Need to convert more visitors?

Everybody wants to start with making it look pretty. But the primary goal of a website is to get a conversion, whether it’s a phone call, contact form lead, newsletter signup, ad clicks, or product sales. When our customers come to us to design a new website or redesign an existing website, we do not just think about how the website will physically look. Actually that is one of the final things we discuss. Here at we consult with our clients on the primary goals of the website that will dictate the ultimate design of the functionality. Function design is the first and most important consideration when developing a business website.

1. Keep navigation minimal

When we sit down with a client to discuss how the website should be developed, we talk with them on how important it is to keep the website navigation as clear and minimal as possible. Now on some ecommerce websites this is hard to do. But with proper planning it can be achieved. Keep your website navigation as minimal as possible, focusing on the primary landing pages. Offering too many choices will confuse visitors and cause them to lose their focus about your services and products.

2. Focus on content

At we like to think of content as “Google Food”. You have to feed the beast, because he has a huge appetite. So having enough content on your landing pages is a very important consideration. We advise clients to have at minimum 1,000 words of content on their primary landing and informational pages. Actually, the more content you have, the better your SEO efforts will be. Make sure your content is informative, and flows naturally as if you were speaking to someone personally.

But having text on a page is not enough. Content comes in a variety of media these days. Consider not only offering text on your landing pages, but also video and other forms of media. Pages that contain videos that inform the visitor about a product or service usually convert higher than just plain text pages..

3. Prioritize the mobile experience

Mobile usage has surpassed desktop usage in today’s world. So why are so many websites not taking advantage of this fact? With the amount of responsive websites and adaptive website templates and themes available there’s really no reason that your website should not be mobile friendly. Keeping your conversion process mobile friendly is key. Checkout pages, contact forms, and click to call features should be fast, accessible, and easy to use.

4. Add contact forms to primary landing pages

Most business websites have a single contact us page with a contact form on it and that’s about as far as it goes. Consider having a short contact form on every one of your primary landing sales pages and product pages. In a shopping cart you may want to consider adding a form on your products pages like “ask a question about this product” or “Get more information” types of forms.

5. Clear Calls To Action

Having very clear calls to action on your website is a very crucial key to your success. Prominent contact buttons, phone numbers, and add to cart buttons along with easy ways for visitors to get help are an easy way to get conversions. The goal is to make it as easy as possible for customers to do business with you. Many website owners do not realize how important it is to have calls to actions everywhere on their website. They usually focus so much on the page or product content that they often overlook calls to action elements and then they wonder why they are getting no sales or leads.

6. Live Chat

This is a much lesser-used feature that is overlooked and passed up by too many business owners. Many website owners do not want to have to monitor a chat window or they do not have anyone available to monitor it efficiently. offers monitored chat