We are in an era where information is at everyone’s fingertips. The Internet has changed the way people interact with each other and businesses. Concerning this, web design has changed drastically over the last few years. New technologies and prominent web design trends are being introduced every day. If your website needs to stand out, you need to keep up with these trends. Here are the top web design trends for 2021. These trends will shape the future of websites.
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What the Top Web Designs Trend for 2021 Are
Web design trends are predicted to be more focused on mobile-first experiences. This means that websites should be optimized for user experience first before being adapted for other purposes.
Typography has seen a bit of a resurgence in recent years, but this does not mean we see the same tired vintage fonts. Rather, they are being reimagined. They are being stylized and given a bit of artistry.
- Bold Fonts
Bold, large typefaces are very effective when combined with neutral colors. Because of the boldness of the font, readers are quick to focus on the headline and any accompanying imagery. These large fonts also make the message stand out, making it easy for readers to identify this text, even if they do not know anything about the company. Using bold fonts would be a great idea for your company branding.
- Retro Fonts
Retro fonts are coming back into style; they have used decades ago but are being used again. We’ve seen a resurgence of once-popular fonts that fell out of fashion. But rather than recycle these old fonts, designers are reimagining them for the future. Old font styles of the 1970s and 1980s are being freshened up with bolder colors to create a new look.
These are various fonts that people mostly use for posters announcing new movies and concerts. Many fonts will look good on a website, but you also have to be careful. There are too many fonts that can look nice on a poster but look ugly on a website.
Also, some retro design solutions have not fared well over time, so they may not fit well on your site. Finally, you should reconsider the type of business and your target audience before using them.
- Serif Fonts
Due to screen resolution limitations, designers avoided serif (aka sans-serif) fonts for years. But today, there’s a resurgence of this typeface, and it’s never looked better. In addition, headlines using serif fonts add a dose of sophistication and class.
- Hand-Drawn Elements and Fonts
Custom fonts are becoming more popular. They help designers create a distinct, attractive look without having to rework the entire site completely.
Parallax Scroll Animations
Parallax scrolling was one of those fun experiments from the early days of responsive web design. It gave websites a sense of depth by moving elements across different layers as users scrolled down the page.
While parallax scrolling isn’t going anywhere anytime soon, it hasn’t quite reached peak popularity yet. That said, we do think it’ll continue to grow in popularity over the next few years.
Today, there are many websites using parallax scrolling. This is a technique where one element moves at a different speed than another to create the illusion of depth and movement. All of those names refer to this type of design.
With too much movement in parallax effects, people with vestibular problems may become disoriented and dizzy. It can also cause eye strain for some people with disabilities of the eyes. Designing a website so that there is less movement can reduce this problem. Also, An animated website may look good but will probably not work well if the user does not have fast access to the Internet.
Old video games inspired this new style of graphic design. This form of animation creates the appearance of 3D. By making layers move at different speeds, it gives the impression of depth and movement. Also, this optical illusion is similar to fluid shapes or how we see things in everyday life. For example, when we observe something close to us moving faster than something farther away, we often say that “it looks like they are flying”. The main method for creating this kind of animation is to make the foreground move faster than the background.
Horizontal Scroll in Image Galleries
Horizontal scrolling is a non-traditional scrolling option that has become increasingly popular. When implemented, site visitors will not be scrolling from top to bottom; they will be scrolling left to right.
Previously thought of as a web design faux pas, horizontal scroll is back in vogue. Some web designers continue to experiment with horizontal scrolling. Those who do it well break the pattern not for novelty sake but as a practical way of disclosing secondary information progressively, like images.
Designers using horizontal scrolling should be aware of these considerations:
- Don’t force users to navigate horizontally through content. Allow them to use other methods such as arrows if they prefer, the traditional text search or voice search.
- Use clear visual cues to indicate when content uses horizontal scroll, such as arrows, and hide them behind hover states.
- A horizontal scroll would be a good contender as it would allow users a small preview of photos and give them the option to view the rest or move on.
