that drive organic traffic.

9 – Pursuing Unlinked mentions

People sometimes mention your business but fail to link to you. Unlinked mentions, however, are one of the best ways to get backlinks to your website that drive organic traffic. It can secure link building opportunities for your content.

These people believe in your business. They know and like what you do. Getting them to link is easy marketing and selling stuff for you because they mentioned you. You only have to reach out and request them to make that link mention clickable.

You can check, do it quickly and easily using Ahrefs Content Explorer and find your brand name or get backlinks to your website.

10 – Pursuing Link Reclamation

Find the links you can replicate, either a link removed from the linking page, or the linking page ceased to exist.

Links are difficult to build while reclaiming lost links is an easier task to do. Better understand the reasons why a link got removed from the linking page. It could be that the author makes changes or updates or may have repurposed the content, removing your link as a by-product.

You can use Ahrefs’ Site Explorer to check at the lost backlinks report and look for links with a “link removed” tag. Pages get deleted by mistake, and if you suspect this to happen, inform the site owner about it.

When they know, they can reinstate the page and your link, and you can get backlinks to your website that drive organic traffic.

It is a helpful thing also to do and become the catalyst to a great relationship. It can lead to more backlinks further ahead. Learn more about the ins and outs of link reclamation in this guide by Ahrefs.

11 – Get Backlinks through Linkable content

Linkable assets or content are pieces of content that deserve links (i.e., tools, calculators, in-depth and informative blog posts, tutorials, infographics, how-to-guides, and other linkable assets) that have been mentioned in the previous sections to help get backlinks that drive organic traffic to your website.

When you get backlinks to this type of content, it allows the right people to know that it exists. It can maximize your content outreach with your linkable assets and can get backlinks as a result.

Using your content outreach advantage, you are hitting the cherry-point of your targets. You are making a surgical approach in your content targeting with the hands of your prospects. It can get backlinks that you may never have thought of yet for your website.

Get your content to land on your target audience. Use Facebook Ads or a similar PPC ad network like Google Ads, Pinterest ads, among others.

12 – Get backlinks to your website without creating new content.

You can get backlinks to your website without creating new content. Maximize your posts, businesses, products, and services that are already worthy of links.

Do some tweaks and redistribute them. Creating linkable assets such as an interactive infographic and linkable content to get backlinks to your website can take much of your time.

Start creating ways on how to get backlinks using what you already have on your website. It can speed up the process without creating new content. Do these tactics and click backlinks to your website without creating new content.

13 – Check That You Get Backlinks That Drive Organic traffic.

When you have found your way to get backlinks to your website, make sure to check if it generates organic traffic or may end up with bad backlinks.

You can follow these simple steps or find related ways like an online backlink checker and an SEO Site Audit or backlink checker Tools by Ahrefs. You can integrate these into your overall SEO strategy to get your backlinks amid the pandemic in the global new normal.

14 – Avoid Getting A Bad Backlink

Avoid getting a bad backlink to your website. These bad backlinks come from not-so trusted websites.

Since the Penguin algorithm change in 2012, Google has been cracking down on bad links as websites violate Google Webmaster Guidelines with black hat SEO.

Prevent building links with penalized websites, buy links from blog networks, and not buy links for SEO. Only publish high-quality guest posts. Avoid the risks to get backlinks to your website with money keywords. At least 60% of your anchor texts should use your website name.

15 – Learn how to get backlinks that grow organic site traffic.

Learn the SEO basics to start growing organic traffic to your website. When you are a beginner or new to website SEO link building, this is the right guide for you.

Most people who run websites have a limited understanding of SEO and how link building works for their online presence and organic site traffic. Make profiles on social media and online forums or networks. Participate in questions and answers in forum sites, leave comments in relevant blogs, and ensure the use of the classified ads to get backlinks to your website.

Publish relevant blogs on free blogging sites to get backlinks to your website naturally. Check this complete guide on link building for beginners by Ahrefs.

16 – Use Content Formats That Get Backlinks to Your Website

BuzzSumo has done a study on a million blog posts and articles. They found out that most online content is completely ignored, and 75% of the online content gets zero links.

They have found that certain formats of content performed great. Adopt these content formats to get backlinks to your website – List Posts, Quizzes, Why-Posts, Footages, Live Streams, How-to Posts, Infographics, Videos

The list posts appear to perform consistently as a content format in both shares and links. Use these formats to get backlinks and as a starting point for writing high-quality, unique, and relevant content; and build skyscraper inbound and outbound external links.