- Avoid vertical scrolling for a text that needs to be read.
Horizontal scrolling is not something that you should do at all costs. Do so only if you realize that the design will look good and work well.
If you can make a website that looks like a book, then do so. Just be aware that this may cause them to become frustrated and leave your site. Also, be careful of design elements that don’t add any value to the multimedia experiences.
Responsive images are being increasingly popular amongst designers who want to create seamless websites. They allow your visitors’ browsers to resize themselves so that they can view your website on any device, including smartphones. These kinds of responsive design or images provide several benefits, including better performance, faster load speeds, and greater accessibility.
Three-dimensional (3D) images are bringing an interactive experience to graphic design. In addition, they bring a new dimension to the web, with shadows and semi-flat colors. These, in turn, create immersive, engaging experiences for the user. With the advancement of technology and the possibilities that web designers have at their disposal, we will often see different 3D elements on websites.
Interactivity is a big factor for many users. Therefore, they like content that is easy to use and looks good. For this reason, they prefer minimalist design with organic shapes.
More advanced graphics, including digital photography, make illustrations more complex and detailed. With the increased number of components, straight lines and small details, illustrations in the future will be more engaging, dynamic, and attractive. These advances in illustration will increase the quality of drawing and give rise to new forms of aesthetic experience.
- 3D Illustrations
Designers are experimenting with every form, including those involving 3D elements. They use the 2D space to create 3D visual experiences and explore 3D effects such as animation, illustrations, scenes made with images, abstract shapes and other objects.
You can use illustrations to make 3D effects and incorporate a strong color intensity by using shadows and other design elements during the creative process. These illustrations can also cause something that feels more real.
- 3D and Geometric Shapes
The combination of geometry and three dimensions has been around since ancient times. It was first seen in architecture. For example, the Egyptians were one of the earliest civilizations to master building techniques with geometric and organic shapes, including pyramids and temples. These two things have merged into what some call “geometric minimalism” in the past few years. This type of style allows designers to focus less on traditional aesthetics and more on functionality.
With the increase in screen resolutions, designers played with 3D for animations on websites, and compared to tons of photos, 3D offers better visuals for products.
Here are some tips you can use 3D design as one of the top web design trends for 2021:
- Using a limited color pallet. Select a single color scheme with one or a few accent colors to highlight the site’s most important elements.
- Restricting the use of elements and features. When designing, ask yourself if each element is necessary, does it serve a purpose, or could I make it simpler? This can lead you to the right decisions.
- Maximizing your white space can be helpful if done properly. But some designers are afraid to use white space because they think it might bore visitors. Instead, it should help direct people’s attention to the most important parts of a page.
Interactive + Static 3D
Thanks to maturing web technology, web designers are using increasingly sophisticated 3D elements that users interact with. These types of designs allow users to manipulate the virtual world through gestures, clicks, and swipes. The results can be stunning, immersive, and interactive.
As mentioned before, there are different ways to combine both 3D and static. You can, for example, add an object to a scene without having any 3D effect at all. Or you can simulate depth by adding shading and lighting. Another way to achieve this is to animate the camera’s position while keeping the original photo intact.
You may want to experiment with 3D models and see where you go from here. If you start out doing simple things, then move up gradually until you reach the next level, that’ll work best.
With multimedia experiences, we must not forget all of the incredible immersive experiences using augmented reality (AR). These new technologies open up a world of possibilities for almost everyone. AR and VR will become increasingly present in all spheres of our daily life. These technologies can enhance user experience, especially for those who use eCommerce websites. They provide a 360-degree experience.
You may think that AR is very expensive and complicated, but this does not need to be the case. Even if you want to offer multimedia content, investing in such technologies can be very profitable. Electronic commerce and other spheres can benefit from AR content. It is still uncommon, so you should make sure you are different. Stay ahead of the pack. Within two years, complex designs such as AR will be everywhere.