17 – Give Reviews And Testimonials

Consider giving a review of a product or service that you like the most. Testimonials and reviews that companies get from their customers can help get backlinks to improve your website’s domain authority.

Ensure that your review and testimonials tell why you bought the product or service. Talk about what you like and what you think others will like about the product or service. And talk about what you do not like about it to help your product review become legit.

Ensure to tell the company of your brand, profile, and website so they can put it on the homepage or their website. They can add a link to your website even without you having to ask.

18 – Focus On Quality, Not Become Fixated On Quantity.

It can be difficult to argue that more links from other sites or publishers can increase your authority and rankings. It should not be your motivating priority.

The early days of your link building are the beginning of your timeless journey in the digital world. Focus on building good links with high-authority sites or pages, high-quality content, and sources to get backlinks to improve your website’s domain authority.

After that, the quantity aspects will come in time.

19 – Use A Link Building And Link Earning Mix.

It is practically impossible to get penalized by Google if you build links while earning links ethically. You can passively earn links, but it can be inconsistent and unreliable, making it difficult to scale.

Link building by nature is consistent and reliable. It requires significant skill and effort to make the strategy work over a long period.

The best approach for you and most businesses is to use a blend of link building and link earning to make their best qualities at the core to get backlinks that drive organic traffic.

20 – Collaborate On Posts On Your Niche.

Collaborating on posts can be similar to following and commenting on a forum thread. Look for another expert in your field and work together on a shared piece of content to syndicate it on your niche or industry forum sites to get backlinks to improve your website’s domain authority.

The best part is you can write the post together, collaborate, and contribute to each piece of a study together into one article post. You can be certain your partner will want to generate links to the article when you host the article posting. And both of your best interests can work as one.

21 – Think To Start Small To Earn Big.

Even if you are eager to grow and have the capacity to invest your resources – time, money, and effort in your digital content campaign strategy, it is a good start with a small scale and makes your way up to scale your business or brand.

Start building a small batch of links without spending lots of money to do it. Invest in a good bank of onsite and offsite content, relations with the top influencers and publishers in your niche and industry. Plus, a sense of priorities to gradually expand a breakthrough of your efforts to get backlinks to your website that drive organic traffic.

22 – Spend more time networking with other people.

Spending more time networking and maintaining an alliance with significant channels and other people relevant to your niche will lead to countless benefits.

It can increase your number of social media followers over time. Improve the total readership of your high-quality content and access to more guest authors.

Networking with other people can introduce you to more guest posting opportunities for your digital content campaign strategy. The wider your collective network is, the more likely you will earn links.

Final Thoughts

The way you get backlinks to your website through your keyword-enriched content, inbound organic traffic, and overall link building strategy can impact your presence across the online platforms.

Ensure to get backlinks to your website in a way that is not overdone. Make link building to look natural even if they are not. Get backlinks to your website that appear naturally in the SERP. It can prevent adverse actions from Google Webmasters. Analyze your users’ search insights to cross-check with your competitors’ keywords on how they rank on page one of the SERP.

These are your keys to get backlinks that are high-quality, high-authority, and can prevent raising a flag or being penalized by the Google algorithm. Continually drive organic traffic to your blog or website pages to get backlinks to improve your website’s domain authority even if you did not ask for them.

Successfully distributing your SEO-enriched keywords to your visitors and across the online platforms can positively impact your rankings.

One common approach to get backlinks to your website is earning links passively over time. It has interdependence on the high-quality onsite assets you have. A relevant, interesting, and high-value content that other authorities naturally want to link to them and drive longer dwell time for organic traffic to your site.

You may include technical SEO tips to improve your search engine rankings and how to get backlinks to your website that drive organic traffic. These are only a few of the best SEO link building tactics available online.

Create something that is link-worthy, and constantly practice, reiterate, and refine it to keep you on top of your competitors in the SERP.

Feel free to add some and integrate it with your SEO best practices. It can syndicate your overall SEO plan checklist. You can also link to somewhere else on the online platforms or sites.

You can tap our SEO expert services to help you get backlinks to your website and other high-authority sites relevant to your niche, industry, brand, services, or product.