Muted soft color palette allows the viewer to focus more on the page’s content while being less distracted by the simplicity of the graphic style. In addition, the slight buzz from the grain and subtle distortion of the background makes the whole page feel alive.
Muted colors make it easier for visitors to view the web page because they are made of comfortable low saturation colors. These colors are often dulled or grayed out, like a cloudy day, thus making it easy for visitors to look at the web page. In addition, you can use this type of color palette to create a more natural and elegant feel.
Gaussian blur is an effect that has been around for many years. But designers have started to use it in more prominent places in web design. We love seeing things like Gaussian Blur become more popular in the hand of designers using it in new and interesting ways, such as adding a subtle sense of movement to images.
Scrollytelling Is the Art of Telling Stories through Web Experiences
We’ve seen a growing trend in websites telling stories through web experiences. Scrollytelling is a visual storytelling form that heightens the story and hooks you into the narrative of the relevant content.
Scrollytelling should be used sparingly and with caution. It can be very effective at conveying many messages, but it must be used carefully. For example, keep motion within a small area to see who is moving, but don’t walk too far away.
Provide obvious playback controls to allow users to control playback, such as play/pause, stop, fast forward, rewind, etc. Make sure that any scrolling elements help to emphasize the stories being told, not distract from them.
Human-like Chat Bots
Chatbots are another feature that will still be more popular in the next few months. This is because artificial intelligence continues to improve and is becoming more sophisticated. Therefore, we expect to see chatbots used for simple customer service requests, personal shopping, etc.
Chatbots are an amazing and interactive feature that has become very popular over the last few years. Chatbots will likely be the norm for basic customer service requests, and personal buying in 2021 as the demand for AI and machine learning grows.
For instance, if a customer goes to the website looking for a product and knows it is available, the chatbot can inform the customer about it. This experience could lead to a positive impression of the customer and help the customer get through the website without any problems. This way, you can make your website preferable for everyone and ensure that there is no need for a live person to answer questions.
Unfortunately, COVID-19 continues to be present even in 2021. This implies the last year’s trend for antivirus illustrations would continue.
There is always a demand for such images, regardless of how tired we may get of them. As long as there are news reports about coronavirus, there will be a demand for related images. Whether people are sick of these images or not, web designers will continue to create them because there is a need to educate.
Small does not always mean insignificant. Micro animations can be very useful when it comes to helping users interact with your website. They also add an element of fun.
Micro animation has become quite popular in recent years, but in 2022 it will be about using them organically. As part of the user experience, micro animations add value when thinking about how visual creatures are moving, if they are on a curve or wheel, instead of on a flat plain.
On a website, micro-animations can add a sense of depth to a site. They can also be used to link stand out a little bit, such as changing the hover state of a link into a different image. The idea behind this trend is simple: When someone hovers their cursor over a specific element, the mouse cursor changes into another visual representation. It usually stays like this for a short period before reverting to normal.
These types of animations with color transitions can be found throughout various websites today, but they aren’t anything new. The concept dates back decades ago, but recently, we’ve started seeing more sites use this type of animation.
Minimalism is not a new trend in web development. However, it has traditionally been associated with a lot of white space and minimal dark background. Therefore, we expect people will be experimenting in the future with colorful minimalism. However, nowadays, the minimalist web design does not have to be all white. An excellent example of a company that does colorful minimalist website design very well is Shopify. Their pages feature bold colors with clean text and minimal visual elements to create an attention-grabbing and easy on the eyes page. They are proof that minimalism does not have to be stark or dull.
Blending Photos + Graphical Elements
You are likely aware of how graphics and photographs are combined on social media sites. This type of interplay between two different types of visual media is called “mixing.” Combining text and images in this way is known as “textual layering.” When applied to websites, this technique helps companies build brand recognition and increase engagement among site visitors.
We have mentioned the top web design trends for 2021 that’ll rock the world! What design principle are you going to apply to your website? Do tell us below. Also, do you need assistance developing your website? Give us a call, and our professional team will gladly assist you.